Analyzify is not just about quality software. We provide an all-in-all & turnkey data analytics setup for Shopify merchants, offering two different setup options:
With the Done-For-You option, our experts handle the setup for you, ensuring you have a reliable and accurate data analytics setup at no extra cost. You can click here for more details.
If you prefer to take a more hands-on approach, you can opt for the Do-It-Yourself method. We provide insightful guides and tutorials to help you execute the setup easily by yourself. You can click here for more details.
Once the setup is complete, we provide different data validation options to ensure the best possible data accuracy. You can choose from Done-For-You Validation, Real-time Data Flow Validation (BETA), or Do-It-Yourself Validation.
Analyzify is perfectly compatible with non-Shopify Plus stores. Purchase tracking and other user behavior metrics & reports are incredibly crucial for any store, and you will still have a majority of the events/reports with a regular plan.
The only limitation for regular Shopify stores is that they are NOT allowed to edit the checkout process. So, Google Tag Manager and all the other tracking codes will still work on every page, including the order processed page (aka. “thank you” page), but the checkout steps won’t be included.
We have been working in the data analytics field for more than 5 years. We have developed Analyzify to help Shopify clients with their data problems.
Analyzify has been a favorite solution of more than 1800 stores now, and the number is rapidly growing. As can be seen in our client reviews, all of our clients are pleased with what they get, and we are always happy to take the necessary actions unless there are case-specific problems.
It’s a fact that data can never be 100% accurate due to many technical reasons. However, you should also note that your data must be consistent at least 90% of the time. Click here to learn more.
We assure you that we will take action in case the results are not accurate, and bring your data to the best possible state. We are happy to take a manual approach as well, for we care deeply about our customers.
Yes! We used to recommend our customers activate this feature as a secondary conversion because it did not work as perfectly: warnings or inaccuracies could come up even when it was set up correctly. Today, we trust the measurement of this feature, so we keep our “Primary Conversions as Enhanced Conversion” settings turned on.
Definitely yes! You can set up Analyzify now and the data will be tracked once you launch. You can also choose to set up Analyzify on a duplicated/development theme. So, you can set it up and test it before you go live.
Enhanced E-commerce is a Universal Analytics (the old version) feature – and it is included in our setup. However, we recommend using the native UA integration because of the checkout.liquid limitations for non-Shopify Plus clients. You can learn more here.
Analyzify tracks many events & actions that Shopify’s native integrations do not, such as product list visits, product list/category clicks, etc. Moreover, as Google announced that Universal Analytics will be completely replaced with Google Analytics 4 in July 2023, Analyzify includes data layers, Google Tag Manager, Google Analytics 4, and many other integrations that the native Shopify simply doesn’t offer.
Analyzify also provides you with a well-designed data layer, which means you could extend your 3rd party implementations with other marketing partners easily. Analyzify offers you direct support to configure your GA account to get the best out of the data layers like content grouping, custom dimensions, goal setup, etc. Last but not least, Analyzify comes with a detailed Google Data Studio report through which you can see all the important reports in detail. You can find the features and breakdown of Analyzify’s product by clicking here.
Shopify’s native reports will not be enough for you to run and optimize professional marketing campaigns as they provide you only with a simple report interface covering the most basic data.
Furthermore, its native integration doesn’t support Google Tag Manager, Google Analytics 4, and many other related parties.
That’s why you need an advanced tracking & reporting setup to maximize your ROI.
Your historical data won’t be affected. Analyzify doesn’t require creating new Google Analytics, Google Ads or Google Tag Manager accounts.
It works on your existing properties. It just changes the way that data flows into these accounts.
You can learn more about our process through this link.
We apply a 25% discount on the 2nd store if the stores are identical (theme, apps, products). The same goes for 3rd, 4th, or more stores. In a summary, you will pay the full amount for the 1st store and you will get a 25% discount on the following stores. You can read the details on our related support page.
Click here to explore Analyzify’s offerings and understand our refund, discount, and free trial policy.
We have had many clients switching from another app to Analyzify – and the transition is always smooth as we offer a set-up service at no extra cost.
We can help you switch from another app/service provider. Our data specialists can execute your setup with an additional case, taking the steps needed, getting your confirmation/comments when needed, and validating & making sure everything works.
