Temu Statistics

Temu employs online merchants that ship a wide range of products directly from China to customers all around the world. With innovative marketing strategies and user-centric model, it has climbed the ranks, becoming a household name in ecommerce. Here are the most up-to-date Temu statistics from 2025:

last updateLast updated: January 03, 2025

Temu Statistics: Top Picks

Here are the top picks of Temu Statistics 2024:

Monthly Active Users
167M
Monthly Active Users
Downloads Worldwide
165M+
Downloads Worldwide
US Sales in First 4 Months
10.8M
US Sales in First 4 Months
Average Visit Duration
5+ Mins
Average Visit Duration
Downloads in the UK
7.6M+
Downloads in the UK
Countries Temu Works In
49
Countries Temu Works In

Key Temu Insights

Upon entering the US market, Temu quickly became the second most downloaded app position, nearing 15 million downloads.

The total daily time spent by consumers on the Temu app reached 448 million minutes in late September 2023.

In the initial five months following its launch, Temu’s gross merchandise volume (GMV) surpassed $1.5 billion.

The United States and the United Kingdom are Temu’s largest markets, with over 40% of its downloads originating from the US.

For two 30-second advertisements during Super Bowl LVII in February 2023, Temu invested approximately $14 million.

Web Traffic

Authority Score
83.00
Organic Traffic
34,331,268
Backlinks
150,355
Organic Keywords Count
6,909,502

Users & Audience

Here are the most important Temu statistics for users & audience:

Active Users in the US
100M
Active Users in the US
Rate of Gen Z Users
35%
Rate of Gen Z Users
Av. Mins Spent Daily
22
Av. Mins Spent Daily
Rate of Male Users
54.64%
Rate of Male Users

18+ Temu Statistics & Facts

Approximately 40% of Temu shoppers in the US spend $20 or less per transaction.

Average Amount Spent by US Temu Shoppers
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Average Amount Spent by US Temu Shoppers

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Within its first four months in the US, Temu accomplished 10.8 million sales.

Temu Sales in the United States
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Temu Sales in the United States

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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PDD Holdings Inc., Temu’s parent company, is ranked as the seventh-largest company by revenue in Ireland.

Temu Revenue Statistics
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Temu Revenue Statistics

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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In June 2023, Temu’s monthly gross merchandise volume impressively hit $1 billion.

Temu's Monthly GMV
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Temu's Monthly GMV

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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In June 2024, Temu.com attracted over 540 million visitors.

Temu Visitors in 2024
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Temu Visitors in 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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The Americas represent Temu's largest market, with the US, Mexico, and Chile collectively accounting for 42% of the app's global market share.

The Americas in the Global Market Share of Temu
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The Americas in the Global Market Share of Temu

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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In May 2024, the Temu app saw over 52 million downloads worldwide, surpassing the popularity of Amazon's marketplace app.

Temu Statistics for App Downloads
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Temu App Downloads in May 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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As of June 2024, PDD Holdings Inc., the parent company of Temu, boasts a market capitalization exceeding $200 billion.

Temu's Parent Company Market Capitalization
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Temu's Parent Company Market Capitalization

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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10% of US online clothing shoppers made purchases through Temu in 2023.

Online Clothing Shoppers Using Temu in the US
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Online Clothing Shoppers Using Temu in the US

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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In July 2023, Temu achieved a 7-day retention rate of 18.5% among US consumers.

Temu Retention Rate in the US
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Temu Retention Rate in the US

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Temu is the third most popular shopping app in the US, ranking just behind Amazon and Walmart.

Temu's Ranking in the US
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Temu's Ranking in the US

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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As of June 2024, Temu.com has a bounce rate of 38.41%.

As of April 2024, approximately 20.69% of visitors to temu.com were aged between 35 and 44 years old.

Temu experienced rapid growth in North America, increasing from just over five million users in September 2022 to around 70.5 million by March 2023.

In May 2024, the Temu website attracted 213.2 million unique visitors.

By December 12, 2023, Temu became the leading shopping app in Belgium, with more than 2.1 million downloads from both the Apple App Store and Google Play.

As of June 2023, 9.2 million Australians downloaded the Temu app.

Temu is reported to invest $4.3 billion in advertising campaigns in 2024.

Contributors
Serhat
Data Researcher
İsmail
Chief Editor
Aysegul
Data Researcher

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