Serhat Bora
Lead Content Specialist
Biography
Serhat is the lead content specialist at Analyzify, with years of experience in content marketing and organic growth. He specializes in product marketing, copywriting, and SEO. He is responsible for planning and executing content strategies, as well as brand messaging across all channels. He also plays an active role in key marketing initiatives and ongoing improvements to website content and user experience.
Authored Posts
81 posts contributed
26.06.2026 Google is rolling out server-to-server tracking for Shopify stores. Here's what this native server-side tracking does, and what it doesn't.
20.05.2026 Trusted studies about the relationship between schema markup and AI citations. Explore the findings and what they mean for your Shopify store.
12.05.2026 Seeing cart data errors and warnings in Google Ads? Learn what each warning means and how to keep your conversion data clean and reliable.
29.04.2026 Learn how Shopify post-purchase surveys capture zero-party data, reveal hidden channels, and complement your attribution tracking.
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