Please inform our support team about this upon your purchase.
Setting up Analyzify from the start of your store has several advantages such as;
With Analyzify in place from the beginning, you can also be confident that you are set up correctly from day one.
Also, you can schedule your setup according to your launch timeline and our team will be flexible with the implementation schedules, including staying in touch with your development team.
If you purchase Analyzify, your support period will be extended to start from the day you make your store public.
During this time, our team will be available to assist with any technical issues or questions to ensure a successful implementation.
We have had many clients switching from another app to Analyzify – and the transition is always smooth as we offer a set-up service at no extra cost.
We can help you switch from another app/service provider. Our data specialists can execute your setup with an additional case, taking the steps needed, getting your confirmation/comments when needed, and validating & making sure everything works.
Please inform our support team about this upon your purchase.
Definitely, yes! Our tool is totally beginner-friendly and we have detailed video guides for you regarding each step. In addition, our support team is more than happy to jump in and execute the needed steps on behalf of you.
Analyzify will deliver a pre-built Google Tag Manager container with your information and tracking IDs inserted in it. What you will only need to do is to import that GTM container into your Google Tag Manager account, and publish the changes. It is approximately an 8-minute process, and you’ll be presented with detailed video tutorials for each step.
Enhanced E-commerce is a Universal Analytics feature (the old version) and is included in our setup. However, we recommend using the native UA integration because of the “checkout.liquid” file limitations for non-Shopify Plus clients.
Click here to learn the best practices for Google Analytics, and check out here to see how you can set up Enhanced E-commerce.
Absolutely! It is totally okay to set Analyzify on your store before or after you publish your theme. However, we always advise that you set Analyzify on a duplicated / development theme first, so that you can test it to validate your setup -especially important events like add-to-cart or purchase.
At Analyzify, we are committed to providing excellent support and service to our customers. As part of this commitment, we offer three months of support at no extra cost following the purchase of our product. This support can be extended upon request for an additional fee. Our support team is available to help with any issues you encounter related to our product and setup process.
For a full list of the support that we provide, please see our Support Scope & Policy.
We have a strict no-refund policy, and this is because our product requires a one-time fee and our support team invests a lot of time and effort into the onboarding, setup, and validation process. We also recognize that this process could potentially be exploited, which is why we cannot offer any free trials or refunds. However, there may be exceptions for cases where our product does not exactly meet your needs, which will be evaluated by our product team.
We do not offer discounts, with the exception of a 25% discount for additional stores. Our pricing policy is designed to be transparent and fair for all of our customers.
We encourage you to make sure that our product is right for you before making your purchase and to contact our support team if you have any questions.
Unfortunately, we are not able to provide support for our free products, course, or instructional videos. However, we still want to assist you as best we can. You can simplify and add your questions on the Youtube channel as a comment. Our dedicated team regularly monitors comments and will make every effort to respond to you.
Alternatively, you can purchase Analyzify, which comes with a complimentary setup and support.
If you are already an Analyzify client, kindly provide the store name or contact us through the store’s admin email address so that our system will recognize you as a client.
We hope you find a solution to your problem soon. You can try searching or asking on Shopify Community Forum and Reddit.
We know how challenging it can be to collect and evaluate the right data that allows you to make the right decisions based on real metrics.
In its simplest form, Analyzify adds advanced data layers into your store theme and then generates a Google Tag Manager container that is tailored for it.
Our comprehensive GTM container is perfectly connected with the data layers and transforms all the data to the relevant third parties. It includes all the major marketing and tracking tags you need for your Shopify store’s success.
We tried our best to cover all needs you should have today or in the future. Click here to discover our product’s features broken down into these needs.
Data analytics can be a complex topic, but at Analyzify, we strive to make the process as user-friendly as possible. We provide a range of resources, such as tooltips, video guides, detailed descriptions, and FAQs, on every screen to help you through the process.
Our onboarding wizard allows you to provide your pixel information and state your preferences, so we can customize the setup to meet your needs. You have the option to choose between two setup methods – Done-For-You or Do-It-Yourself.
With the Done-For-You option, our experts handle the setup for you, ensuring you have a reliable and accurate data analytics setup. All you need to do is complete the onboarding and provide temporary access to your site. This service is provided at no extra cost, and we will communicate with you every step of the way. You can click here for more details.
If you prefer to take a more hands-on approach, you can opt for the Do-It-Yourself method. We provide insightful guides and tutorials to help you execute the setup easily by yourself. If you get stuck, our support team is always available to assist you. You can click here for more details.
Once the setup is complete, we provide different data validation options to ensure the best possible data accuracy. You can choose from Done-For-You Validation, Real-time Data Flow Validation (BETA), or Do-It-Yourself Validation. You can click here for more details.
With Done-For-You Validation, our team will manually validate your data and provide you with a brief report showing accurate data tracking. We communicate with you every step of the way to get your approval or comments during the data validation and adjustments phase.
With Real-time Data Flow Validation (BETA), our software visits your site in real-time and double-checks all data pieces, tags, and events, providing you with a comprehensive report on your Analyzify dashboard.
For those who prefer to do it themselves, we offer Do-It-Yourself Validation, where you can follow our tutorials and in-app guidance to run the validation process independently. Our support team is always available to help if you encounter any issues. At Analyzify, we believe in providing our clients with the resources they need to succeed, regardless of their technical expertise.
As simple as that. 🙂
We provide extensive support to our clients and do not hesitate to offer our help on any issue you encounter to the best of our ability.
We offer three months of support at your disposal after purchase, which can be extended upon request for an additional fee.
| “Super knowledgeable and responsive team who goes above and beyond to ensure proper tracking and implementation is enabled.” – TravelPro |
As a summary:
What our product is:
Analyzify makes data collection easier for your Shopify store. With our Google Tag Manager integration, you can quickly connect your store with Google Analytics 4 and many other providers.
The Analyzify app (software) tailors a data analytics setup according to your needs, including:
The support we provide:
Here are things we are responsible for, which are directly related to our product:
(*) Only valid if you purchase the relevant add-ons.
The points we offer guidance:
We offer in-depth tutorials and guides for the points that aren’t directly relevant to our product. Our support team will share the relevant tutorials and guide you through the process.
The points we don’t help with or support:
We are a software company and our product is an app. Therefore we are not able to provide support for the topics that are out of our product scope.
3rd Party Apps – Settings/Configuration
We do not provide support for 3rd party apps and their codes & settings & configuration.
Custom Code, and Theme Adjustments
Our code scope is limited to data layers. We do not create custom codes or apply theme/code adjustments according to your needs.
Data Reporting & Creating Reports
We are not a data reporting solution. Analyzify is responsible for data collection setup using data layers and Google Tag Manager. The data falls into other products such as Google Analytics.
Therefore, we do not support creating reports & data reporting for you. We have a Google Data Studio report and tutorials for this use case.
Google Ads Settings & Performance Analysis & Optimization
Analyzify includes Google Ads conversion tracking and dynamic remarketing tags. We are only responsible for the health of those tags. We do not provide support on other Google Ads settings or performance analysis, or optimization.
Page speed & performance problems
Google Tag Manager & Google Analytics and all other pixels might have an impact on your page speed. However, the Analyzify setup has no impact on your page speed score as stated and confirmed by Shopify.
GDPR Topics Other than GTM Consent Mode
Analyzify GDPR container contains a GTM container that uses Google consent mode to trigger the tags accordingly. Analyzify GDPR setup solution covers setting up and validating those tags being triggered according to the consent mode.
We do not provide support on any other topics than GDPR & GTM consent mode relationship.
Modified Analyzify GTM Containers
You can always make changes to Analyzify’s GTM containers according to your needs. However, we will not be able to provide support to modified containers. Once modified, that simply becomes out of our support scope and warranty.
If you wish, we can execute a re-setup using our standard GTM container.
Modified Analyzify Data Layers
We provide you with de-coded data layers so that you can see what’s injected into your store and also edit if you wish to. However, we will not be able to provide support to modified data layers. Once modified, that simply becomes out of our support scope and warranty.
If you wish, we can execute a re-setup using our standard data layers.
Console Errors That are Not Related to Our Codes
Many apps cause console errors on Shopify. We test our codes many times before publishing and making sure they are error-free. Therefore, we do not provide support for console errors that are not related to our codes.
