If you run a Shopify store with meaningful ad spend, you already know the pain. One tool handles tracking. Another handles attribution. A third provides dashboards. A fourth runs post-purchase surveys.
Each pulls from different data sources. Each uses different methodologies. Each shows different numbers.
You log into Meta and see 47 purchases. Google Ads says 38. GA4 reports 52. Shopify recorded 61 actual orders. Your attribution tool claims a different story entirely.
This is the predictable outcome of a fragmented data stack. Decisions made on conflicting data are decisions made on incomplete information. The fragmentation tax shows up in wasted time, wasted ad spend, and missed opportunities.
Why Tracking Alone Isn’t Enough Anymore
Server-side tracking solved the data leakage problem. By routing data through your own infrastructure instead of relying on browsers, we recovered the 15-30% of conversions that pixels were missing.
But accurate tracking only tells you what happened. It doesn’t tell you why, which channels deserve credit, how to segment customers, or what customers say about how they found you.
Merchants now need a unified data infrastructure that connects the entire marketing data cycle: capture, attribute, analyze, segment, and act. Building that by stitching together separate tools recreates the fragmentation problem. The only solution is integration from the ground up.
That’s what we’ve done.
Introducing Analyzify as a Marketing Data Platform
Starting February 15, 2026, Analyzify becomes a complete marketing data platform. Core tracking capabilities remain, significantly enhanced. We’ve added the capabilities merchants have been paying separately for, built on the same data foundation.
Purchase Attribution with Full Customer Journeys
Every order now includes complete attribution data. Not just last-click. The full journey: first touch, middle touches, last touch, with timestamps.
Four attribution models available: First Click, Last Non-Direct Click, Last Click, and Any Click. Compare them side by side and benchmark against Shopify’s native attribution.
Available in both Standard and Plus at the order level. Plus adds campaign-level attribution reports for strategic analysis.
Marketing Analytics Dashboard
Marketing Analytics consolidates GA4, Google Ads, Meta, TikTok, and Search Console metrics into a single dashboard embedded in your Shopify admin. Revenue, sessions, conversion rate, ad spend, ROAS, CPA, campaign comparisons, top landing pages. One view.
Available in Analyzify Plus. Existing customers on legacy yearly plans also retain access as a thank-you for early support.
Segments for Smarter Targeting
Segments automatically categorizes your customer base using RFM (Recency, Frequency, Monetary) analysis and behavioral patterns: first-time buyers, repeat customers, at-risk customers, VIPs.
Export as CSV or sync directly to Meta, Google Ads, and Klaviyo for targeting.
Available in Analyzify Plus.
Surveys for Dark Channel Attribution
Platform attribution can’t tell you a customer heard about you on a podcast, saw an untracked TikTok, or got a recommendation from a friend.
Post-purchase surveys ask customers directly on the order confirmation page. Zero-party data that fills gaps pixels miss. Includes customizable questions, response analytics, and NPS tracking.
Available in Analyzify Plus.
Enhanced Tracking Infrastructure in Every Plan
Server-side tracking now delivers 99% purchase tracking accuracy for GA4, 90%+ improvement in Event Match Quality for Meta CAPI, and 50%+ improvement in event rate for TikTok Events API. We combine data from both Shopify and Analyzify servers at every step. If one source misses something, another catches it.
- Unified Pixel: Single pixel from Analyzify’s CDN handles all platform integrations. Updates deploy automatically. No code changes needed.
- Tracking Health: Our servers visit your store, simulate customer actions, and verify data reaches every platform correctly. Catches issues before they cost you data.
- Also included: Refund tracking (prevents inflated ROAS), form tracking, COGS data in Google Ads, and Consent Mode v2 compliance.
Available in both Standard and Plus.
Two Plans: Which One Fits
You can choose between two plans depending on what you actually need. Both include the same core tracking infrastructure. The difference is how much attribution depth, analysis, and activation you want on top of it.
Analyzify Standard
Complete tracking infrastructure with server-side accuracy. All destinations (GA4, Google Ads, Meta, TikTok, Bing, Pinterest, Snapchat, and more). Refund tracking, form tracking, COGS support, and order-level Purchase Attribution.
If your primary need is accurate tracking and order-level attribution, Standard delivers that.
For existing legacy yearly customers: You retain Marketing Analytics access even on Standard. We’re not removing capabilities from merchants who supported us early.
Analyzify Plus
Everything in Standard, plus: campaign-level attribution reports, Marketing Analytics dashboard, Segments, Surveys, and Headless Support.
Choose Plus to consolidate multiple tools, if you need campaign-level attribution, or if you run a headless implementation.
Plus includes 2-4 annual 1:1 sessions with our team depending on tier.
Pricing
Pricing is structured by plan and order volume. Each plan has its own tiers, based on how many monthly orders you process.
Analyzify Standard
| Tier | Monthly Orders | Monthly | Yearly |
|---|---|---|---|
| Tier 1 | Up to 5,000 | $145/mo | $1,305/yr |
| Tier 2 | Up to 10,000 | $175/mo | $1,575/yr |
| Tier 3 | Up to 20,000 | $225/mo | $2,025/yr |
Analyzify Plus
| Tier | Monthly Orders | Monthly | Yearly |
|---|---|---|---|
| Tier 1 | Up to 50,000 | $275/mo | $2,475/yr |
| Tier 2 | Up to 100,000 | $375/mo | $3,375/yr |
| Tier 3 | Up to 300,000 | $575/mo | $5,175/yr |
All tiers include 20% buffer. Yearly subscribers get Professional Implementation included. Monthly subscribers can add it for $295 or use self-setup.
2-Year Price Warranty
Once you subscribe to any Analyzify plan, your price is locked for two years. No increases during that period, regardless of future pricing changes. This applies to existing customers and new customers alike.
We’ve seen too many SaaS companies use “platform improvements” as cover for price hikes that punish loyal customers. If you commit to Analyzify, we commit to predictable costs. When the two years conclude, any changes will be communicated well in advance with clear reasoning.
Is This a Price Increase?
Yes, new plans cost more than the legacy $945/year option.
The context: legacy was tracking-only. Standard includes significantly upgraded tracking infrastructure plus Purchase Attribution that didn’t exist. Plus includes capabilities merchants currently pay $100-300/month for separately.
If you only need basic tracking, yes, it’s a higher cost. If you need tracking plus attribution, dashboards, or segmentation, Analyzify delivers more value at lower total cost than assembling separate tools.
And with the 2-year price warranty, you know exactly what you’re committing to.
What Comes Next
This evolution is only the beginning. Our roadmap includes deeper attribution modeling, expanded reporting, and continued infrastructure improvements.
Evaluating solutions for your Shopify store? Book a demo
Existing customer? Thank you for being part of this journey. The platform you helped build is becoming something more powerful than we originally imagined.
Your tracking works. Your data is reliable. Now you can do more with it.
Questions? Contact us at support@analyzify.app
