Etsy Statistics

From artisan crafts and vintage treasures to digital masterpieces, Etsy is home to a diverse community of sellers and buyers totalling over 100 million. Here are some of the most important Etsy statistics in 2025 from the most trusted sources. Discover all key insights with downloadable materials.

last updateLast updated: January 03, 2025

Etsy Statistics: Top Picks

Here are the top picks of Etsy Statistics 2024:

Active Buyers
91.5M
Active Buyers
Active Sellers
6.6M+
Active Sellers
Marketplace GMS in Q2 2024
$2.5B
Marketplace GMS in Q2 2024
Revenue for Q2 2024
$647.8M
Revenue for Q2 2024
Avg. Annual Buyer Spend on Gifts
$38
Avg. Annual Buyer Spend on Gifts
Items Listed for Sale
100M+
Items Listed for Sale

Etsy Key Facts & Insights

97% of Etsy sellers run their shops from their homes.

As of Q2 2024, the number of habitual buyers is 6.9 million.

Etsy ended Q2 2024 with $1.1 billion in cash and cash equivalents and investments.

54% of Etsy sellers are multi-channel sellers.

Etsy's international GMS represented 47% of total GMS in 2023.

Web Traffic

Organic Traffic
119,167,527
Backlinks
3,171,744
Authority Score
89.00
Organic Keywords Count
61,722,703

Users & Audience

Here are the most important Etsy statistics for users & audience:

Q2 2024 New Buyer Acquisition
5.6M
Q2 2024 New Buyer Acquisition
Rate of Multi-channel Sellers
54%
Rate of Multi-channel Sellers
Rate of Female Etsy Sellers
80%
Rate of Female Etsy Sellers
Q4 2023 Repeat Buyers
37M
Q4 2023 Repeat Buyers

21+ Etsy Statistics & Facts

82% of Etsy shops are run by one person.

Etsy Shops Run by One Person
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Etsy Statistics for Sellers

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Etsy is valued at $8.96 billion, solidifying its place as one of the world’s top marketplaces.

Etsy Valuation
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Etsy Valuation

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Etsy has over 100 million items listed for sale on its platform.

Number of Items Listed for Sale on Etsy
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Number of Items Listed for Sale on Etsy

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Representing 35% of GMS, Home & Living was the most popular Etsy category in 2023.

Most Popular Etsy Category
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Most Popular Etsy Category

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Etsy reactivated a record number of buyers in Q4 23: 9.7 million.

Etsy Reactivated Buyers
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Etsy Reactivated Buyers

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Over 400 million shoppers visit Etsy every month.

Etsy US Monthly Visitors
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Etsy US Monthly Visitors

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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In 2023, the UK was the second highest contributor to Etsy's sales, accounting for 12.7% of the total.

Etsy Sales in the UK
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Etsy Sales in the UK

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Etsy's primary demographic consists of 25 to 34-year-olds, who represent 30% of its visitors.

Etsy Visitor Demographics
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Etsy Visitor Demographics

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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The number of active buyers on Etsy has surged by approximately 362.6% since 2014, growing from 19.8 million to 91.6 million today.

Etsy Active Buyers Statistics
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Etsy Active Buyers Statistics

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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The number of Etsy sellers has skyrocketed by 800% since 2013, increasing from 1 million to over 9 million today.

Etsy Sellers Statistics
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Etsy Sellers Statistics

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Canada ranks as the third top country driving traffic to Etsy with 4.72%, after the US and UK.

Etsy Statistics for Traffic
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Etsy Statistics for Traffic

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Etsy's consolidated Gross Merchandise Sales (GMS) reached $3.0 billion, marking a 3.7% year-over-year decrease.

US domestic GMS represented 52% of overall GMS, while GMS ex-U.S. domestic accounted for 48%.

Etsy concluded the second quarter of 2024 with $1.1 billion in cash and cash equivalents.

During the first quarter of 2024, Etsy repurchased approximately $158 million, or 2.2 million shares, of its common stock.

In 2023, Etsy's GMS from paid channels accounted for 20% of the overall consolidated GMS.

According to Similar Web, the average duration of time spent on Etsy is above 5 minutes. 

The bounce rate of Etsy is 44.52%.

17.57% of Etsy visitors are aged 18-24.

Etsy Payments is available in 53 countries.

In Q2 2024, Etsy generated $470.4 million in marketplace revenue, representing 3.8% increase year-over-year compared to Q2 2023.

Etsy Timeline & History


  1. 2005 - Launch

    Etsy was launched in 2005.

  2. 2007 - One-Million Sales

    Etsy had its one-millionth sale.

  3. 2009 - Acquisition of Adtuitive

    Etsy acquired its first company, Adtuitive.

  4. 2012 - $40M Raised

    Etsy raised $40 million in Series F funding.

  5. 2013 - $1.34B of Sales

    Sales grew from $895 million to $1.34 billion.

  6. 2015 - Going Public

    Etsy went public. The company's valuation was $1.8B.

  7. 2016 - 28.6M Active Buyers

    Etsy hit 28.6 million active buyers.

  8. 2019 - $95M of Net Income

    Etsy recorded $95M of net income.

  9. 2022 - 7M+ Sellers

    Etsy was home to 7.47 million sellers.

  10. 2024 - $2.7B Revenue

    Etsy's revenue hit $2.7B.

Contributors
İsmail
Chief Editor
Serhat
Data Researcher
Aysegul
Data Researcher

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