US Ecommerce Statistics
Here are the most important US ecommerce statistics & trends to provide a clear overview of the ecommerce industry, which is set to reach new heights in 2024. Discover all the latest US ecommerce stats with downloadable materials.
Last updated: August 27, 2024US Ecommerce Statistics: Best Picks
Here are the best picks for US Ecommerce Statistics 2024:
US Ecommerce Key Facts & Insights
For holiday shopping, 57% of Americans prefer online stores.
With 9.1%, the 'health and personal care products' category has the highest growth rate.
Accounting for 45.15% of the visits, Amazon US is the most visited shopping platform.
An equal 25% of both females and males prefer same-day delivery options.
25% of shoppers leave their carts because they’re required to create an account.
21+ US Ecommerce Statistics & Facts
Market share of leading retail e-commerce companies in the United States in 2024
<a href="https://analyzify.com/statsup/us-ecommerce#stat-market-share-of-leading-retail-e-commerce-companies-in-the-united-states-in-2024" title="Market share of leading retail e-commerce companies in the United States in 2024"><img src="https://statsup.net/media/1/1245/01J2XKJNP2QR6RQMN1Y225XM8Y.png" alt="Market share of leading retail e-commerce companies in the United States in 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In the first quarter of 2024, US retail ecommerce sales reached $289.2 billion, marking an 8.6% increase from the same period last year.
US Ecommerce Growth Q1 2024
<a href="https://analyzify.com/statsup/us-ecommerce#stat-us-retail-ecommerce-sales-sees-significant-growth-in-q1-2024" title="US Retail Ecommerce Sales Sees Significant Growth in Q1 2024"><img src="https://statsup.net/media/1/1078/01J05KPA7PDQ745DCRRX9EYZ6X.png" alt="US Retail Ecommerce Sales Sees Significant Growth in Q1 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
As of June 2023, Shopify dominated the US ecommerce software market, being used by approximately 28% of ecommerce websites.
Shopify in the US Ecommerce Software Market
<a href="https://analyzify.com/statsup/us-ecommerce#stat-shopify-in-the-us-ecommerce-software-market" title="Shopify in the US Ecommerce Software Market"><img src="https://statsup.net/media/1/1080/01J05M44ZP9TAX7VEJ9RZPV8NJ.png" alt="Shopify in the US Ecommerce Software Market" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The projected average revenue per user (ARPU) in 2024 is estimated at $4,470.
US Ecommerce ARPU
<a href="https://analyzify.com/statsup/us-ecommerce#stat-us-ecommerce-arpu" title="US Ecommerce ARPU"><img src="https://statsup.net/media/1/1076/01J05MET5EN8029A83KVRRAJ0Q.png" alt="US Ecommerce ARPU" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, VISA was the most commonly accepted payment method among U.S. online stores, offered by 96.1% of ecommerce platforms.
VISA Dominance in US Ecommerce Payments
<a href="https://analyzify.com/statsup/us-ecommerce#stat-visa-dominance-in-us-ecommerce-payments" title="VISA Dominance in US Ecommerce Payments"><img src="https://statsup.net/media/1/1081/01J05MVE34DKNYAHD9HETX6K0C.png" alt="VISA Dominance in US Ecommerce Payments" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
By 2029, the number of US ecommerce users is expected to grow by 60 million, a 21.94% increase, reaching a record high of 333.5 million after nine years of continuous growth.
Expected Number of US Ecommerce Users by 2029
<a href="https://analyzify.com/statsup/us-ecommerce#stat-expected-number-of-us-ecommerce-users-by-2029" title="Expected Number of US Ecommerce Users by 2029"><img src="https://statsup.net/media/1/1077/01J05NYGXDKZ1PTT9J051PC8Y8.png" alt="Expected Number of US Ecommerce Users by 2029" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
As also seen in the cart abandonment statistics, 47% of shoppers abandon their cart because additional costs are too high.
US Online Shoppers Cart Abandonment Rate
<a href="https://analyzify.com/statsup/us-ecommerce#stat-us-online-shoppers-cart-abandonment-rate" title="US Online Shoppers Cart Abandonment Rate "><img src="https://statsup.net/media/1/1073/01J05P500J6ABSE64KX1HM7HHY.png" alt="US Online Shoppers Cart Abandonment Rate " width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In the first quarter of 2024, ecommerce sales constituted 15.9% of total retail sales in the U.S., a slight increase from 15.6% in the previous quarter.
US Ecommerce's Share in Total Retail Sales
<a href="https://analyzify.com/statsup/us-ecommerce#stat-ecommerces-share-in-total-retail-sales" title="Ecommerce's Share in Total Retail Sales"><img src="https://statsup.net/media/1/1079/01J05PAWZA97VMCXABN3C7MPPZ.png" alt="Ecommerce's Share in Total Retail Sales" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, Amazon sellers based in the US reached a milestone by selling more than 4.5 billion items, which translates to an average of 8,600 items every minute.
Items Sold by US Amazon Sellers in 2023
<a href="https://analyzify.com/statsup/us-ecommerce#stat-us-ecommerce-for-amazon-sellers" title="US Ecommerce for Amazon Sellers"><img src="https://statsup.net/media/1/1082/01J05PKTJ4NZKQ5SFWGYYYH2K1.png" alt="US Ecommerce for Amazon Sellers" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
19% of American online shoppers do not trust ecommerce websites with their credit card information.
Credit Card Security Concerns in US Online Shopping
<a href="https://analyzify.com/statsup/us-ecommerce#stat-credit-card-security-concerns-in-us-online-shopping" title="Credit Card Security Concerns in US Online Shopping"><img src="https://statsup.net/media/1/1074/01J05PTYPMPPC7ZX90EXA951M0.png" alt="Credit Card Security Concerns in US Online Shopping" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
16% of US shoppers abandon carts because of unsatisfactory return policies.
The Impact of Return Policies in Cart Abandonment Rates in the US
<a href="https://analyzify.com/statsup/us-ecommerce#stat-the-impact-of-return-policies-in-cart-abandonment-rates-in-the-us" title="The Impact of Return Policies in Cart Abandonment Rates in the US"><img src="https://statsup.net/media/1/1075/01J05Q7B85G21JHS1VB584Z3FW.png" alt="The Impact of Return Policies in Cart Abandonment Rates in the US" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
With 9.22%, Ebay.com holds the second spot in the most visited ecommerce platforms chart.
This high rate underscores the widespread adoption of online shopping in the US, reflecting its convenience, variety, and the increasing confidence of consumers in digital transactions.
From the fourth quarter of 2023 to the first quarter of 2024, U.S. retail e-commerce sales experienced a 2.1% increase.
In 2013, online jewelry sales in the United States stood at $6.53 billion. By 2023, this figure had more than doubled to $13.80 billion.
51% of females and 39% of males find customer reviews on the internet very helpful.
In 2023, an estimated 106.8 million Americans shopped via social media platforms. This figure is projected to grow by 10.6%, reaching 118 million by 2027.
Experts predict that by 2028, the U.S. will see 316.63 million people participating in online shopping.
Apparel and accessories are the second-fastest growing category at 5.6%.
There are 167 million Amazon Prime members in the United States.
Desktop PCs are used by 25% of shoppers to buy items online.
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