Best 10 Ecommerce Websites in the US in 2025

The US ecommerce industry recorded more than $1 trillion in revenue last year.

This post reviews the top 10 ecommerce websites in the US for 2025, highlighting each of their:

• Key Features
• Unique Selling Propositions
• Stats & Insights

Before detailing the key features of each site, let’s take a look at the leading ecommerce websites in the US:

Source: Semrush

The 10 Best Ecommerce Websites in the US (2025)

Here, you will find what makes each of these best ecommerce websites in the US stand out and how they cater to different shopping needs.

Amazon

• Founder: Jeff Bezos
• Year Founded: 1994
• Business Model: Amazon operates on a B2C and B2B model.

Amazon, founded in Seattle, Washington, initially started as an online bookstore.

Over the years, it has expanded its range of products and services, becoming the largest online retailer globally.

Stats & Insights

• Amazon’s net sales reached $148.0 billion in the Q2 of 2024, marking a 10% increase compared to $134.4 billion in Q2 2023.

• As of June 2024, Amazon received over 3.2 billion visits, with 80% of these users coming from the US.
• With over 300 million active customer accounted worldwide, Amazon has a vast user base.
• As of the first quarter of 2024, Amazon.com reported to employ 1,521,000 people.

Key Features

• Amazon offers millions of products across numerous categories, including electronics, books, apparel, and household items.
• Operating in over 100 countries, Amazon has a diverse customer base.
• Amazon’s interface is user-friendly with simple navigation, personalized recommendations, and one-click buying.
• Amazon Prime includes free two-day shipping, streaming for movies, TV shows, and music, plus exclusive shopping deals.

Unique Selling Propositions

• Amazon Prime benefits over 200 million members worldwide with free shipping, streaming services, and exclusive deals.
• Amazon Web Services (AWS) plays a crucial role in Amazon’s profitability by dominating the cloud services market.
• Standing as one of the top fulfillment services in the US, Fulfillment by Amazon (FBA) allows sellers to store products in Amazon’s warehouses while Amazon handles packing, shipping, and customer service.
• Amazon offers 24/7 customer service through phone, email, and chat.
• An extensive review system builds trust and community among users.
• Amazon Forums engage customers in discussions and provide a platform for feedback.

eBay

• Founder: Pierre Omidyar
• Year Founded: 1995
• Business Model: eBay operates on a C2C and B2C model.

Established in San Jose, California, eBay is a pioneer in the ecommerce industry.

Originally starting as an online auction platform, it has grown into a worldwide marketplace where individuals and businesses trade a diverse range of products and services.

Stats & Insights

• At the end of Q1 2024, eBay reported a revenue of $2.6 billion and Gross Merchandise Volume of $18.6 billion.

• As of Q1, 2024 eBay reported to have 132 million active users.
• eBay.com attracts over 650M visits each month.
• A significant portion of eBay’s sales came from third-party sellers.
• eBay created $4.9 billion in economic impact, cut 1.6 million metric tons of carbon emissions, and avoided 69,000 metric tons of waste.

Key Features

• Offering both auction-style and fixed-price selling options, eBay hosts a diverse marketplace with millions of listings across categories like electronics, fashion, and collectibles.
• eBay operates in over 190 markets, supporting multiple languages and currencies.
• A detailed user feedback and rating system enhances trust and credibility among buyers and sellers.

Unique Selling Propositions

• The eBay Plus membership program offers benefits like free delivery and returns, enhancing customer loyalty.
• eBay Motors offers a dedicated platform for buying and selling vehicles and parts.
• The centralized Seller Hub platform helps manage listings, orders, and performance metrics, improving the seller experience.
• Active community forums foster user discussions and support, strengthening community engagement.

Walmart

• Founder: Sam Walton
• Year Founded: 1962
• Business Model: Walmart operates on a B2C model.

Walmart, headquartered in Bentonville, Arkansas, is a multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.

Over time, Walmart has become a major player in ecommerce, offering a wide range of products online.

Stats & Insights

• Walmart’s revenue was around $648 billion globally for the fiscal year ending January 31, 2024.

• Walmart is one of the largest retailers globally, with 10,500 stores.
• Walmart.com attracted 432 million visitors in June 2024.
• 29% of Walmart consumers choose to shop at Walmart.com for convenient local returns and favorable return policies.

Key Features

• Walmart’s website offers an extensive range of products, including groceries, electronics, clothing, and household items.
• Walmart provides competitive pricing with frequent discounts and rollback offers.
• Walmart operates in 27 countries with e-commerce platforms available in multiple regions.

