Instagram Statistics (2025)
Instagram has evolved into more than just a photo-sharing app—it’s a powerhouse for creators, influencers, and brands to connect, grow, and monetize in 2025. With over a billion users globally, it offers opportunities for businesses to build their presence and for creators to turn their passions into careers. Here are the latest and updated Instagram statistics in 2025. You can find reliable user and demoghraphic statistics, revenue and financial earnings and overall company performance of Instagram along with the downloadable materials in this post.
Last updated: March 19, 2025Instagram Statistics 2025: Top Picks
Here are the top picks of Instagram Statistics 2025:
Instagram Key Statistics & Insights
Instagram's female users aged 18-24 years represent 16.4% of the app's total user base.
Instagram Reels show an overall average video view rate of 10.53%.
Instagram statistics reveal that the photo sharing app receives 14% of all U.S. social media site visits alone.
Instagram statistics show fashion accounts made up 25% of all brand interactions on Instagram.
Web Traffic
Users & Audience
36+ Instagram Statistics & Facts
Meta's Family daily active people (DAP) was 3.35 billion on average for December 2024, an increase of 5% year-over-year. (This metric counts users across all Meta platforms including Instagram).
Daily Active User Statistics Across Meta's Apps In 2024
<a href="https://analyzify.com/statsup/instagram#stat-instagram-meta-daily-active-user-statistics-across-metas-apps-in-2024" title="Instagram - Meta Daily Active User Statistics Across Meta's Apps In 2024"><img src="https://statsup.net/media/4/8514/instagram-statistics-Bm2XSAWv.png" alt="Instagram - Meta Daily Active User Statistics Across Meta's Apps In 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Meta's Family of Apps revenue was $162.36 billion for the full year 2024, compared to $133.01 billion in 2023.
Meta's Family of Apps (Instagram, FB, WhatsApp, Messenger) Annual Revenue in 2024
<a href="https://analyzify.com/statsup/instagram#stat-metas-family-of-apps-instagram-fb-whatsapp-messenger-annual-revenue-in-2024" title="Meta's Family of Apps (Instagram, FB, WhatsApp, Messenger) Annual Revenue in 2024"><img src="https://statsup.net/media/4/8511/instagram-statistics-g5HuNsUl.png" alt="Meta's Family of Apps (Instagram, FB, WhatsApp, Messenger) Annual Revenue in 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Meta's ad impressions delivered across its Family of Apps (including Instagram) increased by 6% year-over-year for Q4 2024.
Meta Family of Apps Ad Impressions Statistics In The Latest Quarter
<a href="https://analyzify.com/statsup/instagram#stat-meta-family-of-apps-ad-impressions-statistics-in-the-latest-quarter" title="Meta Family of Apps Ad Impressions Statistics In The Latest Quarter"><img src="https://statsup.net/media/4/8513/instagram-statistics-2-OcisEMTc.png" alt="Meta Family of Apps Ad Impressions Statistics In The Latest Quarter" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
For the age group 25-34 years, females have a share of 16.3%, while males have 15.4%.
Instagram User Demographics by Age Group and Gender (Statistics)
<a href="https://analyzify.com/statsup/instagram#stat-what-are-instagram-statistics-on-user-demographics-by-age-group-and-gender" title="What are Instagram statistics on user demographics by age group and gender?"><img src="https://statsup.net/media/1/1178/01J17JXDK90JFHDPDWYY18BN2F.png" alt="What are Instagram statistics on user demographics by age group and gender?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, Instagram became the most downloaded app, surpassing 696 million downloads worldwide.
Instagram Download Statistics Worldwide
<a href="https://analyzify.com/statsup/instagram#stat-instagram-download-statistics-worldwide" title="Instagram Download Statistics Worldwide"><img src="https://statsup.net/media/1/1188/01J543CAZQ45BJKDRJ097B2023.png" alt="Instagram Download Statistics Worldwide" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Research indicates that marketers collectively spend $8 billion annually on Instagram influencer marketing.
Money Spent on Instagram Influencers
<a href="https://analyzify.com/statsup/instagram#stat-how-much-money-is-spent-on-instagram-influencers" title="How much money is spent on Instagram influencers?"><img src="https://statsup.net/media/1/1183/01J542PAVWXCC6EB2KRZQV6DX8.png" alt="How much money is spent on Instagram influencers?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
36% of brands on Instagram use Stories to promote their products, using the feature for increased engagement and visibility.
