United States 
Store Overview
Est. Organic Traffic
1.5MEst. Paid Traffic
53.8KFenty Beauty is a pioneering & inclusive cosmetics brand founded by the worldwide superstar and entrepreneur Rihanna.
Inspired to create “the best-of-the-best in beauty”, she claimed to observe a gap in the industry for products that delivered across all skin varieties and tones.
Therefore, Fenty Beauty was born with a vision of providing products that cater to all sorts of skins, and that honor diversity and individuality.
The brand debuted with the Pro Filt’r Soft Matte Foundation, which boasts 50 shades and a durable, flawless finish. In addition, Rihanna’s brand also features other products, such as concealers, highlighters, lipsticks, eyeshadows, and primers, that are vegan, cruelty-free, and paraben-free.
Having migrated to Shopify Plus in 2021, Fenty Beauty partners with other celebrities and artists, such as A$AP Rocky, Lizzo, and Lil Nas X, to produce campaigns and collections that display their distinctive styles and personalities.
As a result of the company’s success, Rihanna joined the Forbes billionaire list for the first time.
Media
Traffic & Trends
Fenty Beauty Organic Traffic Metrics
fentybeauty.com’s organic traffic with search engine authority and overall performance data.
Authority Score
74Est. Organic Traffic
1.5MOrganic Keywords
163.6KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://fentybeauty.com/ | 280.3K | 22.1K | 38.82 |
| https://fentybeauty.com/collections/makeup-lip-gloss | 38.7K | 6.3K | 5.36 |
| https://fentybeauty.com/pages/fenty-hair | 28.9K | 508 | 3.99 |
| https://fentybeauty.com/collections/makeup-face-foundation | 23.7K | 3.8K | 3.28 |
| https://fentybeauty.com/pages/fenty-skin | 23.4K | 3.6K | 3.24 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| fenty beauty | 1 | 165.0K | 18.28 |
| fenty | 1 | 110.0K | 12.18 |
| fenty hair | 1 | 27.1K | 3 |
| fenty lip gloss | 1 | 22.2K | 2.46 |
| fenty skin | 1 | 22.2K | 2.46 |
| fenty beauty foundation | 1 | 12.1K | 1.34 |
| fenty perfume | 1 | 12.1K | 1.34 |
| fenty foundation | 1 | 9.9K | 1.09 |
| fenty beauty lip gloss | 1 | 8.1K | 0.89 |
| shop fenty lipstick on sale | 1 | 246.0K | 0.88 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
53.8KPaid Keywords
455Paid Traffic Cost
321.2K
