United States 
Store Overview
Est. Organic Traffic
1.6MEst. Paid Traffic
14.9KRare Beauty is a beauty brand founded by Selena Gomez that celebrates the beauty of all skin tones and identities.
The products are designed to be inclusive and accessible, and they are all cruelty-free and vegan.
Here are some impressive stats & facts about the company:
Their most popular product is a liquid blush that costs $23, and they’ve sold more than 3.1 million units of it.
Rare Beauty made around $70 million from selling the blush alone, and they expect their total sales to triple compared to last year.
Rare Beauty is one of the fastest growing brands on social media. In February 2023, they gained 400,000 new followers on TikTok and over 600,000 on Instagram.
If you combine their followers on Instagram and TikTok, Rare Beauty has a total of 9.5 million people following them on those platforms.
In addition to these, Rare Beauty offers a variety of other products, including eyeshadow, eyeliner, mascara, highlighter, and bronzer.
Media
Traffic & Trends
Rare Beauty Organic Traffic Metrics
rarebeauty.com’s organic traffic with search engine authority and overall performance data.
Authority Score
61Est. Organic Traffic
1.6MOrganic Keywords
72.8KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.rarebeauty.com/ | 201.5K | 10.0K | 43.15 |
| https://www.rarebeauty.com/products/soft-pinch-liquid-blush | 95.2K | 3.5K | 20.38 |
| https://www.rarebeauty.com/products/positive-light-liquid-luminizer-1 | 20.5K | 479 | 4.39 |
| https://www.rarebeauty.com/products/soft-pinch-tinted-lip-oil | 13.3K | 886 | 2.84 |
| https://www.rarebeauty.com/products/warm-wishes-effortless-bronzer-stick | 12.7K | 563 | 2.71 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| rare beauty | 1 | 201.0K | 34.43 |
| rare beauty blush | 1 | 74.0K | 12.67 |
| rare beauty highlighter | 1 | 18.1K | 3.1 |
| rare beauty lip oil | 1 | 9.9K | 1.69 |
| rare beauty mascara | 1 | 9.9K | 1.69 |
| selena gomez makeup | 1 | 8.1K | 1.38 |
| rarebeauty | 1 | 6.6K | 1.13 |
| rare beauty concealer | 1 | 6.6K | 1.13 |
| rare beauty dog toys | 1 | 6.6K | 1.13 |
| rare beauty tinted moisturizer | 1 | 5.4K | 0.92 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
14.9KPaid Keywords
15Paid Traffic Cost
4.2K
