LinkedIn Statistics
Here are the most important LinkedIn statistics in 2024 covering user stats, engagement, financials, marketing, demographics and more to better understand the impact of LinkedIn in shaping the world of professional networking. Discover the most important Linkedin statistics in 2025 with downloadable materials.
Last updated: January 03, 2025LinkedIn Statistics: Top Picks
Here are the top picks of LinkedIn Statistics 2024:
LinkedIn Key Facts & Insights
65 million people use LinkedIn to search for jobs every week.
The United Kingdom has approximately 42.9 million LinkedIn users in 2024.
The Netherlands has the highest LinkedIn advertising audience reach in Europe at 83.5%.
The Asia-Pacific region has the highest LinkedIn membership globally, with over 310 million members.
Content published by Creator’s account on LinkedIn sees 30% more engagement.
Web Traffic
Users & Audience
Here are the most important LinkedIn statistics for users & audience:
38+ LinkedIn Statistics & Facts
More than 1 billion people in the world use LinkedIn.
LinkedIn Users Worldwide
<a href="https://analyzify.com/statsup/linkedin#stat-linkedin-users-worldwide" title="LinkedIn Users Worldwide"><img src="https://statsup.net/media/1/1016/01HZPD1CKH8N03GNYJD22Q12HM.png" alt="LinkedIn Users Worldwide" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Over 100 million messages on average are sent on LinkedIn every day.
Daily LinkedIn Messages Sent
<a href="https://analyzify.com/statsup/linkedin#stat-daily-linkedin-messages-sent" title="Daily LinkedIn Messages Sent"><img src="https://statsup.net/media/1/1017/01HZPD3XTYVNJ6T0BCEKEBC9CX.png" alt="Daily LinkedIn Messages Sent" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
LinkedIn earned over $16.37 billion in revenue in the fiscal year 2024.
LinkedIn Annual Revenue Over Years
<a href="https://analyzify.com/statsup/linkedin#stat-linkedin-annual-revenue-2024" title="LinkedIn Annual Revenue (2024)"><img src="https://statsup.net/media/1/1018/01J5QA6Z577628D9DBR81RTHRK.png" alt="LinkedIn Annual Revenue (2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
LinkedIn had a premium membership revenue of $6.44B in 2023.
LinkedIn Revenue from Premium Memberships
<a href="https://analyzify.com/statsup/linkedin#stat-linkedin-revenue-from-premium-memberships" title="LinkedIn Revenue from Premium Memberships"><img src="https://statsup.net/media/1/1019/01HZPDBJE4F17YQACYJ002WWVR.png" alt="LinkedIn Revenue from Premium Memberships" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
This high usage rate underscores LinkedIn’s pivotal role in the marketing strategies of businesses worldwide, indicating its effectiveness in reaching professional audiences.
LinkedIn Usage Among Marketers
<a href="https://analyzify.com/statsup/linkedin#stat-linkedin-is-used-by-64-of-all-global-marketers" title="LinkedIn is used by 64% of all global marketers"><img src="https://statsup.net/media/1/1020/01HZPDFYZ40GP6Q4JTZY8H075Z.png" alt="LinkedIn is used by 64% of all global marketers" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The vast number of companies present on LinkedIn demonstrates its significance as a central hub for business networking and visibility in the global marketplace.
Number of Companies Listed on LinkedIn
<a href="https://analyzify.com/statsup/linkedin#stat-more-than-67-million-companies-are-listed-on-linkedin" title="More than 67 million companies are listed on LinkedIn."><img src="https://statsup.net/media/1/1021/01HZPDJ1W2YYJHP292VFHYS9A3.png" alt="More than 67 million companies are listed on LinkedIn." width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
LinkedIn is home to 287 million users in Europe.
LinkedIn Users in Europe
<a href="https://analyzify.com/statsup/linkedin#stat-linkedin-users-in-europe" title="LinkedIn Users in Europe"><img src="https://statsup.net/media/1/1022/01J5QA80SCSG167XEAWE41HXGF.png" alt="LinkedIn Users in Europe" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
84% of B2B and 54% of B2C social media marketers used LinkedIn to market their businesses in 2023.
