Google Analytics 4 Statistics
Launched as a tool to track website traffic, Google Analytics has evolved into a critical asset for businesses seeking deep insights into their online performance. Now used by over 30 million live websites worldwide, GA4 provides advanced features that help organizations understand their audience, track user behavior, and optimize their digital strategies. Trusted by leading brands across various industries, GA4 continues to shape the future of digital analytics. Explore the latest GA4 statistics with downloadable materials here.
Last updated: January 03, 2025Key Statistics & Insights
GA4 Key Facts & Insights
Google Analytics had over 42.27 million visits in October 2024.
There are more than 3.5 million websites using Google Analytics 4 in the US.
You can track more than 200 dimensions and metrics using Google Analytics.
As of 2024, GA4 faces restrictions in Austria, France, Italy, and Denmark due to GDPR concerns over data transfers to the U.S.
Google Analytics 4 supports a total of 39 languages.
Web Traffic
Users & Audience
Here are the most important Google Analytics 4 statistics for merchants & audience:
10+ Google Analytics 4 Statistics & Facts
Google Analytics plays a major role in the AaaS market, expected to reach nearly $69 billion by 2028.
AaaS Market Growth Expectation
<a href="https://analyzify.com/statsup/google-analytics-4#stat-aaas-market-growth-expectation" title="AaaS Market Growth Expectation"><img src="https://statsup.net/media/1/1346/01J58QC308GQ09T9MWK1WGSXYD.png" alt="AaaS Market Growth Expectation" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Google Analytics has released 7 versions in total since 2005.
Google Analytics Versions
<a href="https://analyzify.com/statsup/google-analytics-4#stat-google-analytics-versions" title="Google Analytics Versions"><img src="https://statsup.net/media/1/1332/01J5AWMS9N7FAM54JZ0E2RC1WN.png" alt="Google Analytics Versions" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
More than 2 million websites built on WordPress use Google Analytics 4
Wordpress and Google Analytics 4
<a href="https://analyzify.com/statsup/google-analytics-4#stat-wordpress-and-google-analytics-4" title="Wordpress and Google Analytics 4"><img src="https://statsup.net/media/1/1334/01J5AWV9K2ADW17VK732AC3SJN.png" alt="Wordpress and Google Analytics 4" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Direct traffic drove 86.24% of desktop visits to Google Analytics 4 last month.
Google Analytics 4 Traffic Sources
<a href="https://analyzify.com/statsup/google-analytics-4#stat-google-analytics-4-traffic-sources" title="Google Analytics 4 Traffic Sources"><img src="https://statsup.net/media/1/1335/01J5AX4YTZJC91GMFP6EZ9ZPEG.png" alt="Google Analytics 4 Traffic Sources" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Most of Google Analytics 4's social media traffic comes from YouTube, accounting for 45%.
Social Media Traffic to GA4
<a href="https://analyzify.com/statsup/google-analytics-4#stat-social-media-traffic-to-ga4" title="Social Media Traffic to GA4"><img src="https://statsup.net/media/1/1337/01J5AX63N16KMR2PADJD0EJGNN.png" alt="Social Media Traffic to GA4" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Google Analytics, with a 26.87% share, is the largest web analytics technology globally in 2023
Google Analytics 4's Share
<a href="https://analyzify.com/statsup/google-analytics-4#stat-google-analytics-4s-share" title="Google Analytics 4's Share"><img src="https://statsup.net/media/1/1338/01J5AX9JY5P8EFERR78Z1C83J3.png" alt="Google Analytics 4's Share" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Google Analytics 4 reports a bounce rate of 32.53%.
Google Analytics 4 Bounce Rate
<a href="https://analyzify.com/statsup/google-analytics-4#stat-google-analytics-4-bounce-rate" title="Google Analytics 4 Bounce Rate"><img src="https://statsup.net/media/1/1339/01J5AXAE53MK1C8J608NK2S6T2.png" alt="Google Analytics 4 Bounce Rate" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Users view an average of 5.53 pages per visit on Google Analytics 4.
Pages per Visit on GA4
<a href="https://analyzify.com/statsup/google-analytics-4#stat-pages-per-visit-on-ga4" title="Pages per Visit on GA4"><img src="https://statsup.net/media/1/1340/01J5AXB7C6CJ179RRAGT1YQYXT.png" alt="Pages per Visit on GA4" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The average visit duration recorded by Google Analytics 4 is 6 minutes and 25 seconds.
Avg. Visit Duration on Google Analytics 4
<a href="https://analyzify.com/statsup/google-analytics-4#stat-avg-visit-duration-on-google-analytics-4" title="Avg. Visit Duration on Google Analytics 4"><img src="https://statsup.net/media/3/6444/ga4-statistics-cMDOeLaZ.png" alt="Avg. Visit Duration on Google Analytics 4" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Universal Analytics no longer processes data as of July 1, 2023.
GA4 Replacing Universal Analytics
<a href="https://analyzify.com/statsup/google-analytics-4#stat-ga4-replacing-universal-analytics" title="GA4 Replacing Universal Analytics"><img src="https://statsup.net/media/1/1342/01J5AXCTVW0T0P2AK1DTECD5AH.png" alt="GA4 Replacing Universal Analytics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Google Analytics 4 Timeline & History
- October 2020 - Initial Release
Google officially launched Google Analytics 4, introducing a new paradigm for analytics with a focus on privacy, cross-platform tracking, and enhanced AI-driven insights.
- 2020 - Introduction of Enhanced Measurement
GA4 introduced Enhanced Measurement features, allowing automatic tracking of common user interactions like scrolls, outbound clicks, and video engagement without additional coding.
- 2020 - Cross-Platform Data Integration
GA4 enabled seamless integration of data from both websites and mobile apps, providing a more comprehensive view of user behavior across different platforms.
- 2021 - Privacy-Centric Design
In response to increasing privacy regulations, GA4 adopted a more privacy-focused approach, including features like cookieless measurement and consent mode to ensure compliance with GDPR and CCPA.
- 2021 - Introduction of DebugView
GA4 launched DebugView, a feature that allows developers and analysts to monitor data in real-time and troubleshoot tracking issues, greatly improving the accuracy and reliability of data collection.
- 2022 - Enhanced Event Tracking Model
GA4 moved away from the traditional session-based model of Universal Analytics, embracing an event-based model that offers more granular tracking of user interactions.
- 2022 - Full Integration with Google Ads
GA4 deepened its integration with Google Ads, enabling more advanced audience targeting and conversion tracking, improving ROI for advertising campaigns.
- Sunset Announcement for Universal Analytics - March 2022
Google announced that Universal Analytics would stop processing data on July 1, 2023, prompting businesses to fully transition to GA4, marking a major shift in the analytics landscape.
Sources
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