Shopify Statistics
Starting as a simple platform to sell snowboards in 2006, Shopify has transformed into a global ecommerce powerhouse that helps merchants start, run, and grow their online stores. Now empowering millions of ecommerce businesses in over 175 countries, the platform is trusted by top brands such as Gymshark, Kylie Cosmetics, SKIMS, Heinz, and more. Discover the latest Shopify statistics with downloadable materials here.
Last updated: August 27, 2024Shopify Statistics: Top Picks
Here are the top picks of Shopify Statistics 2024:
Shopify Key Facts & Insights
Roughly 2 million+ merchants are selling on Shopify.
Over 85% of Shopify merchants use apps to improve their performance.
There are 10,000+ apps in the Shopify app store.
Apparel is the most popular category among Shopify stores, with 500K of them selling clothing items.
Shopify merchants generate over $300 billion in economic activity annually.
Web Traffic
Users & Audience
Here are the most important Shopify statistics for merchants & audience:
19+ Shopify Statistics & Facts
For Q2 2024, Shopify reported a total revenue of $2 billion, a 25% year-over-year increase.
Shopify Revenue (Q2 2024)
<a href="https://analyzify.com/statsup/shopify#stat-shopify-revenue-q2-2024" title="Shopify Revenue (Q2 2024)"><img src="https://statsup.net/media/1/992/01J55XA0NH91YA8BXE2CYZGVZB.png" alt="Shopify Revenue (Q2 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shopify Merchant Solutions Revenue increased by 19% to $1.5 billion.
Shopify Merchant Solutions Revenue in Q2 2024
<a href="https://analyzify.com/statsup/shopify#stat-shopify-merchant-solutions-revenue-in-q2-2024" title="Shopify Merchant Solutions Revenue in Q2 2024"><img src="https://statsup.net/media/1/993/01J55XR425NXS71NMYDZA84SZA.png" alt="Shopify Merchant Solutions Revenue in Q2 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In Q2 2024, Shopify’s Subscription Solutions Revenue increased by 27% to $563 million.
Shopify Subscription Solutions Revenue in Second Quarter of 2024
<a href="https://analyzify.com/statsup/shopify#stat-shopify-subscription-solutions-revenue-in-second-quarter-of-2024" title="Shopify Subscription Solutions Revenue in Second Quarter of 2024 "><img src="https://statsup.net/media/1/994/01J55YP7DN62TREMQ1YB43WE0H.png" alt="Shopify Subscription Solutions Revenue in Second Quarter of 2024 " width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
From 41,000+ stores in 2012, Shopify has grown to host over 4.6M million stores today.
Shopify Stores Growth
<a href="https://analyzify.com/statsup/shopify#stat-number-of-shopify-stores-in-2024" title="Number of Shopify Stores in 2024"><img src="https://statsup.net/media/1/995/01J55YC2SMJS7RFHT05ER3SPWD.png" alt="Number of Shopify Stores in 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shopify merchants set a new record of $9.3 billion in sales over the last Black Friday-Cyber Monday
This achievement underscores Shopify’s effectiveness in supporting high-volume sales events and its significance in the global retail calendar.
Shopify Sales on Black Friday
<a href="https://analyzify.com/statsup/shopify#stat-shopify-merchants-set-a-new-record-of-93-billion-in-sales-over-the-last-black-friday-cyber-monday" title="Shopify merchants set a new record of $9.3 billion in sales over the last Black Friday-Cyber Monday"><img src="https://statsup.net/media/1/996/01HZP5F7WK9FQVE33V8X97XCKF.png" alt="Shopify merchants set a new record of $9.3 billion in sales over the last Black Friday-Cyber Monday" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Only a small number (7.77%) of Shopify stores deliver their products using third-party drop shipping.
Shopify stores using third-party dropshipping
<a href="https://analyzify.com/statsup/shopify#stat-shopify-stores-using-third-party-dropshipping" title="Shopify Stores Using Third-Party Dropshipping"><img src="https://statsup.net/media/1/997/01HZP5NHB4PWD1KEFKBHG3APA2.png" alt="Shopify Stores Using Third-Party Dropshipping" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
During Q2 2024, the Monthly Recurring Revenue (MRR) of Shopify increased by 25% to $169 million.
Shopify MRR in Q2 2024
<a href="https://analyzify.com/statsup/shopify#stat-shopify-mrr-in-q2-2024" title="Shopify MRR in Q2 2024"><img src="https://statsup.net/media/1/998/01J55Z2N9N59V24EK075PJD6R0.png" alt="Shopify MRR in Q2 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
For Q2 2024, Shopify's free cash flow was $333 million, compared to $97 million in the previous year.
Shopify Free Cash Flow in Q2 2024
<a href="https://analyzify.com/statsup/shopify#stat-shopify-free-cash-flow-in-q2-2024" title="Shopify Free Cash Flow in Q2 2024"><img src="https://statsup.net/media/1/999/01J55ZE8AWY5575G1NQBYD673B.png" alt="Shopify Free Cash Flow in Q2 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Over 17,500 entrepreneurs made their first sale on Shopify during Black Friday.
First Sales Made on Shopify During Black Friday
<a href="https://analyzify.com/statsup/shopify#stat-first-sales-made-on-shopify-during-black-friday" title="First Sales Made on Shopify During Black Friday"><img src="https://statsup.net/media/1/1001/01HZP97H1BZBSJR4W2QBR2BF4T.png" alt="First Sales Made on Shopify During Black Friday" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
More than 55,000 Shopify merchants experienced their highest-selling day ever on BFCM.
Shopify Merchants Statistics on the Last Black Friday & Cyber Monday
<a href="https://analyzify.com/statsup/shopify#stat-shopify-merchants-statistics-on-the-last-black-friday-cyber-monday" title="Shopify Merchants Statistics on the Last Black Friday & Cyber Monday"><img src="https://statsup.net/media/1/1003/01J560WRQEA1ZXV7FRQF2V2A46.png" alt="Shopify Merchants Statistics on the Last Black Friday & Cyber Monday" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Shopify funded the removal of 56,000+ tonnes of carbon to counteract shipping emissions.
Over 61 million consumers worldwide purchased from Shopify-powered brands during the last Black Friday.
It reflects the increasing trend of mobile commerce and the importance of mobile-friendly online stores for reaching a broader customer base.
Compared to regular checkouts, Shop Pay checkouts have a 72% higher conversion rate.
Shopify provides extensive language support, with all plans except for Shopify Lite allowing merchants to sell in up to 20 languages. This feature is crucial for merchants aiming to reach a global audience.
Instagram is the most popular social media platform for UK-based Shopify merchants.
Top Shopify categories are apparel, health and beauty, and home and garden, with an average cart value of $108.12.
This indicates its growing popularity and effectiveness as a payment method.
Shopify invested $31.8 million in 27 carbon removal suppliers.
Shopify Timeline & History
- 2009 - Introduction of Shopify App Store
Shopify launched the App Store, allowing third-party developers to create and sell apps to enhance merchant capabilities.
- 2010 - Series A Funding
Shopify raised $7 million in Series A funding to support growth and expansion.
- August 2013 - Launch of Shopify Payments
Shopify introduced its own payment gateway, Shopify Payments, simplifying the payment process for merchants.
- 2014 - Shopify Plus
Shopify launched Shopify Plus, catering to high-volume and enterprise-level merchants.
- 2016 - Shopify Capital
Launched Shopify Capital, providing cash advances to help merchants grow.
- 2018 - POS Enhancement
Enhanced Shopify POS system, integrating online and in-store sales.
- 2019 - Fulfillment Network
Launched Shopify Fulfillment Network to offer efficient fulfillment solutions.
- 2022 - Shopify Audiences
Launched Shopify Audiences, a tool to help merchants find new customers through tailored audience creation.
- 2023 - Shopify AI
Introduced Shopify AI tools to help merchants create better product descriptions and marketing copy.
- 2024 - Shopify Magic
Rolled out Shopify Magic, a suite of AI-powered tools to automate customer support and improve user experience.
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