Netflix Statistics

Netflix's revenue growth for Q3 2024 is expected to reach 15%, with an improvement of six percentage points in operating margin for 2024.

Netflix set an operating income margin target of 26% for the full year of 2024, up from the previous guide of 25%.

In the second quarter of 2024, Netflix forecasted free cash flow to be approximately $6 billion for the year.

In the second quarter of 2024, Netflix’s operating margins were up by 5 percentage points compared to the same period last year.

In the third quarter of 2024, Netflix's engagement data shows that each member spends about two hours per day viewing content.

Netflix's content spend target for the year 2024 is set at $17 billion.

As of the second quarter of 2024, Netflix's operating expenses have increased by 7% year-to-date.

Netflix expects its total expenses for the year 2024 to exceed $28 billion.

In the first quarter of 2024, Netflix reported revenue growth between 13% and 15% for the full year, with Q1 and Q2 seeing growth rates between 15% and 16%.

In the first quarter of 2024, Netflix’s ad tier saw a 65% growth quarter-over-quarter.

In the first quarter of 2024, Netflix experienced ARM growth of 1% on a reported basis and 4% FX-neutral.

In the first quarter of 2024, Netflix reported that over 0.5 billion people engaged with the platform, as mentioned in their letter.

In the first quarter of 2024, Netflix operationalized its paid sharing feature, with ongoing improvements expected to contribute to growth.

In the first quarter of 2024, Netflix’s advertising ARPU was initially in the range of $8 to $9, with potential for growth as monetization improves.

Netflix increased its revolver to $3 billion from $1 billion in the first quarter of 2024, securing investment grade status.

In the fourth quarter of 2023, Netflix reported an annual programming spend of $17 billion.

In the fourth quarter of 2023, Netflix projected healthy double-digit FX-neutral revenue growth for 2024.

In the fourth quarter of 2023, Netflix reported a 13% FX-neutral revenue growth in the EMEA region.

In the fourth quarter of 2023, Netflix had 23 million ad-supported monthly active users (MAUs).

As of the fourth quarter of 2023, Netflix reported that its gaming engagement had tripled over the past year.

In the fourth quarter of 2023, Netflix projected approximately $6 billion in cash flow for 2024 at current FX rates.

At the end of the fourth quarter of 2023, Netflix reported gross debt between $10 billion and $15 billion.

By the end of the fourth quarter of 2023, Netflix had over $7 billion in cash on its balance sheet.

A forecast suggests that Netflix's ad revenue will increase to over seven billion U.S. dollars by 2027.

Netflix's subscription revenue is expected to decline to around 27 billion U.S. dollars by 2027.

In 2023, Netflix reported a revenue of nearly 15 billion U.S. dollars in the United States and Canada, up from around 14 billion in the previous year.

Netflix's annual revenue in 2023 amounted to around 33.7 billion U.S. dollars, continuing the company's impressive year-on-year growth.

Netflix reported a net income of over 2.1 billion US dollars in the second quarter of 2024, up from a year earlier.

In 2023, Netflix's cost of revenues amounted to 19.72 billion U.S. dollars, up from 19.17 billion in the previous year.

In 2023, Netflix spent around 2.66 billion U.S. dollars on marketing, up by over five percent compared to the previous year’s 2.53 billion dollars.

Netflix faced subscriber retention challenges in 2023, with Germany and Spain experiencing the highest churn rates at nine percent, followed by Australia, while France had a relatively low cancellation rate of just two percent.

In the second quarter of 2024, Netflix’s average monthly revenue per paying streaming customer in North America was 17.17 US dollars.

In 2023, Netflix generated an average monthly revenue of 11.64 U.S. dollars per streaming customer, down by one percent from the previous year. The company had approximately 241 million paying memberships on average and 260 million paying subscribers by the end of the year.

A forecast projects that over 35 million of Netflix's subscribers will use the ad-supported tier worldwide by 2027, up from an estimated 400,000 in 2022.

Netflix reported approximately 84.11 million subscribers across the U.S. and Canada in the second quarter of 2024, making North America its second-largest market after Europe, the Middle East, and Africa (EMEA).

In the second quarter of 2024, Netflix added over eight million new subscribers worldwide.

As of the second quarter of 2024, Netflix had around 277.65 million paid subscribers worldwide, an increase of over eight million from the previous quarter.

As of the second quarter of 2024, Netflix had nearly 94 million subscribers in the EMEA region, making it the largest portion of its global subscriber base.

As of February 2024, Slovakia had the largest Netflix media library worldwide, with over 8,000 titles available, and European countries dominated the top 10 rankings.

In 2023, Netflix's streaming content obligations of less than one year amounted to 10.33 billion US dollars, up from 10.04 billion dollars in the previous year. Total content obligations reached over 21.7 billion US dollars.

Netflix's revenue in Latin America increased by 9% year-over-year in Q3 2024, with a year-to-date increase of 10% on a reported basis.

In Q3 2024, Netflix's ads plan accounted for over 50% of new sign-ups in countries where the ads plan is available.

Netflix's ads plan membership base grew by 35% quarter-over-quarter in Q3 2024.

Netflix's US upfront ads sales commitments increased by over 150% in Q3 2024.

Netflix's total hours watched increased by roughly 1% in the first half of 2024 compared to the same period last year.

Netflix's share of viewership in its largest markets remains below 10% of total TV time.