Top 9 Celebrity DTC Brands on Shopify

Shopify is home to more than 4 million stores, which contribute to a thriving ecommerce landscape in the world every year.

Global Ecommerce Sales - Statista
Global Ecommerce Sales – Statista

Considering what Shopify provides, it’s not surprising to see that there are massive brands among these – including celebrity DTC brands.

Here’s a quick look at what makes Shopify the number one ecommerce platform for them:

  • a quick & flawless setup
  • an easy-to-use ecommerce platform
  • a super-functional ecosystem
  • a more scalable solution
  • exclusive customer support

Along with countless advantages that can be the talking point of a whole another article.

Here, you will find all you need to know about the top 9 celebrity DTC brands that are currently run on Shopify.

You will discover what they do to stand out – plus impressive metrics about their products, organic & paid traffic data, landing pages, etc.

An Overview of Famous DTC Brands on Shopify

Let’s get started with a detailed overview of the most famous DTC brands built/run on Shopify, founded by celebrities:

1. Fenty Beauty

Fenty Beauty - Homepage
Fenty Beauty - Homepage

Year Joined Shopify: 2021

Location: San Francisco, California

Fenty Beauty is a pioneering & inclusive cosmetics brand founded by the worldwide superstar and entrepreneur Rihanna.

Inspired to create “the best-of-the-best in beauty”, she claimed to observe a gap in the industry for products that delivered across all skin varieties and tones.

Therefore, Fenty Beauty was born with a vision of providing products that cater to all sorts of skins, and that honor diversity and individuality.

The brand debuted with the Pro Filt’r Soft Matte Foundation, which boasts 50 shades and a durable, flawless finish. In addition, Rihanna’s brand also features other products, such as concealers, highlighters, lipsticks, eyeshadows, and primers, that are vegan, cruelty-free, and paraben-free.

Having migrated to Shopify Plus in 2021, Fenty Beauty partners with other celebrities and artists, such as A$AP Rocky, Lizzo, and Lil Nas X, to produce campaigns and collections that display their distinctive styles and personalities.

As a result of the company’s success, Rihanna joined the Forbes billionaire list for the first time.

Google Trends:

Fenty Beauty - Google Trends
Fenty Beauty - Google Trends

Best Seller: FENTY ICON SEMI-MATTE REFILLABLE LIPSTICK SET

Organic Traffic: 1294069

Paid Traffic: 3008

Organic & Paid Traffic:

Fenty Beauty - Organic & Paid Traffic
Fenty Beauty – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"fenty beauty" 1 246000 25.99
"fenty" 1 135000 14.26
"fenty skin" 1 27100 2.86
"fenty lip gloss" 1 18100 1.91
"fenty perfume" 1 18100 1.91

Top Landing Pages:

  • Total Traffic: 363729
  • Number of Keywords: 10927
  • Traffic Percentage: 48.03
  • Total Traffic: 33643
  • Number of Keywords: 1429
  • Traffic Percentage: 4.44
  • Total Traffic: 30301
  • Number of Keywords: 663
  • Traffic Percentage: 4
  • Total Traffic: 29736
  • Number of Keywords: 1198
  • Traffic Percentage: 3.92
  • Total Traffic: 24575
  • Number of Keywords: 866
  • Traffic Percentage: 3.24

2. Kylie Cosmetics

Kylie Cosmetics - Homepage
Kylie Cosmetics - Homepage

Year Joined Shopify: 2023

Location: New York, NY, USA

Kylie Cosmetics is a fashionable cosmetics brand established by the famous reality TV star and entrepreneur Kylie Jenner.

As a flourishing company, Kylie Cosmetics originated with the renowned Kylie Lip Kits, a set of liquid lipstick and lip liner, and diversified to provide a broad range of products, such as eyeshadows, blushes, highlighters, concealers, and foundations.

According to the company’s official statement, all the products are free from animal-derived ingredients, each one containing ingredients beneficial to your skin, while making sure that no corners were cut when it comes to quality, color payoff, or performance.

To expand their reach and produce exclusive collections, Kylie Cosmetics partners with celebrities and influencers, such as Kim Kardashian West, Khloe Kardashian, Kendall Jenner, and James Charles.

As a result, it is one of the most acclaimed skincare brands as it has an impressive fan base with a massive number of Instagram followers – which is just a little shy of 26 million.

Google Trends:

Kylie Cosmetics - Google Trends
Kylie Cosmetics - Google Trends

Number of Products Sold: 247

Average Product Price: $37.50

Best Seller: gloss drip

Organic Traffic: 2487725

Paid Traffic: 79758

Organic & Paid Traffic:

Kylie Cosmetics - Organic & Paid Traffic
Kylie Cosmetics – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"kylie cosmetics" 1 74000 43.96
"kylie jenner makeup" 1 5400 3.2
"kylie jenner cosmetics" 1 5400 3.2
"kylie jenner" 7 823000 1.83
"kylie skin" 1 8100 1.49

Top Landing Pages:

  • Total Traffic: 82705
  • Number of Keywords: 8354
  • Traffic Percentage: 61.41
  • Total Traffic: 5994
  • Number of Keywords: 597
  • Traffic Percentage: 4.45
  • Total Traffic: 4023
  • Number of Keywords: 214
  • Traffic Percentage: 2.98
  • Total Traffic: 4023
  • Number of Keywords: 143
  • Traffic Percentage: 2.98
  • Total Traffic: 3853
  • Number of Keywords: 532
  • Traffic Percentage: 2.86

3. Victoria Beckham

Victoria Beckham - Homepage
Victoria Beckham - Homepage

Location: London, UK

Victoria Beckham offers a curated collection that seamlessly blends classic British luxury with contemporary sophistication crafted at the Victoria Beckham atelier in London.

Their range includes meticulously tailored suits, elegant dresses, versatile denim, and chic separates. Each piece carries the brand’s signature flair, featuring unconventional prints, modern cuts, and captivating color palettes.

It also offers accessories and beauty products from the famous fashion designer Victoria Beckham.

Google Trends:

Victoria Beckham - Google Trends
Victoria Beckham - Google Trends

Number of Products Sold: 326

Average Product Price: £534.76

Best Seller: Gathered Waist Midi Dress In Parrot Green

Organic Traffic: 573406

Paid Traffic: 3472

Organic & Paid Traffic:

Victoria Beckham - Organic & Paid Traffic
Victoria Beckham – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"victoria beckham" 1 90500 69.95
"vb" 1 8100 1.94
"victoria beckham dresses" 1 1900 1.46
"victoria" 6 60500 1.28
"vb" 2 8100 1.03

Top Landing Pages:

  • Total Traffic: 90529
  • Number of Keywords: 1708
  • Traffic Percentage: 87.46
  • Total Traffic: 3258
  • Number of Keywords: 535
  • Traffic Percentage: 3.14
  • Total Traffic: 1829
  • Number of Keywords: 398
  • Traffic Percentage: 1.76
  • Total Traffic: 1522
  • Number of Keywords: 20
  • Traffic Percentage: 1.47
  • Total Traffic: 1413
  • Number of Keywords: 255
  • Traffic Percentage: 1.36

4. Rare Beauty

Rare Beauty - Homepage
Rare Beauty - Homepage

Year Joined Shopify: February 7, 2020

Location: El Segundo, CA 90245, USA

Rare Beauty is a beauty brand founded by Selena Gomez that celebrates the beauty of all skin tones and identities.

The products are designed to be inclusive and accessible, and they are all cruelty-free and vegan.

Here are some impressive stats & facts about the company:

  • Their most popular product is a liquid blush that costs $23, and they’ve sold more than 3.1 million units of it.
  • Rare Beauty made around $70 million from selling the blush alone, and they expect their total sales to triple compared to last year.
  • Rare Beauty is one of the fastest growing brands on social media. In February 2023, they gained 400,000 new followers on TikTok and over 600,000 on Instagram.
  • If you combine their followers on Instagram and TikTok, Rare Beauty has a total of 9.5 million people following them on those platforms.