Unique Selling Propositions

• The Walmart+ membership program offers benefits like free shipping and fuel discounts, enhancing customer loyalty.
• The company’s price matching policy attracts shoppers who want to save money.
• Walmart engages its community through online forums and customer reviews, building trust and loyalty.

Etsy

• Founder: Rob Kalin, Chris Maguire, Haim Schoppik
• Year Founded: 2005
• Business Model: Etsy operates on a C2C and B2C model.

Etsy, headquartered in Brooklyn, New York, is an online marketplace focused on handmade, vintage items, and craft supplies.

It connects buyers with unique, creative goods crafted by independent sellers from around the world.

Stats & Insights

• Etsy attracts around 400 million visits per month.

• Over half of Etsy’s web traffic, specifically 57.77%, comes from the United States.
• Etsy reports that 97% of its sellers manage their shops from home.
• A significant portion of sales comes from repeat buyers, showing strong customer loyalty.
• Etsy is the first shopping site to offset 100% of carbon emissions from shipping and packaging of every delivery.

Key Features

• Etsy offers a vast array of handmade and vintage items, spanning categories like jewelry, clothing, home decor, and art.
• The platform provides tools for sellers to customize their shops and listings.
• Etsy’s secure payment system supports multiple payment methods.
• Etsy operates globally, supporting transactions in multiple currencies and languages.

Unique Selling Propositions

• Etsy’s focus on handmade and vintage items distinguishes it from other online marketplaces.
• Etsy Plus membership offers benefits like custom shop features and discounts on promotional tools.
• Etsy’s Pattern Service allows sellers to create personalized, standalone websites.
• Sellers can use Etsy Ads to promote their listings and reach more potential buyers.
• Etsy provides sellers with a comprehensive Seller Handbook to help them succeed.

Shopify

• Founders: Tobias Lütke, Daniel Weinand, Scott Lake
• Year Founded: 2006
• Business Model: Shopify operates on a B2B model, serving as a SaaS platform for ecommerce businesses.

Shopify, headquartered in Ottawa, Canada, is a leading ecommerce platform that enables businesses of all sizes to create and operate their online stores. Unlike the other companies listed, which are ecommerce websites, Shopify is a platform known for its flexibility and robust features.

Shopify provides merchants with tools to manage products, payments, and shipping, facilitating a seamless online shopping experience. Over 2 million merchants use Shopify, with the USA home to 60% of all Shopify stores.

Stats & Insights

• In 2024, Shopify served more than 700 million buyers and contributed $319 billion to global e-commerce.
• Data from 100,000+ Shopify stores shows 50.3% of traffic is from mobile devices.

• In Q1 2024, Shopify reported $1.9 billion in revenue, a 23% increase year-over-year.

• Shopify’s Subscription Solutions Revenue rose by 34% to $511 million in Q1 2024.

Key Features

• Shopify is known for its user-friendly interface, making it easy for anyone to set up and manage an online store.
• Shopify offers a suite of tools for building and managing online stores, including customizable templates, inventory management, and payment processing.
• Shopify operates globally, supporting multiple languages and currencies.

Unique Selling Propositions

• Shopify has a vast app store with thousands of apps and integrations, allowing users to extend the functionality of their stores with ease.
• The platform offers Shopify Plus, a premium solution designed for high-volume merchants and large businesses.
• Shopify includes built-in SEO features and marketing tools, helping merchants attract and retain customers.
• Shopify provides 24/7 customer service, a comprehensive help center, and an active community forum.
• The platform offers multiple payment options, including Shopify Payments, third-party gateways, and international currencies.

Target

• Founder: George Dayton
• Year Founded: 1902
• Business Model: Target operates on a B2C model.

Target, based in Minneapolis, Minnesota, is a renowned retail corporation known for offering high-quality, trendy merchandise at affordable prices.

It has effectively bridged the gap between discount retail and stylish offerings, making it a favorite among consumers.

Stats & Insights

• Target reported revenue of $24.5 billion for Q1 2024.

• In Q1 2024, Target’s digital sales increased year over year for the first time in over a year, accounting for 18.3% of total sales.
• Target.com received over 130 million visits on June 2024, with more than 120 million of those from the USA.
• Target’s total comparable sales declined by 3.7%, while digital comparable sales grew by 1.4%.

