Decathlon

Decathlon

store rank Decathlon 1
#5

Decathlon sells sports equipment and clothing for more than 80 sports, such as cycling, hiking, running, skiing, football, basketball, and yoga.

Store Overview

Rank

#1

Custom Cart Rank

#5

Est. Organic Traffic

1.3M

Est. Paid Traffic

186

With a mission to sustainably bring the power of sport to everyone, everywhere; Decathlon aims to make sports accessible by offering high-quality, sustainable, and affordable products.

As a company that cares about the environment and sustainability, the brand claims “it’s not just about selling people a product, it’s about challenging ourselves to make a change, and a difference wherever we are”. Accordingly, Decathlon launched a rental system, which lets people experience a new sport at an affordable price.

In August, Jimena Almendares was appointed as the new director of digital at Decathlon. As a seasoned innovator with over two decades of experience including the Meta group, Jimena joined Decathlon with a rich portfolio of managerial skills and knowledge, looking to improve the company even better.

Media

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Traffic & Trends

Decathlon Organic Traffic Metrics

decathlon.com’s organic traffic with search engine authority and overall performance data.

Authority Score

69

Est. Organic Traffic

1.3M

Organic Keywords

88.1K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://www.decathlon.com/125.3K26.0K64.64
https://www.decathlon.com/pages/store-finder7.1K2973.64
https://www.decathlon.com/blogs/sports-advice/what-s-the-correct-tire-pressure-for-your-bike3.9K9331.98
http://decathlon.com/3.5K961.78
https://www.decathlon.com/collections/bikes3.2K5021.63

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
decathlon190.5K37.35
decathalon16.6K2.72
decatlon16.6K2.72
decathlon near me16.6K2.72
decathlon usa13.6K1.48
dechatlon13.6K1.48
declatone12.4K0.99
décathlon12.4K0.99
dethacon11.6K0.66
decathlon america11.3K0.53

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

186

Paid Keywords

8

Paid Traffic Cost

12

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb