Shein Statistics
Shein started in 2008 in Nanjing, China, and quickly transformed into one of the most powerful fast fashion ecommerce platforms in the world. Shein outperformed traditional fashion brands like H&M and Zara, changing the online fashion retail industry with its ultra-fast production cycles and competitive pricing. Millions of shoppers visit Shein’s website daily, and its mobile app ranks among the most downloaded in the world. Here are the latest statistics and insights into Shein’s performance, covering website traffic, mobile downloads, market share, and consumer demographics.
Last updated: March 12, 2025Shein Statistics: Top Picks
Here are the top picks of Shein Statistics:
Shein Key Facts & Insights
Shein was ranked #1 in the Fashion and Apparel category in the United States as of March 2025.
Brazil was the country with the highest number of Shein app downloads in 2023, with over 53 million downloads.
Shein became China’s highest-valued e-commerce unicorn, with an estimated value of $100 billion.
The end of the "de minimis" exemption under the Trump administration may lead to increased costs for Shein and similar Chinese ecommerce platforms like Temu and AliExpress, as they previously avoided tariffs on packages under $800 per recipient per day.
Shein was the second most downloaded shopping app worldwide in 2024, with approximately 235 million downloads.
Users & Audience
Here are the most important Shein statistics for users & audience:
36+ Shein Statistics & Facts
Shein’s website traffic came from the United States (28.27%), Brazil (13.31%), Spain (7.21%), France (5.93%), and Canada (4.76%), while 40.53% of traffic came from other regions February 2025.
Shein's Website Traffic by Country in 2025
<a href="https://analyzify.com/statsup/shein#stat-sheins-website-traffic-by-country-in-2025" title="Shein's Website Traffic by Country in 2025"><img src="https://statsup.net/media/4/8433/gif-7dwpir71jgb8vj1kz3au-QNKr6IGN.gif" alt="Shein's Website Traffic by Country in 2025" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shein was the highest-valued e-commerce startup worldwide in December 2023, with a valuation of no less than 66 billion U.S. dollars.
How much is Shein worth?
<a href="https://analyzify.com/statsup/shein#stat-how-much-is-shein-worth" title="How much is Shein worth?"><img src="https://statsup.net/media/4/8434/shein-statistics-2CMwfV9W.png" alt="How much is Shein worth?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shein generated an estimated annual revenue of 32.5 billion U.S. dollars in 2023, a significant increase from 610 million U.S. dollars in 2016.
What is Shein's annual revenue growth?
<a href="https://analyzify.com/statsup/shein#stat-what-is-sheins-annual-revenue-growth" title="What is Shein's annual revenue growth?"><img src="https://statsup.net/media/4/8435/shein-statistics-1-2Wvk3JBt.png" alt="What is Shein's annual revenue growth?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shein's market share in the U.S. fast fashion industry grew from 18% in March 2020 to 40% in March 2022 and reached 50 percent by November 2022.
Shein's Market Share Growth in the U.S.
<a href="https://analyzify.com/statsup/shein#stat-sheins-market-share-growth-in-the-us" title="Shein's Market Share Growth in the U.S."><img src="https://statsup.net/media/4/8436/shein-statistics-2-8Hr7oAc8.png" alt="Shein's Market Share Growth in the U.S." width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shein.com led the U.S. fashion e-commerce market in 2024, generating 19 billion U.S. dollars in net sales.
How much did Shein make in e-commerce sales in the U.S. in 2024?
<a href="https://analyzify.com/statsup/shein#stat-how-much-did-shein-make-in-e-commerce-sales-in-the-us-in-2024" title="How much did Shein make in e-commerce sales in the U.S. in 2024?"><img src="https://statsup.net/media/4/8437/shein-statistics-3-GCS5mU8X.png" alt="How much did Shein make in e-commerce sales in the U.S. in 2024?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shein's app was downloaded approximately 235 million times worldwide in 2024.
Shein App Download Statistics in 2024
<a href="https://analyzify.com/statsup/shein#stat-shein-app-download-statistics-in-2024" title="Shein App Download Statistics in 2024"><img src="https://statsup.net/media/4/8439/shein-statistics-4-ZpFlrVyI.png" alt="Shein App Download Statistics in 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shein.com saw its highest online traffic in July 2024, reaching over 218 million visits from desktop and mobile devices.
How many visitors did Shein's website get at its peak?
<a href="https://analyzify.com/statsup/shein#stat-how-many-visitors-did-sheins-website-get-at-its-peak" title="How many visitors did Shein's website get at its peak?"><img src="https://statsup.net/media/4/8438/shein-statistics-5-Uzsyj216.png" alt="How many visitors did Shein's website get at its peak?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shein generated 28.2 billion U.S. dollars in net e-commerce sales in 2023.
Shein's Ranking in Global Fashion E-Commerce Sales
<a href="https://analyzify.com/statsup/shein#stat-sheins-ranking-in-global-fashion-e-commerce-sales" title="Shein's Ranking in Global Fashion E-Commerce Sales"><img src="https://statsup.net/media/4/8432/shein-statistics-8-e3hgb6f7.png" alt="Shein's Ranking in Global Fashion E-Commerce Sales" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shein's app had around 1.2 million downloads on iPhones and iPads in February 2025, while Android devices accounted for about half a million downloads that month.