GTM Tags & Events That are not Included in Analyzify Scope
Analyzify GTM container includes triggers, variables, and tags that you can reuse. Feel free to use + our triggers & variables on your other tags. However, we will not be able to provide support for those that are out of our scope.
Feel free to reach our support team for your new integration/tag requests.
Analyzify’s default version includes complex & advanced data layers, and a Google Tag Manager container that includes full integration with Google Analytics 4, Universal Analytics, FB Pixel, G Ads Remarketing & Conversions, Pinterest Pixel, and many others.
This is the typical, client-side Google Tag Manager setup. Server-side is a way more sophisticated solution and we have developed an add-on for that as well.
We do offer a complete Shopify server-side tagging setup that includes server-side GTM, Analytics, Google Ads, and FB Conversion API. We ask you to create a Google Cloud account and then do your complete server-side tagging on your account.
The setup will be done on your Google Cloud account, and we will help you create and attach it with your server-side tracking. It is part of our setup process.
It might seem like a high-ticket investment, however, it is just a one-time fee and it will boost your remarketing and general marketing performance. We believe it will have a great ROI.
What are the benefits?
Server-side tracking (aka. cookieless tracking) has countless benefits. Some of them are:
How will it work?
Just like Analyzify, our server-side tagging setup will be served under your properties. We will not collect or pass any data to our properties. All the data will flow into your Google Cloud and GTM accounts. Our team will be responsible for the setup and validation.
What is the cost?
Analyzify Server-Side Tagging add-on costs $2790: a one-time fee for setup, service, and support. You will need a Google Cloud Account and it comes with a $300 free credit. Depending on your traffic, it might cost between $60 – $90 /per month.
What is included?
Contact our support if you are interested. You can also book a demo call with our data specialists > https://analyzify.app/book-a-demo/
Visit the links below to get more information:
Analyzify tracks many events/actions that Shopify’s native integrations do not, such as product list visits, product list/category clicks, etc. Moreover, Analyzify includes data layers, Google Tag Manager, Google Analytics 4, and many other integrations that the native Shopify doesn’t offer.
Analyzify also provides you with a well-designed data layer, which means you could extend your 3rd party implementations with other marketing partners easily. Analyzify offers you direct support to configure your GA account to get the best out of the data layers like content grouping, custom dimensions, goal setup, etc. Last but not least, Analyzify comes with a detailed Google Data Studio report through which you can see all the important reports in detail.
We aimed to create this free tool to record sales & revenue data to help your marketing ROI and receive better GA4 E-commerce reporting.
However, Analyzify’s GA4 Wizard and our video series don’t include some of the following events and metrics, as the complete GA4 e-commerce setup requires a more complex structure and should preferably be done through Google Tag Manager (GTM). Here are the details you won’t see on your reports:
If you are familiar with the code, you can try adding other details to your Purchase Event code as well. However, this will require some testing since there is no one-size-fits-all solution that works in all stores, as we also mentioned in our tutorial.
Alternatively, you can purchase Analyzify, and it will give you all the e-commerce reports in-depth in addition to many other user-based reports. The data will pass through Google Tag Manager (GTM), so you will have the opportunity to use it in other channels (Ads, Facebook Pixel, etc.) as well.
You can check the following videos to get more information on our setup options:
Our process divides into 3 main sections and is quite straightforward, easy & safe:
Onboarding
Provide your pixel info and state your preferences through our special Onboarding wizard.
Setup
Have our experts do your setup in two business days (Done-For-You) or Do-It-Yourself with in-depth tutorials in 10-30 minutes.
Validation & Audit
Validate your setup or ask for our team to do it to make sure everything is running smoothly.
We communicate with you on each step and get your approval or comments during the data validation and adjustments phase. To complete your Done-For-You setup, we will need to have limited collaborator access to your Shopify account, Google Tag Manager, and Google Analytics. We would also need to access your Google Ads account in case you want us to verify your remarketing tags & conversions.
Yes! Analyzify is totally a beginner-friendly app, and you don’t need to have any prior technical knowledge. We offer technical guidance, FAQs, and video tutorials on each step, and our support team is always just one message away!
Our data layers work perfectly on the Online Store 2.0 themes too. However, some Shopify stores are quite unique in terms of theme coding, apps, and structure, so our data layer codes may not always deliver the best results for every store.
If you encounter a problem with any specific event (e.g. Add-to-Cart), our support team will jump in and perform customizations either on our data layers or your theme files for your specific case, and resolve the issue. Rarely, it is not possible to make data layers fully functional for technical reasons – especially if you are using many external apps. In those cases, we can get your developers’ help. Please note that we do all changes on the duplicated themes and share the detailed changelog with you.
If you encounter a problem with any specific event (e.g. Add-to-Cart), our support team will jump in and perform customizations either on our data layers or your theme files for your specific case, and resolve the issue. Rarely, it is not possible to make data layers fully functional for technical reasons – especially if you are using many external apps. In those cases, we can get your developers’ help. Please note that we do all changes on the duplicated themes and share the detailed changelog with you.
Analyzify’s setup includes all the events and variables that are listed on our features page. If you want to track custom events:
a) You can do it by adding new data layers or listeners – and editing your Google Tag Manager container.
b) You can ask for the support team’s help. There might be an additional charge depending on the workload.
We don’t host any data – all yours! As a European company, we care about your company and your client’s privacy. Our servers or properties are NOT USED at all.
We may need temporary access to your Google Tag Manager, Google Analytics, and Google Ads properties only if you need our help. We will kindly ask you to cancel our access once we are done with it.
That’s quite common for us – and Analyzify also takes care of the issues you’re having with your existing setup.
Our setup & tool includes an audit as well. We check your current data situation, existing tags & accounts, and either apply or suggest the best practices.
Yes, Analyzify’s tags use Google Shopping app’s product ID format by default. We recommend using the official Google app for your product feed & re-marketing pixels, and Analyzify for your Google Ads conversion tracking.
Yes! We used to recommend our customers activate this feature as a secondary conversion because it did not work as perfectly: warnings or inaccuracies could come up even when it was set up correctly. Today, we trust the measurement of this feature, so we keep our “Primary Conversions as Enhanced Conversion” settings turned on.
Definitely yes! Analyzify’s advanced data layers and Google Tag Manager setup increases the accuracy on your Google Ads tracking. We do send more data to Google Ads to increase the performance in general.
We have interactive troubleshooting guides to help you detect and fix any possible issues.
We strongly recommend that you read our “Shopify – Google Ads Playbook” if you wish to have a great understanding of the topic. You can be sure that there won’t be any mess if you use the official Google app for remarketing events and Analyzify for conversion tracking.
Our support team is also always ready to help if you have trouble solving your issues.
Definitely yes! You can set up Analyzify now and the data will be tracked once you launch. You can also choose to set up Analyzify on a duplicated/development theme. So, you can set it up and test it before you go live.
Analyzify’s Universal Analytics integration (through GTM) is more efficient than the native integration. However, Shopify has some limitations (lack of the “checkout.liquid” file) for non-Shopify Plus clients about the checkout process tracking.
So, even though Analyzify’s UA integration is better, it won’t work on the checkout pages for non-Shopify Plus clients. Because of this, we strongly recommend using GA4 through Analyzify’s GTM and native UA integration for non-Shopify Plus clients. In short, you shouldn’t remove it and keep the native integration.
Shopify Plus clients should choose our UA integration through GTM because it works better than the native one. In that case, you can remove the native integration and activate our UA tags on Google Tag Manager.
Analyzify works through Google Tag Manager. Our Universal Analytics (UA) tags are paused by default, because most merchants use the native integration for UA. So it will not affect your existing native UA setup.
We strongly recommend using GA4 through Analyzify’s GTM and native UA integration for non-Shopify Plus clients.
Shopify Plus clients can choose our UA integration through GTM because it works better than the native one.
Enhanced E-commerce is a Universal Analytics (the old version) feature – and it is included in our setup. However, we recommend using the native UA integration because of the checkout.liquid limitations for non-Shopify Plus clients. You can learn more here.
Definitely, yes! Our tool is totally beginner-friendly and we have detailed video guides for you at each step. Our support team is also more than happy to jump in and execute the needed steps on your behalf if you run into any trouble.
Analyzify will deliver a pre-built Google Tag Manager container with your information and tracking IDs inserted in it. What you will only need to do is to import that GTM container into your Google Tag Manager account, and publish the changes. It is approximately a 15-minute process, and you’ll be presented with detailed video tutorials for each step.
