Klarna Statistics
Klarna is a leading global payments and shopping service, recognized for its innovative “Buy Now, Pay Later” (BNPL) solutions and AI-powered shopping assistance. With a substantial user base and growing presence in key markets like the United States and Europe, Klarna has become the go-to choice for flexible, consumer-friendly payment options. Discover the latest insights into Klarna’s revenue, market performance, reach, and user statistics, along with downloadable content from 2025:
Last updated: January 03, 2025Klarna Statistics: Top Picks
Here are the top picks of Klarna Statistics:
Klarna Key Facts & Insights
Klarna's total revenue increased by 27% year-over-year in the first half of 2024, rising from SEK 10.5 billion (approximately $976.5 million USD) in H1 2023 to SEK 13.3 billion (approximately $1.237 billion USD) in H1 2024.
Klarna has a total of 85 million active customers globally.
Klarna is partnered with over 575,000 active merchants worldwide.
Revenue in the US market grew by 38% year-over-year in H1 2024.
Klarna's BNPL services held significant market share in Sweden and Germany, with usage ten times higher in these markets than in global ecommerce payments.
Users & Audience
Here are the most important Klarna statistics for users & audience:
28+ Klarna Statistics & Facts
Klarna's GMV grew by 16% year-over-year in H1 2024, reaching SEK 1 trillion -approximately $93 billion USD on an annualized basis.
Klarna GMV Growth Overall (H1 2024)
<a href="https://analyzify.com/statsup/klarna#stat-klarna-gmv-growth-overall-h1-2024" title="Klarna GMV Growth Overall (H1 2024)"><img src="https://statsup.net/media/3/6429/klarna-statistics-e9Kcbehn.png" alt="Klarna GMV Growth Overall (H1 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Klarna's gross profit rose by 22% year-over-year, reaching SEK 6.3 billion in H1 2024 (approximately $585 million USD), up from SEK 5.2 billion in H1 2023.
Klarna Gross Profit Increase Statistics (H1 2024)
<a href="https://analyzify.com/statsup/klarna#stat-klarna-gross-profit-increase-statistics-h1-2024" title="Klarna Gross Profit Increase Statistics (H1 2024)"><img src="https://statsup.net/media/3/6428/klarna-statistics-9-HVKKoyHB.png" alt="Klarna Gross Profit Increase Statistics (H1 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Klarna's net result for H1 2024 improved by 84%, reaching SEK -0.3 billion, compared to SEK -2.1 billion in H1 2023.
Klarna Net Result Improvement (H1 2024)
<a href="https://analyzify.com/statsup/klarna#stat-klarna-net-result-improvement-h1-2024" title="Klarna Net Result Improvement (H1 2024)"><img src="https://statsup.net/media/3/6421/klarna-statistics-1-XQ02wQMa.png" alt="Klarna Net Result Improvement (H1 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Klarna's commission income increased by 31% year-over-year in H1 2024, totaling SEK 10.2 billion, compared to SEK 7.8 billion in H1 2023.
Klarna Commission Income Growth (H1 2024)
<a href="https://analyzify.com/statsup/klarna#stat-klarna-commission-income-growth-h1-2024" title="Klarna Commission Income Growth (H1 2024)"><img src="https://statsup.net/media/3/6420/klarna-statistics-2-10ngkt6y.png" alt="Klarna Commission Income Growth (H1 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Loans to the public increased by 17% year-over-year, reaching SEK 89.9 billion in H1 2024, compared to SEK 77.1 billion in H1 2023.
Klarna Loans to the Public (H1 2024)
<a href="https://analyzify.com/statsup/klarna#stat-klarna-loans-to-the-public-h1-2024" title="Klarna Loans to the Public (H1 2024)"><img src="https://statsup.net/media/3/6422/klarna-statistics-3-QA3D1krP.png" alt="Klarna Loans to the Public (H1 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Klarna's take rate increased to 2.54% in H1 2024, up from 2.33% in H1 2023.
<a href="https://analyzify.com/statsup/klarna#stat-klarna-take-rate-increase-h1-2024" title="Klarna Take Rate Increase (H1 2024)"><img src="https://statsup.net/media/3/6423/klarna-statistics-4-47OBXc5T.png" alt="Klarna Take Rate Increase (H1 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Klarna's average revenue per employee increased by 73%, reaching SEK 7.0 million in H1 2024, up from SEK 4.0 million in H1 2023.
<a href="https://analyzify.com/statsup/klarna#stat-klarna-average-revenue-per-employee-h1-2024" title="Klarna Average Revenue per Employee (H1 2024)"><img src="https://statsup.net/media/3/6424/klarna-statistics-5-JhkaEsGh.png" alt="Klarna Average Revenue per Employee (H1 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Consumer deposits increased by 33% year-over-year, reaching SEK 106.3 billion in H1 2024, up from SEK 79.8 billion in H1 2023.
<a href="https://analyzify.com/statsup/klarna#stat-klarna-deposit-growth-h1-2024" title="Klarna Deposit Growth (H1 2024)"><img src="https://statsup.net/media/3/6425/klarna-statistics-6-SiS5Zxvi.png" alt="Klarna Deposit Growth (H1 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Klarna added over 68,000 new merchants in the last 12 months leading up to H1 2024, expanding its network to more than 575,000 merchants.
<a href="https://analyzify.com/statsup/klarna#stat-klarna-merchant-network-expansion-h1-2024" title="Klarna Merchant Network Expansion (H1 2024)"><img src="https://statsup.net/media/3/6426/klarna-statistics-7-modvyZoL.png" alt="Klarna Merchant Network Expansion (H1 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Klarna is now the preferred partner for 1 in 4 of the top 100 US merchants as of H1 2024.
<a href="https://analyzify.com/statsup/klarna#stat-klarna-partnership-with-top-us-merchants-h1-2024" title="Klarna Partnership with Top US Merchants (H1 2024)"><img src="https://statsup.net/media/3/6427/klarna-statistics-8-nuvbjuGs.png" alt="Klarna Partnership with Top US Merchants (H1 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Klarna reported a GMV close to 1,000 billion Swedish kronor in 2024, equal to a processing volume of approximately 93 billion USD.
Klarna processes approximately 2.5 million transactions each day.
Klarna's AI assistant reduced average customer service resolution time from 11 minutes to 2 minutes in H1 2024.
Gross Merchandise Volume (GMV) in the US market grew by 30% year-over-year in H1 2024.
Klarna’s brand awareness in Germany, the UK, and the US remains high, with aided brand recognition reaching 87%, 80%, and 52% respectively.
The Klarna app reached over 31 million monthly active users as of H1 2024.
Credit losses, net, were 0.46% of GMV in H1 2024, an increase from 0.39% in H1 2023.
Klarna employs over 3,800 individuals.
Klarna’s operating revenue increased by almost 600 million Swedish kronor between Q2 2023 and Q3 2022, showing steady recovery since late 2022.
Klarna's net revenue retention rate exceeded 129% in the most recent year in 2024.
Consumers in Sweden and Finland were significantly more likely to use Klarna, with nearly 80% of Swedish consumers reporting Klarna usage for online purchases.
Klarna maintains strong loyalty in the UK, Germany, and the US, with loyalty rates of 83%, 82%, and 21% respectively among familiar users.
Klarna leverages generative AI for product recommendations, as one of 13 companies using a ChatGPT plugin to enhance customer experience.
BNPL market shares by Klarna were 5% in the US, 8% in the UK, and 23% in Germany.
Klarna’s “Pay Now” service SOFORT is preferred over gift cards in Germany, reflecting a trend toward digital over traditional payment options.
Klarna’s usage rates among digital payment users were 11% in the US, 18% in the UK, and 38% in Germany.
Klarna was encountered in the media by 13% of US, 24% of UK, and 25% of German digital payment users in November 2023.
Over 20% of global websites with Klarna checkout options originated from Germany in 2023.
Klarna Timeline & History
- 2005 - Founding of Klarna
Klarna was founded in Stockholm, Sweden, by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson, aiming to simplify online payments with a "buy now, pay later" model.
- 2010 - Expansion to Germany
Klarna expanded internationally for the first time by entering the German market, establishing its footprint in Europe.
- 2014 - Launch of Klarna Checkout
Klarna introduced Klarna Checkout, a streamlined payment solution for ecommerce, which boosted merchant conversion rates and became a core product.
- 2017 - US Market Entry
Klarna entered the US, targeting North America as a major growth market, and began building a strong presence in the region.
- 2018 - Becoming a Licensed Bank
Klarna received a banking license from Swedish regulators, allowing it to offer banking services like savings accounts and loans.
- 2020 - Valuation Surge Amid Pandemic
Klarna's "Buy Now, Pay Later" service gained huge popularity during the pandemic, pushing its valuation to $10.65 billion by September.
- 2021 - Reaching $45.6 Billion Valuation
With $1 billion in new funding, Klarna achieved a valuation of $45.6 billion, making it one of the world's most valuable fintech companies.
- 2023 - Achievement of Profitability
Klarna reached positive profitability between Q3 2022 and Q3 2023, marking a significant shift toward sustainable growth and financial stability.
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