İsmail Atasoy
Content Marketer
Biography
İsmail Atasoy is a content and product marketing specialist with a strong focus on ecommerce and Shopify. With a strong foundation in communication and storytelling, he creates actionable, well-structured content that simplifies complex topics. At Analyzify, he works on content strategy, SEO and product positioning. He contributes to tracking implementation and optimization on Shopify, with hands-on experience in platforms like GA4, Meta, and TikTok.
Authored Posts
161 posts contributed
27.08.2025 Set up Shopify COGS tracking in Google Ads to see real profit, not just revenue. Understand the Merchant Center gap and fix your reporting.
20.08.2025 GA4 does not track refunds by default, leaving your revenue overstated. Discover how to capture Shopify refunds in GA4 for accurate reporting.
06.08.2025 Learn why GA4, BigQuery, and Looker dashboards can expose sensitive customer data and how e-commerce teams can fix access risks using Keycloak and Keymate.
01.08.2025 Learn how JSON-LD schema helps your Shopify store qualify for rich results. See why most themes miss it and how to fix your structured data easily.
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