Starting as a simple platform to sell snowboards in 2006, Shopify has transformed into a global ecommerce powerhouse that helps merchants start, run, and grow their online stores.
Now empowering millions of ecommerce businesses in over 175 countries, the platform is trusted by top brands such as Gymshark, Kylie Cosmetics, SKIMS, Heinz, and more.
We would like to help you explore how Shopify is redefining the way businesses and consumers interact in the digital marketplace, with an aim to make ecommerce better for everyone.
Here, you will find valuable Shopify statistics from the most trusted sources, linked below for your reference.
You will discover key statistics that highlight:
and the transformative impact Shopify has on businesses worldwide.
Whether you’re a budding entrepreneur, a seasoned ecommerce business owner, or a curious reader, you’ll be offered a window into Shopify’s profound influence on the global ecommerce landscape.
Here are some of the most impressive Shopify statistics from quarterly reports:
Shopify reported a total revenue of $7.1 billion for the year 2023, a 26% increase from the previous year.
Why Important: This growth rate showcases Shopify’s ability to generate increased revenue from its diversified business model, including both subscription solutions and merchant solutions, indicating the company’s ongoing expansion and its resilience in the competitive ecommerce world.
Gross Merchandise Volume (GMV) increased 23% to $75.1 billion in Q4.
Why Important: This increase demonstrates the growing trust and reliance on Shopify’s platform by merchants worldwide, indicating a strong user engagement and the platform’s effectiveness in facilitating ecommerce transactions.
Shopify’s revenue from subscription solutions rose by 23% to $1.8 billion in 2023 from $1.5 billion in 2022.
Why Important: This growth reflects the increasing value merchants find in Shopify’s platform, emphasizing the platform’s success in offering scalable and reliable ecommerce solutions that support merchants’ growth.
Gross Payments Volume (GPV) grew to $45.1 billion, representing 60% of GMV.
Why Important: The high percentage of GMV processed through Shopify Payments underscores the platform’s ability to offer seamless payment solutions, enhancing the shopping experience for consumers and simplifying transaction processes for merchants.
Revenue from merchant solutions, including payment processing and other services, increased to $5.2 billion in 2023 from $4.1 billion in 2022 showcasing a 27% growth.
Why Important: This demonstrates the effectiveness of Shopify’s integrated services in enhancing merchant success and the platform’s ability to capture more value from the increasing volume of commerce conducted through its system.
Shopify’s MRR saw a significant increase to $149 million from $110 million the previous year.
Why Important: This 35% increase in MRR signifies Shopify’s robust and growing subscription base, highlighting the platform’s success in retaining existing merchants and attracting new ones. This growth is a key indicator of Shopify’s steady revenue stream and its ability to scale, reflecting strong merchant satisfaction and platform dependability.
Shopify Plus contributed $46 million to MRR.
Why Important: This indicates the high value and scalability of Shopify’s offerings for large enterprises, showcasing the platform’s versatility and its ability to meet the needs of both small businesses and large corporations.
In Q4 2023, Shopify’s operating loss reduced to $50 million.
Why Important: Reducing operating losses showcases Shopify’s commitment to achieving profitability and its strategic efforts in optimizing operations, crucial for long-term sustainability and investor confidence.
Gross profit dollars grew 28% to $3.5 billion in 2023, compared with $2.8 billion for 2022.
Why Important: This increase in gross profit dollars indicates Shopify’s improved profitability, showcasing the company’s ability to enhance its operational efficiency and cost management. The growth signifies Shopify’s strong revenue generation capabilities and its successful strategies in maintaining a profitable expansion.
Gross margin was 49.8% compared to 49.2% in 2022.
Why Important: The slight improvement in gross margin demonstrates Shopify’s ability to achieve better profitability per dollar of revenue. This increase, even though modest, reflects Shopify’s ongoing efforts to optimize its cost structure and improve its overall financial health.
Shopify’s Gross Merchandise Volume (GMV) rose by 20%, adding $38.7 billion to reach $235.9 billion.
Why Important: This growth signals a strong increase in sales across Shopify’s platform, indicating a thriving ecosystem of merchants and consumers. The 20% rise in GMV showcases Shopify’s expanding influence in the ecommerce sector.
Shopify’s Q4 2023 revenue grew 24% to $2.1 billion compared to the prior year, with an adjusted year-over-year growth of 30% after accounting for the sales of logistics businesses.
Why Important: This revenue growth reflects Shopify’s successful scaling and diversification of its revenue streams, underlining the effectiveness of its business model and its adaptability in a dynamic ecommerce environment.
Shopify has helped sell about $812 billion worth of products.
Why Important: Facilitating the sale of approximately $812 billion worth of products underscores Shopify’s impact on the global ecommerce ecosystem and its role as a key player in online retail.
Shopify’s revenue from the USA, Canada, and Mexico totaled $2.15 billion.
Why Important: Revenue totaling $2.15 billion from the USA, Canada, and Mexico highlights Shopify’s strong presence in North America, a key market for ecommerce.
Shopify serves over 700 million buyers in 2024, contributing $319 billion to global ecommerce.
Why Important: Serving over 700 million buyers in 2024 and contributing $319 billion to global e-commerce demonstrates Shopify’s expansive reach and its platform’s significance in global consumer spending.
Gross Payment Volume (GPV) reached $137.0 billion, representing 58% of the total Gross Merchandise Volume (GMV), an increase from $106.1 billion or 54% in 2022.
Why Important: This increase not only signifies a substantial rise in the volume of transactions but also indicates a higher adoption rate among merchants, reflecting trust in Shopify’s payment solutions.
Free cash flow was reported at $905 million, a significant improvement from a negative free cash flow of $186 million in the previous year.
Why Important: The transition from negative to positive free cash flow within a year highlights Shopify’s strong operational efficiency and financial health. This improvement signifies Shopify’s ability to generate cash from its operations, enabling reinvestment in growth opportunities.
The free cash flow margin reached 13%, a reversal from a negative margin of 3% in 2022, with consistent quarterly growth in both absolute free cash flow and its margin throughout the year.
Why Important: This remarkable turnaround to a positive free cash flow margin illustrates Shopify’s effective cost management and operational leverage. The sequential growth in both the free cash flow dollars and margin throughout the year demonstrates Shopify’s continuous operational improvements and financial discipline.
Here are the top Shopify statistics that show the market presence and growth:
Shopify dominates the US ecommerce platform industry, holding one-third of the market.
Why Important: Shopify’s dominance in the US ecommerce platform industry, holding a third of the market, signifies its leading position in a highly competitive sector. With a market share of 32%, Shopify has surpassed other major platforms.
Currently, over 59,000 websites are using Shopify Plus.
Why Important: The usage of Shopify Plus further emphasizes the platform’s scalability and appeal to larger businesses. Over 59,000 websites currently using Shopify Plus, including a significant portion in the United States, reflects Shopify’s capacity to cater to both small and large-scale online stores
From 41,000+ stores in 2012, Shopify has grown to host 4.5+ million stores today.
Why Important: Shopify’s growth demonstrates an extraordinary expansion, showcasing its appeal and effectiveness in providing ecommerce solutions across a diverse range of businesses and geographies
Shopify has more than 11,600 people working for it.
Why Important: The company’s workforce, with more than 11,600 employees, showcases the scale of its operations and commitment to providing extensive support and innovation in the ecommerce space.
Shopify has a network of 780 experts.
Why Important: Shopify’s network of 780 experts is indicative of its ecosystem’s depth, offering specialized services and support to its vast range of merchants.
As the largest market, the USA is home to 60% of all Shopify stores. The United Kingdom and Australia follow. Californians make up the largest group of Shopify’s American customers.
Why Important: In the US, which is Shopify’s largest market, 60% of all Shopify stores are based, with significant adoption in California. This concentration in the US and particularly in a state known for its tech-savvy population and businesses, speaks to Shopify’s strong market presence and the value it offers to American retailers.
Although Shopify is more popular in English-speaking countries, it’s becoming popular in Southeast Asia, following the partnership with aCommerce made in 2022.
Why Important: Shopify’s expanding popularity in Southeast Asia, especially following its partnership with aCommerce in 2022, signals its growing global reach and adaptability to different markets.
Shopify ranks as the 10th-largest online services company in the world.
Why Important: As the 10th-largest online services company globally, Shopify’s position reflects its significant influence and standing in the digital commerce space.
Shopify is home to merchants from 175 Countries.
Why Important: Shopify’s global presence is further highlighted by its merchant base, which spans 175 countries, illustrating the platform’s versatility and global appeal.
Let’s take a look at the most important Shopify sales and customer stats:
Roughly 1.75 million merchants are selling on Shopify.
Why Important: With approximately 1.75 million merchants selling on Shopify, the platform demonstrates a vast and diverse merchant base. This large number of users signifies Shopify’s appeal to a wide variety of businesses and entrepreneurs globally.
Shopify merchants recorded over $20 billion in cross-border sales in 2020.
Why Important: This figure presents the platform’s strong capabilities in supporting international trade and its appeal to merchants looking to expand beyond their domestic markets
In 2022 alone, Shopify recorded sales to almost 649 million people.
Why Important: This shows Shopify stores’ extensive reach and their ability to attract a vast number of consumers worldwide.
Over 61 million consumers worldwide purchased from Shopify-powered brands during the last Black Friday and Cyber Monday period.
Why Important: This sets a new record and indicates the platform’s strong performance during peak shopping times
Shopify merchants set a new record of $9.3 billion in sales over the Black Friday-Cyber Monday BFCM weekend.
Why Important: This achievement underscores Shopify’s effectiveness in supporting high-volume sales events and its significance in the global retail calendar.
Over 17,500 entrepreneurs made their first sale on Shopify during BFCM, and more than 55,000 merchants experienced their highest-selling day ever on the platform.
Why Important: These statistics not only highlight Shopify’s role in fostering new businesses but also its ability to help existing businesses achieve significant sales milestones.
Shopping activity peaked at $4.2 million per minute at 12:01 p.m. EST on Black Friday.
Why Important: This showcases the platform’s ability to handle high volumes of transactions and its importance in facilitating major shopping events.
Shopify’s platform handled up to 967K requests per second at its peak during BFCM.
Why Important: It demonstrates its robust infrastructure and capability to handle extreme surges in online traffic and transactions.
Data from over 100,000 Shopify eCommerce stores shows that 50.3% of traffic comes from mobile devices.
Why Important: It reflects the increasing trend of mobile commerce and the importance of mobile-friendly online stores for reaching a broader customer base.
Here are the most popular ecommerce trends statistics of Shopify:
Compared to regular checkouts, Shop Pay checkouts have a 72% higher conversion rate.
Why Important: Shop Pay significantly boosts conversion rates as it outperforms regular checkouts. The presence of this feature alone can increase lower funnel conversions.
Over 85% of Shopify merchants use apps to improve their performance.
Why Important: A substantial majority of Shopify merchants utilize apps available on the Shopify App Store to enhance their store’s performance. These apps cover various functionalities, from store design to marketing and accounting
All Shopify plans, except for Shopify Lite, offer the possibility to sell in up to 20 languages.
Why Important: Shopify provides extensive language support, with all plans except for Shopify Lite allowing merchants to sell in up to 20 languages. This feature is crucial for merchants aiming to reach a global audience.
There are 10,000+ apps in the Shopify app store.
Why Important: These apps cater to a wide range of needs, including store design, checkout optimization, marketing, and more, enabling merchants to tailor their stores to their specific requirements
Instagram is the most popular social media platform for UK-based Shopify merchants.
Why Important: This aligns with the broader trend of integrating e-commerce with social media platforms to reach a wider audience.
Apparel is the most popular category among Shopify stores, with 500K of them selling clothing items.
Why Important: This shows the platform’s strong presence in the fashion industry
There are over 170 different themes for online stores. Dawn is the most popular Shopify store theme.
Why Important: This variety allows merchants to create unique and engaging online stores.
Shopify merchants generate over $300 billion in economic activity annually.
Why Important: This figure indicates the vast scale and influence of Shopify in the global market
Top product categories included apparel, health and beauty, and home and garden, with an average cart value of $108.12 per transaction.
Why Important: These categories reflect consumer preferences and spending behavior on the platform.
There was a 60% year-over-year increase in sales made via Shop Pay.
Why Important: This indicates its growing popularity and effectiveness as a payment method.
Only a small number (7.77%) of Shopify stores deliver their products using third-party drop shipping.
Why Important: This suggests a preference for other fulfillment methods among the majority of Shopify merchants.
Shop Promise boosts sales conversions by up to 25% by providing customers with reliable delivery information and guaranteed dates, building trust.
Why Important: This service builds customer trust and enhances the overall shopping experience.
Shopify invested $31.8 million in 27 carbon removal suppliers.
Why Important: This substantial investment demonstrates Shopify’s proactive stance in supporting innovative solutions to reduce atmospheric carbon dioxide levels
Through a Power Purchase Agreement with Berkshire Hathaway Energy Canada, Shopify generated over 12,000 MWh of clean energy.
Why Important: This initiative aligns with the company’s efforts to contribute to renewable energy production, reducing reliance on fossil fuels and minimizing environmental impact
Shopify committed $2.5 million to Twelve for low-carbon aviation fuel production.
