Duolingo Statistics
Duolingo is the world's leading language learning platform, with a dominant position in the digital education market. The app boasts over 83 million monthly active users as of 2023, representing significant growth from previous years. The platform is particularly popular in the United States, Brazil, and Mexico, with emerging markets in Asia showing strong growth potential. Here are the latest statistics and insights into Duolingo’s revenue, market reach, and user base in 2025:
Last updated: January 03, 2025Duolingo Statistics: Top Picks
Here are the top picks of Duolingo Statistics:
Duolingo Key Facts & Insights
Between 2021 and the end of 2023, Duolingo’s total bookings more than doubled, increasing from 294 million US dollars to 622 million US dollars.
Duolingo is the most recognized online education service in the UK, known by 55% of internet users.
Duolingo’s total bookings in the first quarter of 2024 showed that 82% came from users who purchased a subscription to Duolingo Plus, totaling approximately 161.5 million US dollars.
Duolingo was the most downloaded language learning app worldwide in July 2024, with about 14.3 million downloads.
Duolingo's DAU to MAU ratio was 33% in Q2 2024.
Users & Audience
Here are the most important Duolingo statistics for users & audience:
25+ Duolingo Statistics & Facts
Duolingo’s DAU growth for Q2 2024 was 59%.
Duolingo's Daily Active Users (DAU) Growth Statistics
<a href="https://analyzify.com/statsup/duolingo#stat-duolingos-daily-active-users-dau-growth-statistics" title="Duolingo's Daily Active Users (DAU) Growth Statistics"><img src="https://statsup.net/media/3/5622/duolingo-statistics-tHTpiVxF.png" alt="Duolingo's Daily Active Users (DAU) Growth Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Duolingo’s revenue growth for Q2 2024 showed a 41% increase year-over-year.
Duolingo's Revenue Growth Statistics
<a href="https://analyzify.com/statsup/duolingo#stat-duolingos-revenue-growth-statistics" title="Duolingo's Revenue Growth Statistics"><img src="https://statsup.net/media/3/5621/duolingo-statistics-9-ehhKdTEO.png" alt="Duolingo's Revenue Growth Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Duolingo's adjusted EBITDA margin for Q2 2024 was 27%.
Duolingo's Adjusted EBITDA Margin Statistics
<a href="https://analyzify.com/statsup/duolingo#stat-duolingos-adjusted-ebitda-margin-statistics" title="Duolingo's Adjusted EBITDA Margin Statistics"><img src="https://statsup.net/media/3/5623/duolingo-statistics-1-CAEOqAzA.png" alt="Duolingo's Adjusted EBITDA Margin Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Among online education services in the US, Duolingo ranks fourth with a brand awareness of 39%.
Duolingo's Brand Awareness Statistics in the US
<a href="https://analyzify.com/statsup/duolingo#stat-duolingos-brand-awareness-statistics-in-the-us" title="Duolingo's Brand Awareness Statistics in the US"><img src="https://statsup.net/media/3/5614/duolingo-statistics-2-KTrhdwwa.png" alt="Duolingo's Brand Awareness Statistics in the US" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Duolingo’s MAU surpassed 100 million in Q2 2024.
Duolingo's Monthly Active Users (MAU) Statistics
<a href="https://analyzify.com/statsup/duolingo#stat-duolingos-monthly-active-users-mau-statistics" title="Duolingo's Monthly Active Users (MAU) Statistics"><img src="https://statsup.net/media/3/5615/duolingo-statistics-3-oNhfpthe.png" alt="Duolingo's Monthly Active Users (MAU) Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Duolingo had 8 million paying subscribers as of Q2 2024.
Duolingo's Paying Subscribers Statistics
<a href="https://analyzify.com/statsup/duolingo#stat-duolingos-paying-subscribers-statistics" title="Duolingo's Paying Subscribers Statistics"><img src="https://statsup.net/media/3/5616/duolingo-statistics-4-StDFWF8l.png" alt="Duolingo's Paying Subscribers Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Duolingo’s family plan subscribers accounted for 20% of total subscribers in Q2 2024.
Duolingo's Family Plan Subscribers Statistics
<a href="https://analyzify.com/statsup/duolingo#stat-duolingos-family-plan-subscribers-statistics" title="Duolingo's Family Plan Subscribers Statistics"><img src="https://statsup.net/media/3/5624/duolingo-statistics-CBCznbpw.png" alt="Duolingo's Family Plan Subscribers Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Duolingo’s bookings grew by 38% year-over-year in Q2 2024.