LinkedIn Usage Among B2B & B2C Social Media Marketers
<a href="https://analyzify.com/statsup/linkedin#stat-linkedin-usage-among-b2b-b2c-social-media-marketers" title="LinkedIn Usage Among B2B & B2C Social Media Marketers"><img src="https://statsup.net/media/1/1023/01HZPDPX7M5PF1JGF56GPHDA3E.png" alt="LinkedIn Usage Among B2B & B2C Social Media Marketers" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The Netherlands has the highest LinkedIn advertising audience reach in Europe at 83.5%.
LinkedIn Advertising Audience Reach in Europe
<a href="https://analyzify.com/statsup/linkedin#stat-linkedin-advertising-audience-reach-in-europe" title="LinkedIn Advertising Audience Reach in Europe"><img src="https://statsup.net/media/1/1024/01HZPE2N6HYVKES6PR06CRVN52.png" alt="LinkedIn Advertising Audience Reach in Europe" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The large number of premium users indicates a strong value proposition offered by LinkedIn, suggesting that many find the enhanced features worth paying for, which can include advanced networking options and improved visibility.
LinkedIn Premium Users
<a href="https://analyzify.com/statsup/linkedin#stat-linkedin-has-over-175-million-premium-users" title="LinkedIn has over 175 million premium users."><img src="https://statsup.net/media/1/1025/01HZPE94Q744D9NG8K4ECVKSS9.png" alt="LinkedIn has over 175 million premium users." width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
LinkedIn users have listed over 41K skills so far.
This statistic highlights LinkedIn’s demographic as predominantly affluent, making the platform a valuable target for high-end B2B and B2C marketers.
Bill Gates has the highest number of followers on LinkedIn, with 35 million+.
High organic engagement demonstrates the platform’s effectiveness in fostering genuine interactions among users, crucial for building professional relationships and community.
Video content generates a 5 times higher engagement rate compared to regular text posts on LinkedIn.
This demonstrates the importance of a complete and robust profile in increasing visibility and opportunities within the professional community.
LinkedIn’s InMail is reported to provide a 300% higher response rate than traditional emails.
LinkedIn is reported to generate 2-5x higher Return On Ad Spend.
75% of LinkedIn members live outside the US.
Brazil has the highest number of LinkedIn users in South America, with over 71 million users.
84% of B2B and 54% of B2C social media marketers used LinkedIn to market their businesses in 2023.
LinkedIn's revenue increased by 9% year-over-year, with an 8% increase in constant currency in 2024.
Premium sign-ups increased by 51% in fiscal year 2024, with new AI tools adding more value.
LinkedIn had about 43% of its users as women and 57% as men as of January 2024.
LinkedIn's EBITDA increased to $1.184 billion in 2023, up from $898 million in the previous year.
LinkedIn is available in 36 languages.
LinkedIn has more than 18,500 full-time employees and offices in over 30 cities worldwide.
The Cayman Islands had the highest LinkedIn audience reach at 115% as of April 2024.
Around one-third of LinkedIn users in the U.S. lived in large cities, 21% in medium-sized towns, 9% in rural areas, and 12% in megacities with over five million people, according to a February 2024 survey.
More than 36,000 newsletters are actively published on LinkedIn.
More than 67 million companies are listed on LinkedIn.
LinkedIn users in the UK, aged 25 to 34 years, made up 47.1% of the total in June 2024.
Women held 46% of LinkedIn's global leadership roles in 2023, while men held 53.7%.
Seven people are hired every minute on LinkedIn.
More than 9,000 members apply for jobs every minute on LinkedIn.
LinkedIn users view over 1.5 million feed updates per minute.
Over 13,000 connections are made every minute on LinkedIn.
Approximately 138 hours of learning content are consumed every minute on LinkedIn.
LinkedIn Timeline & History
- 2003 - Launch
LinkedIn was officially launched
- 2004 - 1 Million Members
LinkedIn hit 1 million members in its first year of launch
- 2013 - Acquisition of Pulse
LinkedIn acquired Pulse for $90M
- 2016 - Acquired by Microsoft
In December 2016, LinkedIn was acquired by Microsoft for $26.2-billion
- 2007 - $32 Million Annual Revenue
LinkedIn's annual revenue for 2007 was $32M
- 2011 - 100 Million Members
LinkedIn hit 100 million members
- 2017 - $4.5 Billion Annual Revenue
LinkedIn announced an annual revenue of $4.5B for the year 2017
- 2024 - Over 1 Billion Users
LinkedIn has more than 1 billion users
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