Apple Statistics
Apple has been a pioneer in the tech world since its founding in 1976. Today, it remains a global leader, with millions of users relying on its products and services daily. Here, you can explore the latest Apple statistics, including the company’s recent trends, user demographics, revenue insights, market share, and more. Get the most current Apple statistics from 2025 with downloadable resources!
Last updated: January 03, 2025Apple Statistics: Top Picks
Here are the top picks of Apple Statistics:
Apple Key Facts & Insights
Apple reported revenue of $85.8 billion in Q3 2024, a 5% increase year-over-year.
Apple’s earnings per share (EPS) reached $1.40 in Q3 2024, up 11% year-over-year.
Apple’s iPhone revenue was $39.3 billion in Q3 2024, a 1% decrease from the previous year.
Apple’s Mac revenue grew to $7 billion in Q3 2024, a 2% increase year-over-year.
Apple’s iPad revenue was $7.2 billion in Q3 2024, up by 24% year-over-year.
Users & Audience
Here are the most important Apple statistics for users & audience:
40+ Apple Statistics & Facts
In 2024, Apple became the most valuable brand at 516.6 billion US dollars, overtaking Amazon.
Apple's Brand Value in 2024
<a href="https://analyzify.com/statsup/apple#stat-apples-brand-value-in-2024" title="Apple's Brand Value in 2024"><img src="https://statsup.net/media/1/1624/apple-statistics-9-KxhwwxWh.png" alt="Apple's Brand Value in 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Apple’s wearables, home, and accessories revenue dropped by 2% to $8.1 billion in Q3 2024.
Apple's Wearables and Accessories Revenue in Q3 2024
<a href="https://analyzify.com/statsup/apple#stat-apples-wearables-and-accessories-revenue-in-q3-2024" title="Apple's Wearables and Accessories Revenue in Q3 2024"><img src="https://statsup.net/media/1/1623/apple-statistics-qGNgHTvH.png" alt="Apple's Wearables and Accessories Revenue in Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Apple’s services revenue hit $24.2 billion in Q3 2024, marking a 14% year-over-year increase.
Apple's Services Revenue in Q3 2024
<a href="https://analyzify.com/statsup/apple#stat-apples-services-revenue-in-q3-2024" title="Apple's Services Revenue in Q3 2024"><img src="https://statsup.net/media/1/1625/apple-statistics-1-FJ5T7G8X.png" alt="Apple's Services Revenue in Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Apple’s product gross margin was 35.3% in Q3 2024.
Apple's Product Gross Margin in Q3 2024
<a href="https://analyzify.com/statsup/apple#stat-apples-product-gross-margin-in-q3-2024" title="Apple's Product Gross Margin in Q3 2024"><img src="https://statsup.net/media/1/1626/apple-statistics-2-VHLXur2W.png" alt="Apple's Product Gross Margin in Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Apple’s services gross margin was 74% in Q3 2024.
Apple's Services Gross Margin in Q3 2024
<a href="https://analyzify.com/statsup/apple#stat-apples-services-gross-margin-in-q3-2024" title="Apple's Services Gross Margin in Q3 2024"><img src="https://statsup.net/media/1/1627/apple-statistics-3-G84wfAhG.png" alt="Apple's Services Gross Margin in Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Apple’s operating expenses were $14.3 billion in Q3 2024, increasing by 7% year-over-year.
Apple's Operating Expenses in Q3 2024
<a href="https://analyzify.com/statsup/apple#stat-apples-operating-expenses-in-q3-2024" title="Apple's Operating Expenses in Q3 2024"><img src="https://statsup.net/media/1/1628/apple-statistics-4-rsCu6P6A.png" alt="Apple's Operating Expenses in Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Apple generated an operating cash flow of $28.9 billion in Q3 2024.
Apple's Operating Cash Flow in Q3 2024
<a href="https://analyzify.com/statsup/apple#stat-apples-operating-cash-flow-in-q3-2024" title="Apple's Operating Cash Flow in Q3 2024"><img src="https://statsup.net/media/1/1630/apple-statistics-5-ywVGUynT.png" alt="Apple's Operating Cash Flow in Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Apple shipped over 45 million iPhones, 3 million more than the same quarter last year.
Apple iPhone Shipments in Q2 2024
<a href="https://analyzify.com/statsup/apple#stat-apple-iphone-shipments-in-q2-2024" title="Apple iPhone Shipments in Q2 2024"><img src="https://statsup.net/media/1/1631/apple-statistics-shipment-dpqdnGWX.png" alt="Apple iPhone Shipments in Q2 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Apple’s paid subscriptions surpassed 1 billion in Q3 2024, growing by double digits.
Apple's Paid Subscriptions in Q3 2024
<a href="https://analyzify.com/statsup/apple#stat-apples-paid-subscriptions-in-q3-2024" title="Apple's Paid Subscriptions in Q3 2024"><img src="https://statsup.net/media/1/2012/apple-statistics-7-1cMDb8lS.png" alt="Apple's Paid Subscriptions in Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In July 2023, the App Store offered over 1 million gaming apps and 3.83 million non-gaming apps.
Apple App Store in 2023
<a href="https://analyzify.com/statsup/apple#stat-apple-app-store-in-2023" title="Apple App Store in 2023"><img src="https://statsup.net/media/1/1629/apple-statistics-8-gvNwpb9d.png" alt="Apple App Store in 2023" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Apple holds $153 billion in cash and marketable securities in Q3 2024.
Apple’s total debt stands at $101 billion in Q3 2024.
Apple reached an all-time high in the installed base of active devices in Q3 2024.
Apple’s net cash is $52 billion in Q3 2024.
Apple returned over $32 billion to shareholders in Q3 2024.
Apple declared a dividend of $0.25 per share in Q3 2024.
Apple achieved June quarter revenue records in countries like Canada, Mexico, France, Germany, the UK, India, Indonesia, the Philippines, and Thailand in Q3 2024.
Apple set an all-time revenue record in its services sector in Q3 2024.
Apple's iPhone 15 lineup received praise for its battery life, cameras, and performance in Q3 2024.
Apple’s MacBook Air with the M3 chip was popular among students and small business owners in Q3 2024.
Apple launched new iPad Pro and iPad Air models with the M4 chip in Q3 2024.
Apple Watch introduced AI tools for health and wellness in Q3 2024.
Apple set an all-time revenue record in services, reaching $24.2 billion in Q3 2024.
Apple saw revenue records in advertising, cloud, and payment services in Q3 2024.
Apple TV+ productions received nearly 2,300 nominations and secured 500 wins in Q3 2024.
Apple expanded its Tap to Pay feature on iPhone to Japan, Canada, Italy, and Germany in Q3 2024.
Apple expects September quarter revenue to grow at a rate similar to Q3 2024.
Apple’s services revenue is expected to continue growing by double digits in Q4 2024.
Apple’s gross margin for the next quarter is expected to be between 45.5% and 46.5%.
Apple’s operating expenses for the next quarter are expected to be between $14.2 billion and $14.4 billion.
Apple’s tax rate for the next quarter is expected to be around 16.5%.
Global spending on devices is expected to reach 732 billion US dollars in 2024, up from 700 billion in 2023.
Apple’s net sales were 383.29 billion US dollars, a decrease from 394.33 billion in 2022.
Apple had 161 thousand employees, slightly down from 164 thousand in 2022.
The Americas generated 37.68 billion US dollars in net sales, making it Apple’s largest market.
Apple held a 15.8% market share, while Samsung led with 18.9%.
Apple introduced Vision Pro in June 2023, with expected shipments of 350,000 units in 2024.
Apple spent 29.92 billion US dollars on research and development, up 3.5 billion from 2022.
In January 2024, iPhone 14 Pro Max had the highest adoption rate, over 7%.
The iPhone 15 Pro and 15 Pro Max adoption rates reached 2.3% and 3.64% by January 2024.
Apple Timeline & History
- 1976 - Founding
Apple Inc. was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne.
- 1984 - Macintosh Launch
Apple released the Macintosh, the first personal computer with a graphical user interface.
- 1998 - iMac Release
The iMac was introduced, signaling Apple's return to innovative product design.
- 2001 - iPod Launch
Apple launched the first iPod, revolutionizing the way people listen to music.
- 2007 - iPhone Announcement
Steve Jobs announced the first iPhone, redefining the smartphone market.
- 2010 - iPad Release
Apple introduced the iPad, creating a new category of mobile devices.
- 2018 - Trillion-Dollar Company
Apple became the first public company to reach a $1 trillion market capitalization.
- 2020 - 5G iPhone
Apple unveiled the iPhone 12, its first 5G-capable smartphone.
- 2020 - M1 Chip
Apple introduced the M1 chip, transitioning from Intel processors to its own silicon.
- 2023 - Vision Pro Announcement
Apple announced the Vision Pro, its new augmented reality headset, marking its entry into spatial computing.
Sources
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