Store Overview
Rank
#1Custom Cart Rank
#5Est. Organic Traffic
1.3MEst. Paid Traffic
186With a mission to sustainably bring the power of sport to everyone, everywhere; Decathlon aims to make sports accessible by offering high-quality, sustainable, and affordable products.
As a company that cares about the environment and sustainability, the brand claims “it’s not just about selling people a product, it’s about challenging ourselves to make a change, and a difference wherever we are”. Accordingly, Decathlon launched a rental system, which lets people experience a new sport at an affordable price.
In August, Jimena Almendares was appointed as the new director of digital at Decathlon. As a seasoned innovator with over two decades of experience including the Meta group, Jimena joined Decathlon with a rich portfolio of managerial skills and knowledge, looking to improve the company even better.
Media



Traffic & Trends
Decathlon Organic Traffic Metrics
decathlon.com’s organic traffic with search engine authority and overall performance data.
Authority Score
69Est. Organic Traffic
1.3MOrganic Keywords
88.1KTop Landing Pages
Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
---|---|---|---|
https://www.decathlon.com/ | 125.3K | 26.0K | 64.64 |
https://www.decathlon.com/pages/store-finder | 7.1K | 297 | 3.64 |
https://www.decathlon.com/blogs/sports-advice/what-s-the-correct-tire-pressure-for-your-bike | 3.9K | 933 | 1.98 |
http://decathlon.com/ | 3.5K | 96 | 1.78 |
https://www.decathlon.com/collections/bikes | 3.2K | 502 | 1.63 |
Top Organic Keywords
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
decathlon | 1 | 90.5K | 37.35 |
decathalon | 1 | 6.6K | 2.72 |
decatlon | 1 | 6.6K | 2.72 |
decathlon near me | 1 | 6.6K | 2.72 |
decathlon usa | 1 | 3.6K | 1.48 |
dechatlon | 1 | 3.6K | 1.48 |
declatone | 1 | 2.4K | 0.99 |
décathlon | 1 | 2.4K | 0.99 |
dethacon | 1 | 1.6K | 0.66 |
decathlon america | 1 | 1.3K | 0.53 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
186Paid Keywords
8Paid Traffic Cost
12