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Serhat Bora

Serhat Bora

Lead Content Specialist

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Biography

Serhat is the lead content specialist at Analyzify, with years of experience in content marketing and organic growth. He specializes in product marketing, copywriting, and SEO. He is responsible for planning and executing content strategies, as well as brand messaging across all channels. He also plays an active role in key marketing initiatives and ongoing improvements to website content and user experience.

Authored Posts

82 posts contributed
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Shopify Post-Purchase Surveys: Improve Attribution with Zero-Party Data
Published at29.04.2026
Published bySerhat Bora
Learn how Shopify post-purchase surveys capture zero-party data, reveal hidden channels, and complement your attribution tracking.
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Build Shopify Customer Segments That Work
Published at28.04.2026
Published bySerhat Bora
Learn how to create, manage, and use customer segments in Shopify. Build useful segments that update automatically for your campaigns.
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Advanced Shopify Attribution: Six Models and How to Read Each Order's Journey
Published at21.04.2026
Published bySerhat Bora
Explore Shopify's default attribution system and see how you can get multi-touch attribution to see the full customer journey for every order.
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Why Breadcrumb Schema Markup Is Key for Shopify Stores
Published at13.04.2026
Published bySerhat Bora
Breadcrumb schema communicates your catalog hierarchy to Google and AI tools. Learn why most Shopify stores get it wrong and how to fix it without coding.
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