Online marketplaces can connect you with vast pools of potential customers to skyrocket your sales.
While the global ecommerce market is projected to be valued at approximately 8.80 trillion dollars, the top online marketplaces has played a crucial role in this.
Averaging extraordinary monthy visits, with Amazon averaging nearly 5 billion monthly visits for example, they can give you an incredible opportunity to increase your visibility - and sales.
Therefore, if you showcase your products in the right online marketplace, you can level up your sales without the heavy lifting that often comes with customer acquisition and marketing strategies.
After we take a close look at the top ones in the world & by region here, you will get a full list of 200+ online marketplaces to sell globally below.
If you want to explore more, you can jump right in for:
- Top Online Marketplaces to Sell Globally
- Greatest Online Marketplaces in Europe
- Ideal Marketplaces to Sell Online in Asia (+ Australia)
- 5 Big Online Marketplaces in North & South America
- List of 200+ Online Marketplaces to Sell
and a lot more insights that can help you learn about the best online marketplaces to sell your products.
Top Online Marketplaces to Sell Globally
Here is a detailed look at the top online marketplaces to sell globally:
Amazon
Amazon is a global ecommerce leader known for its vast selection of products, convenience, and innovation. It started as an online bookstore and has since expanded into a wide range of product categories.
Year Founded: 1994
Country of Origin: United States
Key Features of Amazon
- Offers a wide range of products, from electronics to groceries.
- Prime membership offering fast, free shipping and entertainment options.
- Advanced features like Alexa voice shopping, Amazon Fresh for groceries, and Amazon Web Services (AWS) for cloud computing.
- User-friendly interfaces, personalized recommendations, and efficient customer service.
- Operates in numerous countries around the world, offering international shipping options for many products.
5 Important Stats & Facts
In 2023, Amazon’s share of the US ecommerce market was 37.6%.
3 in 4 consumers visit Amazon to check prices and product reviews before buying anything.
On average, over 60% of the sales on Amazon stores are made by independent sellers.
It takes 3 minutes or less for 28% of customers to complete their Amazon purchases and less than 15 minutes for 50% of customers to complete their purchases.
Amazon had 2.2 billion total web visits across the globe in April 2023.
Etsy
Etsy is renowned for its focus on handmade, vintage, and unique craft items. It’s a go-to platform for those seeking original, often personalized goods that range from jewelry and clothing to home decor and art.
Year Founded: 2005
Country of Origin: United States
Key Features of Etsy
- Specializes in handmade, vintage, and craft supplies.
- Offers a platform for artisans and small businesses to reach a global audience.
- Features like custom orders, where buyers can have items personalized.
- Known for its community feel, user-friendly interface, and focus on unique, quality products.
- While based in the US, Etsy serves a global market, with sellers and buyers from around the world.
5 Important Stats & Facts
Etsy had over 450 million website visitors per month in 2023.
The platform attracts over 95 million active buyers worldwide.
Etsy has generated more than 50% of its GMS (gross merchandise sales) from mobile devices since 2017.
There are more than 7.5 million active sellers that prefer Etsy worldwide.
With nearly nine million downloads, the United Kingdom is the second largest market for Etsy’s mobile applications, following the USA.
eBay
eBay is a well-known global online marketplace famous for its auctions and a wide range of products. It’s a go-to site for both one-of-a-kind items and everyday goods, supporting sales from both individuals and businesses. Over the years, eBay has grown to include “Buy now” options alongside its traditional auction format, appealing to a diverse range of shoppers and sellers.
Year Founded: 1995
Country of Origin: United States
Key Features of eBay
- Offers an auction format, but also provides “Buy It Now” options.
- Extremely diverse, including electronics, fashion, collectibles, vehicles, and more
- User rating system to build trust and reliability among users.
- Global Shipping Program to facilitate international trade.
5 Important Stats & Facts
There are more than 1.8 billion listings available on eBay right now.
The United Kingdom is home to 29% of eBay top sellers.
eBay was the second most visited shopping site, with 1.2 billion visits in April 2023.
eBay has over 1.6 million daily active users on its Android app.
More than half of the orders & transactions on eBay are viewed from a mobile device before purchase.
