WhatsApp Statistics
WhatsApp statistics cover general insights into its global user base and growth, detailed stats about usage and behavior patterns and key data on WhatsApp Business in 2025.
Last updated: January 03, 2025WhatsApp Statistics: Top Picks
Here are the top picks of WhatsApp Statistics 2024:
WhatsApp Key Insights
The global average revenue per user (ARPU) for WhatsApp Business is $0.26.
WhatsApp is accessible in 180 countries.
From January 2021 to March 2024, WhatsApp’s user base grew by 811.74 million.
The projected number of WhatsApp users for 2025 is 3.2 billion.
In the UK, 73% of internet users aged 16-64 use WhatsApp monthly, making it the most used social media platform.
Users & Audience
26+ WhatsApp Statistics & Facts
66% of users have made a purchase after communicating with a brand on WhatsApp.
WhatsApp in Driving Sales
<a href="https://analyzify.com/statsup/whatsapp#stat-whatsapp-in-driving-sales" title="WhatsApp in Driving Sales"><img src="https://statsup.net/media/1/1184/01J17M8G13DXZBE44H5WTH6TN9.png" alt="WhatsApp in Driving Sales" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
69% of users are more likely to buy from a brand if there’s a WhatsApp option available.
WhatsApp Business Statistics
<a href="https://analyzify.com/statsup/whatsapp#stat-whatsapp-business-statistics" title="WhatsApp Business Statistics"><img src="https://statsup.net/media/1/1186/01J17MJ2YE2EC78Z8ZV4P9PGWV.png" alt="WhatsApp Business Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
57.82% of all messages receive a response within a minute.
WhatsApp Messages Statistics
<a href="https://analyzify.com/statsup/whatsapp#stat-whatsapp-messages-statistics" title="WhatsApp Messages Statistics"><img src="https://statsup.net/media/1/1189/01J17NGK43Y0XX2ZBYFJRX3TEC.png" alt="WhatsApp Messages Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
WhatsApp is accessible in 180 countries.
WhatsApp Usage Statistics
<a href="https://analyzify.com/statsup/whatsapp#stat-whatsapp-usage-statistics" title="WhatsApp Usage Statistics "><img src="https://statsup.net/media/1/1190/01J17NTH6HDMZGGEE9WJDXV4Y6.png" alt="WhatsApp Usage Statistics " width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In January 2024, WhatsApp was the most downloaded messenger app worldwide with 51.19 million downloads.
WhatsApp Download Statistics
<a href="https://analyzify.com/statsup/whatsapp#stat-whatsapp-download-statistics" title="WhatsApp Download Statistics"><img src="https://statsup.net/media/1/1191/01J17P0RQ2F4K6PWHB24HV7F0R.png" alt="WhatsApp Download Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In the UK, 73% of internet users aged 16-64 use WhatsApp monthly.
WhatsApp Users in the United Kingdom
<a href="https://analyzify.com/statsup/whatsapp#stat-whatsapp-users-in-the-united-kingdom" title="WhatsApp Users in the United Kingdom"><img src="https://statsup.net/media/1/1192/01J17P5M0T6WN0J9F6T3PHK37B.png" alt="WhatsApp Users in the United Kingdom" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Medium and large business spending on WhatsApp Business is expected to reach $3.6 billion in 2024.
WhatsApp Business Statistics for Medium and Large Businesses
<a href="https://analyzify.com/statsup/whatsapp#stat-whatsapp-business-statistics-for-medium-and-large-businesses" title="WhatsApp Business Statistics for Medium and Large Businesses"><img src="https://statsup.net/media/1/1193/01J17PDPHHKNKPWWWHCFMWR4N9.png" alt="WhatsApp Business Statistics for Medium and Large Businesses" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
56% of users have abandoned a purchase because the company was too slow to respond.
WhatsApp User Statistics
<a href="https://analyzify.com/statsup/whatsapp#stat-whatsapp-user-statistics" title="WhatsApp User Statistics"><img src="https://statsup.net/media/1/1194/01J17PKYDXYAS01MFJAJV059BG.png" alt="WhatsApp User Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Only 1% of messages include file attachments or links.
WhatsApp Messages Including File Attachments or Links
<a href="https://analyzify.com/statsup/whatsapp#stat-whatsapp-messages-including-file-attachments-or-links" title="WhatsApp Messages Including File Attachments or Links"><img src="https://statsup.net/media/1/1195/01J17PTAS4R43B0CHFHYYKCP3H.png" alt="WhatsApp Messages Including File Attachments or Links" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
WhatsApp Business's monthly active users have reached 200 million+, a substantial increase from the 50 million users in July 2020.
WhatsApp Business Monthly Active Users
<a href="https://analyzify.com/statsup/whatsapp#stat-whatsapp-business-monthly-active-users" title="WhatsApp Business Monthly Active Users"><img src="https://statsup.net/media/1/1196/01J17Q7QHG47MYT4GTMHPBKCD7.png" alt="WhatsApp Business Monthly Active Users" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
By 2024, businesses are expected to spend $3.6 billion on WhatsApp Business.
Expected Spending on WhatsApp Business by 2024
<a href="https://analyzify.com/statsup/whatsapp#stat-expected-spending-on-whatsapp-business-by-2024" title="Expected Spending on WhatsApp Business by 2024"><img src="https://statsup.net/media/1/1378/01J5D9ZW809ED4M1CKNVGQ7ZXB.png" alt="Expected Spending on WhatsApp Business by 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In late 2023, WhatsApp users were 52.4% men and 47.5% women.
WhatsApp User Base by Gender (Q4 2023)
<a href="https://analyzify.com/statsup/whatsapp#stat-whatsapp-user-base-by-gender-q4-2023" title="WhatsApp User Base by Gender (Q4 2023)"><img src="https://statsup.net/media/1/1379/01J5DA2R79DS8EC1PHWT6X1PY1.png" alt="WhatsApp User Base by Gender (Q4 2023)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In March 2024, WhatsApp was the third most downloaded app on Google Play, with 33 million downloads.
WhatsApp Downloads on Google Play Store (March 2024)
<a href="https://analyzify.com/statsup/whatsapp#stat-whatsapp-downloads-on-google-play-store-march-2024" title="WhatsApp Downloads on Google Play Store (March 2024)"><img src="https://statsup.net/media/1/1380/01J5DA631ZS1RBKY8AC4XXBMNE.png" alt="WhatsApp Downloads on Google Play Store (March 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
As of April 2024, WhatsApp is the fourth most popular social network worldwide.
69% of users are more likely to buy from a brand if there’s a WhatsApp option available.
WhatsApp is the most popular messaging app, with nearly 3 billion users.
57.5% of all messages are sent in groups with more than two participants.
66.7% of users found WhatsApp to be user-friendly, while 32.8% expressed strong agreement with this sentiment.
On average, users in Indonesia spent over 26 hours per month on the popular social and communication app, compared to around 24 hours for users in Brazil.
With its popularity on the rise, WhatsApp was acquired by Facebook in 2014 for a staggering $19 billion, over twelve times its valuation from the previous year.
Since 2010, when WhatsApp had only 10 million monthly active users, it has grown by an astounding 200 times, now boasting over 2 billion users.
On average, users in the United States spend approximately 4.2 hours using WhatsApp.
WhatsApp is expected to gain 76.3 million more users globally by 2029.
The US is expected to gain 13.5 million WhatsApp users, a 2.94% increase, between 2024 and 2029.
Europe is expected to gain 3 million WhatsApp users, a 2.52% increase, from 2024 to 2028.
Groups with more than 50 members, though less than 1% of all groups, account for 8.37% of all messages.
WhatsApp Timeline & History
- 2009 - Launch
WhatsApp was launched in February 2009.
- 2010 - 10 Million Monthly Active Users
WhatsApp was used by 10 million people actively.
- 2014 - Acquisition by Facebook
WhatsApp was acquired by Facebook for $19 billion.
- 2016 - Introduction of End-to-End Encryption
End-to-end encryption for messages was introduced.
- 2017 - Introduction of WhatsApp Business
WhatsApp Business was introduced.
- 2021 - One-View Photos & Videos
WhatsApp announced the feature of one-view photos & videos.
- 2024 - 2.9 Billion+ Global User Base
WhatsApp reached more than 2.9 billion users worldwide.
Sources
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