Key Features

• Target operates in the U.S. and Canada, with a significant online presence complementing its physical stores.
• Target offers groceries, clothing, electronics, home goods, beauty items, exclusive brands, and designer collaborations.
• Target.com features specialty shops for specific interests, such as eco-friendly products, Black-owned brands, and seasonal items.
• A user-friendly website and mobile app enhance their shopping experience.

Unique Selling Propositions

• Target’s combination of affordable prices and trendy merchandise sets it apart from other retailers.
• The Target Circle loyalty program offers benefits like personalized deals, early access to sales, and charitable donations.
• Target’s RedCard provides customers with 5% off purchases, free shipping, and an extended return period.
• User-friendly features like drive-up and same-day delivery services enhance convenience and customer satisfaction.

BestBuy

• Founder: Richard M. Schulze, James Wheeler
• Year Founded: 1966
• Business Model: Best Buy operates on a B2C and B2B model.

Best Buy is a leading retailer of technology products, services, and solutions, headquartered in Richfield, Minnesota.

Best Buy is known for its in-store experience and robust online presence, making it a go-to destination for tech enthusiasts.

Stats & Insights

• In 2024, Best Buy’s revenue dropped to $43 billion, a loss of around $8 billion since 2022.
• BestBuy.com receives over 130 million visits per month.
• International revenue of $644 million decreased by 3.3% compared to last year, driven by a comparable sales decline of 3.3%.
• The majority of the revenue came from the computing and mobile phones category.

Key Features

• Best Buy offers a comprehensive selection of electronics, appliances, and tech accessories.
• Operating across the United States, Canada, and Mexico, Best Buy ensures broad accessibility.
• Exclusive brands and services, such as Geek Squad, provide tech support and installation.
• Bestbuy.com and mobile app feature intuitive navigation, customer reviews, and personalized recommendations.

Unique Selling Propositions

• Best Buy’s knowledgeable staff distinguish it in the retail electronics market.
• The My Best Buy loyalty program offers exclusive deals, early access to sales, and rewards points.
• Geek Squad services provide additional value and support.
• In-Store Pickup and Curbside Pickup options provide convenience for online orders.
• Community engagement through events, tech workshops, and social media interactions strengthens the brand.

Home Depot

• Founders: Bernard Marcus, Arthur Blank, Ron Brill, Pat Farrah
• Year Founded: 1978
• Business Model: Home Depot operates on a B2C and B2B model.

Home Depot, headquartered in Atlanta, Georgia, is the largest home improvement retailer in the United States.

Home Depot caters to both DIY enthusiasts and professional contractors, offering a seamless shopping experience through its expansive network of stores and online platform.

Stats & Insights

• HomeDepot.com attracts over 250 million visits per month with 94.47% coming from the US.

• Home Depot reported $3.6 billion in net earnings and $36.4 billion in sale for the first quarter of fiscal 2024.
• The Home Depot has pledged to produce or procure 100% renewable electricity for all its facilities worldwide by the end of fiscal year 2030.

Key Features

• Home Depot offers a range of products, including building materials, home improvement supplies, appliances, and garden equipment.
• Operating over 2,200 stores across the United States, Canada, and Mexico, Home Depot has a significant presence.
• The company provides various in-store services, such as tool rental, installation, and DIY workshops.
• With a user-friendly website and mobile app, Home Depot provides a seamless and convenient shopping experience.

Unique Selling Propositions

• The company offers Pro Xtra, a loyalty program designed for professionals, providing exclusive benefits and discounts.
• Home depot customers can rent tools and equipment for short-term use.
• Home Depot’s website features extensive how-to guides to help customers with their DIY projects.
• Customers can buy items online and pick them up at a local store through the Buy Online, Pick Up In-Store (BOPIS) program.
• Home Depot’s robust customer service includes online chat, phone support, and in-store assistance.

Costco

• Founders: James Sinegal, Jeffrey Brotman
• Year Founded: 1983
• Business Model: Costco operates on a B2C and B2B model with a membership-based structure.

Costco, based in Issaquah, Washington, is a leading wholesale retailer known for its membership-only warehouse clubs.

Offering a wide range of products, from groceries and electronics to furniture and appliances, Costco has built a reputation for quality goods at competitive prices, both in-store and online.

Stats & Insights

• Costco reported net sales of $171.44 billion for the first 36 weeks of fiscal 2024.

• Costco’s employs 208,000 people as of 2024.
• Costco.com receives more than 100 million visits per month, with a substantial online customer base.
• Costco Wholesale reported $58.52 billion in sales revenues for its fiscal quarter ending in May of 2024.

