Facebook Statistics
The latest Facebook statistics shared here highlight the platform's extensive influence and its opportunities, making it an essential read for marketers, advertisers, and digital strategists aiming to use Facebook’s platform effectively. Discover the latest staticstics from Facebook in 2025 with downloadable materials here.
Last updated: January 03, 2025Facebook Statistics: Top Picks
Here are the top picks of Facebook Statistics 2024:
Facebook Key Facts & Insights
The weekly use of Facebook among U.S. online youths aged 12–17 declined from 48% to 40% over the past year.
Females make up 11.9% of Facebook users aged 25-34 and males 8.8%.
The United States boasts over 190 million users on Facebook.
In the second quarter of 2024, Meta's total revenue from its Family of Apps segment was approximately $38.7 billion.
Facebook's average revenue per user (ARPU) was $13.12 worldwide, with $68.44 in the U.S. & Canada and $23.14 in Europe in the fourth quarter of 2023.
Web Traffic
Users & Audience
Here are the most important Facebook statistics for users & audience:
31+ Facebook Statistics & Facts
Facebook, the market leader, was the first social network to surpass one billion registered accounts in 2024 followed by YouTube and Instagram.
Facebook's Ranking Among Social Networks in 2024
<a href="https://analyzify.com/statsup/facebook#stat-facebooks-ranking-among-social-networks-in-2024" title="Facebook's Ranking Among Social Networks in 2024"><img src="https://statsup.net/media/1/1401/01J5NJZWJZVS54JRB7TV58PVXS.png" alt="Facebook's Ranking Among Social Networks in 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Females aged 18-24 constitute 10.5% of Meta’s audience and males 12.4%.
Facebook Audience Age Distribution by Gender
<a href="https://analyzify.com/statsup/facebook#stat-facebook-audience-age-distribution-by-gender" title="Facebook Audience Age Distribution by Gender"><img src="https://statsup.net/media/1/947/01HZKS6PWHJJ8P93AH5MWM72CM.png" alt="Facebook Audience Age Distribution by Gender" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Facebook had 3.65 billion monthly active users globally in the fourth quarter of 2023, with 2.1 billion of those users being active on a daily basis.
Facebook's Monthly Active Users & Daily Active Users in Q4 2023
<a href="https://analyzify.com/statsup/facebook#stat-facebooks-monthly-active-users-daily-active-users-in-q4-2023" title="Facebook's Monthly Active Users & Daily Active Users in Q4 2023"><img src="https://statsup.net/media/1/1402/01J5NJRBAV01JZETFWCJNF8Q05.png" alt="Facebook's Monthly Active Users & Daily Active Users in Q4 2023" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The majority of Meta’s 2023 profits, amounting to $131.9 billion, were derived from advertising.
Facebook Profit from Advertising
<a href="https://analyzify.com/statsup/facebook#stat-facebook-profit-from-advertising" title="Facebook Profit from Advertising"><img src="https://statsup.net/media/1/948/01HZKTQKX3EK3HDHB9HA8JY5ZJ.png" alt="Facebook Profit from Advertising" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Facebook is ranked #1 in the Computers, Electronics, and Technology category.
Facebook Rank
<a href="https://analyzify.com/statsup/facebook#stat-facebook-rank" title="Facebook Rank"><img src="https://statsup.net/media/1/949/01HZKTSX0PMHC1R4XGNQ49EQZ0.png" alt="Facebook Rank" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Facebook’s bounce rate, the percentage of visitors who navigate away after viewing only one page, is 31.08%.
Facebook Bounce Rate
<a href="https://analyzify.com/statsup/facebook#stat-facebook-bounce-rate" title="Facebook Bounce Rate"><img src="https://statsup.net/media/1/950/01HZKTVZ7AT0S925298JECGJ5D.png" alt="Facebook Bounce Rate" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Facebook deactivated approximately 691 million fake accounts in the fourth quarter of 2023, a decrease from 827 million in the previous quarter.
Number of Facebook Deleted Accounts
<a href="https://analyzify.com/statsup/facebook#stat-number-of-facebook-deleted-accounts" title="Number of Facebook Deleted Accounts"><img src="https://statsup.net/media/1/951/01HZKTXY9BRH9SG8E117JPNT7N.png" alt="Number of Facebook Deleted Accounts" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
More than half of all Facebook users are members of five or more groups.
Facebook Group Members
<a href="https://analyzify.com/statsup/facebook#stat-facebook-group-members" title="Facebook Group Members"><img src="https://statsup.net/media/1/952/01HZKV0GRCE3XYWGM60FYB0FW9.png" alt="Facebook Group Members" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2025, U.S. adults are expected to spend about 4,327 million minutes per day on Facebook
Facebook Average Usage - US Adults
<a href="https://analyzify.com/statsup/facebook#stat-facebook-average-usage-us-adults" title="Facebook Average Usage - US Adults"><img src="https://statsup.net/media/1/953/01HZKV3M6CWY9C94XE3D8GB26Y.png" alt="Facebook Average Usage - US Adults" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
25% of Gen Z adults in the U.S. (ages 18–25) are expected to reduce their Facebook usage.
Gen Z Facebook Usage
<a href="https://analyzify.com/statsup/facebook#stat-gen-z-facebook-usage" title="Gen Z Facebook Usage"><img src="https://statsup.net/media/1/954/01HZKV5FDJ67MQTBVCJ1S9R15M.png" alt="Gen Z Facebook Usage" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, Meta Platforms’ revenue increased by approximately 12.61% compared to 2022.
Facebook Revenue Growth
<a href="https://analyzify.com/statsup/facebook#stat-facebook-revenue-growth" title="Facebook Revenue Growth"><img src="https://statsup.net/media/1/955/01HZKV7FD6DWNE7VQK6KJD7F9T.png" alt="Facebook Revenue Growth" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The average revenue per user (ARPU) for Facebook in the Asia Pacific region stands at $5.52.
Facebook ARPU in Asia Pacific
<a href="https://analyzify.com/statsup/facebook#stat-facebook-arpu-in-asia-pacific" title="Facebook ARPU in Asia Pacific"><img src="https://statsup.net/media/1/956/01HZKV9NGQ3TTGDGJQ89BXD51E.png" alt="Facebook ARPU in Asia Pacific" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, Meta, formerly known as Facebook, incurred advertising expenses of over two billion US dollars.
In the second quarter of 2024, Meta's revenue across European markets reached 9.3 billion US dollars.
Facebook Groups have reached 1.8 billion users actively engaging in various communities on the platform.
Facebook leads all social media platforms as a news source, with three-in-ten U.S. adults regularly getting their news from the site.
As of 2023, approximately 72.13% of internet users in the United States are regular Facebook users.
This percentage underscores Facebook’s penetration in the U.S. market, suggesting its continued relevance despite the emergence of new social media platforms.
Net income for Meta Platforms rebounded to $39,098 million in 2023 after dropping to $23,200 million in 2022 from $39,370 million in 2021.
This high usage rate underlines Facebook’s pivotal role in digital marketing strategies, signifying its importance as a platform for advertisers and businesses to reach their audiences.
This large number of group leaders underscores the robust, user-driven infrastructure of Facebook’s community-building tools, supporting a wide array of interest-based groups.
In the first half of 2023, the majority of content and regulation requests came from the United States, totaling 73,956, with India following closely at 70,000 requests, and Brazil at about 24,000.
In the third quarter of 2023, Facebook removed 35.1 million pieces of content related to adult nudity and sexual activities, marking a 31% decrease from the 51.2 million removed in the prior quarter.
| Industry | Average Weekly Posts |
| Media | 64.6 |
| Sports Teams | 24.3 |
| Higher Education | 6.2 |
| Nonprofits | 6.0 |
| Retail | 5.1 |
| Financial Services | 4.7 |
| Tech & Software | 4.4 |
| Fashion | 4.3 |
| Home Decor | 4.0 |
| Influencers | 3.9 |
| Total Average | 4.69 |
| Page | Fans (millions) |
| 214.62 | |
| Samsung | 159.82 |
| Cristiano Ronaldo | 122.28 |
| Real Madrid CF | 111.33 |
| Coca-Cola | 106.96 |
| FC Barcelona | 103.35 |
| Shakira | 100.03 |
| Tasty | 97.91 |
| Vin Diesel | 96.71 |
| Leo Messi | 90.16 |
On average, visitors view 9.43 pages each session they spend on Facebook.
This duration reflects substantial user involvement, suggesting that users find the content engaging enough to stay on the platform for extended periods, enhancing the potential for deeper user interaction and exposure to ads.
In July 2024, the United Kingdom had over 55.9 million Facebook users.
In July 2024, users aged 25 to 34 made up the largest audience on Facebook in the UK.
Facebook ranked third among smartphone apps in the US, with a 64% usage reach in 2024.
More teens from households earning under $30,000 use Facebook (45%) than those from households earning $75,000 or more (27%).
A global survey in late 2023 found that over 49% of social media users primarily used it to stay in touch with friends and family, 38% to fill spare time, and 34.3% to read news.
Facebook Timeline & History
- 2007 - Facebook Opened to Third-Party Developers
In 2007, Facebook opened its platform to third-party developers.
- 2004 - Facebook Launched
In 2006, Facebook became available to anyone over 13 with a valid email address.
- 2012 - Facebook acquired Instagram
Facebook acquired Instagram for about $1 billion.
- 2014 - WhatsApp Acquisition
Facebook acquired WhatsApp for $19 billion.
- 2016 - Facebook Live
Facebook launched its live streaming feature.
- 2016 - Facebook Marketplace
Facebook introduced Marketplace for buying and selling items locally.
- 2021 - Rebranding
Facebook rebranded to Meta Platforms, Inc. to focus on the metaverse.
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