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Sephora

Sephora

store rank Sephora 1
#5
Beauty

Sephora is one of the most well-known beauty brands in the world, offering a wide range of products from makeup, skincare, haircare, fragrance, and more.

From: France France
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Store Overview

Rank

#1

Custom Cart Rank

#5

Est. Organic Traffic

27.8M

Est. Paid Traffic

547.0K

Embracing a mission is to inspire & empower people to celebrate their beauty and express their individuality, Sephora releases eight major campaigns every year across its platforms with an aim to reach more people.

Abigail Jacobs, Sephora’s svp for integrated marketing and brand, had a clear answer when she was asked about the most promising platforms for marketing today: “TikTok, TikTok and TikTok.”

As one of the leading companies of its category, Sephora currently employs 46.000 people around the world.

Also, the company has recently announced a nationwide empties program called Beauty (Re)Purposed, claiming that the beauty industries produce 120 packages every year.

Media

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Traffic & Trends

Sephora Organic Traffic Metrics

sephora.com’s organic traffic with search engine authority and overall performance data.

Authority Score

81

Est. Organic Traffic

27.8M

Organic Keywords

2.5M

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://www.sephora.com/4.5M46.5K38.67
https://www.sephora.com/happening/stores/new-york-soho?utm_source=gmb&utm_medium=Yext372.1K1333.21
http://www.sephora.com/176.3K5351.52
https://www.sephora.com/beauty/giftcards158.4K11.6K1.36
https://www.sephora.com/beauty/beauty-offers142.2K15.4K1.22

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
sephora15.0M34.58
sephora sale1135.0K0.93
sephora gift card160.5K0.41
sephora careers149.5K0.34
sephora return policy149.5K0.34
sephora hours149.5K0.34
makeup1135.0K0.28
sephora birthday gift 2024140.5K0.28
sephora sale 2024133.1K0.22
sephora gift card balance133.1K0.22

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

547.0K

Paid Keywords

3.7K

Paid Traffic Cost

234.5K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb