analyzify logo

Shopify & Meta (Facebook) Server-Side Tracking

Enhanced conversion tracking with Meta Conversion API for better ad performance and more accurate attribution

Perfect Meta Tracking for Shopify in 10 Minutes

Send enriched data directly to Meta with a few clicks, improve your Event Match Quality(EMQ) rates, and maximize your ROI.

Perfect Meta Tracking for Shopify in 10 Minutes

Enhanced Data Quality

  • Higher event match quality rates
  • Enriched conversion data
  • Better audience targeting capabilities
  • Improved ad performance tracking

Server-Side Reliability

  • Ad-blocker resistant tracking
  • First-party data handling
  • Direct server-to-server connection
  • Privacy-compliant implementation
Learn more arrow

Improved Ad Performance

  • More accurate attribution data
  • Better ROAS measurement
  • Enhanced audience building
  • Optimized campaign performance
analyzify logo

Native Shopify & Meta Integration
vs. Analyzify

Analyzify provides more than the basic tracking that the Facebook & Instagram app offers, so you can make confident marketing decisions based on reliable data.

The native integration sends standard events like purchases and product views. In addition, you can’t tailor your setup to your store’s specific needs. Analyzify optimizes your data by combining client-side tracking with server-side tracking. 

Running campaigns across multiple audiences, regions, or ad accounts? Shopify’s native integration won’t support multiple Meta Pixels - making complex campaign structures harder to manage and optimize. Analyzify takes care of that. 

Analyzify’s Meta server-side tracking solution is specifically engineered to achieve the highest possible EMQ scores for your store so Meta’s algorithm can optimize your campaigns, attribute conversions, and build high-quality audiences.

Learn more →

While the native integration only sends standard events and parameters, Analyzify helps your tracking with item-level and user-level parameters like product variants, user email, and more - giving Meta the context it needs to optimize smarter.

Analyzify includes professional implementation service, onboarding, validation, and help when you need it - so you’re never stuck troubleshooting alone.

cta mask
Improve your Meta (Facebook) Conversion Tracking Accuracy
Install Analyzify Install Analyzify icon