Shopify is home to more than 4 million stores, which contribute to a thriving ecommerce landscape in the world every year.
Considering what Shopify provides, it’s not surprising to see that there are massive brands among these – including celebrity DTC brands.
Here’s a quick look at what makes Shopify the number one ecommerce platform for them:
- a quick & flawless setup
- an easy-to-use ecommerce platform
- a super-functional ecosystem
- a more scalable solution
- exclusive customer support
Along with countless advantages that can be the talking point of a whole another article.
Here, you will find all you need to know about the top 9 celebrity DTC brands that are currently run on Shopify.
You will discover what they do to stand out – plus impressive metrics about their products, organic & paid traffic data, landing pages, etc.
An Overview of Famous DTC Brands on Shopify
Let’s get started with a detailed overview of the most famous DTC brands built/run on Shopify, founded by celebrities:
1. Fenty Beauty
Year Joined Shopify: 2021
Location: San Francisco, California
Fenty Beauty is a pioneering & inclusive cosmetics brand founded by the worldwide superstar and entrepreneur Rihanna.
Inspired to create “the best-of-the-best in beauty”, she claimed to observe a gap in the industry for products that delivered across all skin varieties and tones.
Therefore, Fenty Beauty was born with a vision of providing products that cater to all sorts of skins, and that honor diversity and individuality.
The brand debuted with the Pro Filt’r Soft Matte Foundation, which boasts 50 shades and a durable, flawless finish. In addition, Rihanna’s brand also features other products, such as concealers, highlighters, lipsticks, eyeshadows, and primers, that are vegan, cruelty-free, and paraben-free.
Having migrated to Shopify Plus in 2021, Fenty Beauty partners with other celebrities and artists, such as A$AP Rocky, Lizzo, and Lil Nas X, to produce campaigns and collections that display their distinctive styles and personalities.
As a result of the company’s success, Rihanna joined the Forbes billionaire list for the first time.
Google Trends:
Best Seller: FENTY ICON SEMI-MATTE REFILLABLE LIPSTICK SET
Organic Traffic: 1294069
Paid Traffic: 3008
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "fenty beauty" | 1 | 246000 | 25.99 |
| "fenty" | 1 | 135000 | 14.26 |
| "fenty skin" | 1 | 27100 | 2.86 |
| "fenty lip gloss" | 1 | 18100 | 1.91 |
| "fenty perfume" | 1 | 18100 | 1.91 |
Top Landing Pages:
- Total Traffic: 363729
- Number of Keywords: 10927
- Traffic Percentage: 48.03
- Total Traffic: 33643
- Number of Keywords: 1429
- Traffic Percentage: 4.44
- Total Traffic: 30301
- Number of Keywords: 663
- Traffic Percentage: 4
- Total Traffic: 29736
- Number of Keywords: 1198
- Traffic Percentage: 3.92
- Total Traffic: 24575
- Number of Keywords: 866
- Traffic Percentage: 3.24
2. Kylie Cosmetics
Year Joined Shopify: 2023
Location: New York, NY, USA
Kylie Cosmetics is a fashionable cosmetics brand established by the famous reality TV star and entrepreneur Kylie Jenner.
As a flourishing company, Kylie Cosmetics originated with the renowned Kylie Lip Kits, a set of liquid lipstick and lip liner, and diversified to provide a broad range of products, such as eyeshadows, blushes, highlighters, concealers, and foundations.
According to the company’s official statement, all the products are free from animal-derived ingredients, each one containing ingredients beneficial to your skin, while making sure that no corners were cut when it comes to quality, color payoff, or performance.
To expand their reach and produce exclusive collections, Kylie Cosmetics partners with celebrities and influencers, such as Kim Kardashian West, Khloe Kardashian, Kendall Jenner, and James Charles.
As a result, it is one of the most acclaimed skincare brands as it has an impressive fan base with a massive number of Instagram followers – which is just a little shy of 26 million.
