Fenty Beauty

Fenty Beauty

Fenty Beauty is a pioneering & inclusive cosmetics brand founded by the worldwide superstar and entrepreneur Rihanna. Inspired to create “the best-of-the-best in beauty”, she claimed to observe a gap in the industry for products that delivered across all skin varieties and tones.

Store Overview

Est. Organic Traffic

1.5M

Est. Paid Traffic

53.8K

Fenty Beauty is a pioneering & inclusive cosmetics brand founded by the worldwide superstar and entrepreneur Rihanna.

Inspired to create “the best-of-the-best in beauty”, she claimed to observe a gap in the industry for products that delivered across all skin varieties and tones.

Therefore, Fenty Beauty was born with a vision of providing products that cater to all sorts of skins, and that honor diversity and individuality.

The brand debuted with the Pro Filt’r Soft Matte Foundation, which boasts 50 shades and a durable, flawless finish. In addition, Rihanna’s brand also features other products, such as concealers, highlighters, lipsticks, eyeshadows, and primers, that are vegan, cruelty-free, and paraben-free.

Having migrated to Shopify Plus in 2021, Fenty Beauty partners with other celebrities and artists, such as A$AP Rocky, Lizzo, and Lil Nas X, to produce campaigns and collections that display their distinctive styles and personalities.

As a result of the company’s success, Rihanna joined the Forbes billionaire list for the first time.

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Traffic & Trends

Fenty Beauty Organic Traffic Metrics

fentybeauty.com’s organic traffic with search engine authority and overall performance data.

Authority Score

74

Est. Organic Traffic

1.5M

Organic Keywords

163.6K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://fentybeauty.com/280.3K22.1K38.82
https://fentybeauty.com/collections/makeup-lip-gloss38.7K6.3K5.36
https://fentybeauty.com/pages/fenty-hair28.9K5083.99
https://fentybeauty.com/collections/makeup-face-foundation23.7K3.8K3.28
https://fentybeauty.com/pages/fenty-skin23.4K3.6K3.24

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
fenty beauty1165.0K18.28
fenty1110.0K12.18
fenty hair127.1K3
fenty lip gloss122.2K2.46
fenty skin122.2K2.46
fenty beauty foundation112.1K1.34
fenty perfume112.1K1.34
fenty foundation19.9K1.09
fenty beauty lip gloss18.1K0.89
shop fenty lipstick on sale1246.0K0.88

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

53.8K

Paid Keywords

455

Paid Traffic Cost

321.2K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb