Decathlon
1Decathlon sells sports equipment and clothing for more than 80 sports, such as cycling, hiking, running, skiing, football, basketball, and yoga.
France
Store Overview
Rank
#1Custom Cart Rank
#5Est. Organic Traffic
528.8KEst. Paid Traffic
74With a mission to sustainably bring the power of sport to everyone, everywhere; Decathlon aims to make sports accessible by offering high-quality, sustainable, and affordable products.
As a company that cares about the environment and sustainability, the brand claims “it’s not just about selling people a product, it’s about challenging ourselves to make a change, and a difference wherever we are”. Accordingly, Decathlon launched a rental system, which lets people experience a new sport at an affordable price.
In August, Jimena Almendares was appointed as the new director of digital at Decathlon. As a seasoned innovator with over two decades of experience including the Meta group, Jimena joined Decathlon with a rich portfolio of managerial skills and knowledge, looking to improve the company even better.
Media
Traffic & Trends
Decathlon Organic Traffic Metrics
decathlon.com’s organic traffic with search engine authority and overall performance data.
Authority Score
69Est. Organic Traffic
528.8KOrganic Keywords
99.5KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.decathlon.com/ | 52.6K | 13.2K | 43.15 |
| https://www.decathlon.com/pages/contact-us | 8.0K | 36 | 6.57 |
| https://www.decathlon.com/collections/bikes | 3.4K | 415 | 2.77 |
| https://www.decathlon.com/collections/hike-camp-shelters | 2.9K | 458 | 2.37 |
| https://www.decathlon.com/collections/backpacks-bags | 2.5K | 422 | 2.06 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| decarlan | 1 | 60.5K | 12.3 |
| decarlan | 2 | 60.5K | 6.54 |
| stores sportswear | 4 | 60.5K | 2.18 |
| decathlon usa | 1 | 2.9K | 1.9 |
| 迪卡侬 | 1 | 2.9K | 1.9 |
| beach tent | 3 | 33.1K | 1.76 |
| decathlon | 1 | 74.0K | 1.09 |
| decathelon | 1 | 1.3K | 0.85 |
| decathlon bikes | 1 | 1.3K | 0.85 |
| decatlhon | 1 | 1.3K | 0.85 |
Paid Traffic Metrics
decathlon.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
74Paid Keywords
6Paid Traffic Cost
17All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb
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