Shopify Statistics

Starting as a simple platform to sell snowboards in 2006, Shopify has transformed into a global ecommerce powerhouse that helps merchants start, run, and grow their online stores in 2025. Now empowering millions of ecommerce businesses in over 175 countries, the platform is trusted by top brands such as Gymshark, Kylie Cosmetics, SKIMS, Heinz, and more. Discover the latest Shopify statistics with downloadable materials here.

last updateLast updated: January 03, 2025

Shopify Statistics: Top Picks

Here are the top picks of Shopify Statistics 2024:

Shopify Revenue in Q3 2024 Reports
$2.16B
Shopify Revenue in Q3 2024 Reports
Subscription Solutions Revenue (Q3 2024)
$610M
Subscription Solutions Revenue (Q3 2024)
Shoppers Served By Shopify
700M+
Shoppers Served By Shopify
Number of Shopify Stores
4.6M+
Number of Shopify Stores
Available Shopify Themes
170+
Available Shopify Themes
Shopify's Rank Among Global Services
10th
Shopify's Rank Among Global Services

Shopify Key Facts & Insights

According to Shopify's official Q3 2024 results, the company expects its Q4 2024 revenue to grow at a mid-to-high twenties percentage rate year-over-year.

Over 85% of Shopify merchants use apps to improve their performance.

There are 10,000+ apps in the Shopify app store.

Apparel is the most popular category among Shopify stores, with 500K of them selling clothing items.

Roughly 2 million+ merchants are selling on Shopify. 

Web Traffic

Organic Traffic
23,935,869
Backlinks
512,439,738
Authority Score
88.00
Organic Keywords Count
2,567,308

Users & Audience

Here are the most important Shopify statistics for merchants & audience:

Shopify Plus Stores
50,000+
Shopify Plus Stores
Shopify Merchants
2M+
Shopify Merchants
Shopify's Global Reach
175 Countries
Shopify's Global Reach
US Rate in All Shopify Plus Stores
60%
US Rate in All Shopify Plus Stores
Shopify Merchants Revenue
$300B+
Shopify Merchants Revenue
Shopify Planet App Users
7,000+
Shopify Planet App Users

24+ Shopify Statistics & Facts

Shopify's revenue for Q3 2024 reached $2.16 billion, marking a 26% increase from Q3 2023’s $1.71 billion.

Shopify Revenue (Q3 2024)
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Shopify Revenue (Q3 2024)

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Shopify's merchant solutions revenue for Q3 2024 reached $1.55 billion, an increase from $1.23 billion in Q3 2023, marking a 26% growth.

Shopify Merchant Solutions Revenue in Q3 2024
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Shopify Merchant Solutions Revenue in Q3 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Shopify’s shareholders’ equity totaled $10.1 billion as of September 30, 2024, an increase from $9.07 billion on December 31, 2023.

Shopify's Shareholders' Equity Statistics in Q3 2024
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Shopify's Shareholders' Equity Statistics in Q3 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Shopify's GMV for Q3 2024 totaled $69.7 billion, up from $56.2 billion in Q3 2023, a 24% increase year-over-year.

Shopify's Gross Merchandise Volume (GMV) Statistics in Q3 2024
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Shopify's Gross Merchandise Volume (GMV) Statistics in Q3 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Shopify's net income for Q3 2024 was $828 million, an increase from $718 million in Q3 2023.

Shopify's Net Income Statistics of Q3 2024
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Shopify's Net Income Statistics of Q3 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Shopify reported an operating income of $283 million for Q3 2024, an increase from $122 million in Q3 2023, a 132% growth.

Shopify's Operating Income Statistics in Q3 2024
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Shopify's Operating Income Statistics in Q3 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Shopify's gross profit for Q3 2024 stood at $1.12 billion, up from $901 million in Q3 2023, reflecting a 24% year-over-year growth.

Shopify's Gross Profit Statistics for Q3 2024
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Shopify's Gross Profit Statistics for Q3 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Shopify's subscription solutions revenue for Q3 2024 was $610 million, up from $486 million in Q3 2023, reflecting a 26% increase.

Shopify Subscription Solutions Revenue in the Third Quarter of 2024
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Shopify Subscription Solutions Revenue in the Third Quarter of 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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From 41,000+ stores in 2012, Shopify has grown to host over 4.6M million stores today.

Number of Shopify Stores in 2024
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Shopify Stores Growth

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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This achievement underscores Shopify’s effectiveness in supporting high-volume sales events and its significance in the global retail calendar.

Shopify merchants set a new record of $9.3 billion in sales over the last Black Friday-Cyber Monday
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Shopify Sales on Black Friday

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Only a small number (7.77%) of Shopify stores deliver their products using third-party drop shipping.

Shopify Stores Using Third-Party Dropshipping
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Shopify stores using third-party dropshipping

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Shopify’s MRR for Q3 2024 was $175 million, an increase from $137 million in Q3 2023.

Shopify MRR in Q3 2024
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Shopify MRR in Q3 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Shopify's free cash flow for Q3 2024 was $421 million, compared to $276 million in Q3 2023.

Shopify Free Cash Flow in Q3 2024
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Shopify Free Cash Flow in Q3 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Over 17,500 entrepreneurs made their first sale on Shopify during Black Friday.

First Sales Made on Shopify During Black Friday
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First Sales Made on Shopify During Black Friday

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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More than 55,000 Shopify merchants experienced their highest-selling day ever on BFCM.

Shopify Merchants Statistics on the Last Black Friday & Cyber Monday
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Shopify Merchants Statistics on the Last Black Friday & Cyber Monday

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Shopify funded the removal of 56,000+ tonnes of carbon to counteract shipping emissions.

Over 61 million consumers worldwide purchased from Shopify-powered brands during the last Black Friday.

 It reflects the increasing trend of mobile commerce and the importance of mobile-friendly online stores for reaching a broader customer base.

Compared to regular checkouts, Shop Pay checkouts have a 72% higher conversion rate.

Shopify provides extensive language support, with all plans except for Shopify Lite allowing merchants to sell in up to 20 languages. This feature is crucial for merchants aiming to reach a global audience.

Instagram is the most popular social media platform for UK-based Shopify merchants.

Top Shopify categories are apparel, health and beauty, and home and garden, with an average cart value of $108.12.

This indicates its growing popularity and effectiveness as a payment method.

Shopify invested $31.8 million in 27 carbon removal suppliers.

Shopify Timeline & History


  1. 2009 - Introduction of Shopify App Store

    Shopify launched the App Store, allowing third-party developers to create and sell apps to enhance merchant capabilities.

  2. 2010 - Series A Funding

    Shopify raised $7 million in Series A funding to support growth and expansion.

  3. August 2013 - Launch of Shopify Payments

    Shopify introduced its own payment gateway, Shopify Payments, simplifying the payment process for merchants.

  4. 2014 - Shopify Plus

    Shopify launched Shopify Plus, catering to high-volume and enterprise-level merchants.

  5. 2016 - Shopify Capital

    Launched Shopify Capital, providing cash advances to help merchants grow.

  6. 2018 - POS Enhancement

    Enhanced Shopify POS system, integrating online and in-store sales.

  7. 2019 - Fulfillment Network

    Launched Shopify Fulfillment Network to offer efficient fulfillment solutions.

  8. 2022 - Shopify Audiences

    Launched Shopify Audiences, a tool to help merchants find new customers through tailored audience creation.

  9. 2023 - Shopify AI

    Introduced Shopify AI tools to help merchants create better product descriptions and marketing copy.

  10. 2024 - Shopify Magic

    Rolled out Shopify Magic, a suite of AI-powered tools to automate customer support and improve user experience.

Contributors
İsmail
Data Researcher
Serhat
Chief Editor

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