Businesses Using Instagram Stories for Promotion
<a href="https://analyzify.com/statsup/instagram#stat-how-many-businesses-use-instagram-stories-for-promotion-according-to-instagram-statistics" title="How many businesses use Instagram Stories for promotion according to Instagram statistics?"><img src="https://statsup.net/media/1/1182/01J542MQNVW48P1N6EKZ58RTHW.png" alt="How many businesses use Instagram Stories for promotion according to Instagram statistics?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Meta's Family of Apps income from operations was $87.11 billion for the full year 2024, compared to $62.87 billion in 2023.
Meta Apps (Facebook, Instagram, WhatsApp, Messenger) Annual Operations Income in 2024
<a href="https://analyzify.com/statsup/instagram#stat-meta-apps-facebook-instagram-whatsapp-messenger-annual-operations-income-in-2024" title="Meta Apps (Facebook, Instagram, WhatsApp, Messenger) Annual Operations Income in 2024"><img src="https://statsup.net/media/4/8512/instagram-statistics-1-QSDUoQOm.png" alt="Meta Apps (Facebook, Instagram, WhatsApp, Messenger) Annual Operations Income in 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
There are more than 500,000 active influencers on Instagram.
How many active influencers are there on Instagram according to the latest statistics?
<a href="https://analyzify.com/statsup/instagram#stat-how-many-active-influencers-are-there-on-instagram-according-to-the-latest-statistics-2025" title="How many active influencers are there on Instagram according to the latest statistics? (2025)"><img src="https://statsup.net/media/1/1185/01J542TCNTX52EX5NDS0G5Q0J2.png" alt="How many active influencers are there on Instagram according to the latest statistics? (2025)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
More than 100 million users watch or start Instagram live videos each day.
Instagram Live Video Statistics
<a href="https://analyzify.com/statsup/instagram#stat-instagram-live-video-statistics" title="Instagram Live Video Statistics"><img src="https://statsup.net/media/1/1181/01J542FF5PHW1XJ7NSNTSPMAVF.png" alt="Instagram Live Video Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Funny content is the most preferred, with 50% of respondents enjoying it.
What types of content do users prefer on Instagram according to recent statistics?
<a href="https://analyzify.com/statsup/instagram#stat-what-types-of-content-do-users-prefer-on-instagram-according-to-recent-statistics" title="What types of content do users prefer on Instagram according to recent statistics?"><img src="https://statsup.net/media/1/1179/01J17JZ82M03ZTAR7KVDCXSDN2.png" alt="What types of content do users prefer on Instagram according to recent statistics?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The cost-per-click for Instagram ads ranges from $0.20 to $2, depending on factors such as audience targeting and ad placement.
Instagram's CPC Statistics
<a href="https://analyzify.com/statsup/instagram#stat-instagrams-cpc-statistics" title="Instagram's CPC Statistics"><img src="https://statsup.net/media/1/1187/01J54399VNJV1J0KPDNNJDGT2Q.png" alt="Instagram's CPC Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Instagram ranks as the second most used social platform among marketers, just behind Facebook.
How popular is Instagram among marketers according to recent statistics?
<a href="https://analyzify.com/statsup/instagram#stat-how-popular-is-instagram-among-marketers-according-to-recent-statistics" title="How popular is Instagram among marketers according to recent statistics?"><img src="https://statsup.net/media/1/1197/01J543DE8FNRFM6N20MCMR1YBF.png" alt="How popular is Instagram among marketers according to recent statistics?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
There are over 200 million business profiles on Instagram.
Business Profiles on Instagram
<a href="https://analyzify.com/statsup/instagram#stat-business-profiles-on-instagram" title="Business Profiles on Instagram"><img src="https://statsup.net/media/1/1198/01J543EYN7ZG2WP3FDP6X9DR7W.png" alt="Business Profiles on Instagram" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Instagram users in Turkey average 32 hours of usage per month, the highest globally.
Meta's ad impressions delivered across its Family of Apps (including Instagram) increased by 11% year-over-year for the full year 2024.
Meta's Family of Apps income from operations was $28.33 billion in Q4 2024, compared to $21.03 billion in Q4 2023.
There are 500 million daily active users on Instagram Stories.