AliExpress
AliExpress is a popular online retail service based in China, owned by the Alibaba Group. It’s known for offering a wide range of products at competitive prices, catering primarily to international buyers. AliExpress is particularly popular for electronics, fashion, and home goods, and is known for its direct-to-consumer model.
Year Founded: 2010
Country of Origin: China
Key Features of Aliexpress
- Offers a vast array of products with competitive pricing.
- Features sellers primarily from China offering goods to international customers.
- Provides buyer protection, ensuring a secure & convenient shopping experience.
- Multilingual platform with a strong focus on accommodating international buyers.
5 Important Stats & Facts
AliExpress recorded its highest overall traffic in March 2023 with more than 466 million hits worldwide.
With 38%, Spain tops the list of AliExpress users.
Mobile devices account for 66.93% of visits, while desktops make up 33.07% of the traffic.
AliExpress attracted about 2.7 billion visitors in the six months from November 2022 to April 2023.
The majority of AliExpress visitors are in the 25 - 34 age category.
Shopee
Shopee is a robust online marketplace that operates in Southeast Asia, East Asia, and South America. It’s known for its mobile-centric, social-first approach, offering a wide range of products including electronics, beauty products, clothing, and household items. Shopee is particularly popular for its user-friendly interface, regular promotions, and integrated payment and logistical support.
Year Founded: 2005
Country of Origin: Singapore
Key Features of Shopee
- Mobile-first shopping experience with a highly interactive, social media-like interface.
- Regular flash sales, vouchers, and games that engage users and offer discounts.
- Shopee Mall feature, offering authentic products from trusted brands.
- Integrated logistics and payment support, including ShopeePay, an e-wallet service.
5 Important Stats & Facts
Shopee processed 1.7 billion orders in the third quarter of 2022.
60% of Shopee users are located in Southeast Asia, and Indonesia stands out as the largest market with over 100 million users.
In the Shopping category on Google Play, Shopee had the highest global total time spent in app and the second highest average monthly active users in Q2 2022.
Youtube is the main source of social media traffic for shopee.com, followed by Facebook and WhatsApp Webapp (Desktop)
Shopee’s app achieved 215 million downloads in 2022.
Best Online Marketplaces by Region
From established giants dominating global markets to local players catering to specific needs and tastes, the range of the best online marketplaces varies significantly across countries.
Let’s explore the key players in various regions, highlighting what makes each of them stand out in their local markets.
Here, we are going to take a look at:
- Europe,
- Asia (+ Australia),
- North & South America,
excluding the global giants we have just mentioned above.
Greatest Online Marketplaces in Europe
As we have just taken a close look at the top global online marketplaces that operate pretty much every part of the world, now we can go ahead and discover the other giants in Europe.
Wayfair
Wayfair is an online store that specializes in home improvement and décor products.
It offers a wide range of products including furniture, décor, rugs, lighting, kitchen and tabletops, bed and bath, outdoor supplies, renovation materials, and products for babies and kids.
Originating as a collection of niche online stores, Wayfair was established in 2002 and evolved into a single platform in 2011. The company is known for its extensive product range, sourced from over 11,000 suppliers, with more than 14 million items listed.
Benefits of Selling on Wayfair:
- No inventory costs for sellers, with a dropshipping model.
- Integration extension automated service for easy product listing and selling.
- Robust customer support and strategic marketing for sellers.
- Offers a user-friendly platform with innovative technology for real-time data tracking and market movement.
OnBuy
OnBuy is a rapidly growing online marketplace based in the UK, distinguished for its dedication to fair competition and supporting sellers of all sizes.
OnBuy doesn’t sell products itself, reducing direct competition between the marketplace and its sellers. It offers a wide range of products across various categories, including home and garden, electronics, health and beauty, and toys and games.
In addition, the platform is known for its transparent operational model and competitive fee structure.
Benefits of Selling on OnBuy:
- A competitive and transparent fee structure for sellers.
- No direct competition with sellers as OnBuy does not sell products.
- Wide range of product categories.
- Support for both new and used items.
- Various subscription plans tailored to different sizes of businesses.
- Robust seller support and seamless integration with existing eCommerce systems.