Google Trends:
Number of Products Sold: 247
Average Product Price: $37.50
Best Seller: gloss drip
Organic Traffic: 2487725
Paid Traffic: 79758
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "kylie cosmetics" | 1 | 74000 | 43.96 |
| "kylie jenner makeup" | 1 | 5400 | 3.2 |
| "kylie jenner cosmetics" | 1 | 5400 | 3.2 |
| "kylie jenner" | 7 | 823000 | 1.83 |
| "kylie skin" | 1 | 8100 | 1.49 |
Top Landing Pages:
- Total Traffic: 82705
- Number of Keywords: 8354
- Traffic Percentage: 61.41
- Total Traffic: 5994
- Number of Keywords: 597
- Traffic Percentage: 4.45
- Total Traffic: 4023
- Number of Keywords: 214
- Traffic Percentage: 2.98
- Total Traffic: 4023
- Number of Keywords: 143
- Traffic Percentage: 2.98
- Total Traffic: 3853
- Number of Keywords: 532
- Traffic Percentage: 2.86
3. Victoria Beckham
Location: London, UK
Victoria Beckham offers a curated collection that seamlessly blends classic British luxury with contemporary sophistication crafted at the Victoria Beckham atelier in London.
Their range includes meticulously tailored suits, elegant dresses, versatile denim, and chic separates. Each piece carries the brand’s signature flair, featuring unconventional prints, modern cuts, and captivating color palettes.
It also offers accessories and beauty products from the famous fashion designer Victoria Beckham.
Google Trends:
Number of Products Sold: 326
Average Product Price: £534.76
Best Seller: Gathered Waist Midi Dress In Parrot Green
Organic Traffic: 573406
Paid Traffic: 3472
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "victoria beckham" | 1 | 90500 | 69.95 |
| "vb" | 1 | 8100 | 1.94 |
| "victoria beckham dresses" | 1 | 1900 | 1.46 |
| "victoria" | 6 | 60500 | 1.28 |
| "vb" | 2 | 8100 | 1.03 |
Top Landing Pages:
- Total Traffic: 90529
- Number of Keywords: 1708
- Traffic Percentage: 87.46
- Total Traffic: 3258
- Number of Keywords: 535
- Traffic Percentage: 3.14
- Total Traffic: 1829
- Number of Keywords: 398
- Traffic Percentage: 1.76
- Total Traffic: 1522
- Number of Keywords: 20
- Traffic Percentage: 1.47
- Total Traffic: 1413
- Number of Keywords: 255
- Traffic Percentage: 1.36
4. Rare Beauty
Year Joined Shopify: February 7, 2020
Location: El Segundo, CA 90245, USA
Rare Beauty is a beauty brand founded by Selena Gomez that celebrates the beauty of all skin tones and identities.
The products are designed to be inclusive and accessible, and they are all cruelty-free and vegan.
Here are some impressive stats & facts about the company:
- Their most popular product is a liquid blush that costs $23, and they’ve sold more than 3.1 million units of it.
- Rare Beauty made around $70 million from selling the blush alone, and they expect their total sales to triple compared to last year.
- Rare Beauty is one of the fastest growing brands on social media. In February 2023, they gained 400,000 new followers on TikTok and over 600,000 on Instagram.
- If you combine their followers on Instagram and TikTok, Rare Beauty has a total of 9.5 million people following them on those platforms.
In addition to these, Rare Beauty offers a variety of other products, including eyeshadow, eyeliner, mascara, highlighter, and bronzer.
Google Trends:
Number of Products Sold: 64
Average Product Price: $24.94
Best Seller: Soft Pinch Liquid Blush
Organic Traffic: 1645127
Paid Traffic: 26372
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "rare beauty" | 1 | 368000 | 43.56 |
| "rare beauty blush" | 1 | 110000 | 13.02 |
| "rare beauty lip oil" | 1 | 27100 | 3.2 |
| "rare beauty highlighter" | 1 | 27100 | 3.2 |
| "rarebeauty" | 1 | 12100 | 1.43 |
Top Landing Pages:
- Total Traffic: 342988
- Number of Keywords: 6366
- Traffic Percentage: 50.75
- Total Traffic: 149170
- Number of Keywords: 2206
- Traffic Percentage: 22.07
- Total Traffic: 39825
- Number of Keywords: 1356
- Traffic Percentage: 5.89
- Total Traffic: 26100
- Number of Keywords: 255
- Traffic Percentage: 3.86
- Total Traffic: 11452
- Number of Keywords: 530
- Traffic Percentage: 1.69
5. SKIMS
Year Joined Shopify: 2019
Location: Culver City, CA, USA
SKIMS is a brand established by Kim Kardashian that produces shapewear, underwear, and loungewear for all body types.
The brand’s most significant feature is its emphasis on body positivity, offering products in sizes ranging from XXS to 5XL.
According to the The New York Times, Skims has successfully raised $270 million in a recent funding round while the company’s valuation has increased to $4 billion from $3.2 billion in the previous year.
The company is projected to achieve $750 million in sales for the current year, up from $500 million in the previous year.
In addition, approximately 15 percent of Skims’ online customers are from outside the United States.
Google Trends:
Number of Products Sold: 475
Average Product Price: $50.93
Best Seller: Fits Everybody Thong
Organic Traffic: 4959928
Paid Traffic: 16065
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "skims" | 1 | 1500000 | 56.49 |
| "skims dress" | 1 | 90500 | 3.4 |
| "skims bodysuit" | 1 | 74000 | 2.78 |
| "skims bra" | 1 | 40500 | 1.52 |
| "skim" | 1 | 40500 | 1.52 |
Top Landing Pages:
- Total Traffic: 1281443
- Number of Keywords: 8600
- Traffic Percentage: 60.32
- Total Traffic: 88736
- Number of Keywords: 11997
- Traffic Percentage: 4.17
- Total Traffic: 76062
- Number of Keywords: 5841
- Traffic Percentage: 3.58
- Total Traffic: 54428
- Number of Keywords: 5534
- Traffic Percentage: 2.56
- Total Traffic: 47819
- Number of Keywords: 40
- Traffic Percentage: 2.25
6. David Beckham Eyewear
David Beckham Eyewear is a sophisticated eyewear brand founded by David Beckham, who is now a global fashion icon along with many other titles.
The brand offers a curated range of sunglasses and optical frames inspired by David Beckham’s own style, designed in Italy.
Featuring the newly created DB monogram, which signifies the highest quality of craftsmanship and design, the products are made from the finest materials such as acetate, metal, and leather.
David Beckham, who has an impressive 83 million Instagram followers, stars in the brand’s campaigns to showcase the products that come in various shapes, colors, and finishes – celebrating elegance, versatility, and individuality.
In 2020, the David Beckham Eyewear agreed on a 10-year eyewear license agreement with Italian eyewear specialist Safilo Group. According to the agreement, the first collection launched in January 2020, which has been followed by new ones every year.
Google Trends:
Best Seller: DB 1128/G/S – Gold Havana – Green
Organic Traffic: 69585
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "david beckham sunglasses" | 1 | 880 | 25.03 |
| "david beckham glasses" | 1 | 720 | 20.48 |
| "david beckham eyewear" | 1 | 390 | 11.09 |
| "beckham sunglasses" | 1 | 260 | 7.39 |
| "eyewear by david beckham" | 1 | 110 | 3.12 |
Top Landing Pages:
- Total Traffic: 2374
- Number of Keywords: 1053
- Traffic Percentage: 84.42
- Total Traffic: 52
- Number of Keywords: 4
- Traffic Percentage: 1.84
- Total Traffic: 45
- Number of Keywords: 3
- Traffic Percentage: 1.6
- Total Traffic: 37
- Number of Keywords: 40
- Traffic Percentage: 1.31
- Total Traffic: 26
- Number of Keywords: 41
- Traffic Percentage: 0.92
7. Ellenshop
Year Joined Shopify: 2019
Location: Burbank, CA, USA
Ellenshop is an online store that sells official merchandise and apparel such as clothes, boxers, merchandise, gifts, and accessories.
Inspired & founded by the famous comedian, talk show host, actress, and writer Ellen DeGeneres, the brand features products that reflect Ellen’s style, humor, and message of kindness, such as t-shirts, mugs, tote bags, games, and puzzles.
The shop also offers exclusive items, such as the BE KIND. subscription box, which contains curated products by Ellen that support various causes and charities. The products are designed to be sustainable, inclusive, and diverse, and come in a range of sizes and colors.
Google Trends:
Number of Products Sold: 771
Average Product Price: $38.88
Best Seller: BE KIND. by ellen Quarterly Subscription
Organic Traffic: 61592
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "ellen shop" | 1 | 480 | 12.33 |
| "be kind" | 7 | 14800 | 11.4 |
| "ellen underwear" | 1 | 260 | 6.68 |
| "ellenshop" | 1 | 210 | 5.39 |
| "bombas socks" | 10 | 201000 | 3.85 |
Top Landing Pages:
- Total Traffic: 990
- Number of Keywords: 265
- Traffic Percentage: 31.81
- Total Traffic: 749
- Number of Keywords: 221
- Traffic Percentage: 24.06
- Total Traffic: 245
- Number of Keywords: 121
- Traffic Percentage: 7.87
- Total Traffic: 144
- Number of Keywords: 14
- Traffic Percentage: 4.62
- Total Traffic: 124
- Number of Keywords: 153
- Traffic Percentage: 3.98
8. Jeffree Star Cosmetics
Year Joined Shopify: 2019
Location: Chatsworth, Los Angeles, CA, USA
Founded by the renowned beauty influencer and makeup artist Jeffree Star, Jeffree Star Cosmetics is a cutting-edge and acclaimed cosmetics store.
The brand offers a range of daring and dazzling products, such as the Velour Liquid Lipsticks, the Magic Star Concealers, and the Blood Lust Palette.
As a company that embraces individuality, creativity, and self-expression. Jeffree Star claims that all of the products are vegan and cruelty-free, and feature diverse colors and finishes.
The brand has a devoted fan base with more than 6 million followers on Instagram and a dominant presence on other platforms like YouTube, where Jeffree Star demonstrates his makeup skills and opinions.
Google Trends:
Number of Products Sold: 229
Average Product Price: $30.52
Best Seller: MAGIC STAR™ CONCEALER
Organic Traffic: 1224017
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "jeffree star" | 1 | 246000 | 51.42 |
| "jeffree star cosmetics" | 1 | 60500 | 12.64 |
| "jeffrey star" | 1 | 27100 | 5.66 |
| "jeffery star" | 1 | 14800 | 3.09 |
| "jefree star" | 1 | 12100 | 2.52 |
Top Landing Pages:
- Total Traffic: 332848
- Number of Keywords: 3923
- Traffic Percentage: 86.97
- Total Traffic: 10175
- Number of Keywords: 92
- Traffic Percentage: 2.65
- Total Traffic: 6342
- Number of Keywords: 759
- Traffic Percentage: 1.65
- Total Traffic: 3026
- Number of Keywords: 204
- Traffic Percentage: 0.79
- Total Traffic: 2604
- Number of Keywords: 487
- Traffic Percentage: 0.68
9. Lisa Eldridge
Location: London, UK
Lisa Eldridge, one of the world’s leading make-up artists, started her business in 2019, operating as a beauty brand that provides its own make-up and beauty products.
The company offers a variety of products, such as lip colour, lip gloss, lip pencil, highlighter, foundation, and eyeshadow, in different colours and formulas.
Lisa Eldridge, with over 2 million subscribers on YouTube, is now known for high-quality and innovative products that are cruelty-free, fragrance-free, and suitable for sensitive skin.
Google Trends:
Number of Products Sold: 202
Average Product Price: £26.64
Best Seller: Velvet Ribbon – TRUE VELVET LIP COLOUR
Organic Traffic: 2886059
Paid Traffic: 189
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "lisa eldridge" | 1 | 9900 | 47.62 |
| "lisa eldridge lipstick" | 1 | 1600 | 7.69 |
| "lisa eldridge makeup" | 1 | 1300 | 6.25 |
| "lisaeldridge" | 1 | 880 | 4.23 |
| "lisa eldridge foundation" | 1 | 720 | 3.46 |
Top Landing Pages:
- Total Traffic: 10521
- Number of Keywords: 905
- Traffic Percentage: 63.26
- Total Traffic: 1834
- Number of Keywords: 11
- Traffic Percentage: 11.02
- Total Traffic: 825
- Number of Keywords: 59
- Traffic Percentage: 4.96
- Total Traffic: 648
- Number of Keywords: 15
- Traffic Percentage: 3.89
- Total Traffic: 351
- Number of Keywords: 5
- Traffic Percentage: 2.11
Conclusion: Top 9 Celebrity DTC Brands on Shopify
Do you think Avon knew they made history when they started selling beauty products directly to consumers, thanks to a team of sales representatives in 1886?
Well, it was actually one of the earliest examples of a DTC brand.
Today, although the methods and the ways people buy things have changed drastically over the years, the trend is still on a high.
More and more DTC brands join Shopify every year to expand their reach while relishing a seamless ecommerce platform experience.
As DTC provides a more efficient buying journey for consumers, brands do not hesitate to opt for such strategies.
And they mostly generate eye-popping figures. For example, the DTC ecommerce sales in the US are predicted to hit $161.22 billion by 2024.
There are many reasons as to why more and more companies go for that as DTC leads to better margins and allows businesses to collect more customer data.
You can take a look at each example to see what they do & how they do it so you can get inspired to try and improve your DTC brand on Shopify.
Pro tip: If you want to explore more about the Shopify brands, here are 3 additional sources for you:
1- Top 20 Shopify Stores in the UK (+ Ecommerce Market)
2- Top 20 Shopify Stores in the USA (+Ecommerce Market)
3- Top 20 Clothing Shopify Stores (+ Apparel Market Report)