Serhat Bora
Lead Content Specialist
Biography
Serhat is the lead content specialist at Analyzify, with years of experience in content marketing and organic growth. He specializes in product marketing, copywriting, and SEO. He is responsible for planning and executing content strategies, as well as brand messaging across all channels. He also plays an active role in key marketing initiatives and ongoing improvements to website content and user experience.
Authored Posts
82 posts contributed
21.08.2026 Rule-based conditions instead of ShopifyQL, group-by logic that builds many audiences at once, and direct platform sync. A side-by-side breakdown.
26.06.2026 Google is rolling out server-to-server tracking for Shopify stores. Here's what this native server-side tracking does, and what it doesn't.
20.05.2026 Trusted studies about the relationship between schema markup and AI citations. Explore the findings and what they mean for your Shopify store.
12.05.2026 Seeing cart data errors and warnings in Google Ads? Learn what each warning means and how to keep your conversion data clean and reliable.
Sign up for our newsletter
Be the first to know about releases and industry news and insights.
Take the first step towards reliable tracking
Join 3,000+ merchants who trust their tracking with Analyzify.
