Analyzify tracks many events & actions that Shopify’s native integrations do not, such as product list visits, product list/category clicks, etc. Moreover, as Google announced that Universal Analytics will be completely replaced with Google Analytics 4 in July 2023, Analyzify includes data layers, Google Tag Manager, Google Analytics 4, and many other integrations that the native Shopify simply doesn’t offer.
Analyzify also provides you with a well-designed data layer, which means you could extend your 3rd party implementations with other marketing partners easily. Analyzify offers you direct support to configure your GA account to get the best out of the data layers like content grouping, custom dimensions, goal setup, etc.Last but not least, Analyzify comes with a detailed Google Data Studio report through which you can see all the important reports in detail. You can find the features and breakdown of Analyzify’s product by clicking here.