Duolingo's Bookings Growth Statistics
<a href="https://analyzify.com/statsup/duolingo#stat-duolingos-bookings-growth-statistics" title="Duolingo's Bookings Growth Statistics"><img src="https://statsup.net/media/3/5619/duolingo-statistics-7-nrH4EUrR.png" alt="Duolingo's Bookings Growth Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Duolingo’s full-year guidance projected bookings growth of about 32.5% and revenue growth of 38.5% in Q2 2024.
Duolingo's Full Year Guidance Statistics
<a href="https://analyzify.com/statsup/duolingo#stat-duolingos-full-year-guidance-statistics" title="Duolingo's Full Year Guidance Statistics"><img src="https://statsup.net/media/3/5619/duolingo-statistics-7-nrH4EUrR.png" alt="Duolingo's Full Year Guidance Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Duolingo’s adjusted EBITDA guidance for Q3 2024 was set at $41 million.
Duolingo's Adjusted EBITDA Guidance for Q3 2024
<a href="https://analyzify.com/statsup/duolingo#stat-duolingos-adjusted-ebitda-guidance-for-q3-2024" title="Duolingo's Adjusted EBITDA Guidance for Q3 2024"><img src="https://statsup.net/media/3/5620/duolingo-statistics-8-MpN0IJ6t.png" alt="Duolingo's Adjusted EBITDA Guidance for Q3 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Duolingo had approximately 49.4 million fully diluted shares outstanding in Q2 2024.
Duolingo Max was available to 5% to 10% of DAUs as of Q1 2024.
Duolingo’s adjusted EBITDA margin guidance for the full year was set at 23.5% at the midpoint.
Duolingo had about 34 million daily active users in Q1 2024, reflecting nearly a 60% increase year-over-year and a quarterly growth of around 9%.
By the end of Q2 2024, Duolingo had reached eight million paid subscribers worldwide, marking a growth of less than 10% from the previous quarter.
Duolingo recorded a net income of approximately 24 million US dollars in Q1 2024.
Duolingo generated approximately 178 million US dollars in revenue in Q2 2024, showing a 6% increase from the prior quarter.
Duolingo reported approximately 103.6 million monthly active users in Q1 2024, a 40% increase compared to Q1 2023.
In July 2024, Duolingo was the leading language learning app, grossing around 33 million US dollars from in-app purchases.
In 2023, 77% of Duolingo's total bookings came from users subscribing to Duolingo Plus, totaling 495.5 million US dollars.
In 2023, Duolingo generated 404.68 million US dollars from Duolingo Plus subscriptions, more than doubling its subscription revenue since 2021.
Advertising was the second-largest revenue source for Duolingo from 2019 to 2023, while Duolingo English Test revenues grew to over 40 million US dollars by the end of 2023.
Duolingo is the most recognized online education service in the UK, known by 55% of internet users. LinkedIn Learning holds second place, while Rosetta Stone and Babbel follow with a brand awareness of 42% each.
In 2023, the majority of Duolingo's revenue came from paid subscriptions. Advertising made up 9% of the total revenue, while in-app purchases of virtual goods contributed nearly 3%.
Duolingo's number of paid subscribers grew by approximately 57% in 2023, reaching 6.6 million paying users worldwide.
Duolingo Timeline & History
- 2011 - Founding and Launch
Duolingo was founded by Luis von Ahn and Severin Hacker in Pittsburgh, Pennsylvania, and launched to the public in 2011. It aimed to make language learning accessible to everyone.
- 2012 - Rapid User Growth
By the end of 2012, Duolingo quickly gained popularity, reaching 1 million users just a year after its launch due to its gamified and free language learning approach.
- 2014 - Crowdsourced Translation Model Ends
Duolingo initially used a crowdsourced translation model to generate revenue but decided to end this model in 2014, focusing instead on expanding its core language learning services.
- 2016 - Launch of Duolingo English Test
Duolingo launched the Duolingo English Test, an affordable, accessible online test for English proficiency, expanding its offerings beyond language learning.
- 2017 - Duolingo Plus Subscription
Duolingo introduced Duolingo Plus, a premium subscription model that allowed users to access an ad-free experience and additional learning features, diversifying its revenue streams.
- 2019 - 30 Million Active Users
Duolingo reached 30 million monthly active users in 2019, becoming the most popular language learning app worldwide with a strong user engagement model.
- 2021 - IPO on NASDAQ
Duolingo went public on NASDAQ in July 2021, with shares trading under the ticker symbol "DUOL," marking a major milestone in its growth as a tech company.
- 2023 - Surpassing 100 Million Monthly Active Users
In 2023, Duolingo exceeded 100 million monthly active users and saw a 57% increase in paid subscribers, reinforcing its position as a leader in language learning.
- 2024 - Expanding Revenue Streams
Duolingo continued to expand its revenue through subscriptions, in-app purchases, advertising, and the Duolingo English Test, reaching approximately 8 million paid subscribers by mid-2024.
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