Why Important: Twelve is a company focusing on low-carbon aviation fuel production. This investment shows Shopify’s interest in supporting emerging technologies that can reduce carbon emissions in sectors like transportation, which are significant contributors to greenhouse gases
Over 6,500 Shopify merchants used the Planet app, resulting in more than 7 million carbon-neutral orders.
Why Important: This demonstrates the platform’s capacity to engage its merchant network in sustainability initiatives, making carbon-neutral shipping an accessible option for a broad range of businesses
For Black Friday and Cyber Monday, Shopify offset delivery emissions by purchasing 73,273 tCO2e of credits.
Why Important: This action indicates the company’s commitment to addressing the environmental impact of increased e-commerce activities during peak shopping periods
Shopify’s Sustainability Fund contributed $31.8 million to 27 carbon removal suppliers, removing 46.4K tonnes of carbon.
Why Important: This highlights the company’s strategic investment in technologies and initiatives that aim to actively remove carbon from the atmosphere
Shopify’s first clean fuel agreement with Twelve was valued at $2.5 million, focusing on low-carbon aviation fuel.
Why Important: This move signifies Shopify’s support for innovative solutions in reducing carbon emissions in the aviation industry, a sector known for its high carbon footprint
Shopify funded the removal of 56,000+ tonnes of carbon to counteract shipping emissions.
Why Important: This illustrates a tangible effort to mitigate the environmental impact of one of the critical aspects of ecommerce – shipping and logistics
Here is a detailed look at Shopify consolidated balance statistics:
Cash and cash equivalents decreased to $1,413 million from $1,649 million, while marketable securities increased to $3,595 million from $3,404 million as of December 31, 2023.
Why Important: The slight decrease in cash and the increase in marketable securities reflect Shopify’s strategic financial management, emphasizing investment in more liquid assets which can potentially yield higher returns.
Loans and merchant cash advances, net, increased significantly to $816 million from $580 million.
Why Important: This growth indicates Shopify’s expanding financial services to its merchants, potentially driving additional revenue streams and enhancing merchant loyalty.
Long-term liabilities saw a decrease, particularly in operating lease liabilities and deferred revenue, while shareholders’ equity increased significantly from $8,239 million to $9,066 million.
Why Important: The reduction in long-term liabilities coupled with an increase in shareholders’ equity reflects a stronger financial position, with less reliance on debt and more value held by shareholders.
An increase in common stock and additional paid-in capital, with common stock reaching $9,201 million and additional paid-in capital at $251 million.
Why Important: The increase in common stock and additional paid-in capital highlights Shopify’s equity financing activities over the year, possibly through equity issuances or other equity-related transactions, enhancing its financial resources.
The accumulated deficit improved, decreasing to $390 million from $522 million.
Why Important: This improvement signals Shopify’s better financial performance and its progress towards long-term profitability, a positive sign for investors and stakeholders.
Total operating expenses increased to $4,933 million in 2023, significantly impacted by a one-time impairment charge of $1,340 million related to the sales of Shopify’s logistics businesses.
Why Important: The spike in operating expenses, especially due to the impairment charge, indicates significant strategic adjustments in Shopify’s operations, likely affecting short-term profitability but potentially streamlining future operations.
Shopify reported a loss from operations of $1,418 million in 2023, an increase from $822 million in 2022.
Why Important: The increased operational loss, driven by the impairment charge and increased R&D and sales and marketing expenses, suggests Shopify is investing heavily in future growth and innovation despite short-term profitability pressures.
Despite the operational loss, Shopify reported a net income of $132 million in 2023, a recovery from a net loss of $3,460 million in 2022.
Why Important: The shift to net income was largely due to a significant unrealized gain on equity and other investments, indicating effective financial and investment management that offset operational losses.
Shopify reported a net unrealized gain on equity and other investments of $1,424 million in 2023, compared to a net unrealized loss of $2,998 million in 2022.
Why Important: This dramatic swing in investment gains underscores the volatility and potential impact of Shopify’s investment activities on its overall financial performance.
Shopify’s great performance across different areas in 2023 and into 2024 shows its strong growth and key role in the worldwide online shopping world.
Financial Health and Strategic Planning:
Expansion and Market Presence:
Impact and Innovation:
Here are the sources we’ve used to prepare top Shopify stats for 2024:
BONUS: If you want to get some insightful information about the best Shopify stores in the world, here are some additional sources for you: