eBay Statistics

Although there are many powerful competitors in the market, eBay remains a strong player with a large user base and significant revenue. Learn about eBay's audience, key trends, financial data and market presence. Stay updated with the latest insights and facts about this e-commerce giant in 2025:

last updateLast updated: January 03, 2025

eBay Statistics: Top Picks

Here are the top picks of eBay Statistics 2024:

Q2 2024 Revenue from US
$1.2B
Q2 2024 Revenue from US
Earnings Per Share (EPS)
$0.45
Earnings Per Share (EPS)
US Market Share
3.5%
 US Market Share
Active Sellers
18M
Active Sellers
eBay Active Buyers
132M
eBay Active Buyers
eBay Q2 2024 Revenue
$2.6B
eBay Q2 2024 Revenue

eBay Key Facts & Insights

There are approximately 2 billion live listings on eBay.

eBay's Gross Merchandise Volume (GMV) in Q2 2024 was $18.4 billion.

eBay's net income for Q2 2024 amounted to $224 million, compared to $171 million in Q2 2023.

Since 2003, eBay has raised $1.3 billion for charity.

eBay achieved 90% renewable electricity usage last year, with a goal of reaching 100% by 2025.

Web Traffic

Authority Score
87.00
Organic Traffic
142,405,632
Backlinks
7,085,515
Organic Keywords Count
74,426,946

Users & Audience

Here are the most important eBay statistics for users & audience:

Avg. Monthly Visits
650M+
Avg. Monthly Visits
Avg. Visit Duration
10:37
Avg. Visit Duration
Share of British eBay Sellers
29%
Share of British eBay Sellers
Q2 2024 eBay App Downloads
4.6M+
Q2 2024 eBay App Downloads
Share of American eBay Sellers
31%
Share of American eBay Sellers
Share of German eBay Sellers
15%
Share of German eBay Sellers

10+ eBay Statistics & Facts

As of August 2024, eBay has a market capitalization of $27.64 billion.

eBay Market Capitalization 2024
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eBay Market Capitalization 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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eBay’s gross profit for Q2 2024 was $1.837 billion.

eBay Gross Profit (Q2 2024)
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eBay Gross Profit (Q2 2024)

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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eBay's total operating expenses for Q2 2024 were $1.2 billion.

eBay Operating Expenses for Q2 2024
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eBay Operating Expenses for Q2 2024

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Around 32% of new sellers on eBay are from Gen Z.

Share of Gen Z Sellers on eBay
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The Average Visit Duration on eBay

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Attracting 9.22% of all shoppers, eBay was the second most popular shopping website in the US last year.

eBay Among Most Popular Shopping Websites in the United States
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eBay Among Most Popular Shopping Websites in the United States

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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51% of US eBay users primarily used desktop devices to visit the site in July 2024.

eBay Traffic Share on Desktop and Mobile (United States)
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eBay Traffic Share on Desktop and Mobile (United States)

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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There are over 28 million high-value buyers on eBay.

High-Value Buyers on eBay
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High-Value Buyers on eBay

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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As of August 2024, the eBay app on Google Play Store has a rating of 4.2 stars based on 4.8 million reviews. It has been downloaded over 100 million times.

eBay App Google Play Store Performance
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eBay App Google Play Store Performance

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Enthusiast buyers spend approximately $3,000 on eBay annually.

Enthusiast Buyers' Annual Spending on eBay
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Enthusiast Buyers Spend on eBay

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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As of July 2024, 69.78% of eBay's web traffic comes from the United States.

eBay's Web Traffic Share
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eBay's Web Traffic Share

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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eBay Timeline & History


  1. 1995 - Founding

    eBay was founded by Pierre Omidyar as "AuctionWeb" on September 3, 1995.

  2. 1996 - First Employee Hired

    eBay hired its first employee, Chris Agarpao, who still works for the company.

  3. 1997 - Renamed to eBay

    AuctionWeb was officially renamed "eBay" in 1997. The name is a shortened form of Echo Bay Technology Group, Omidyar's consulting firm.

  4. 1998 - Initial Public Offering (IPO)

    eBay went public on September 24, 1998. Its IPO was highly successful, making Omidyar and first CEO Meg Whitman billionaires.

  5. 2002 - Acquired PayPal

    eBay acquired PayPal for $1.5 billion, integrating the online payment system into its platform and significantly enhancing its e-commerce capabilities.

  6. 2005 - Launched eBay Express

    eBay Express was launched as a platform for new and fixed-price goods, aiming to attract buyers who prefer immediate purchases over auctions.

  7. 2009 - Skype Sale

    eBay sold a majority stake in Skype for $1.9 billion after acquiring it in 2005, recognizing it as a non-core asset.

  8. 2015 - eBay-PayPal Split

    eBay and PayPal became separate publicly traded companies on July 20, 2015, allowing each to focus on their respective markets.

  9. 2018 - Managed Payments Initiative

    Bay starts managing payments directly on its platform, initially partnering with Adyen, to streamline the payment process and reduce dependency on PayPal.

  10. 2023 - Launch of eBay Vault

    eBay introduces the eBay Vault, a secure storage facility for high-value collectibles such as trading cards, coins, and watches. This service provides collectors with a safe place to store their items while enabling easy transactions.

Contributors
Serhat Bora
Data Researcher
İsmail Atasoy
Chief Editor

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