Pinterest Statistics
Here, you'll find a curated collection of key Pinterest statistics and insights that highlight the platform's growth, user engagement, and its role in the digital marketing landscape. These important Pinterest statistics from 2025 offer a clear view of how Pinterest continues to influence and inspire millions of users worldwide.
Last updated: January 03, 2025Pinterest Statistics: Top Picks
Here are the top picks of Pinterest Statistics:
Pinterest Key Statistics
Women aged 25 to 34 constitute the largest demographic on Pinterest, representing %20.4 of its global audience.
Pinterest set a record as the quickest site to attract 10 million unique monthly visitors.
With 74, Pinterest has one of the highest customer satisfaction scores (among online network companies) scores according to the American Customer Satisfaction Index (ACSI).
Pinterest generated $1.594 billion in revenue during the first half of 2024.
Pinterest has over 25 million Gen Z users in the US.
Web Traffic
Users & Audience
Most Pinterest Users Worldwide
United States- 98M
Brazil- 40M
Mexico- 26M
Germany- 20M
France- 18M
Pinterest Penetration Rates
Netherlands- 41%
Luxembourg- 37.8%
Finland- 31.2%
U.S. Virgin Islands- 30.9%
United States- 30.7%
Most Desktop Traffic to Pinterest
United States- 32.99%
Brazil- 8.93%
Russia- 5.37%
India- 5.06%
Argentina- 2.42%
Pinterest Traffic Demographics
Age Distributions
25-34- 28.2%
18-24- 26.1%
35-44- 17.69%
55+- 15.59%
45-54- 12.43%
20+ Pinterest Statistics & Facts
Pinterest experienced a 23.2% increase in year-on-year audience growth.
Year-on-Year Audience Growth of Top Social Media Platforms
<a href="https://analyzify.com/statsup/pinterest#stat-pinterest-audience-growth-yoy" title="Pinterest Audience Growth (YoY)"><img src="https://statsup.net/media/1/1142/01J1527HV9YYBYVHBNW79NWVA7.png" alt="Pinterest Audience Growth (YoY)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
During the financial year 2023, Pinterest's global revenue surpassed $3 billion, marking a 7.14% increase from the previous year’s $2.8 billion.
Pinterest Global Revenue
<a href="https://analyzify.com/statsup/pinterest#stat-pinterest-global-revenue" title="Pinterest Global Revenue "><img src="https://statsup.net/media/1/1143/01J152TMYH9F5857VANR5TEGRV.png" alt="Pinterest Global Revenue " width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The United States is home to the largest population of Pinterest users, numbering 98 million.
Country with Most Pinterest Users
<a href="https://analyzify.com/statsup/pinterest#stat-country-with-most-pinterest-users" title="Country with Most Pinterest Users"><img src="https://statsup.net/media/1/1148/01J5NG4M4RZ6EJDKX5FH334HBN.png" alt="Country with Most Pinterest Users" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
More than 50% of all Pinterest users see the platform as a shopping destination.
Pinterest for Shopping
<a href="https://analyzify.com/statsup/pinterest#stat-pinterest-for-shopping" title="Pinterest for Shopping"><img src="https://statsup.net/media/1/1154/01J153TA3TF5TWTYBDJME3S49W.png" alt="Pinterest for Shopping" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
60% of luxury shoppers use Pinterest to research high-end brands and products.
Luxury Shoppers Using Pinterest
<a href="https://analyzify.com/statsup/pinterest#stat-luxury-shoppers-using-pinterest" title="Luxury Shoppers Using Pinterest"><img src="https://statsup.net/media/1/1158/01J1542H8D17BK6ABXF10Z6ENF.png" alt="Luxury Shoppers Using Pinterest" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Pinterest accounts for 21% of all US social media site visits, ranking it second.
Pinterest as a Social Media Platform in the US
<a href="https://analyzify.com/statsup/pinterest#stat-pinterest-as-a-social-media-platform-in-the-us" title="Pinterest as a Social Media Platform in the US"><img src="https://statsup.net/media/1/1159/01J154YWX6ZF94WNMEPK43NQNE.png" alt="Pinterest as a Social Media Platform in the US" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Pinterest users typically view 6.03 pages and spend about 5.43 minutes on the site per visit.
Pinterest Pages per Visit & Avg. Visit Duration
<a href="https://analyzify.com/statsup/pinterest#stat-pinterest-pages-per-visit-avg-visit-duration" title="Pinterest Pages per Visit & Avg. Visit Duration"><img src="https://statsup.net/media/1/1160/01J155MMX8C7PTWW694DV1GT6B.png" alt="Pinterest Pages per Visit & Avg. Visit Duration" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Pinterest generates ten times more off-platform branded searches than other social media sites.
Pinterest Off-Platform Branded Searches
<a href="https://analyzify.com/statsup/pinterest#stat-pinterest-off-platform-branded-searches" title="Pinterest Off-Platform Branded Searches"><img src="https://statsup.net/media/1/1161/01J1560Y01MTXB82J75S0RQBE1.png" alt="Pinterest Off-Platform Branded Searches" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The active user base of Pinterest has driven a 50% year-over-year increase in clicks and saves for buyable content formats.
Pinterest Statistics: Clicks & Saves for Buyable Content Formats
<a href="https://analyzify.com/statsup/pinterest#stat-pinterest-statistics-clicks-saves-for-buyable-content-formats" title="Pinterest Statistics: Clicks & Saves for Buyable Content Formats"><img src="https://statsup.net/media/1/1162/01J156DME8A4FPWPQBC1CQYM0N.png" alt="Pinterest Statistics: Clicks & Saves for Buyable Content Formats" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Pinterest's global ad revenue is expected to reach $3.73 billion in 2024.
Pinterest Ad Revenue
<a href="https://analyzify.com/statsup/pinterest#stat-pinterest-ad-revenue" title="Pinterest Ad Revenue"><img src="https://statsup.net/media/1/1163/01J156W4RWGQH0NMWNDPGF3Z2R.png" alt="Pinterest Ad Revenue" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Pinterest ads with sustainable messaging were 2.4 times more effective in driving action than those with non-sustainable messaging.
Every week, Pinterest users save more than 1.5 billion pins.
Over 61% of users who visit Pinterest weekly have completed purchases from Pins.
46% of weekly Pinterest users discover new brands or products on the platform.
Searches for 'travel vision board' and 'packing guide' on Pinterest have surged by 210% and 480%, respectively, since last year.
60% of Gen Z Pinterest users believe that video ads are the most effective at capturing their attention for new products.
As of the second quarter of 2024, Pinterest's Average Revenue Per User (ARPU) in Europe stood at $1.03.
In 2023, Pinterest invested one billion US dollars in research and development.
Advertisers utilizing both Catalogues and Shopping Ads experienced a 15% increase in return on ad spend, according to Pinterest.
Direct traffic was the leading source of desktop visits to pinterest.com last month, comprising 65.87%, with Organic Search as the second highest at 29.34%.
Pinterest Timeline & History
- 2010 - Launch
Pinterest was launched in January 2010.
- 2011 - $27 million in Venture Capital
Pinterest secured $27 million in venture capital.
- 2012 - Business Accounts
Pinterest introduced business accounts.
- 2015 - Buyable Pins
Buyable Pins were introduced.
- 2017 - 200 Million Monthly Active Users
Pinterest reached 200 million monthly active users in September 2017.
- 2019 - Going Public
The company went public in April 2019, raising $1.4 billion.
- 2024 - 518 Million Monthly Active Users
Pinterest boasts 518 million monthly active users.
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