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Rare Beauty

Rare Beauty

Beauty Skincare

Rare Beauty is a beauty brand founded by Selena Gomez that celebrates the beauty of all skin tones and identities.

From: United States United States
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Store Overview

Est. Organic Traffic

1.3M

Est. Paid Traffic

133

Rare Beauty is a beauty brand founded by Selena Gomez that celebrates the beauty of all skin tones and identities.

The products are designed to be inclusive and accessible, and they are all cruelty-free and vegan.

Here are some impressive stats & facts about the company:

Their most popular product is a liquid blush that costs $23, and they’ve sold more than 3.1 million units of it.

Rare Beauty made around $70 million from selling the blush alone, and they expect their total sales to triple compared to last year.

Rare Beauty is one of the fastest growing brands on social media. In February 2023, they gained 400,000 new followers on TikTok and over 600,000 on Instagram.

If you combine their followers on Instagram and TikTok, Rare Beauty has a total of 9.5 million people following them on those platforms.

In addition to these, Rare Beauty offers a variety of other products, including eyeshadow, eyeliner, mascara, highlighter, and bronzer.

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Traffic & Trends

Rare Beauty Organic Traffic Metrics

rarebeauty.com’s organic traffic with search engine authority and overall performance data.

Authority Score

62

Est. Organic Traffic

1.3M

Organic Keywords

81.6K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://www.rarebeauty.com/201.5K10.0K43.15
https://www.rarebeauty.com/products/soft-pinch-liquid-blush95.2K3.5K20.38
https://www.rarebeauty.com/products/positive-light-liquid-luminizer-120.5K4794.39
https://www.rarebeauty.com/products/soft-pinch-tinted-lip-oil13.3K8862.84
https://www.rarebeauty.com/products/warm-wishes-effortless-bronzer-stick12.7K5632.71
https://www.rarebeauty.com/167.7K10.5K43.12
https://www.rarebeauty.com/products/soft-pinch-liquid-blush65.7K2.1K16.88
https://www.rarebeauty.com/collections/fragrance15.4K1.1K3.95
https://www.rarebeauty.com/products/warm-wishes-effortless-bronzer-stick10.0K3192.57
https://www.rarebeauty.com/products/soft-pinch-tinted-lip-oil9.0K5272.31

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
rare beauty1165.0K34.43
rare beauty blush149.5K12.67
rare beauty highlighter112.1K3.1
rare beauty lip oil16.6K1.69
rare beauty mascara15.4K1.69
selena gomez makeup18.1K1.38
rarebeauty15.4K1.13
rare beauty concealer16.6K1.13
rare beauty dog toys16.6K1.13
rare beauty tinted moisturizer15.4K0.92
rare beauty1165.0K33.94
rare beauty blush149.5K10.18
rare beauty perfume118.1K3.72
rare beauty lip oil16.6K1.35
rare beauty foundation16.6K1.35
rarebeauty15.4K1.11
rare beauty mascara15.4K1.11
selena gomez rare beauty14.4K0.9
rare beauty makeup bag14.4K0.9
rare beauty highlighter112.1K0.77

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

133

Paid Keywords

9

Paid Traffic Cost

25

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb