Top 20 Shopify Stores in the UK (+ Ecommerce Market)

Shopify empowers more than a staggering 190.000 stores in the UK.

This makes it the second largest country with the most Shopify merchants after the USA.

Playing a crucial role in the UK’s ecommerce growth, these 5 Shopify stores top the charts:

1. Oh Polly
2. Motel
3. Represent Clo
4. Public Desire
5. Club L London

As we are about to dive into the depths of the list and discover the top 20 Shopify stores located in the UK, it’s evident that these successful stores are part of the thriving ecommerce landscape in the country, which is expected to hit $194 billion by 2027.

You can learn more about the UK ecommerce market with the related section through the bottom: UK Ecommerce Market in Numbers

Leading Shopify Stores in the United Kingdom (UK)

Here is a lot more insights into the top 20 leading Shopify stores in the UK:

1. Oh Polly

Category: Apparel, Women’s Clothing

Year Joined Shopify: 2018

Location: Glasgow, UK

Oh Polly is a premium women’s fashion brand that sells trendy and flattering clothing. It offers mini, midi, and maxi dresses that are designed in Oh Polly’s signature figure-sculpting fabric. Employing over 350 people in the UK and 1500 people worldwide, the brand’s main business model is based on connecting people through social media. Accordingly, Oh Polly has nearly 5 million followers on Instagram where the brand showcases their products. In 2019, Oh Polly ranked as the fifth most engaged UK clothing retail social media brand and now the brand has a combined following of over 8 million across its brands, and sells products in almost every country in the world. In addition, Oh Polly stands out as one of the few British brands that designs and produces its own garments.

Google Trends:

Number of Products Sold: 2,835

Average Product Price: £33.21

Best Seller: YOU’RE MY TYPE, Cowl Neck Ruched Bodycon Midi Dress in Green

Organic Traffic: 3338889

Paid Traffic: 143738

Top Organic Keywords:

Keyword	Volume	CPC
“oh polly”	368,000	$29.74
“ohpolly”	33,100	$29.74
“oh polly returns”	18,100	$0.40
“oh polly dresses”	14,800	$9.79
“oh polly dress”	12,100	$9.79

Top Landing Pages:

2. Motel

Category: Apparel, Women’s Clothing

Year Joined Shopify: 2019

Location: Bromsgrove, Worcestershire, United Kingdom

Motel claims to offer unique, edgy, and eclectic clothing that is guaranteed to make an impact. As a British fashion brand that first drew inspiration from the indie vintage shops and thrift stores along the Californian coastline, the designers at the Motel aimed to bring these looks to the UK market and offer a unique niche in the fashion industry. Today, becoming a leading clothing brand across the country, Motel has a massive fan base with around 2 million followers on Instagram who love its core offering.

Google Trends:

Number of Products Sold: 7,776

Average Product Price: £18.20

Best Seller: SML LTR BPACK

Organic Traffic: 1862133

Paid Traffic: 2

Top Organic Keywords:

Keyword	Volume	CPC
“motel rocks”	135,000	$0.03
“motel”	27,100	$0.34
“motelrocks”	8,100	$0.03
“motel rocks returns”	5,400	$0.09
“motel rocks UK”	3,600	$0.10

Top Landing Pages:

3. Represent

Category: Apparel

Year Joined Shopify: 2016

Location: Manchester, UK

Represent is a British luxury streetwear brand that provides a wide range of products in clothing, footwear, and accessories. Beginning as a college project by George Heaton, who had the idea of selling his art as graphics on clothing, Represent has been gaining popularity since day one. For example, the brand finalized the Reptor shoe, which GQ Magazine named as one of the best sneakers in the world in 2020.
In 2022, the Represent teamed up with Manchester’s rock legend Liam Gallagher for a limited-edition collection which featured clothing items with graphics inspired by Manchester’s music, culture, and history.

Google Trends:

Number of Products Sold: 264

Average Product Price: $11,879.42

Best Seller: REPRESENT OWNERS CLUB T-SHIRT

Organic Traffic: 781459

Paid Traffic: 17931

Top Organic Keywords:

Keyword	Volume	CPC
“represent”	135,000	$0.10
“represent clothing”	40,500	$0.11
“represent hoodie”	22,200	$0.19
“represent t shirt”	8,100	$0.10
“represent clo”	3,600	$0.51

Top Landing Pages:

4. Public Desire

Category: Apparel, Footwear

Year Joined Shopify: 2017

Location: Manchester, UK

Public Desire sells footwear and clothing products, aiming to offer the latest styles to fashion-conscious customers who want to update their wardrobe without spending too much. Starting out selling wares on Amazon, its creators turned Public Desire into a brand in 2014. Later, the products were a huge success as Public Desire launched a collection with Hailey Baldwin (Bieber) featuring 20 different styles of shoes. Today, the brand caters to customers from all over the world, with 1.9 million Instagram followers.

Google Trends:

Number of Products Sold: 5,325

Average Product Price: £19.50

Best Seller: 90’S BUTTERFLY SLINKY WRAP TOP PINK

Organic Traffic: 954593

Paid Traffic: 2957

Top Organic Keywords:

Keyword	Volume	CPC
“public desire”	74,000	$1.31
“white heels”	22,200	$0.18
“public desire shoes”	3,600	$1.14
“heels”	33,100	$0.30
“knee high boots”	60,500	$0.36

Top Landing Pages:

5. Club L London

Category: Apparel, Women’s Clothing

Year Joined Shopify: 2018

Location: Manchester, UK

Club L London is a brand that sells innovative and high-quality women’s clothing for the modern consumer. The brand designs and produces collections, specializing in luxurious and unique styles that suit every body type. Established in 2007, Club L was born with a clear vision: to bring long-lasting luxury styles and trend-focused collections with a twist to a market flooded with fast fashion. Accordingly, the brand claims to believe in accessible luxury, which means they carefully curate limited edition collections to minimize waste.

Google Trends:

Number of Products Sold: 2,190

Average Product Price: $87.08

Best Seller: SIREN – BLACK ONE SHOULDER BODYCON MINI DRESS

Organic Traffic: 2084804

Paid Traffic: 8764

Top Organic Keywords:

Keyword	Volume	CPC
“club l london”	60,500	$8.69
“club london”	49,500	$5.83
“prom dresses”	110,000	$0.74
“club l”	22,200	$4.84
“prom dress”	40,500	$0.74

Top Landing Pages:

6. Kick Game

Category: Apparel, Footwear, Athletic

Year Joined Shopify: 2019

Location: London, UK

Kick Game is a brand that specializes in exclusive sneakers and apparel. The company sets itself apart from other sneaker resale marketplaces and competitors by its ability to source rare and exclusive items, its excellent customer service, and its guarantee of authenticity for all products sold. Developing a cult following among consumers, the brand increased their sales and popularity across the UK within a few years. This way, they managed to increase their collaborations, too. For example, they published a video that received over 125.000 views in just two days, where former Manchester United star Rio Ferdinand visited Kick Game for an exclusive shopping spree.

Google Trends:

Number of Products Sold: 4,708

Average Product Price: $499.75

Best Seller: Nike Dunk Low ‘Black White’

Organic Traffic: 3458447

Paid Traffic: 676

Top Organic Keywords:

Keyword	Volume	CPC
“kick game”	110,000	$3.92
“jordan 4”	246,000	$0.38
“kickgame”	27,100	$3.92
“jordan 4s”	90,500	$0.38
“jordan 11”	33,100	$0.22

Top Landing Pages:

7. Chi Chi London

Category: Apparel, Women’s Clothing

Year Joined Shopify: 2016

Location: London, UK

Chi Chi London is a luxury brand, offering a variety of dresses crafted in its factories and in-house garment tech departments. The company began its story as a creative family-run design hub in North London. Right from the start, they did things uniquely, crafting couture samples for the runway with a twist – to celebrate people through fashion. Chi Chi takes this celebration seriously by offering sizes and shapes for everyone. They believe that fashion is a way to connect us all, no matter our differences: It’s about unity and togetherness.

Google Trends:

Number of Products Sold: 6,223

Average Product Price: $62.40

Best Seller: Floral Embroidered Mesh Overlay Midi Dress in Nude

Organic Traffic: 2251288

Paid Traffic: 806

Top Organic Keywords:

Keyword	Volume	CPC
“chi chi london”	60,500	$0.33
“chi chi”	12,100	$0.44
“chichi”	12,100	$0.44
“wedding guest dresses”	201,000	$0.35
“chi chi london dresses”	6,600	$0.32

Top Landing Pages:

8. Lisa Eldridge

Category: Make-Up & Cosmetics

Year Joined Shopify: 2019

Location: London, UK

Lisa Eldridge, one of the world’s leading make-up artists, started her business in 2019, operating as a beauty brand that provides its own make-up and beauty products. The company offers a variety of products, such as lip colour, lip gloss, lip pencil, highlighter, foundation, and eyeshadow, in different colours and formulas. Lisa Eldridge, with over 2 million subscribers on YouTube, is now known for high-quality and innovative products that are cruelty-free, fragrance-free, and suitable for sensitive skin.

Google Trends:

Number of Products Sold: 202

Average Product Price: £26.64

Best Seller: Velvet Ribbon – TRUE VELVET LIP COLOUR

Organic Traffic: 2782659

Paid Traffic: 174

Top Organic Keywords:

Keyword	Volume	CPC
“lisa eldridge”	9,900	$0.58
“lisa eldridge lipstick”	1,600	$0.83
“lisa eldridge makeup”	1,300	$0.00
“lisaeldridge”	880	$0.58
“lisa eldridge foundation”	720	$0.00

Top Landing Pages:

9. Killstar

Category: Apparel

Year Joined Shopify: 2017

Location: Glasgow, UK

Killstar is a Shopify store that sells gothic & alternative clothing products, accessories, and home decor. Inspired by dark and edgy themes, the brand aims to create high-quality and unique products that are expressive of individuality. Having a massive fanbase of nearly 2 million followers on Instagram, the brand claims to combine ‘great design and unsurpassed quality’.

Google Trends:

Number of Products Sold: 3,599

Average Product Price: £42.52

Best Seller: MAGICA SKATER DRESS

Organic Traffic: 286948

Paid Traffic: 4

Top Organic Keywords:

Keyword	Volume	CPC
“killstar”	49,500	$0.16
“killstar uk”	12,100	$0.17
“kill star”	1,900	$0.16
“alternative clothing”	3,600	$0.57
“goth clothing”	2,900	$0.55

Top Landing Pages:

10. Lucy & Yak

Category: Apparel

Year Joined Shopify: 2017

Location: Brighton, UK

Lucy & Yak sells clothing and accessories such as tops, tees, skirts, jumpsuits, jackets, trousers, and more. With manufacturing hubs in India and the UK, Lucy & Yak is famous for its dungarees, embracing a harmonious blend of organic and recycled materials to make sure ‘comfort is key’.

Google Trends:

Number of Products Sold: 269

Average Product Price: £48.99

Best Seller: Original Dungaree: ORGANIC COTTON – Black

Organic Traffic: 172103

Paid Traffic: 17

Top Organic Keywords:

Keyword	Volume	CPC
“lucy and yak”	110,000	$1.81
“lucy and yak dungarees”	6,600	$1.27
“lucy & yak”	4,400	$1.71
“lucy yak”	3,600	$1.79
“lucyandyak”	2,900	$1.81

Top Landing Pages:

11. Victoria Beckham

Category: Apparel

Year Joined Shopify: 2016

Location: London, UK

Victoria Beckham offers a curated collection that seamlessly blends classic British luxury with contemporary sophistication crafted at the Victoria Beckham atelier in London. Their range includes meticulously tailored suits, elegant dresses, versatile denim, and chic separates. Each piece carries the brand’s signature flair, featuring unconventional prints, modern cuts, and captivating color palettes.
It also offers accessories and beauty products from the famous fashion designer Victoria Beckham.

Number of Products Sold: 326

Average Product Price: £534.76

Best Seller: Gathered Waist Midi Dress In Parrot Green

Organic Traffic: 596485

Paid Traffic: 1498

Top Organic Keywords:

Keyword	Volume	CPC
“victoria beckham”	90,500	$0.80
“vb”	8,100	$1.33
“victoria beckham dresses”	1,900	$0.41
“victoria”	60,500	$4.31
“victoria beckham dress”	1,300	$0.41

Top Landing Pages:

12. Toast

Category: Apparel, House & Home

Year Founded: 2016

Location: Swansea, UK

Toast offers modern, simple, and functional clothing and pieces for the home. The brand is known for its use of natural fabrics, artisanal craftsmanship, and timeless design, drawing inspiration from nature, art, culture, and travel. Relaunching menswear lately, the Toast invites its customers to embrace a slower, more mindful way of living through products that tell a story of artistry and mindful curation.

