Black Friday Statistics
Black Friday is a major shopping sales event that kicks off the holiday season. It started in the U.S. but is now popular worldwide. The sales extend beyond just Friday, lasting through the weekend or longer. For businesses, it’s a key time to boost sales, and for shoppers, it’s a chance to find great deals. Here are the most up-to-date Black Friday Statistics:
Last updated: January 03, 2025Black Friday Statistics: Top Picks
Here are the top picks of the latest Black Friday Statistics:
Black Friday Key Facts & Insights
Black Friday weekend saw a conversion rate of 6.5% for desktop and 3.2% for mobile.
60% of high-performing retailers in the U.S. planned to shift more sales to online shopping during Black Friday 2023.
Nearly 70% of online shoppers in the U.S. used their mobile phones to buy holiday gifts.
UK consumers spent £8.74 billion during Black Friday weekend in 2023, with £3.9 billion spent in stores.
Users & Audience
Here are the most important Black Friday statistics for users & audience:
20+ Black Friday Statistics & Facts
In 2023, 78% of US men shopping online on Black Friday planned to buy electronics, making it the top choice.
US Men's Top Shopping Category on Black Friday
<a href="https://analyzify.com/statsup/black-friday#stat-us-mens-top-shopping-category-on-black-friday" title="US Men's Top Shopping Category on Black Friday"><img src="https://statsup.net/media/1/1264/01J55QES2W5HK9QTG91Y7N67RZ.png" alt="US Men's Top Shopping Category on Black Friday" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Over 60% of women shopping online in the US planned to buy clothing and accessories, making it their top choice in 2023.
US Women's Top Shopping Category on Black Friday
<a href="https://analyzify.com/statsup/black-friday#stat-us-womens-top-shopping-category-on-black-friday" title="US Women's Top Shopping Category on Black Friday"><img src="https://statsup.net/media/1/1265/01J55QFGDT52T3HHR3HZN49VRX.png" alt="US Women's Top Shopping Category on Black Friday" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
66% of European shoppers looked for electronics during Black Friday 2023.
Top Shopping Category in Europe During Black Friday
<a href="https://analyzify.com/statsup/black-friday#stat-top-shopping-category-in-europe-during-black-friday" title="Top Shopping Category in Europe During Black Friday"><img src="https://statsup.net/media/1/1266/01J55QG5AK5SY8P04340YSQXZB.png" alt="Top Shopping Category in Europe During Black Friday" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
90% of European shoppers have made a previous Black Friday purchase.
European Engagement in Black Friday
<a href="https://analyzify.com/statsup/black-friday#stat-european-engagement-in-black-friday" title="European Engagement in Black Friday"><img src="https://statsup.net/media/1/1280/01J55QVDVEFX5206JT3VQRRSD6.png" alt="European Engagement in Black Friday" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The average budget for Black Friday shopping in 2023 was 309 EUR in France, 273 EUR in Italy, and 238 EUR in Spain.
Average Black Friday Budget in European Countries
<a href="https://analyzify.com/statsup/black-friday#stat-average-black-friday-budget-in-european-countries" title="Average Black Friday Budget in European Countries"><img src="https://statsup.net/media/1/1268/01J55QK8SW1N6GTKWER0AWR78X.png" alt="Average Black Friday Budget in European Countries" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Gen Z had the highest average planned spending during Black Friday in the UK in 2023.
Gen Z Leads Black Friday Spending in the UK
<a href="https://analyzify.com/statsup/black-friday#stat-gen-z-leads-black-friday-spending-in-the-uk" title="Gen Z Leads Black Friday Spending in the UK"><img src="https://statsup.net/media/1/1270/01J55QKWVBV3KC7EAHY1KANS8D.png" alt="Gen Z Leads Black Friday Spending in the UK" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Nearly 40% of French shoppers in 2023 planned to buy clothing on Black Friday, making it the top category.
French Consumers' Spending Plans for Black Friday
<a href="https://analyzify.com/statsup/black-friday#stat-french-consumers-spending-plans-for-black-friday" title="French Consumers' Spending Plans for Black Friday"><img src="https://statsup.net/media/1/1271/01J55QMY0T3RP6P63AMBVSQ20Q.png" alt="French Consumers' Spending Plans for Black Friday" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Consumers in the US spent an average of $321.41 during Black Friday weekend in 2023, with 70% spent on gifts.
US Consumer Spending During Black Friday Weekend
<a href="https://analyzify.com/statsup/black-friday#stat-us-consumer-spending-during-black-friday-weekend" title="US Consumer Spending During Black Friday Weekend"><img src="https://statsup.net/media/1/1272/01J55QNTWFX8EVNBRZJKBCH0VD.png" alt="US Consumer Spending During Black Friday Weekend" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In Canada, 40% of shoppers planned to shop on Black Friday.
Canadian Black Friday Shopping Participation
<a href="https://analyzify.com/statsup/black-friday#stat-canadian-black-friday-shopping-participation" title="Canadian Black Friday Shopping Participation"><img src="https://statsup.net/media/1/1273/01J55QQ3NA56T4SEFKB292PVC3.png" alt="Canadian Black Friday Shopping Participation" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In Spain and France, just over 50% of shoppers planned to do their Black Friday 2023 shopping online.
Online Shopping Trends in Spain and France for Black Friday
<a href="https://analyzify.com/statsup/black-friday#stat-online-shopping-trends-in-spain-and-france-for-black-friday" title="Online Shopping Trends in Spain and France for Black Friday"><img src="https://statsup.net/media/1/1274/01J55QQSR4CK3KP4WHXYCNTRZK.png" alt="Online Shopping Trends in Spain and France for Black Friday" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In Australia, 64% of Gen Z planned to shop during Black Friday and Cyber Monday 2023.
Gen Z's Shopping Plans in Australia for Black Friday and Cyber Monday
<a href="https://analyzify.com/statsup/black-friday#stat-gen-zs-shopping-plans-in-australia-for-black-friday-and-cyber-monday" title="Gen Z's Shopping Plans in Australia for Black Friday and Cyber Monday"><img src="https://statsup.net/media/1/1275/01J55QRKCH3XNF7R4JS1G3DMA4.png" alt="Gen Z's Shopping Plans in Australia for Black Friday and Cyber Monday" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In the US, only 34% of people thought Black Friday sales were truly worth it
US Consumer Sentiment on Black Friday Deals
<a href="https://analyzify.com/statsup/black-friday#stat-us-consumer-sentiment-on-black-friday-deals" title="US Consumer Sentiment on Black Friday Deals"><img src="https://statsup.net/media/1/1267/01J55QH3SB7E5Q04SPCA1J46HF.png" alt="US Consumer Sentiment on Black Friday Deals" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In Germany, 77% of shoppers were most interested in electronics, with 34% also looking at furniture in 2023.
In Italy, over 70% of shoppers planned to do their Black Friday 2023 shopping exclusively online.
68% of consumers in the EU were likely to make an impulse purchase on Black Friday 2023.
56% of marketers in Europe believed Black Friday is more important now than in previous years.
84% of European marketers segmented their email lists during Black Friday 2023.
43% of shoppers in Europe prefer Black Friday sales to last 2-3 days.
50% of European consumers were interested in early access to Black Friday sales in 2023.
52% of European consumers wanted personalized product recommendations during Black Friday 2023.
Black Friday Timeline & History
- 1960 - Black Friday Origin
Black Friday began in the US, marking the start of the holiday shopping season.
- 1980s - Retail Growth
Black Friday gained popularity as a major shopping day, with increased sales and store participation.
- 2000s - Online Expansion
The event saw a rise in online sales, becoming a significant e-commerce day.
- 2010s - Global Adoption
Black Friday spread globally, with countries outside the US participating.
- 2020s - Cyber Week Integration
Black Friday became part of a broader shopping period, including Cyber Monday and other sales events.
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