Shopify is home to more than 4 million stores, which contribute to a thriving ecommerce landscape in the world every year.
Considering what Shopify provides, it’s not surprising to see that there are massive brands among these - including celebrity DTC brands.
Here’s a quick look at what makes Shopify the number one ecommerce platform for them:
- a quick & flawless setup
- an easy-to-use ecommerce platform
- a super-functional ecosystem
- a more scalable solution
- exclusive customer support
Along with countless advantages that can be the talking point of a whole another article.
Here, you will find all you need to know about the top 9 celebrity DTC brands that are currently run on Shopify.
You will discover what they do to stand out - plus impressive metrics about their products, organic & paid traffic data, landing pages, etc.
An Overview of Famous DTC Brands on Shopify
Let’s get started with a detailed overview of the most famous DTC brands built/run on Shopify, founded by celebrities:

Fenty Beauty is a pioneering & inclusive cosmetics brand founded by the worldwide superstar and entrepreneur Rihanna. Inspired to create “the best-of-the-best in beauty”, she claimed to observe a gap in the industry for products that delivered across all skin varieties and tones.

Kylie Cosmetics is a fashionable cosmetics brand established by the famous reality TV star and entrepreneur Kylie Jenner.

Victoria Beckham offers a curated collection that seamlessly blends classic British luxury with contemporary sophistication crafted at the Victoria Beckham atelier in London.

Rare Beauty is a beauty brand founded by Selena Gomez that celebrates the beauty of all skin tones and identities.

SKIMS is a brand established by Kim Kardashian that produces shapewear, underwear, and loungewear for all body types.

David Beckham Eyewear is a sophisticated eyewear brand founded by David Beckham, who is now a global fashion icon along with many other titles.

Ellenshop is an online store that sells official merchandise and apparel such as clothes, boxers, merchandise, gifts, and accessories.

Founded by the renowned beauty influencer and makeup artist Jeffree Star, Jeffree Star Cosmetics is a cutting-edge and acclaimed cosmetics store.
Conclusion: Top 8 Celebrity DTC Brands on Shopify
Do you think Avon knew they made history when they started selling beauty products directly to consumers, thanks to a team of sales representatives in 1886?
Well, it was actually one of the earliest examples of a DTC brand.
Today, although the methods and the ways people buy things have changed drastically over the years, the trend is still on a high.
More and more DTC brands join Shopify every year to expand their reach while relishing a seamless ecommerce platform experience.
As DTC provides a more efficient buying journey for consumers, brands do not hesitate to opt for such strategies.
And they mostly generate eye-popping figures. For example, the DTC ecommerce sales in the US are predicted to hit $161.22 billion by 2024.
There are many reasons as to why more and more companies go for that as DTC leads to better margins and allows businesses to collect more customer data.
You can take a look at each example to see what they do & how they do it so you can get inspired to try and improve your DTC brand on Shopify.
Pro tip: If you want to explore more about the Shopify brands, here are 3 additional sources for you: