Jens Hansen
Jens Hansen, The Ringmaker, collaborated with Analyzify to clean up GA4 and Google Ads tracking, restoring trustworthy analytics and improving measurement for upcoming campaigns.
Case Studies
How Bad.no Scaled to 100,000 Orders with Reliable Tracking and Shopify Plus
When Bad.no migrated to Shopify Plus, they encountered a common situation: multiple tracking codes embedded in the theme, inconsistent numbers across Google, Meta, and Shopify, and uncertainty around the most reliable long-term setup. They needed a clean, compliant, and scalable tracking structure to continue growing with confidence.
100% accuracy in tracking
Clean, unified setup replaced conflicting multi-pixel data.
57% growth in organic traffic
Better attribution and data clarity strengthened SEO performance
100,000+ orders
Reliable tracking supported sustained growth on Shopify Plus
Original since 2004
At the crossroads of home improvement and ecommerce, Bad.no is a major player in Norway’s online market for bathroom, kitchen, and plumbing products.
Employees
50+
Headquarters
Bergen, Norway
Categories
Bathroom, Kitchen, Plumbing
Built with
Shopify
Services Provided
Yearly Plan, Google Cloud Server-Side Tracking, Support Extension
Erlend Stunner
CEO of Bad.no
Analyzify gave us clean, reliable data we can trust every single day. Their support is fast, sharp and genuinely world-class, the kind of team that solves issues before they turn into problems. The insights we get from their setup have been invaluable for our decisions. I recommend Analyzify 100% to anyone who cares about proper tracking.
4.6 
300+ reviews on 
300+ reviews on 
Challenges
Migrating to Shopify Plus without clarity on pixel & integration management
Redundant codes creating data conflicts and unreliable reporting
Lack of a streamlined setup for advanced attribution use cases
Bad.no faced several data and tracking challenges during its move to Shopify Plus.
The migration started without a clear plan for managing pixels and integrations, causing confusion and gaps in tracking. Old and overlapping code from previous setups led to data conflicts and inaccurate reports.
On top of that, the setup wasn’t built for advanced attribution, making it difficult to understand where conversions were really coming from.
Client Perspective
As our store grew, we noticed our data setup couldn’t keep up. Every tool seemed to tell a different story, and small changes often broke something else. We knew our tracking needed a full cleanup before we could make confident marketing decisions.
Erlend Stunner
CEO
Solutions
Cleanup & Consolidation
• Removed unnecessary theme codes and third-party scripts
• Acted as dedicated integration partner
• Acted as dedicated integration partner
Consent & Compliance
• Synced analytics with Cookiebot CMP (GDPR-compliant)
Advanced Data Systems
• Built first-party UTM storage inside Shopify
• Connected Google Ads clicked products with orders
• Connected Google Ads clicked products with orders
Premium Server-Side Tracking
• Implemented server-side tracking on Google Cloud (owned by Bad.no)
• Delivered near-100% accuracy, resilient against data loss
• Delivered near-100% accuracy, resilient against data loss
Expert Note
Our goal was to give Bad.no full ownership and control over their tracking infrastructure. By setting up server-side tracking on their own Google Cloud environment, we eliminated third-party dependencies and improved data reliability. The result was near-perfect tracking accuracy and a system designed to stay stable even during traffic spikes or browser restrictions.
Alaz Ortakoy
Technical Product Manager @Analyzify
R&D and Customizations
• Extensive joint testing and tailored setups for unique business needs
Results
Unified tracking across Google, Meta, and Shopify
57% organic growth in a single year
100,000+ orders with reliable attribution
Google Cloud – powered server-side tracking as a long-term data foundation
This gave Bad.no the confidence to make faster, data-driven decisions across marketing and operations.
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Customhoj
Customhoj fixed long-standing tracking problems and reached 97% data accuracy through Analyzify’s structured implementation, setting a new standard for dependable data operations.
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