In addition to these, Rare Beauty offers a variety of other products, including eyeshadow, eyeliner, mascara, highlighter, and bronzer.

Google Trends:

Rare Beauty - Google Trends
Rare Beauty - Google Trends

Number of Products Sold: 64

Average Product Price: $24.94

Best Seller: Soft Pinch Liquid Blush

Organic Traffic: 1645127

Paid Traffic: 26372

Organic & Paid Traffic:

Rare Beauty - Organic & Paid Traffic
Rare Beauty – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"rare beauty" 1 368000 43.56
"rare beauty blush" 1 110000 13.02
"rare beauty lip oil" 1 27100 3.2
"rare beauty highlighter" 1 27100 3.2
"rarebeauty" 1 12100 1.43

Top Landing Pages:

  • Total Traffic: 342988
  • Number of Keywords: 6366
  • Traffic Percentage: 50.75
  • Total Traffic: 149170
  • Number of Keywords: 2206
  • Traffic Percentage: 22.07
  • Total Traffic: 39825
  • Number of Keywords: 1356
  • Traffic Percentage: 5.89
  • Total Traffic: 26100
  • Number of Keywords: 255
  • Traffic Percentage: 3.86
  • Total Traffic: 11452
  • Number of Keywords: 530
  • Traffic Percentage: 1.69

5. SKIMS

SKIMS - Homepage
SKIMS - Homepage

Year Joined Shopify: 2019

Location: Culver City, CA, USA

SKIMS is a brand established by Kim Kardashian that produces shapewear, underwear, and loungewear for all body types.

The brand’s most significant feature is its emphasis on body positivity, offering products in sizes ranging from XXS to 5XL.

According to the The New York Times, Skims has successfully raised $270 million in a recent funding round while the company’s valuation has increased to $4 billion from $3.2 billion in the previous year.

The company is projected to achieve $750 million in sales for the current year, up from $500 million in the previous year.

In addition, approximately 15 percent of Skims’ online customers are from outside the United States.

Google Trends:

SKIMS - Google Trends
SKIMS - Google Trends

Number of Products Sold: 475

Average Product Price: $50.93

Best Seller: Fits Everybody Thong

Organic Traffic: 4959928

Paid Traffic: 16065

Organic & Paid Traffic:

SKIMS - Organic & Paid Traffic
SKIMS – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"skims" 1 1500000 56.49
"skims dress" 1 90500 3.4
"skims bodysuit" 1 74000 2.78
"skims bra" 1 40500 1.52
"skim" 1 40500 1.52

Top Landing Pages:

  • Total Traffic: 1281443
  • Number of Keywords: 8600
  • Traffic Percentage: 60.32
  • Total Traffic: 88736
  • Number of Keywords: 11997
  • Traffic Percentage: 4.17
  • Total Traffic: 76062
  • Number of Keywords: 5841
  • Traffic Percentage: 3.58
  • Total Traffic: 54428
  • Number of Keywords: 5534
  • Traffic Percentage: 2.56
  • Total Traffic: 47819
  • Number of Keywords: 40
  • Traffic Percentage: 2.25

6. David Beckham Eyewear

David Beckham Eyewear - Homepage
David Beckham Eyewear - Homepage

David Beckham Eyewear is a sophisticated eyewear brand founded by David Beckham, who is now a global fashion icon along with many other titles.

The brand offers a curated range of sunglasses and optical frames inspired by David Beckham’s own style, designed in Italy.

Featuring the newly created DB monogram, which signifies the highest quality of craftsmanship and design, the products are made from the finest materials such as acetate, metal, and leather.

David Beckham, who has an impressive 83 million Instagram followers, stars in the brand’s campaigns to showcase the products that come in various shapes, colors, and finishes – celebrating elegance, versatility, and individuality.

In 2020, the David Beckham Eyewear agreed on a 10-year eyewear license agreement with Italian eyewear specialist Safilo Group. According to the agreement, the first collection launched in January 2020, which has been followed by new ones every year.