As of January 2024, #love was the most used hashtag on Instagram, appearing in over two billion posts, while #Instagood and #instagram each had over one billion uses.
Meta's total revenue was $39.07 billion in the second quarter of 2024, with $38.72 billion coming from its Family of Apps, a 22% increase year-over-year.
Approximately 21% of Instagram Reels views come from Gen Z users.
Instagram sees 1.3 billion images shared every day.
70% of shoppers rely on Instagram to buy products or services online.
This immense engagement metric highlights Instagram's significant role in daily social media interactions and its potential as a powerful platform for marketers and influencers.
The largest segment of Instagram's ad audience is the 18-24 age group.
Every month, 2.35 billion people engage with Instagram Reels.
Reels receive 22% more interaction on Instagram than standard video posts. This statistic underscores the growing popularity and effectiveness of Reels, suggesting that they are a more impactful format for content creators and brands looking to maximize audience interaction on Instagram.
| Sector | Instagram Engagement Rate (%) |
| Overall | 0.70 |
| Education | 1.40 |
| NGOs and Airlines | >1.00 |
| Fashion | 0.28 |
| Beauty | 0.35 |
| E-commerce | 0.50 |
| Automotive | 0.77 |
| Alcohol | 0.80 |
| FMCG - Food | 0.80 |
| Home & Living | 0.43 |
| Hotels & Accommodation | 0.85 |
| Healthcare | 0.60 |
| Jewelry | 0.33 |
| Magazines & Journals | 0.68 |
| Media | 0.75 |
| Retail | 0.40 |
| Software | 0.88 |
| Sports & Outdoors | 0.75 |
| Telecom | 0.50 |
| Travel | 0.73 |
Instagram's advertising revenue is forecasted to reach $71 billion by the end of 2024, up from $51.1 billion in 2022.
The number of Gen Z users on Instagram in the US is expected to grow from 30 million in 2020 to 49.5 million by 2025.
Ad impressions and the average price per ad across Meta’s Family of Apps both increased by 10% year-over-year.
In 2023, Instagram Reels had an average engagement rate of 6.59% for accounts with 100k to 500k followers.
Between January 2020 and April 2023, Instagram, powered by Meta, generated around two billion downloads.
The largest group of Instagram users in the U.S. were aged 25 to 34, making up 28.3% of the platform's audience by July 2024.
A survey conducted in February 2023 in the US found that 18% of Facebook and Instagram users aged 18 to 24 were very likely to sign up for Meta Verified, while 50% were not interested at all.
Instagram Timeline & History
- October 6, 2010 - Launch of Instagram
Instagram was founded by Kevin Systrom and Mike Krieger and launched as a free mobile app.
- April 2012 - Android Release
Instagram launched on Android devices, garnering over a million downloads in less than a day.
- June 2018 - Launch of IGTV
Instagram launched IGTV, a standalone video application for longer videos, in addition to being accessible from within Instagram.
- August 2020 - Reels Launch
Instagram introduced Reels, a new way to create and discover short, entertaining videos, in response to the popularity of TikTok.
- 2021 - Focus on Creators and Commerce
Instagram announced several initiatives aimed at helping creators make money and grow their businesses, including new shopping capabilities and creator tools.
- October 2023 - Integration with Threads
Instagram integrated closely with Threads, Meta's messaging app, enhancing cross-platform communication and content sharing.
- December 2010 - Instagram Reached 1 Million Users
Just two months after launch, Instagram reached 1 million users.
- January 2011 - Instagram's Introduction of #Hashtags
Instagram introduced hashtags to help users discover both photos and each other.
- April 2012 - Instagram acquisition by Facebook
Facebook acquired Instagram for approximately $1 billion in cash and stock.
- June 2018 - Instagram Reached 1 Billion Users
Instagram reached the milestone of 1 billion monthly active users.
- March 2019 - Shopping Features of Instagram Released
Instagram expanded its shopping features, allowing users to purchase products directly from brands' profiles.
Latest Statistics
Anthropic (Claude AI) Statistics (2025)
Last Updated: March 28, 2025
Slack Statistics
Last Updated: March 19, 2025 Shein Statistics
Last Updated: March 12, 2025 Airbnb Statistics
Last Updated: March 03, 2025 NVIDIA Statistics
Last Updated: February 19, 2025 DeepSeek Statistics
Last Updated: February 10, 2025