Etsy Statistics
From artisan crafts and vintage treasures to digital masterpieces, Etsy is home to a diverse community of sellers and buyers totalling over 100 million. Here are some of the most important Etsy statistics in 2025 from the most trusted sources. Discover all key insights with downloadable materials.
Last updated: January 03, 2025Etsy Statistics: Top Picks
Here are the top picks of Etsy Statistics 2024:
Etsy Key Facts & Insights
97% of Etsy sellers run their shops from their homes.
As of Q2 2024, the number of habitual buyers is 6.9 million.
Etsy ended Q2 2024 with $1.1 billion in cash and cash equivalents and investments.
54% of Etsy sellers are multi-channel sellers.
Etsy's international GMS represented 47% of total GMS in 2023.
Web Traffic
Users & Audience
Here are the most important Etsy statistics for users & audience:
21+ Etsy Statistics & Facts
82% of Etsy shops are run by one person.
Etsy Statistics for Sellers
<a href="https://analyzify.com/statsup/etsy#stat-etsy-shops-run-by-one-person" title="Etsy Shops Run by One Person"><img src="https://statsup.net/media/1/1093/01J08ZGRCRWN1PJA6136R8FD2G.jpg" alt="Etsy Shops Run by One Person" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Etsy is valued at $8.96 billion, solidifying its place as one of the world’s top marketplaces.
Etsy Valuation
<a href="https://analyzify.com/statsup/etsy#stat-etsy-valuation" title="Etsy Valuation"><img src="https://statsup.net/media/1/1395/01J5DN0F3912VC52RAQXQA6W54.png" alt="Etsy Valuation" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Etsy has over 100 million items listed for sale on its platform.
Number of Items Listed for Sale on Etsy
<a href="https://analyzify.com/statsup/etsy#stat-number-of-items-listed-for-sale-on-etsy" title="Number of Items Listed for Sale on Etsy"><img src="https://statsup.net/media/1/1094/01J0909XHQT77J4N35B9G35VKP.png" alt="Number of Items Listed for Sale on Etsy" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Representing 35% of GMS, Home & Living was the most popular Etsy category in 2023.
Most Popular Etsy Category
<a href="https://analyzify.com/statsup/etsy#stat-most-popular-etsy-category" title="Most Popular Etsy Category"><img src="https://statsup.net/media/1/1095/01J090WGZ2453DQWJ7TQKGJDJT.png" alt="Most Popular Etsy Category" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Etsy reactivated a record number of buyers in Q4 23: 9.7 million.
Etsy Reactivated Buyers
<a href="https://analyzify.com/statsup/etsy#stat-etsy-reactivated-buyers" title="Etsy Reactivated Buyers"><img src="https://statsup.net/media/1/1096/01J5DK12ADT75RGBS054337TSZ.png" alt="Etsy Reactivated Buyers" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Over 400 million shoppers visit Etsy every month.
Etsy US Monthly Visitors
<a href="https://analyzify.com/statsup/etsy#stat-etsy-us-monthly-visitors" title="Etsy US Monthly Visitors"><img src="https://statsup.net/media/1/1097/01J0T8ZZ7HJBGMRXHY7Q5P5XT6.png" alt="Etsy US Monthly Visitors" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, the UK was the second highest contributor to Etsy's sales, accounting for 12.7% of the total.
Etsy Sales in the UK
<a href="https://analyzify.com/statsup/etsy#stat-etsy-sales-in-the-uk" title="Etsy Sales in the UK"><img src="https://statsup.net/media/1/1098/01J0T9Q6YYD06S8MN6ZK984SQN.png" alt="Etsy Sales in the UK" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Etsy's primary demographic consists of 25 to 34-year-olds, who represent 30% of its visitors.
Etsy Visitor Demographics
<a href="https://analyzify.com/statsup/etsy#stat-etsy-visitor-demographics" title="Etsy Visitor Demographics"><img src="https://statsup.net/media/1/1099/01J0TA7X5YVX68S282B23GCSHQ.png" alt="Etsy Visitor Demographics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The number of active buyers on Etsy has surged by approximately 362.6% since 2014, growing from 19.8 million to 91.6 million today.
Etsy Active Buyers Statistics
<a href="https://analyzify.com/statsup/etsy#stat-etsy-active-buyers-statistics" title="Etsy Active Buyers Statistics"><img src="https://statsup.net/media/1/1100/01J0TAVBHXVHW0CZYQQX6J3FW9.png" alt="Etsy Active Buyers Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The number of Etsy sellers has skyrocketed by 800% since 2013, increasing from 1 million to over 9 million today.
Etsy Sellers Statistics
<a href="https://analyzify.com/statsup/etsy#stat-etsy-sellers-statistics" title="Etsy Sellers Statistics"><img src="https://statsup.net/media/1/1101/01J0TCZ5SCDRK5CNCVX6F2BCP0.png" alt="Etsy Sellers Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Canada ranks as the third top country driving traffic to Etsy with 4.72%, after the US and UK.
Etsy Statistics for Traffic
<a href="https://analyzify.com/statsup/etsy#stat-etsy-statistics-for-traffic" title="Etsy Statistics for Traffic"><img src="https://statsup.net/media/1/1102/01J0TDGS6AFXHHACAQVV6CJPAP.png" alt="Etsy Statistics for Traffic" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Etsy's consolidated Gross Merchandise Sales (GMS) reached $3.0 billion, marking a 3.7% year-over-year decrease.
US domestic GMS represented 52% of overall GMS, while GMS ex-U.S. domestic accounted for 48%.
Etsy concluded the second quarter of 2024 with $1.1 billion in cash and cash equivalents.
During the first quarter of 2024, Etsy repurchased approximately $158 million, or 2.2 million shares, of its common stock.
In 2023, Etsy's GMS from paid channels accounted for 20% of the overall consolidated GMS.
According to Similar Web, the average duration of time spent on Etsy is above 5 minutes.
The bounce rate of Etsy is 44.52%.
17.57% of Etsy visitors are aged 18-24.
Etsy Payments is available in 53 countries.
In Q2 2024, Etsy generated $470.4 million in marketplace revenue, representing 3.8% increase year-over-year compared to Q2 2023.
Etsy Timeline & History
- 2005 - Launch
Etsy was launched in 2005.
- 2007 - One-Million Sales
Etsy had its one-millionth sale.
- 2009 - Acquisition of Adtuitive
Etsy acquired its first company, Adtuitive.
- 2012 - $40M Raised
Etsy raised $40 million in Series F funding.
- 2013 - $1.34B of Sales
Sales grew from $895 million to $1.34 billion.
- 2015 - Going Public
Etsy went public. The company's valuation was $1.8B.
- 2016 - 28.6M Active Buyers
Etsy hit 28.6 million active buyers.
- 2019 - $95M of Net Income
Etsy recorded $95M of net income.
- 2022 - 7M+ Sellers
Etsy was home to 7.47 million sellers.
- 2024 - $2.7B Revenue
Etsy's revenue hit $2.7B.
Latest Statistics
Telegram Statistics (2025)
Last Updated: April 07, 2025
Anthropic (Claude AI) Statistics (2025)
Last Updated: April 07, 2025 Slack Statistics
Last Updated: March 19, 2025 Shein Statistics
Last Updated: March 12, 2025 Airbnb Statistics
Last Updated: March 03, 2025 NVIDIA Statistics
Last Updated: February 19, 2025