Key Features

• Costco provides an extensive selection of products, including bulk groceries, electronics, furniture, and home goods.
• The company operates over 800 warehouses worldwide, ensuring widespread accessibility.
• Beyond retail, Costco offers a variety of services, from travel and auto to pharmacy and insurance
• Costco’s website and mobile app feature member-exclusive deals, and convenient shopping options.

Unique Selling Propositions

• Costco’s membership model offers exclusive benefits, including access to high-quality products at low prices.
• The company’s Kirkland Signature brand provides a range of high-quality, private-label products.
• Costco’s customer service and satisfaction policies, including a generous return policy.
• The company’s bulk-buying strategy ensures competitive pricing and value for members.
• For electronics and major appliances purchased through Costco.com, customers receive free technical support.

Wayfair

• Founders: Niraj Shah, Steve Conine
• Year Founded: 2002
• Business Model: Wayfair operates on a B2C model.

Wayfair, based in Boston, Massachusetts, is a top online retailer that focuses on furniture and home goods.

It offers a vast selection of products from various suppliers, including furniture, decor, kitchenware, and lighting, all through a user-friendly shopping experience.

Stats & Insights

• In the first quarter of 2024, Wayfair’s total net revenue was $2.7 billion, down $45 million or 1.6% year-over-year.
• Active customers totaled 22.3 million as of March 31, 2024
• Wayfair.com attracted over 80 million visits in June 2024.x
• Orders delivered in the first quarter of 2024 were 9.6 million, a decrease of 1.0% year over year.

Key Features

• Wayfair provides a broad range of home goods, such as furniture, décor, kitchenware, and lighting.
• Wayfair operates in the United States, Canada, the United Kingdom, and Germany, providing a global reach.
• The platform provides personalized shopping experiences with virtual room planners.
• The website and mobile app feature intuitive navigation, advanced search filters, and easy checkout processes.

Unique Selling Propositions

• The company offers Wayfair Professional, a loyalty program designed for businesses and interior designers, providing exclusive discounts and services.
• Wayfair engages its community through design inspiration articles, home tours, and social media interactions.
• The company’s strong focus on customer service includes live chat, phone support, and a comprehensive help center.

FAQ: Top Ecommerce Websites in the US

1. How do I choose the best ecommerce platform for my business?

When choosing the best ecommerce platform for your business, consider factors like ease of use, customization options, payment processing, and support. Shopify is a popular choice due to its flexibility and robust features.

2. Why is Amazon the top ecommerce website in the US?

Amazon is the top ecommerce website in the US because of its extensive product range, fast delivery options, and excellent customer service. It also offers services like Fulfillment by Amazon (FBA), which helps sellers manage logistics.

3. What makes Shopify different from other ecommerce websites in the US?

Shopify is a platform, not just a website. It enables businesses to create and operate their online stores with tools to manage products, payments, and shipping. Over 2 million merchants use Shopify, with the USA home to 60% of all Shopify stores.

4. Which ecommerce platform is best for small businesses?

Shopify is an excellent choice of platform for small businesses because of its flexibility, ease of use, and comprehensive features that help manage online stores effectively.

5. How does Walmart’s ecommerce website compare to Amazon?

Walmart’s ecommerce website offers competitive pricing and a wide product selection similar to Amazon. However, Amazon often has a more extensive range and faster shipping options.

6. What are the benefits of using Etsy for ecommerce?

Etsy is ideal for sellers of handmade, vintage, and unique items. It offers a niche market with buyers specifically looking for these types of products.

7. How important is customer service in choosing an ecommerce website?

Customer service is crucial in choosing an ecommerce website. Good customer service can help resolve issues quickly and improve the overall shopping experience, leading to higher customer satisfaction and loyalty.

8. What are the advantages of ecommerce websites in the US?

Ecommerce websites in the US offer several advantages, including convenience, a wide product range, competitive pricing, and the ability to shop from anywhere at any time.

9. Which ecommerce websites offer free shipping? Many ecommerce websites offer free shipping, including Amazon, Walmart, and Target, often with minimum purchase requirements or through membership programs.

Conclusion

Ecommerce is always evolving, and the top sites keep improving. The platforms in this post offer great shopping experiences and lead in customer service and tech innovation.

The ecommerce websites in the US offer diverse options, from product variety to innovation. Knowing what each platform offers helps you make better shopping choices. These companies are set to keep growing and innovating.

Bonus Content: If you’re interested, here are some other resources about ecommerce that might be interesting for you:

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