Top 8 Celebrity DTC Brands on Shopify (+ How They Perform)

Here's a list of celebrity DTC brands that are run on Shopify: Discover about the stores with stats & data to better understand how they perform.

Published at Published: 07.09.2023
Updated at Updated: 15.05.2025

Contributors

Shopify is home to more than 4 million stores, which contribute to a thriving ecommerce landscape in the world every year.

Global Ecommerce Sales - Statista

Considering what Shopify provides, it’s not surprising to see that there are massive brands among these - including celebrity DTC brands.

Here’s a quick look at what makes Shopify the number one ecommerce platform for them:

  • a quick & flawless setup
  • an easy-to-use ecommerce platform
  • a super-functional ecosystem
  • a more scalable solution
  • exclusive customer support

Along with countless advantages that can be the talking point of a whole another article.

Here, you will find all you need to know about the top 9 celebrity DTC brands that are currently run on Shopify.

You will discover what they do to stand out - plus impressive metrics about their products, organic & paid traffic data, landing pages, etc.

An Overview of Famous DTC Brands on Shopify

Let’s get started with a detailed overview of the most famous DTC brands built/run on Shopify, founded by celebrities:

Fenty Beauty

Fenty Beauty is a pioneering & inclusive cosmetics brand founded by the worldwide superstar and entrepreneur Rihanna. Inspired to create “the best-of-the-best in beauty”, she claimed to observe a gap in the industry for products that delivered across all skin varieties and tones.

Beauty
From: United States
Monthly Visits: 1.5M
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Kylie Cosmetics

Kylie Cosmetics is a fashionable cosmetics brand established by the famous reality TV star and entrepreneur Kylie Jenner.

Beauty
From: United States
Monthly Visits: 375.2K
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Victoria Beckham

Victoria Beckham offers a curated collection that seamlessly blends classic British luxury with contemporary sophistication crafted at the Victoria Beckham atelier in London.

Textile Accessories
From: United Kingdom
Monthly Visits: 536.2K
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Rare Beauty

Rare Beauty is a beauty brand founded by Selena Gomez that celebrates the beauty of all skin tones and identities.

Beauty Skincare
From: United States
Monthly Visits: 1.6M
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SKIMS

SKIMS is a brand established by Kim Kardashian that produces shapewear, underwear, and loungewear for all body types.

Clothing Textile Fitness Accessories
From: United States
Monthly Visits: 6.8M
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David Beckham Eyewear

David Beckham Eyewear is a sophisticated eyewear brand founded by David Beckham, who is now a global fashion icon along with many other titles.

Accessories
From: United States
Monthly Visits: 26.2K
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Ellenshop

Ellenshop is an online store that sells official merchandise and apparel such as clothes, boxers, merchandise, gifts, and accessories.

Textile Home Decor Accessories
From: United States
Monthly Visits: 18.1K
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Jeffree Star Cosmetics

Founded by the renowned beauty influencer and makeup artist Jeffree Star, Jeffree Star Cosmetics is a cutting-edge and acclaimed cosmetics store.

Beauty
From: United States
Monthly Visits: 396.2K
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Conclusion: Top 8 Celebrity DTC Brands on Shopify

Do you think Avon knew they made history when they started selling beauty products directly to consumers, thanks to a team of sales representatives in 1886?

Well, it was actually one of the earliest examples of a DTC brand.

Today, although the methods and the ways people buy things have changed drastically over the years, the trend is still on a high.

More and more DTC brands join Shopify every year to expand their reach while relishing a seamless ecommerce platform experience.

As DTC provides a more efficient buying journey for consumers, brands do not hesitate to opt for such strategies.

And they mostly generate eye-popping figures. For example, the DTC ecommerce sales in the US are predicted to hit $161.22 billion by 2024.

There are many reasons as to why more and more companies go for that as DTC leads to better margins and allows businesses to collect more customer data.

You can take a look at each example to see what they do & how they do it so you can get inspired to try and improve your DTC brand on Shopify.

Pro tip: If you want to explore more about the Shopify brands, here are 3 additional sources for you:

  1. Top 20 Shopify Stores in the UK (+ Ecommerce Market)
  2. Top 20 Shopify Stores in the USA (+Ecommerce Market)
  3. Top 20 Clothing Shopify Stores (+ Apparel Market Report)

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