AI Marketing (AI Ads) Statistics

A survey by Influencer Marketing Hub showed 69.1% of respondents used AI in marketing operations, primarily for content production.

Approximately 79% of U.S. CMOs plan to invest in AI in 2024, with 60% of them considering allocating over 10% of their marketing budget to AI.

85% of B2B and B2C marketing professionals believe generative AI will have a transformative impact on content creation in 2024. 

By September 2024, 52% of U.S. B2B marketers used AI for content creation, 39% for coding, and 35% for presentations.

By July 2024, 55% of global marketers identified generative AI as a key trend for the second half of the year, alongside connected TV and TikTok.

2024 reports revealed 58% of businesses use AI to create blogs, and 49% use it for short articles.

32% of marketing organizations fully implemented AI, and 43% were experimenting with it in 2024. 

Researchs found 49% of marketers use AI for email content, and 51% of email marketers say AI improves campaign effectiveness.

Over half (53%) of marketers using AI rely on automated tools to make minor edits to copy before publishing.

Semrush's 2024 report showed 67% of micro and small businesses use AI for content marketing and SEO. 

AI platform OpenAI, creators of ChatGPT and DALL-E, was the most funded MLOps startup in 2024, with funding exceeding $11 billion. The next largest competitor had just over $600 million, while all top 10 MLOps startups received at least $100 million in funding.

70.6% of marketers believe AI outperforms humans in areas like predictive modeling, data analysis, and content personalization.

About 32.7% of marketers believe high-level strategy and decision-making will still require human input.

Over 30% of U.S. B2B marketers use AI for coding, chatbots, and design, while 58% are optimistic about AI deployment in 2024. 

In July 2024, 54.8% of marketers reported AI improved influencer marketing efficiency and personalization, though 36.7% were concerned about authenticity. 

AI use for content production dropped to 35.1% in 2024 from 44% in 2023.

22% of marketers saw significant SEO improvements with AI, while 43% noted moderate gains in 2024. 

54% of marketers aim to create personalized consumer experiences using AI, while 41% use AI to predict consumer behavior.

TikTok's Symphony AI tools, launched in June 2024, gained attention for features like AI-generated avatars, which 51.9% of marketers are very likely to use. 

19% of marketers worry about trust issues with AI-generated content, highlighting transparency as key. 

63% of content in 2024 was expected to come from generative AI. 

The global AI market was valued at $196.63 billion in 2023 and is projected to grow at a CAGR of 36.6% from 2024 to 2030. 

56% of companies actively use AI, while 44% wait for more established solutions. 

The market revenue for generative AI is forecasted to reach $38.6 billion by 2028, nearly five times the $7.78 billion projected in 2024. 

About 37% of marketers report using AI tools for time-consuming SEO tasks.

 Around 39% of full-time marketers say they don't know how to safely use generative AI.

Over half (52%) of American adults report being "more concerned than excited" about AI, an increase from 38% the previous year. 

March 2023 survey revealed 84% of marketers worldwide found aligning web content with search intent the most effective use of AI, followed by improving user experience (80%) and enhancing SERP rankings (74%).

In July 2023, 50% of surveyed marketers used generative AI to draft content, 48.5% for brainstorming, and 33% for research, with 13% applying it for ad personalization.

In June 2023, 52% of U.S. marketers using AI cited workflow efficiency as its biggest benefit, while 51% highlighted improved data processing.

A 2023 survey found 91% of U.S. paid search marketers believed future chat-based search advertising would be at least slightly effective.

In 2023, 51% of email marketers in the U.S. and Europe found AI-supported campaigns more effective than traditional approaches, while 20% noticed no significant difference.

In March 2023, 53% of marketers worldwide reported not using AI for marketing. Among users, 19% used AI for customer service, and 18% utilized it for ad targeting and analysis.

By July 2023, 75% of marketing and advertising professionals in the Americas and Europe used ChatGPT at work, with 17% using Microsoft's AI-powered Bing and another 17% using Google's AI tool Bard.

In March 2023, 53% of marketers made minor edits to AI-generated text, 39% made major edits, and 5% completely rewrote the content before publishing.

A 2023 study showed 73% of U.S. marketers used generative AI tools like chatbots, while only 17% reported not using such tools.

Over 40% of U.S. B2B marketers planned to explore AI and automation in 2023, with video marketing and influencer marketing following as key strategies.

In August 2023, 53% of CMOs in North America listed data analysis as their top AI focus, followed by content development (49%) and audience targeting (45%).

A 2023 U.S. survey found 21% of content creators used AI for editing and generating visuals, while 5.5% reported no AI usage.

In August 2023, 49% of U.S. customers approved of AI-written product descriptions, followed by AI-generated marketing content (43%) and chatbots (41%).

A 2023 U.S. survey found that generative AI content from artists and musicians was most appealing, while only 18% found such content from influencers very appealing.

In 2023, 16% of U.S. respondents aged 35-44 found AI-generated brand images extremely appealing, compared to 12% among 18-34-year-olds.

A May 2023 survey showed 50% of Gen Z and millennials believed AI could enhance shopping with price comparisons, followed by finding deals (46%) and relevant offerings (41%).

In January 2023, 45% of U.S. consumers reported not understanding AI and ML, though 73% believed in their potential for enhancing customer experiences.

In August 2023, 49% of U.S. customers approved of AI-written brand product descriptions. AI-generated marketing content followed with 43% approval, and chatbots were approved by 41% of respondents.

While nearly all U.S. respondents were aware of generative AI in social media, fewer than one-third recognized having used it. This shows that AI in social media remains a concern for a minority of the population.

ChatGPT was the most widely used text generation AI tool in 2023, capturing nearly 20% of the user base. Its launch in late 2022 significantly boosted awareness and interest in AI tools.

AI-generated content from artists and musicians on social media was the most appealing to U.S. citizens in 2023. By contrast, only 18% found generative AI content from influencers very appealing, reflecting a preference for authentic experiences from influencers.

In 2023, 16% of U.S. respondents aged 35–44 found generative AI images by brands or advertisers extremely appealing. Among 18–34-year-olds, 12% found AI images shared by influencers extremely appealing in social media advertising.

AI was used in service operations and strategy and corporate finance by about 20% of industries in 2022. Its highest adoption was in risk-related industries, with 38% usage, while manufacturing and marketing saw lower rates due to their reliance on human instincts.

In 2022, global corporate investment in AI reached $92 billion, slightly lower than the previous year. AI investment has increased more than sixfold since 2016, demonstrating its growing importance worldwide.

A 2022 survey showed 60% of marketing leaders used AI to predict customer behavior, 47% to uncover customer journeys, and only 23% to enhance MQLs.