Definitely yes. You can always use the variables and triggers in Analyzify’s GTM container to make new tags according to your needs.
GTM has countless benefits, but its main purpose is to help you manage your marketing / tracking pixels from one place without needing a developer.
By using the same data sets, you can set up Google Analytics 4, Google Ads conversion tracking, Bing pixels, and many others. Check out our related post to learn even more benefits.
A data layer is a JavaScript object that collects data on your website in a standardized way. You can learn more about data layers and their use for Shopify merchants in this video.
Just like the regular version of Analyzify, our server-side tagging setup will be served under your properties. We will not collect or pass any data to our properties. All the data will flow into your own Google Analytics, Google Cloud and GTM accounts. Our team will be responsible for the setup and validation.
Technically no, but practically, yes. You can use GTM without using data layers, but if you do that, you won’t be able to pass specific data (e.g. product ID, name, order total revenue, etc.).
You can only use the general tags like Google Analytics 4 – which works on all pages. However, you can’t use Google Ads Conversion Tracking properly, because you again need some information like the order ID, revenue, currency, and a few others.
Analyzify provides open-source data layers for Shopify merchants.
Definitely yes. GTM is useable for non-Shopify Plus stores as well. You can add the GTM container to theme.liquid file and order processing additional scripts.
The only limitation that regular Shopify stores have is NOT being allowed to edit the checkout process due to checkout.liquid file limitations.
Purchase tracking and other user behavior metrics/reports are so crucial and you will still have a majority of the events/reports.
Google Tag Manager and all other tracking codes will still WORK on every page + order processed (thank you page) but the checkout steps won’t be included.
Analyzify experts can take care of your GDPR setup completely at no extra cost! Simply install the app and choose the “Done-For-You GDPR” option as your setup method, and our team will provide you with a GDPR audit, consent management tool adjustments, and validation & tests.
Please note that showing a cookie notice banner doesn’t make your Shopify store GDPR-compliant. (Learn more)
Analyzify offers a Google Tag Manager setup that is completely GDPR compliant and uses the Google Consent Mode. You will have the GDPR section at the end of your regular setup.
Depends on the store. Merchants are responsible for their stores to be GDPR compliant themselves, as Shopify doesn’t own the stores and doesn’t carry a responsibility to make the stores GDPR compliant.
This is how Shopify explains it on their related page:
As a processor of data, Shopify fulfills its own legal obligations under the GDPR. However, merchants (as controllers) also have their own separate obligations that they must consider.
Shopify provides merchants with a platform that can be configured to be GDPR compliant, but it is up to merchants on how they would like to run their businesses.
Here’s the short answer: Yes and no.
It does help your site to be GDPR compliant, but it can also enable every users’ data to be treated in a different way based on their consent status, processing some of them as anonymous and some of them as normal. Because of this, it is not enough to only use Consent Mode to be GDPR compliant.
No, it is unfortunately not enough.
Although those settings limit the data transfers, they are still not sufficient, as GDPR regulations are much more complex and you need to have many other features to be GDPR compliant as a Shopify merchant.
No. A cookie consent banner is only one of the requirements of GDPR, not to mention most cookie consent banners on Shopify fail the requirements of the banner functions and visuals.
Follow our detailed guideline and checklist to make sure your store is GDPR compliant.
As of May 2021, Google Tag Manager has been updated with an integrated consent feature that allows for each tag you create to have built-in consent checks. So, GTM now asks for a cookie consent to be able to function in accordance with your website.
At its default state, the answer is no.
For your Google Analytics to be GDPR compliant, your website should have a privacy policy that explains how it processes data, to which your visitors can give or deny their consent for your cookies to track their behavior.
Although Analyzify is GDPR-compliant as a product, you need an additional tool focused on consent management for your store to be fully GDPR compliant. Once used together with an integrated tool and proper setup, Analyzify is fully compliant.
Yes. To achieve full compliance, you will need an external tool in addition to Analyzify to manage your users’ consent.
Currently, Analyzify is compatible with the apps GDPR Compliance Center (by Pandectes), Cookiebot (by Usercentrics), and Axeptio (by Tranzistor) as consent management solutions. Because Analyzify works through GTM, and only Google’s Consent Mode enables GTM to be GDPR compliant, we need an app that works through Consent Mode. Apart from the apps listed, we are not aware of any other apps that provide Google Consent Mode, but if you are, kindly let our team know and we’ll check it out 🙂
Analyzify includes the Facebook Pixel tags on GTM. However, we wouldn’t recommend using them unless you have a problem with the native integration or you have a Shopify Plus store.
We strongly recommend using the official Facebook App for your product feed, Facebook Pixel, and Facebook Conversion API setup. The native integration works quite well when the setup is done correctly.
For Shopify Plus stores, we additionally recommend Analyzify’s Facebook Conversion API connection (included in our server-side add-on), as we can send more data than the native integration.
For regular Shopify stores, the native connection is the best solution at the moment.
You can check our Playbook for Shopify & Facebook connections for more information.
We don’t recommend using the native integration and GTM at the same time. You should pause Analyzify Facebook Pixel tags on GTM if you are using the native integration.
Check out our Playbook: Facebook Pixel & Shopify to learn more about the subject.
Our app helps with that and increases the accuracy of your reports. We also provide help so that you can have a proper Facebook Pixel & Ads UTM setup to make sure your data is being passed to Google Analytics + Facebook as much as possible.
However, if you expect 100% accuracy, there is no solution in the market to guarantee that due to user privacy and iOS 14.5 changes that have been around for some time now.
Technically no, but practically, yes. You can use GTM without using data layers, but if you do that, you won’t be able to pass specific data (e.g. product ID, name, order total revenue, etc.).
You can only use the general tags like Google Analytics 4 – which works on all pages. However, you can’t use Google Ads Conversion Tracking properly, because you again need some information like the order ID, revenue, currency, and a few others.
Analyzify provides open-source data layers for Shopify merchants.
On some occasions, we may need you to update the collaborator access you gave on Shopify for us to be able to make changes to your store.
Here’s how you can update your access:
1. Head to your Shopify Admin page > “Settings” > “Users and permissions”.
2. Scroll down to the “Collaborators” section, and click “Analyzify”. Here, you can update the topics you wish to give permission to.
3. Don’t forget to Save, and you are done!
If there is a problem with any specific event (eg: Add-to-Cart), our support team jumps in and performs customizations either on our data layers or your theme files for your specific case, and resolves the situation. Rarely, it is not possible to make it fully functional for technical reasons – especially if you are using many external apps. In those cases, we can get your developers’ help. Please note that we do all the changes on the duplicated themes and share the detailed changelog with you.
Our data layers work perfectly on the Online Store 2.0 themes, too. However, some Shopify stores are quite unique in terms of theme coding, apps, structure, and our data layer codes might not deliver the best job out of the box.
If there is a problem with any specific event (eg: AddToCart), our support team jumps in and performs customizations either on our data layers or your theme files for your specific case, and resolves it all. Rarely, it is not possible to make it fully functional for technical reasons – especially if you are using many external apps. In those cases, we can get your developers’ help. Please note that we do all the changes on the duplicated themes and share the detailed changelog with you.
Yes! You will own 100% of your data and properties, so you will be able to add tags using our data layer variables, triggers, or even data layer objects.
Discover more here.
Analyzify’s setup works independently from your domain. However, you still need to change some settings on your Google Analytics accounts.
We have a separate article on this matter: Referral Exclusions on Google Analytics (GA4 + UA). You should follow the tutorial with one slight difference in the GA4 section:
At the moment, this feature is only available for Shopify Plus stores.
Please duplicate your theme before you do any changes for safety purposes. Before we start, you can learn here how you can use GTM on regular (non-Plus) Shopify stores.
With Analyzify, you can track the first purchases that come through the Recharge Checkout process. We have prepared a special code block to be inserted into the Recharge settings.
The code includes the Google Tag Manager snippet and purchase-related data layers. Kindly follow the steps to complete your Recharge – Google Tag Manager integration using Analyzify.
How to set up Google Tag Manager on Recharge
How to verify Purchase Tracking on Recharge
Feel free to get our team’s help in case you face any issues!
We will walk you through Analyzify, show how it works and what you can achieve.
We are happy to answer your questions during the call.