Breadcrumbs tell search engines and AI systems exactly where a page sits in your catalog hierarchy. When Google crawls your store, it needs to understand which category a product belongs to, what the parent category is, and how everything connects. AI systems like ChatGPT and Gemini need the same information when generating product recommendations.
Shopify’s default breadcrumb system is limited. It does not support multi-level hierarchies, the path can change depending on how visitors arrive, and the schema markup is unreliable.
We recorded a video walkthrough using Bad.no, a Norwegian home improvement store, as a live example to show how to fix Shopify breadcrumbs:
