Top Shopify Stores in France

France is home to one of the most lucrative ecommerce markets in the world.

Last year, the French ecommerce market experienced a remarkable surge, reaching a striking total of approximately 146.9 billion Euros in sales.

This impressive figure marks a significant growth of nearly 14 percent from the previous year, which saw sales exceeding 129 billion euros, underscoring the dynamic and expanding nature of the online shopping sector in the country.

That’s not all, though. Here are some more insights into the ecommerce market in France:

• Boasting noteworthy credentials in the ecommerce landscape, France stands out as the third largest ecommerce market in Europe, after the UK and Germany.
• Its high internet penetration rate, a substantial proportion of digital shoppers, and robust average consumer spending collectively position the country as a significant and influential player in the European ecommerce arena.
• As reported by the E-commerce Foundation, the ecommerce sector in France played a crucial economic role in 2020, contributing 4.79% to the country’s GDP. Demonstrating continued growth and influence, the industry was projected to represent an even more significant 5.19% of France’s GDP last year.
• The most popular product categories for online shopping in France are fashion, home and garden, and electronics and media.
• Since COVID-19, more people are buying clothes online, leading to a big jump in consumer engagement and chances for businesses to grow.

A striking 85% of online transactions are made through debit cards linked to users’ bank accounts, reflecting a national preference over credit card usage.