Sephora
1Sephora is one of the most well-known beauty brands in the world, offering a wide range of products from makeup, skincare, haircare, fragrance, and more.
Store Overview
Rank
#1Custom Cart Rank
#5Est. Organic Traffic
24.9MEst. Paid Traffic
150.0KEmbracing a mission is to inspire & empower people to celebrate their beauty and express their individuality, Sephora releases eight major campaigns every year across its platforms with an aim to reach more people.
Abigail Jacobs, Sephora’s svp for integrated marketing and brand, had a clear answer when she was asked about the most promising platforms for marketing today: “TikTok, TikTok and TikTok.”
As one of the leading companies of its category, Sephora currently employs 46.000 people around the world.
Also, the company has recently announced a nationwide empties program called Beauty (Re)Purposed, claiming that the beauty industries produce 120 packages every year.
Media
Traffic & Trends
Sephora Organic Traffic Metrics
sephora.com’s organic traffic with search engine authority and overall performance data.
Authority Score
80Est. Organic Traffic
24.9MOrganic Keywords
2.4MTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.sephora.com/ | 4.4M | 32.6K | 41.03 |
| https://www.sephora.com/happening/stores/the-shops-at-northfield?utm_source=gmb&utm_medium=Yext | 372.0K | 85 | 3.46 |
| https://www.sephora.com/beauty/savings-event | 219.6K | 2.7K | 2.04 |
| https://www.sephora.com/beauty/giftcards | 164.5K | 8.6K | 1.53 |
| https://www.sephora.com/beauty/beauty-offers | 123.8K | 11.6K | 1.15 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| sephora | 1 | 5.0M | 37.28 |
| sephora sale | 1 | 135.0K | 1 |
| sephora gift card | 1 | 60.5K | 0.45 |
| sephora careers | 1 | 49.5K | 0.36 |
| makeup | 1 | 135.0K | 0.31 |
| rhode beauty | 1 | 135.0K | 0.31 |
| sephora gift card balance | 1 | 40.5K | 0.3 |
| sephora birthday gift 2025 | 1 | 40.5K | 0.3 |
| kayali perfume | 1 | 110.0K | 0.25 |
| sephora advent calendar | 1 | 33.1K | 0.24 |
Paid Traffic Metrics
sephora.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
150.0KPaid Keywords
5.0KPaid Traffic Cost
71.1KAll visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb
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