Cart Abandonment Statistics
Here is a compilation of the latest cart abandonment statistics that provides a detailed look into the reasons why shoppers leave without completing their purchases. Explore reasons such as high shipping costs, slow delivery times, and complex checkout processes and get valuable insights to reduce abandonment rates and boost conversions.
Last updated: January 03, 2025Cart Abandonment Statistics: Top Picks
Here are the top picks of Cart Abandonment Statistics 2024:
Cart Abandonment Statistics Key Insights
Emails sent to recover abandoned carts achieve an open rate of 39.07% and a click-through rate of 23.33%.
Roughly 41% of online shoppers worldwide report abandoning their shopping carts due to high delivery fees.
48% of online shoppers abandon their shopping carts due to extra costs, such as shipping.
Cart abandonment rates on desktops stand at 70%.
Campaigns utilizing three cart abandonment emails generate significantly higher revenue, totaling $24.9 million, compared to the $3.8 million from campaigns with only one email.
Users & Audience
Here are the most important Cart Abandonment statistics from the last year:
16+ Cart Abandonment Statistics & Facts
Cart abandonment rates have increased by more than 2% in the last 10 years.
Cart Abandonment Rates in the Last 10 Years
<a href="https://analyzify.com/statsup/cart-abandonment#stat-cart-abandonment-rates-in-the-last-10-years" title="Cart Abandonment Rates in the Last 10 Years"><img src="https://statsup.net/media/1/1276/01J558YQ169FGDEADXJH040TJK.png" alt="Cart Abandonment Rates in the Last 10 Years" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Last year, 26% of shoppers opted for alternative retailers after abandoning their shopping carts.
Shoppers' Behaviour After Abandoning Carts
<a href="https://analyzify.com/statsup/cart-abandonment#stat-shoppers-behaviour-after-abandoning-carts" title="Shoppers' Behaviour After Abandoning Carts "><img src="https://statsup.net/media/1/1277/01J55C8B35NZ6EJBMD3S06KGR6.png" alt="Shoppers' Behaviour After Abandoning Carts " width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The latest data shows that the abandonment rate in the Apparel & Accessories industry reached 80.3%.
Cart Abandonment Rate in Apparel & Accessories Industry
<a href="https://analyzify.com/statsup/cart-abandonment#stat-cart-abandonment-rate-in-apparel-accessories-industry" title="Cart Abandonment Rate in Apparel & Accessories Industry"><img src="https://statsup.net/media/1/1278/01J55CQ7GKCC3JAZBWMEMJGWBW.png" alt="Cart Abandonment Rate in Apparel & Accessories Industry" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Abandoned cart flows lead to the highest average revenue per recipient (RPR) at $3.65.
Statistics for Abandoned Cart Flows
<a href="https://analyzify.com/statsup/cart-abandonment#stat-statistics-for-abandoned-cart-flows" title="Statistics for Abandoned Cart Flows"><img src="https://statsup.net/media/1/1279/01J55D5WCS959RC8Z30GVWR320.png" alt="Statistics for Abandoned Cart Flows" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
According to latest data, the cart abandonment rate reached 79.14% in North America.
Cart Abandonment Rates in North America
<a href="https://analyzify.com/statsup/cart-abandonment#stat-cart-abandonment-rates-in-north-america" title="Cart Abandonment Rates in North America"><img src="https://statsup.net/media/1/1281/01J55E7RGP0TH9MZ00JDZT9WWT.png" alt="Cart Abandonment Rates in North America" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The cart abandonment rate for footwear industry is 69%.
Shopping Cart Abandonment Rate for Footwear Industry
<a href="https://analyzify.com/statsup/cart-abandonment#stat-shopping-cart-abandonment-rate-for-footwear-industry" title="Shopping Cart Abandonment Rate for Footwear Industry"><img src="https://statsup.net/media/1/1282/01J55DZBEBGQ54P9N8X8CZE3DD.png" alt="Shopping Cart Abandonment Rate for Footwear Industry" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The overall conversion rate for cart abandonment emails stands at 10.7%.
Conversion Rates for Cart Abandonment Emails
<a href="https://analyzify.com/statsup/cart-abandonment#stat-conversion-rates-for-cart-abandonment-emails" title="Conversion Rates for Cart Abandonment Emails"><img src="https://statsup.net/media/1/1283/01J55E76KNFEWJYNXCQYVDGP8X.png" alt="Conversion Rates for Cart Abandonment Emails" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Emails addressing cart abandonment that include coupon codes boast an open rate of 44.37% and a clickthrough rate of 10.85%.
Open Rates for Cart Abandonment Emails with Coupon Codes
<a href="https://analyzify.com/statsup/cart-abandonment#stat-open-rates-for-cart-abandonment-emails-with-coupon-codes" title="Open Rates for Cart Abandonment Emails with Coupon Codes "><img src="https://statsup.net/media/1/1284/01J55EKRKVS91WDPJCNK3EMNRX.png" alt="Open Rates for Cart Abandonment Emails with Coupon Codes " width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Last year, 16% of consumers abandoned their carts due to unsatisfactory return policies.
Cart Abandonments Due to Unsatisfactory Return Policies
<a href="https://analyzify.com/statsup/cart-abandonment#stat-cart-abandonments-due-to-unsatisfactory-return-policies" title="Cart Abandonments Due to Unsatisfactory Return Policies"><img src="https://statsup.net/media/1/1285/01J55F3F8VP96T9ZZMND1GWCRK.png" alt="Cart Abandonments Due to Unsatisfactory Return Policies" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
24% of consumers abandoned their carts due to slow delivery, in 2023.
Impact of Slow Delivery in Cart Abandonment
<a href="https://analyzify.com/statsup/cart-abandonment#stat-impact-of-slow-delivery-in-cart-abandonment" title="Impact of Slow Delivery in Cart Abandonment"><img src="https://statsup.net/media/1/1286/01J55FDDJEBB2CXBS7WZFKWNXX.png" alt="Impact of Slow Delivery in Cart Abandonment" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Around 30% of online shoppers abandon their carts as they find items cheaper elsewhere.
17% of shoppers abandon their shopping carts because of website errors.
13% of cart abandonments occur due to a lack of enough payment methods.
Last year, 47% of consumers in the United States abandoned their online shopping carts because they found additional costs like shipping, taxes, and fees too high.
25% of shoppers chose not to complete their purchase because the website required them to create an account.
Last year, 19% of potential buyers were deterred from completing a purchase because they did not trust the site with their credit card information.
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