Fenty Beauty

Fenty Beauty is a pioneering & inclusive cosmetics brand founded by the worldwide superstar and entrepreneur Rihanna.

Inspired to create “the best-of-the-best in beauty”, she claimed to observe a gap in the industry for products that delivered across all skin varieties and tones.

Therefore, Fenty Beauty was born with a vision of providing products that cater to all sorts of skins, and that honor diversity and individuality.

The brand debuted with the Pro Filt’r Soft Matte Foundation, which boasts 50 shades and a durable, flawless finish. In addition, Rihanna’s brand also features other products, such as concealers, highlighters, lipsticks, eyeshadows, and primers, that are vegan, cruelty-free, and paraben-free.

Having migrated to Shopify Plus in 2021, Fenty Beauty partners with other celebrities and artists, such as A$AP Rocky, Lizzo, and Lil Nas X, to produce campaigns and collections that display their distinctive styles and personalities.

As a result of the company’s success, Rihanna joined the Forbes billionaire list for the first time.