Kaufland
Kaufland is known for its rapid growth and extensive reach. Originating from the transformation of Real.de into Kaufland.de in April 2021, it has become one of the largest sales platforms in Germany.
The marketplace is part of the Schwarz Gruppe, one of the largest retail groups globally. It offers a wide range of non-food products across various categories such as electronics, household items, and garden supplies.
Benefits of Selling on Kaufland:
- Extensive product range with over 30 million non-food items.
- More than 7,000 retailers and over 32 million visitors each month.
- Part of the well-established Schwarz Gruppe.
- Offers a variety of payment methods and strong marketing support.
- Positive reputation among both sellers and customers for its ease of use and high-quality technical support.
Hood
Hood is an important online marketplace in Germany, offering a wide range of products across numerous categories.
It is known for its vast selection and personalized customer service, with a focus on buyer and seller security.
Hood stands out for its dedication to providing a reliable and user-friendly online shopping experience.
Benefits of Selling on Hood:
- Extensive product range across multiple categories.
- Attracts a significant number of visitors, as it’s one of the major online marketplaces in Germany.
- Strong focus on customer service, with personalized support.
- Emphasis on secure transactions for both buyers and sellers.
- User-friendly platform with a wide range of offerings.
Zalando
Zalando is a prominent online store with a focus on the German market. It primarily deals in the fashion category, offering a wide range of clothing, footwear, accessories, and personal care products. The platform is known for its extensive product range and is considered one of the top online fashion retailers in Germany.
Benefits of Selling on Zalando:
- More than 51 million active customers across 25 markets.
- Specializes in fashion apparel, footwear, accessories, and personal care products.
- High eCommerce net sales, predominantly generated in Germany.
- Offers a variety of payment methods, including credit cards and PayPal.
- Known for its high-quality images and engaging product descriptions.
- Provides Zalando Fulfillment Services for efficient delivery and handling of orders.
Ideal Marketplaces to Sell Online in Asia (+ Australia)
Let’s take a look at the best online marketplaces to sell online in Asia and Australia:
Rakuten
Rakuten, initially known as Ebates, is one of the most important online marketplaces that was launched in Asia. It has evolved into a platform where users can earn cashback for shopping at over 2,500 retailers. The platform is recognized for its simplicity and convenience, offering users opportunities to earn through online purchases and referring friends.
- More than 22 million members with 10 million active users.
- An exciting ecosystem where distinct features are valued.
- A very diverse and huge network and marketplace.
- Offers cashback for shopping at a vast array of retailers.
- Known for its user-friendly interface and easy navigation.
- Offers a wide variety of products and services across multiple categories.
Catch
Catch is one of Australia’s leading ecommerce platforms, known for its rapid growth and wide range of product offerings. Since its launch, it has evolved into a popular one-stop shop for Australian consumers, offering products across diverse categories including fashion, beauty, home, groceries, and pet supplies. It is part of the Wesfarmers Group, which includes other notable Australian retailers like Kmart and Target.
Benefits of Selling on Catch:
- Wide range of products across various categories.
- Part of the reputable Wesfarmers Group.
- High annual site visitors, with over 100 million visits per year.
- Over 1600 active sellers and 2 million products listed.
- Strong commitment to customer service and fast shipping.
Kogan
Founded in 2006, Kogan is one of the most popular online marketplaces in Australia today. It provides a diverse range of products across multiple categories. Known for its innovative approach, Kogan has established itself as a key player in the Australian ecommerce market, offering products from thousands of brands.
Benefits of Selling on Kogan:
- Wide selection of products across various categories.
- Offers many marketing tools for sellers, including email campaigns and promotions.
- Focuses on matching products with the right customers through its award-winning site.
- Known for providing a secure and reliable shopping experience.
The Iconic
The Iconic is an online fashion marketplace that was launched in 2011. It is part of the Global Fashion Group and boasts a collection of over 1500 brands, including local Australian labels. The company has undergone restructuring, transitioning from a traditional marketplace to a platform business model. This transition emphasizes connecting with a large number of customers in Australia and New Zealand, curating local and international fashion, beauty, sports, and lifestyle brands.
Benefits of Selling on The Iconic:
- A strong customer base with over 2.2 million customers in Australia and New Zealand.
- Offers a wide range of fashion, beauty, sport, and lifestyle products.
- Part of the Global Fashion Group.
- Transitioning to a platform business model for more flexible and scalable partnerships.
Lazada
Launched in 2012 in Singapore, Lazada is a major ecommerce platform in Southeast Asia. It offers a seamless shopping experience with a variety of payment options, including cash-on-delivery. The platform features a wide range of products including consumer electronics, household goods, toys, fashion, and sports equipment.
Benefits of Selling on Lazada:
- Effortless shopping experience with multiple payment methods.
- Wide product offering in diverse categories.
- Extensive customer care and free returns policy.
- Simple and direct access to approximately 550 million consumers in six countries.
5 Big Online Marketplaces in North & South America
Let’s put the 6 big online marketplaces in North and South America under the spotlight here:
Best Buy
Best Buy offers a wide assortment of products beyond what is available in-store. It includes third-party sellers who are carefully vetted and approved by Best Buy. The marketplace features both new and refurbished products, providing customers with more variety and access to discounted items.
Benefits of Selling on Best Buy:
- Wide range of new and refurbished products.
- Attracting significant traffic to its marketplace.
- Clear labeling and quality standards for refurbished products.
- User-friendly online platform with detailed product descriptions.
Target+
Unlike other expansive marketplaces, Target+ is unique for its invite-only, curated approach, hosting a limited number of sellers. It began with 30 sellers and has grown selectively, focusing on providing a diverse range of products while maintaining a high standard of quality and customer experience.
Benefits of Selling on Target+:
- A curated marketplace with a limited number of carefully selected sellers.
- Focus on expanding product assortment in key categories such as home furnishings, toys, electronics, and sporting goods.
- Unique products featured alongside Target’s inventory on Target.com.
- Maintains high standards for seller selection to ensure a quality shopping experience.
Mercado Libre
Mercado Libre is a leading e-commerce platform in Latin America, offering a comprehensive ecommerce service. It provides a marketplace for both businesses and individuals to list and purchase items in various formats, including fixed-price and auction-based sales. Additionally, Mercado Libre offers classifieds for vehicles, real estate, and services.
Key Benefits of Selling on Mercado Libre:
- Automated ecommerce service covering multiple categories.
- A high volume of traffic.
- Offers both marketplace and classified services.
- Integrated online payments solution through MercadoPago.
Americanas
Americanas is one of the largest Brazilian online marketplaces, featuring a wide range of products. It boasts an extensive selection of around 500,000 products and caters to a massive customer base with significant amount of monthly traffic every. The platform is notable for its large number of marketplace sellers, both in the B2C and B2B sectors.
Key Benefits of Selling on Americanas:
- Offers a broad spectrum of products.
- One of the most popular ecommerce platforms in Brazil.
- Hosts over 20,000 marketplace sellers.
- Caters to both B2C and B2B markets.
Magazine Luiza
Magazine Luiza, commonly known as Magalu, is a dynamic and innovative company based in Brazil. Recognized for its impressive transformation from a traditional brick-and-mortar retailer to a leading digital commerce platform, Magalu offers a wide range of products that include electronics, furniture, home appliances, and more.
Key Benefits of Selling on Magazine Luiza:
- Strong market presence that provides sellers with access to a large and diverse customer base.
- Cutting-edge technology to enhance the online shopping experience.
- Supports a variety of sellers, from established brands to emerging businesses.
A Broad List of 200+ Online Marketplaces to Sell
As ecommerce continues to expand globally, discovering the best marketplaces for the countries you want to operate in becomes more important.
Thanks to the data shared by the Turkish Ministry of Trade, we are presenting an insightful source that can help you with that: A Broad List of 200+ Online Marketplaces to Sell Globally.
Feel free to check out the link and find out how you can use the power of these platforms to increase your sales with ease and efficiency.
🎉 BONUS:
Other than these, Shopify is one of the most loved platforms to start your ecommerce business and sell your products effortlessly.
If you want to get some insightful information about the best Shopify stores in the world, here are some additional sources for you:
