Amazon Statistics
Here are the latest Amazon statistics covering stats for sellers, insights for buyers, revenue & income stats and a lot more to better understand how Amazon sets benchmarks. Discover all the most-up-to-date Amazon statistics for 2025 with downloadable materials.
Last updated: January 03, 2025Amazon Statistics: Top Picks
Here are the top picks of Amazon Statistics:
Amazon Key Facts & Insights
In 2024, consumer spending during Amazon Prime Day surged to $14.2 billion.
60% of Amazon sales are generated by independent sellers.
90% of Prime members use Amazon Prime for its free shipping benefit.
Amazon ships nearly 1.6 million packages daily.
According to Amazon's Q3 2024 report, the Prime Big Deal Days event saw record participation, saving members over $1 billion.
Web Traffic
Users & Audience
Here are the most important Amazon statistics for users & audience:
26+ Amazon Statistics & Facts
As one of the top ecommerce websites in the US, Amazon's net income increased to $15.3 billion, or $1.43 per diluted share, from $9.9 billion, or $0.94 per share in Q3 2024.
Amazon Net Income for Q3 2024
<a href="https://analyzify.com/statsup/amazon#stat-amazon-net-income-statistics-q3-2024" title="Amazon Net Income Statistics Q3 2024"><img src="https://statsup.net/media/3/5586/amazon-q3-24-statistics-fXH7A4MD.png" alt="Amazon Net Income Statistics Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Amazon's operating income rose to $17.4 billion in Q3 2024, up from $11.2 billion in the previous year.
Amazon Operating Income Statistics in Q3 2024,
<a href="https://analyzify.com/statsup/amazon#stat-amazon-operating-income-statistics-in-q3-2024" title="Amazon Operating Income Statistics in Q3 2024"><img src="https://statsup.net/media/3/5587/amazon-q3-24-statistics-5-wJecmMYn.png" alt="Amazon Operating Income Statistics in Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Amazon's net sales rose 11% to $158.9 billion in Q3 2024.
Amazon Net Sales Statistics in Q3 2024
<a href="https://analyzify.com/statsup/amazon#stat-amazon-net-sales-statistics-in-q3-2024" title="Amazon Net Sales Statistics in Q3 2024"><img src="https://statsup.net/media/3/5588/amazon-q3-24-statistics-1-XdBuf5FA.png" alt="Amazon Net Sales Statistics in Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Amazon's operating cash flow grew 57% in Q3 2024 to $112.7 billion over the last twelve months.
Amazon Operating Cash Flow Statistics in Q3 2024
<a href="https://analyzify.com/statsup/amazon#stat-amazon-operating-cash-flow-statistics-in-q3-2024" title="Amazon Operating Cash Flow Statistics in Q3 2024"><img src="https://statsup.net/media/3/5589/amazon-q3-24-statistics-2-fHzOt5Eq.png" alt="Amazon Operating Cash Flow Statistics in Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Amazon's free cash flow rose to $47.7 billion in Q3 2024, up from $21.4 billion.
Amazon Free Cash Flow Statistics in Q3 2024
<a href="https://analyzify.com/statsup/amazon#stat-amazon-free-cash-flow-statistics-in-q3-2024" title="Amazon Free Cash Flow Statistics in Q3 2024"><img src="https://statsup.net/media/3/5590/amazon-q3-24-statistics-3-xL6dyLzZ.png" alt="Amazon Free Cash Flow Statistics in Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Amazon's sales in North America grew 9% in Q3 2024, to $95.5 billion.
Amazon North America Sales Statistics from Q3 2024
<a href="https://analyzify.com/statsup/amazon#stat-amazon-north-america-sales-statistics-from-q3-2024" title="Amazon North America Sales Statistics from Q3 2024"><img src="https://statsup.net/media/3/5591/amazon-q3-24-statistics-4-CIhSKB5z.png" alt="Amazon North America Sales Statistics from Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Amazon's AWS sales grew 19% in Q3 2024, to $27.5 billion.
Amazon AWS Sales Statistics Q3 2024
<a href="https://analyzify.com/statsup/amazon#stat-amazon-aws-sales-statistics-q3-2024" title="Amazon AWS Sales Statistics Q3 2024"><img src="https://statsup.net/media/3/5592/amazon-q3-24-statistics-1-Qbi9hFPP.png" alt="Amazon AWS Sales Statistics Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Amazon shoppers finalize 50% of purchases in less than 15 minutes and 28% in under 3 minutes.
Statistics for Amazon Purchases
<a href="https://analyzify.com/statsup/amazon#stat-statistics-for-amazon-purchases" title="Statistics for Amazon Purchases"><img src="https://statsup.net/media/1/981/01HZMMY9YE60V94P7M30V4NQ7P.png" alt="Statistics for Amazon Purchases" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
60% of Amazon sales are generated by independent sellers.
Amazon Sales by Independent Sellers
<a href="https://analyzify.com/statsup/amazon#stat-amazon-sales-by-independent-sellers" title="Amazon Sales by Independent Sellers"><img src="https://statsup.net/media/1/982/01HZMN1AG6R24HP1DGVPJB434C.png" alt="Amazon Sales by Independent Sellers" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Using Fulfillment by Amazon (FBA) reduces shipping costs by 70% per unit compared to other fulfillment options for ecommerce companies.
Fulfilment by Amazon
<a href="https://analyzify.com/statsup/amazon#stat-fulfilment-by-amazon" title="Fulfilment by Amazon"><img src="https://statsup.net/media/1/983/01HZMN35G5SEBDKV0D5G4DV49Q.png" alt="Fulfilment by Amazon" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, over 10,000 independent Amazon sellers surpassed $1 million in sales for the first time.
Independent Amazon Sellers to Surpass $1M in Sales
<a href="https://analyzify.com/statsup/amazon#stat-independent-amazon-sellers-to-surpassing-1m-in-sales" title="Independent Amazon Sellers to Surpassing $1M in Sales"><img src="https://statsup.net/media/1/984/01HZMNT2H03WS0C81PJDW0NFYV.png" alt="Independent Amazon Sellers to Surpassing $1M in Sales" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
80% of US users shop on Amazon for its fast, free shipping.
Amazon US Shoppers
<a href="https://analyzify.com/statsup/amazon#stat-amazon-us-shoppers" title="Amazon US Shoppers"><img src="https://statsup.net/media/1/985/01HZMN6ZRD3NCMYJHGG132FDF7.png" alt="Amazon US Shoppers" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Amazon’s global preference indicates its extensive reach and the universal appeal of its ecommerce platform, fostering international growth.
Amazon Users Worldwide
<a href="https://analyzify.com/statsup/amazon#stat-over-300-million-people-worldwide-prefer-amazon-for-online-shopping" title="Over 300 million people worldwide prefer Amazon for online shopping"><img src="https://statsup.net/media/1/986/01HZMN97XREV3XSQK1CNEDXT3Q.png" alt="Over 300 million people worldwide prefer Amazon for online shopping" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
51% of online shoppers begin their product searches on Amazon.
Product Searches on Amazon
<a href="https://analyzify.com/statsup/amazon#stat-product-searches-on-amazon" title="Product Searches on Amazon"><img src="https://statsup.net/media/1/987/01HZMNAKV142SFM5BJ4VR38F8F.png" alt="Product Searches on Amazon" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2024, Amazon's brand value rose by 23%, reaching $577 billion.
Amazon's Brand Value in 2024
<a href="https://analyzify.com/statsup/amazon#stat-amazons-brand-value-in-2024" title="Amazon's Brand Value in 2024"><img src="https://statsup.net/media/1/988/01J5DFVVAA6B45WJSMDKMSSB4K.png" alt="Amazon's Brand Value in 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Amazon’s net sales revenue reached nearly $575 billion last year.
For Q2 2024, Amazon revealed that its net sales revenue amounted to $148 billion.
Amazon Net Sales Revenue Over Years
<a href="https://analyzify.com/statsup/amazon#stat-amazon-net-sales-revenue-statistics-over-years" title="Amazon Net Sales Revenue Statistics Over Years"><img src="https://statsup.net/media/1/989/01HZMNGJVXDGWH7T4E6CHE7R2D.png" alt="Amazon Net Sales Revenue Statistics Over Years" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Amazon's Subscription Services revenue for Q2 2024 amounted to $10.87 billion.
Amazon Subscription Services Revenue in Q2 2024
<a href="https://analyzify.com/statsup/amazon#stat-amazon-subscription-services-revenue-in-q2-2024" title="Amazon Subscription Services Revenue in Q2 2024"><img src="https://statsup.net/media/1/990/01J5DFCC656VH9N2N2KAYP3957.png" alt="Amazon Subscription Services Revenue in Q2 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Amazon Prime Day 2024 set a new sales record with $14.2 billion in revenue.
Amazon Prime Day 2024 Statistics
<a href="https://analyzify.com/statsup/amazon#stat-amazon-prime-day-2024-statistics" title="Amazon Prime Day 2024 Statistics"><img src="https://statsup.net/media/1/991/01J5DGCBX9FD00ZRJJGA201J8K.png" alt="Amazon Prime Day 2024 Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
83% of Amazon sellers provide Prime shipping.
In 2023, the top five product categories on Amazon were Health & Personal Care, Beauty, Home, Grocery, and Apparel.
41% of consumers consistently read product reviews before purchasing on Amazon.
The Amazon apps were downloaded over 25 million times in 2022, a record number.
Nintendo Switch is the most searched item on Amazon, with over 1.3 million monthly searches in the U.S.
In Q1 2024, Amazon’s net income surged to $23.9 billion.
Amazon’s advertising business increased by 24%, from $38 billion in 2022 to $47 billion in 2023.
Amazon reported a net profit of $30.4 billion for 2023.
Amazon Timeline & History
- 1994 - Amazon Launched
Amazon was launched in Bellevue, Washington, United States.
- 1997 - Public Offering
Amazon held its initial public offering (IPO) at $18 per share
- 2000 - Marketplace Launch
Amazon launched Marketplace.
- 2005 - Amazon Prime
Amazon Prime was launched
- 2007 - Kindle
Amazon introduced the Kindle
- 2015 - First Physical Store
First physical store was opened
- 2018 - $1 Trillion Market Cap
Amazon reached $1 trillion market cap
- 2020 - $3.5B+ in Sales by Third Party Sellers
3rd party sellers surpassed $3.5 billion in sales
- 2023 - #1 Delivery Company in the US
Amazon surpassed FedEx and UPS to become the number 1 delivery company in the US
- 2024 - 200M Prime Members
Amazon serves 200 million Prime members
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