Purchase Attribution Report

Track every touchpoint from first visit to purchase. See which channels and campaigns contribute to each sale.

Track Every Touchpoint
from First Click to Purchase

Customers rarely buy on their first visit. They see an ad, come back through email, search your brand, and finally purchase days later. Analyzify captures every session and shows you which channels played a role - so you can see the full journey, not just the last click.

Track Every Touchpoint <br> from First Click to Purchase

Multi-Touch Attribution
Built for Ecommerce

Automatic Data Capture

UTM parameters, click IDs, referrer URLs, and session timestamps are captured for every visitor without manual tagging.

Order-Level Attribution

See exactly which channels contributed to each purchase, from first visit to final conversion.

Campaign Performance

Compare how your campaigns perform across different attribution models to understand their true impact.

Check the Source of Each Order

View attribution data for every order in one place:

First Touch source and medium
Last Non-Direct Touch before purchase
Shopify's native attribution for comparison
Customer type indicator (new or returning)
Order value and date

View the Full Customer Journey

Click any order to see every session that led to the purchase:

Timestamp for each visit
Traffic source, medium, and campaign name
Click IDs (gclid, fbclid, ttclid)
Clicked product ID when available
Referrer URL

Find Your Top Performing Campaigns

Aggregate your data by campaign and switch between attribution models:

Revenue and order count per campaign
Four attribution models to choose from
Filter by date range
Click any campaign to see contributing orders

Analyzify Attribution vs Shopify Attribution

Analyzify and Shopify track attribution differently. Shopify gives you the basics, Analyzify goes deeper.

Shopify Attribution

Native Shopify attribution

May use different logic

Shown for comparison

Analyzify Attribution

Captures complete journey across all sessions

Uses multiple data collection methods

Provides more detailed campaign information

Shows clicked products

Compare Attribution Models

Switch between four models to see how credit gets assigned to your channels.

The first channel gets all credit. You can see which campaigns bring new visitors to your store.

The last marketing channel before purchase gets credit, excluding direct traffic. You can see what influenced the buying decision.

The final touchpoint gets credit, including direct visits. You can see where customers were immediately before purchasing.

Every channel in the journey gets credit. You can see all channels that touched your customers before they purchased.

See What Really Drives Sales

See which channels contributed to each sale

Compare attribution models to understand channel performance

View Analyzify and Shopify attribution side by side

Install Analyzify

See What Really Drives Sales