Analyzify Server-Side Tracking

Analyzify's server-side tracking solutions cover Google Analytics 4, Meta (Facebook), and TikTok. Additional integrations will be available soon. 

Analyzify offers a complete server-side tracking solution at a fraction of the cost compared to other providers, who typically charge $300–$400/month plus $1,000–$2,000 in setup fees. There are no hidden fees—professional implementation and regular validation/audit services are included to keep your setup running smoothly.

Analyzify enriches and securely transmits data directly from Shopify to analytics and ad platforms, significantly improving GA4 (purchase event) tracking accuracy by up to 98% compared to native integrations.

Yes, the server-side model continues to track user behavior even when ad-blockers are in place.

Merchants who use server-side tracking typically see higher EMQ (event match quality) scores on Meta and TikTok and significantly improve conversion accuracy across platforms. The GA4 integration reaches up to 98% purchase tracking accuracy, helping you make confident, data-driven marketing decisions.

Absolutely. Analyzify’s server-side tracking helps you stay GDPR-compliant while significantly improving your tracking accuracy. Even when users decline cookies, we securely send all order data to GA4—so your revenue and order metrics stay accurate and complete.

Keep in mind that GDPR is a legal framework, which means session and attribution data (like traffic sources) cannot be tracked without user consent. However, your core data—such as purchase and revenue tracking—remains reliable, even under strict consent settings.

All temporary data processing takes place on AWS servers located in Frankfurt, Germany to ensure compliance with regional data regulations.

For further assistance, feel free to contact our support team through your Analyzify dashboard.

Analyzify temporarily processes data on AWS Frankfurt servers in the EU, ensuring compliance with regional data storage requirements. No permanent data storage occurs.

With Analyzify Server-Side, we host and manage everything for you—server infrastructure, costs, and maintenance are all included in your subscription. Data is processed temporarily on our secure AWS servers (Frankfurt) and transmitted via API.

With Analyzify Google Cloud Server-Side, we set up a server-side tagging environment directly inside your own Google Cloud account. You’ll be responsible for the ongoing server costs and maintenance. This setup includes both web and server containers in Google Tag Manager and provides full ownership and control over your tracking infrastructure.

Merchants who use Meta server-side tracking see higher EMQ (event match quality) scores and significantly better conversion data.

The Purchase event is the only event that can be reliably tracked server-side because all the necessary data is fully available in Shopify’s backend (under the Orders tab). Unlike platforms such as Meta or TikTok, GA4 API doesn’t function as an alternative to client-side tracking or a parallel tracking system. This allows us to send the Purchase event to GA4 with complete accuracy and without relying on the browser.

On the other hand, events like view_item, add_to_cart, or begin_checkout happen on the storefront and depend on user interactions in the browser. To track these via server-side, we would need to use Shopify Webhooks (which don’t capture every interaction in real time) or inject custom browser code—both of which still rely on client-side behavior to some extent.

Since these events are directly or indirectly tied to client-side tracking, sending them server-side wouldn’t significantly improve data accuracy. In fact, if the client-side tracking fails (e.g., due to ad blockers or browser restrictions), it usually prevents the entire session from being tracked including the page_view event that’s essential for GA4 attribution—making even server-side data for these events unreliable.

That’s why Analyzify focuses on GA4 server-side tracking for the Purchase event only—where we can guarantee high accuracy and a clean data flow.

Yes! Our solution is built specifically for Shopify and works seamlessly with all Shopify features and checkout processes.

We offer enhanced server-side tracking at SMB-friendly pricing. Get all the benefits of server-side tracking at a fraction of competitor costs.

No. Our server-side tracking operates independently of your website, actually reducing the number of client-side scripts running on your store.

Most merchants complete setup within 10 minutes using our guided wizard. Our support team is always available to help if needed.