Google Trends:

Number of Products Sold: 427

Average Product Price: £128.16

Best Seller: Indigo Cotton Twill Wide Leg Trousers

Organic Traffic: 730090

Paid Traffic: 3969

Top Organic Keywords:

Keyword	Volume	CPC
“toast”	110,000	$0.44
“toast clothing”	14,800	$0.56
“toast sale”	6,600	$0.63
“toast uk”	2,900	$0.95
“toast clothing uk”	2,400	$0.83

Top Landing Pages:

13. Abbott Lyon

Category: Apparel, Clothing Accessories

Year Joined Shopify: 2016

Location: Bath, UK

Abbott Lyon specializes in personalised luxury jewellery and accessories for women and men. The brand offers a range of watches, necklaces, bracelets, earrings, rings, bags, and more, all designed in-house and made with high-quality materials. Their selection is designed to make a statement, whether it’s through sleek timepieces, exquisite jewelry pieces, or stylish accessories.

Google Trends:

Number of Products Sold: 1,311

Average Product Price: £41.09

Best Seller: Signature Name Necklace (Gold)

Organic Traffic: 301296

Paid Traffic: 1532

Top Organic Keywords:

Keyword	Volume	CPC
“abbott lyon”	74,000	$0.77
“abbot lyon”	12,100	$0.77
“abott lyon”	2,900	$0.77
“abbottlyon”	1,900	$0.77
“abbott lyon uk”	1,900	$0.78

Top Landing Pages:

14. Irregular Choice

Category: Apparel, Footwear, Clothing Accessories

Year Joined Shopify: 2016

Location: Shoreham-by-Sea, UK

Irregular Choice aims to create original, fun, and quirky products that stands out. The shoes, bags, accessories, socks & tights, jewellery are known for their unique designs, vibrant colors, and intricate details. In 1999, Dan Sullivan introduced Irregular Choice to offer something special in the crowd. Back then, shoes were often plain and black, but he believed that people wanted something unique and bold. Irregular Choice was born to fill that gap, giving everyone a reason to stand out and wear something they could truly be proud of. Today, the brand’s distinctive approach to design and their ability to stand out in a crowded industry have contributed to their notable success within the fashion landscape.

Google Trends:

Number of Products Sold: 225

Average Product Price: $114.26

Best Seller: Heart Of Grass (Shoes)

Organic Traffic: 170283

Paid Traffic: 113

Top Organic Keywords:

Keyword	Volume	CPC
“irregular choice”	18,100	$1.82
“irregular choice shoes”	5,400	$0.58
“irregular choice wedding shoes”	1,300	$0.82
“irregular choice boots”	1,000	$0.73
“irregularchoice”	720	$1.38

Top Landing Pages:

15. Pasta Evangelists

Category: Food & Drink, Food, Grains & Pasta

Year Joined Shopify: 2016

Location: London, UK

Pasta Evangelists is a Shopify store that delivers fresh, artisan pasta, allowing its customers to choose from a variety of pasta dishes, sauces, and garnishes that are inspired by the regional cuisines of Italy. Pasta Evangelists, now a part of the esteemed Barilla, continues to offer a meticulously curated range of fresh, gourmet pasta creations.

Google Trends:

Number of Products Sold: 276

Average Product Price: £52.62

Best Seller: ‘Carbonara of Dreams’ with Fresh Bucatini & Crispy Pancetta

Organic Traffic: 356689

Paid Traffic: 2396

Top Organic Keywords:

Keyword	Volume	CPC
“pasta evangelists”	33,100	$1.70
“pasta evangelist”	2,400	$1.82
“how much pasta per person”	6,600	$0.00
“how much spaghetti per person”	5,400	$0.00
“pappardelle”	22,200	$0.30

Top Landing Pages:

16. Beyond Retro

Category: Apparel

Year Joined Shopify: 2016

Location: London, UK

Beyond Retro sells vintage clothing and accessories for women and men, offering a wide range of products – from rare 50s dresses to trendy Y2K outfits, from popular brands. Being one of the foremost vintage retailers in the UK, Beyond Retro curates a premium selection of vintage by Steven Bethell. This tenure has cemented their status as the ultimate destination for contemporary style that leaves behind a minimal environmental footprint.

Number of Products Sold: 31,551

Average Product Price: $26.48

Best Seller: MULTI-COLOUR PATTERNED ZIP-FRONT NYLON JACKET

Organic Traffic: 821127

Paid Traffic: 12

Top Organic Keywords:

Keyword	Volume	CPC
“beyond retro”	22,200	$0.08
“beyond retro soho”	2,900	$0.00
“beyond retro dalston”	1,600	$0.00
“beyondretro”	1,300	$0.08
“vintage”	49,500	$0.79

Top Landing Pages:

17. Cambridge Satchel

Category: Toys & Hobbies, Arts & Crafts

Year Joined Shopify: 2016

Location: Cambridgeshire, UK

Cambridge Satchel produces and sells leather bags that are handcrafted in the UK. With vintage-inspired and colourful designs, the brand offers a wide range of products, such as satchels, handbags, backpacks, tote bags, crossbody bags, briefcases, and small goods. It also provides personalisation services, such as embossing and engraving.

Google Trends:

Number of Products Sold: 29

Average Product Price: £72.66

Best Seller: The Bowls Bag

Organic Traffic: 153297

Paid Traffic: 1385

Top Organic Keywords:

Keyword	Volume	CPC
“cambridge satchel”	5,400	$7.80
“cambridge satchel company”	2,400	$8.51
“the cambridge satchel company”	1,900	$8.27
“satchel”	27,100	$0.99
“satchel bag”	5,400	$0.67

Top Landing Pages:

18. KOI Footwear

Category: Apparel, Footwear

Year Joined Shopify: 2018

Location: Manchester, UK

KOI Footwear is a Shopify store that sells vegan shoes and accessories for women and men. The brand aims to create footwear that is eco-conscious, affordable, and expressive – offering a variety of styles, such as Mary Janes, platform boots, trainers, sandals, and shoes. Gaining more and more popularity with the nostalgic Teletubby heels, KOI footwear continues to expand across the country.

Google Trends:

Number of Products Sold: 212

Average Product Price: $67.50

Best Seller: SAI BLACK MARY JANE SHOES ‘FAUX LEATHER EDITION’

Organic Traffic: 467669

Paid Traffic: 135

Top Organic Keywords:

Keyword	Volume	CPC
“cambridge satchel”	5,400	$7.80
“cambridge satchel company”	2,400	$8.51
“the cambridge satchel company”	1,900	$8.27
“satchel”	27,100	$0.99
“satchel bag”	5,400	$0.67

Top Landing Pages:

19. Crockett & Jones

Category: Apparel, Footwear

Year Joined Shopify: 2017

Location: Northampton, UK

Crockett & Jones is a brand of handmade shoes and boots for men and women. It’s known for its high quality, durability, and elegance, using the traditional Goodyear-welted construction and the finest leathers available. The brand offers a variety of styles, such as Oxfords, Derbys, Loafers, Monk Straps, Brogues, and Chelsea Boots. In April 2017, Crockett & Jones was awarded a Royal Warrant by HRH The Prince of Wales, now Charles III.

Google Trends:

Number of Products Sold: 740

Average Product Price: £496.77

Best Seller: AILSA

Organic Traffic: 1048343

Paid Traffic: 252

Top Organic Keywords:

Keyword	Volume	CPC
“crockett and jones”	12,100	$0.58
“crockett jones”	2,900	$0.57
“crockett & jones”	2,900	$0.57
“crockett&jones”	1,900	$0.57
“crocket&jones”	1,600	$0.57

Top Landing Pages:

20. French Connection

Category: Apparel

Year Founded: 2016

Location: London, UK

French Connection is a Shopify store that sells fashion clothing and accessories. It’s known for its innovative flair, quality products, and affordable prices as well as offering a range of styles, from casual to formal, from classic to trendy, from chic to edgy.

Google Trends:

Number of Products Sold: 1,572

Average Product Price: £37.91

Best Seller: 4 Row Puffer Jacket

Organic Traffic: 850426

Paid Traffic: 325

Top Organic Keywords:

Keyword	Volume	CPC
“french connection”	74,000	$0.47
“french connection dresses”	9,900	$0.55
“fcuk”	8,100	$0.40
“french connection uk”	4,400	$0.86
“french connection home”	2,900	$1.50

Top Landing Pages:

UK Ecommerce Market in Numbers (Stats & Facts)

The UK ecommerce market is the driving force behind the success of the aforementioned Shopify stores.

With its population of 65.05 million and 67 million mobile connections, the United Kingdom stands as an ever-growing commercial hub.

Therefore, the numbers mentioned above also highlight the widespread connectivity and digital accessibility that serve as the backbone of the nation’s online commerce.

For example, in 2022, the total e-commerce revenue surged to an impressive $132 billion, underlining the impact of online businesses on the economy.

Even more promising, the projections for 2027 forecast a meteoric rise, with the ecommerce revenue expected to reach an astounding $194 billion.

All in all, the rise of online shopping and ecommerce is a clear trend that’s hard to ignore in the UK. Shopify shines as a top favorite for many businesses – among the various platforms for setting up online stores.

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