Google Trends:

David Beckham Eyewear - Google Trends
David Beckham Eyewear - Google Trends

Best Seller: DB 1128/G/S – Gold Havana – Green

Organic Traffic: 69585

Organic & Paid Traffic:

David Beckham Eyewear - Organic & Paid Traffic
David Beckham Eyewear – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"david beckham sunglasses" 1 880 25.03
"david beckham glasses" 1 720 20.48
"david beckham eyewear" 1 390 11.09
"beckham sunglasses" 1 260 7.39
"eyewear by david beckham" 1 110 3.12

Top Landing Pages:

  • Total Traffic: 2374
  • Number of Keywords: 1053
  • Traffic Percentage: 84.42
  • Total Traffic: 52
  • Number of Keywords: 4
  • Traffic Percentage: 1.84
  • Total Traffic: 45
  • Number of Keywords: 3
  • Traffic Percentage: 1.6
  • Total Traffic: 37
  • Number of Keywords: 40
  • Traffic Percentage: 1.31
  • Total Traffic: 26
  • Number of Keywords: 41
  • Traffic Percentage: 0.92

7. Ellenshop

Ellenshop - Homepage
Ellenshop - Homepage

Year Joined Shopify: 2019

Location: Burbank, CA, USA

Ellenshop is an online store that sells official merchandise and apparel such as clothes, boxers, merchandise, gifts, and accessories.

Inspired & founded by the famous comedian, talk show host, actress, and writer Ellen DeGeneres, the brand features products that reflect Ellen’s style, humor, and message of kindness, such as t-shirts, mugs, tote bags, games, and puzzles.

The shop also offers exclusive items, such as the BE KIND. subscription box, which contains curated products by Ellen that support various causes and charities. The products are designed to be sustainable, inclusive, and diverse, and come in a range of sizes and colors.

Google Trends:

Ellenshop - Google Trends
Ellenshop - Google Trends

Number of Products Sold: 771

Average Product Price: $38.88

Best Seller: BE KIND. by ellen Quarterly Subscription

Organic Traffic: 61592

Organic & Paid Traffic:

Ellenshop - Organic & Paid Traffic
Ellenshop – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"ellen shop" 1 480 12.33
"be kind" 7 14800 11.4
"ellen underwear" 1 260 6.68
"ellenshop" 1 210 5.39
"bombas socks" 10 201000 3.85

Top Landing Pages:

  • Total Traffic: 990
  • Number of Keywords: 265
  • Traffic Percentage: 31.81
  • Total Traffic: 749
  • Number of Keywords: 221
  • Traffic Percentage: 24.06
  • Total Traffic: 245
  • Number of Keywords: 121
  • Traffic Percentage: 7.87
  • Total Traffic: 144
  • Number of Keywords: 14
  • Traffic Percentage: 4.62
  • Total Traffic: 124
  • Number of Keywords: 153
  • Traffic Percentage: 3.98

8. Jeffree Star Cosmetics

Jeffree Star Cosmetics - Homepage
Jeffree Star Cosmetics - Homepage

Year Joined Shopify: 2019

Location: Chatsworth, Los Angeles, CA, USA

Founded by the renowned beauty influencer and makeup artist Jeffree Star, Jeffree Star Cosmetics is a cutting-edge and acclaimed cosmetics store.

The brand offers a range of daring and dazzling products, such as the Velour Liquid Lipsticks, the Magic Star Concealers, and the Blood Lust Palette.

As a company that embraces individuality, creativity, and self-expression. Jeffree Star claims that all of the products are vegan and cruelty-free, and feature diverse colors and finishes.

The brand has a devoted fan base with more than 6 million followers on Instagram and a dominant presence on other platforms like YouTube, where Jeffree Star demonstrates his makeup skills and opinions.

Google Trends:

Jeffree Star Cosmetics - Google Trends
Jeffree Star Cosmetics - Google Trends

Number of Products Sold: 229

Average Product Price: $30.52

Best Seller: MAGIC STAR™ CONCEALER

Organic Traffic: 1224017

Organic & Paid Traffic:

Jeffree Star Cosmetics - Organic & Paid Traffic
Jeffree Star Cosmetics – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"jeffree star" 1 246000 51.42
"jeffree star cosmetics" 1 60500 12.64
"jeffrey star" 1 27100 5.66
"jeffery star" 1 14800 3.09
"jefree star" 1 12100 2.52

Top Landing Pages:

  • Total Traffic: 332848
  • Number of Keywords: 3923
  • Traffic Percentage: 86.97
  • Total Traffic: 10175
  • Number of Keywords: 92
  • Traffic Percentage: 2.65
  • Total Traffic: 6342
  • Number of Keywords: 759
  • Traffic Percentage: 1.65
  • Total Traffic: 3026
  • Number of Keywords: 204
  • Traffic Percentage: 0.79
  • Total Traffic: 2604
  • Number of Keywords: 487
  • Traffic Percentage: 0.68

9. Lisa Eldridge

Lisa Eldridge Homepage
Lisa Eldridge - Homepage

Location: London, UK

Lisa Eldridge, one of the world’s leading make-up artists, started her business in 2019, operating as a beauty brand that provides its own make-up and beauty products.

The company offers a variety of products, such as lip colour, lip gloss, lip pencil, highlighter, foundation, and eyeshadow, in different colours and formulas.

Lisa Eldridge, with over 2 million subscribers on YouTube, is now known for high-quality and innovative products that are cruelty-free, fragrance-free, and suitable for sensitive skin.

Google Trends:

Lisa Eldridge - Google Trends
Lisa Eldridge - Google Trends

Number of Products Sold: 202

Average Product Price: £26.64

Best Seller: Velvet Ribbon – TRUE VELVET LIP COLOUR

Organic Traffic: 2886059

Paid Traffic: 189

Organic & Paid Traffic:

Lisa Eldridge - Organic & Paid Traffic
Lisa Eldridge – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"lisa eldridge" 1 9900 47.62
"lisa eldridge lipstick" 1 1600 7.69
"lisa eldridge makeup" 1 1300 6.25
"lisaeldridge" 1 880 4.23
"lisa eldridge foundation" 1 720 3.46

Top Landing Pages:

  • Total Traffic: 10521
  • Number of Keywords: 905
  • Traffic Percentage: 63.26
  • Total Traffic: 1834
  • Number of Keywords: 11
  • Traffic Percentage: 11.02
  • Total Traffic: 825
  • Number of Keywords: 59
  • Traffic Percentage: 4.96
  • Total Traffic: 648
  • Number of Keywords: 15
  • Traffic Percentage: 3.89
  • Total Traffic: 351
  • Number of Keywords: 5
  • Traffic Percentage: 2.11

Conclusion: Top 9 Celebrity DTC Brands on Shopify

Do you think Avon knew they made history when they started selling beauty products directly to consumers, thanks to a team of sales representatives in 1886?

Well, it was actually one of the earliest examples of a DTC brand.

Today, although the methods and the ways people buy things have changed drastically over the years, the trend is still on a high.

More and more DTC brands join Shopify every year to expand their reach while relishing a seamless ecommerce platform experience.

As DTC provides a more efficient buying journey for consumers, brands do not hesitate to opt for such strategies.

And they mostly generate eye-popping figures. For example, the DTC ecommerce sales in the US are predicted to hit $161.22 billion by 2024.

There are many reasons as to why more and more companies go for that as DTC leads to better margins and allows businesses to collect more customer data.

You can take a look at each example to see what they do & how they do it so you can get inspired to try and improve your DTC brand on Shopify.

Pro tip: If you want to explore more about the Shopify brands, here are 3 additional sources for you:

1- Top 20 Shopify Stores in the UK (+ Ecommerce Market)
2- Top 20 Shopify Stores in the USA (+Ecommerce Market)
3- Top 20 Clothing Shopify Stores (+ Apparel Market Report)