How many times was Shein's mobile app downloaded?
<a href="https://analyzify.com/statsup/shein#stat-how-many-times-was-sheins-mobile-app-downloaded" title="How many times was Shein's mobile app downloaded?"><img src="https://statsup.net/media/4/8440/shein-statistics-6-oFKSb6BL.png" alt="How many times was Shein's mobile app downloaded?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shein's gross merchandise value (GMV) reached 45 billion U.S. dollars in 2023, a sharp rise from 1.5 billion U.S. dollars in 2018.
Shein's Growth in GMV from 2018 to 2023
<a href="https://analyzify.com/statsup/shein#stat-sheins-growth-in-gmv-from-2018-to-2023" title="Shein's Growth in GMV from 2018 to 2023"><img src="https://statsup.net/media/4/8441/shein-statistics-7-bMWuJeow.png" alt="Shein's Growth in GMV from 2018 to 2023" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shein was the second most downloaded shopping app worldwide in 2024, with approximately 235 million downloads.
Shein was the second most downloaded shopping app in the U.K. in 2024, with approximately 8 million downloads.
Shein's app was the second most downloaded e-commerce app in the U.S. in 2023, with nearly 21 million downloads on the Apple App Store and over 15 million downloads on the Google Play Store.
Shein.com’s website traffic grew by approximately 75 percent in 2022, making it one of the fastest-growing e-commerce sites, though Apple.com saw a higher growth rate of over 262 percent.
In December 2023, Shein's app had over 4.5 million downloads from Android devices in Brazil, while iPhones and iPads accounted for nearly 800,000 downloads.
Shein's app was downloaded approximately 1.2 million times on iPhones and iPads in February 2025, while Android devices accounted for about half a million downloads that month.
In the U.S., 28 percent of online fashion shoppers use Shein. Among those familiar with the brand, 40 percent are active users.
In the U.K., 26 percent of online fashion shoppers use Shein. Among those aware of the brand, 33 percent are active users.
In Germany, 18 percent of online fashion shoppers use Shein. Among those who recognize the brand, 27 percent are active users.
In Brazil, 58 percent of online fashion shoppers use Shein. Among those familiar with the brand, 60 percent are active users.
Shein ranked third in the BrandZ 2024 Chinese global brand builder list, receiving a brand power score of 1,032.
Shein was banned in India in 2020 due to escalating tensions between China and India.
The average time spent on Shein’s website was 5 minutes and 48 seconds.
Shein’s bounce rate was 40.05% as of February 2025.
28.27% of Shein’s website traffic came from the United States, with an engagement rate of 16.67%.
13.31% of Shein’s website traffic came from Brazil, with an engagement rate of 13%.
7.21% of Shein’s website traffic came from Spain, with an engagement rate of 11.19%.
5.93% of Shein’s website traffic came from France, with an engagement rate of 11.47%.
4.76% of Shein’s website traffic came from Canada, with an engagement rate of 13.07%.
19.24% of Shein’s website visitors were aged 18 to 24, 26.75% were aged 25 to 34, and 14.91% were aged 45 to 54.
60.36% of Shein's website visitors were women, while 39.64% were men.
Shein.com led the U.S. fashion e-commerce market in 2024, generating 19 billion U.S. dollars in net sales.
Shein's mobile store is among the most downloaded shopping apps in the United States.
Shein.com was the most visited fashion e-commerce site worldwide in December 2023, accounting for over 2.6 percent of total desktop traffic.
The majority of Shein.com’s visitors in December 2023 were aged 25 to 34, making up over 30 percent of the site's traffic.
Women made up approximately 64 percent of Shein.com visitors in December 2023, while men accounted for 36 percent.
Shein Timeline & History
- 2008 - Founding Of Shein
Shein was founded in Nanjing, China, initially operating under the name ZZKKO.
- 2012 - Rebranding to Shein
The company rebranded as Shein and shifted its focus to fast fashion e-commerce.
- 2016 - Shein's Global Expansion
Shein expanded its operations internationally, reaching customers in key markets such as the U.S., Europe, and the Middle East.
- 2020 - Pandemic Growth
Shein experienced rapid growth as online shopping demand surged during global lockdowns.
- 2020 - India Ban
Shein was banned in India due to geopolitical tensions between China and India.
- 2021 - Market Leadership in U.S. Fast Fashion
Shein emerged as a dominant player in the U.S. fast fashion industry, gaining a significant market share.
- 2022 - Achieving Unicorn Status
Shein became one of the highest-valued e-commerce unicorns globally, reinforcing its position in online retail.
- 2023 - Strengthening Global Presence
Shein continued expanding its logistics and supply chain capabilities to enhance global distribution.
- 2024 - Leadership in Online Fashion Retail
Shein solidified its position as a top player in the global fast fashion e-commerce industry.
- 2025 - #1 Fashion & Apparel Retailer in the U.S.
Shein became the leading fashion and apparel retailer in the U.S., dominating online traffic and sales.
Sources
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