Back-To-School Statistics
The back-to-school season is when families get ready for the new school year by buying supplies, clothes, and tech. It’s a busy time for shopping, both online and in stores, with parents looking for good deals and convenience. This period is also a reflection of larger shopping trends and economic factors. Here are the latest back-to-school statistics in 2025:
Last updated: January 03, 2025Back-To-School Statistics Top Picks
Here are the top picks of the latest Back-To-School Statistics:
Back-To-School Key Facts & Insights
The combined spending on back-to-school and back-to-college in the US is over $125 billion in 2024.
By early July 2024, about 55% of US shoppers had already started their back-to-school shopping.
Online shopping is the top choice for back-to-school supplies.
Around 90% of US parents with school-aged kids in 2023 planned to shop for school supplies at Walmart.
Over 40% of US households with schoolchildren planned to spend more on back-to-school shopping in 2023, while only 10% expected to spend less.
Users & Audience
Here are the most important Back-To-School statistics for users & audience:
10+ Back-To-School Statistics & Facts
About 19 million students in the US will return to college in fall 2024.
US Students Returning to College in Fall 2024
<a href="https://analyzify.com/statsup/back-to-school#stat-us-students-returning-to-college-in-fall-2024" title="US Students Returning to College in Fall 2024"><img src="https://statsup.net/media/1/1300/01J584GN7XG7KD4F219JFK7R44.png" alt="US Students Returning to College in Fall 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, parents planned to spend about $600 per child on school supplies, down 10% from the previous year.
Parents' Back-to-School Spending on Supplies
<a href="https://analyzify.com/statsup/back-to-school#stat-parents-back-to-school-spending-on-supplies" title="Parents' Back-to-School Spending on Supplies"><img src="https://statsup.net/media/1/1301/01J584N9RHV04JXWKDWWKC2RYP.png" alt="Parents' Back-to-School Spending on Supplies" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Nearly 40% of US shoppers for back-to-college supplies aimed to save more money by looking for sales and doing more comparative shopping online.
Shoppers Saving Money with Back-to-School Sales
<a href="https://analyzify.com/statsup/back-to-school#stat-shoppers-saving-money-with-back-to-school-sales" title="Shoppers Saving Money with Back-to-School Sales"><img src="https://statsup.net/media/1/1302/01J584P9FJ3TJHM88M1PTW09JJ.png" alt="Shoppers Saving Money with Back-to-School Sales" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Clothing and accessories are expected to be the largest part of back-to-school spending, totaling $12.6 billion in the US.
Clothing Leads Back-to-School Spending
<a href="https://analyzify.com/statsup/back-to-school#stat-clothing-leads-back-to-school-spending" title="Clothing Leads Back-to-School Spending"><img src="https://statsup.net/media/1/1303/01J584Q48MTDPDJQBRW60AKY8C.png" alt="Clothing Leads Back-to-School Spending" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
86% of consumers in the US still had at least half of their purchases left to complete, with many waiting for the best deals or finalizing what is needed.
Incomplete Back-To-School Shopping Among Consumers
<a href="https://analyzify.com/statsup/back-to-school#stat-incomplete-back-to-school-shopping-among-consumers" title="Incomplete Back-To-School Shopping Among Consumers"><img src="https://statsup.net/media/1/1304/01J584QY7NNXH2EARYX8VKMKET.png" alt="Incomplete Back-To-School Shopping Among Consumers" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
87% report their children in the US have at least one tablet, smartphone, video game console, or TV.
Ownership of Back-to-School Electronics Among Children in the US
<a href="https://analyzify.com/statsup/back-to-school#stat-ownership-of-back-to-school-electronics-among-children-in-the-us" title="Ownership of Back-to-School Electronics Among Children in the US"><img src="https://statsup.net/media/1/1305/01J584S1MGH13VZCTP79XXEVPE.png" alt="Ownership of Back-to-School Electronics Among Children in the US" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
67% of back-to-school shoppers in the US were more price-conscious in 2023, with 45% engaging in more comparative shopping and looking for the best deals.
Price Sensitivity Among Back-to-School Shopper in the US
<a href="https://analyzify.com/statsup/back-to-school#stat-price-sensitivity-among-back-to-school-shopper-in-the-us" title="Price Sensitivity Among Back-to-School Shopper in the US"><img src="https://statsup.net/media/1/1306/01J584T85ZQGF6MSTHEA8JJHBW.png" alt="Price Sensitivity Among Back-to-School Shopper in the US" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
According to a panel survey conducted in the UK, 27% of the influence on back-to-school purchases came from recommendations by family and friends, as well as in-store displays in 2023.
Influence of Recommendations on Back-to-School Purchases In The UK
<a href="https://analyzify.com/statsup/back-to-school#stat-influence-of-recommendations-on-back-to-school-purchases-in-the-uk" title="Influence of Recommendations on Back-to-School Purchases In The UK"><img src="https://statsup.net/media/1/1307/01J584VFHPHF7CZ17RRVF2JQA6.png" alt="Influence of Recommendations on Back-to-School Purchases In The UK" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, back-to-school costs for girls entering year 10 and 11 in the UK averaged just under 310 British pounds.
Back-to-School Costs for Girls in the UK
<a href="https://analyzify.com/statsup/back-to-school#stat-back-to-school-costs-for-girls-in-the-uk" title="Back-to-School Costs for Girls in the UK"><img src="https://statsup.net/media/1/1308/01J584WGE0V62ZJ7WTRRN90BC5.png" alt="Back-to-School Costs for Girls in the UK" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, back-to-school costs for boys aged 10-11 in the UK averaged just over £300.
Back-to-School Costs for Boys in the UK
<a href="https://analyzify.com/statsup/back-to-school#stat-back-to-school-costs-for-boys-in-the-uk" title="Back-to-School Costs for Boys in the UK"><img src="https://statsup.net/media/1/1309/01J584XRXYAXJA9VPHDJZK1WJQ.png" alt="Back-to-School Costs for Boys in the UK" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Timeline of Back-To-School Sales:
- 1930s - Early Days
Back-to-school sales began, focusing on clothing and basic supplies.
- 1960s - Broader Range
Sales expanded to include more supplies and early electronics.
- 1980s - Tech Boom
Electronics like computers became popular in back-to-school shopping.
- 1990s - Online Sales
The rise of the internet introduced online back-to-school shopping.
- 2000s - Major Event
Back-to-school sales became a top annual shopping event.
- 2020 - Pandemic Shift
COVID-19 led to increased demand for online learning tools and home supplies.
- 2023 - Hybrid Learning
Focus shifted to products supporting both in-person and remote learning.
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