Salesforce Statistics
Salesforce is a leading provider in customer relationship management (CRM) software, serving a vast and diverse user base across industries like manufacturing, finance, and retail. With a strong market presence and a significant portion of its user base located in the United States, Salesforce serves notable clients globally. Below are the latest statistics and insights into Salesforce's performance, including revenue, user reach, and product segmentation:
Last updated: January 03, 2025Salesforce Statistics: Top Picks
Here are the top picks of Salesforce Statistics:
Salesforce Key Facts & Insights
According to Salesforce's Q2 2025 results, the company projects fiscal year 2025 revenue to reach between $37.7 billion and $38 billion, reflecting an 8–9% year-over-year growth.
According to Salesforce's Q2 2025 results, quarterly revenue reached $9.33 billion, reflecting an 8% nominal increase and 9% growth in constant currency year-over-year.
Salesforce's marketing and sales expenses totaled $12.88 billion in fiscal year 2024, nearly $10 billion more than in 2015.
Salesforce’s largest regional market is the Americas, which brought in approximately $23 billion in revenue during fiscal year 2023, ending in January 2024.
Users & Audience
Here are the most important Salesforce statistics for users & audience:
25+ Salesforce Statistics & Facts
Salesforce's annual revenue reached $34 billion in fiscal year 2024, setting a new record high.
Salesforce Annual Revenue Statistics
<a href="https://analyzify.com/statsup/salesforce#stat-salesforce-annual-revenue-statistics" title="Salesforce Annual Revenue Statistics"><img src="https://statsup.net/media/2/2379/salesforce-statistics-dZ3Wz0ZO.png" alt="Salesforce Annual Revenue Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Salesforce's subscription and support segment contributed the most to its sales growth, generating over $32 billion in revenue for fiscal year 2024.
Salesforce Subscription and Support Revenue Statistics
<a href="https://analyzify.com/statsup/salesforce#stat-salesforce-subscription-and-support-revenue-statistics" title="Salesforce Subscription and Support Revenue Statistics"><img src="https://statsup.net/media/2/2385/salesforce-statistics-9-xLm4E9Mx.png" alt="Salesforce Subscription and Support Revenue Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Salesforce's net income for fiscal year 2024 was over $4 billion, which was lower than the previous year but still higher than the $126 million recorded in 2020.
Salesforce Net Income Statistics
<a href="https://analyzify.com/statsup/salesforce#stat-salesforce-net-income-statistics" title="Salesforce Net Income Statistics"><img src="https://statsup.net/media/2/2384/salesforce-statistics-8-8anVHYIZ.png" alt="Salesforce Net Income Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Salesforce spent $4.9 billion on research and development (R&D) in fiscal year 2024, a significant increase of almost $4 billion since 2015.
Salesforce R&D Expenditure Statistics
<a href="https://analyzify.com/statsup/salesforce#stat-salesforce-rd-expenditure-statistics" title="Salesforce R&D Expenditure Statistics"><img src="https://statsup.net/media/2/2381/salesforce-statistics-2-rgnZ7Ftm.png" alt="Salesforce R&D Expenditure Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Salesforce employed approximately 72,682 people as of fiscal year 2024, reflecting a decrease of about 6,000 employees over the measured period.
Salesforce Employee Count Statistics
<a href="https://analyzify.com/statsup/salesforce#stat-salesforce-employee-count-statistics" title="Salesforce Employee Count Statistics"><img src="https://statsup.net/media/2/2377/salesforce-statistics-3-BlCC5DMI.png" alt="Salesforce Employee Count Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
As of its 2024 fiscal year, Salesforce's largest revenue-generating service was the "Service Cloud," which brought in over $8 billion in total revenue.
Salesforce Service Cloud Revenue Statistics
<a href="https://analyzify.com/statsup/salesforce#stat-salesforce-service-cloud-revenue-statistics" title="Salesforce Service Cloud Revenue Statistics"><img src="https://statsup.net/media/2/2378/salesforce-statistics-4-v0fjMftk.png" alt="Salesforce Service Cloud Revenue Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, approximately 50% of Salesforce's CRM software customers were based in the United States.
Salesforce CRM Customer Location Statistics
<a href="https://analyzify.com/statsup/salesforce#stat-salesforce-crm-customer-location-statistics" title="Salesforce CRM Customer Location Statistics"><img src="https://statsup.net/media/2/2387/salesforce-statistics-5-LW9TFIpK.png" alt="Salesforce CRM Customer Location Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Salesforce's revenue for Q2 2025 was $9.33 billion, up 8% year-over-year in nominal terms and 9% in constant currency.
Salesforce Q2 2025 Revenue Statistics
<a href="https://analyzify.com/statsup/salesforce#stat-salesforce-q2-2025-revenue-statistics" title="Salesforce Q2 2025 Revenue Statistics"><img src="https://statsup.net/media/2/2382/salesforce-statistics-6-B3zlKGYB.png" alt="Salesforce Q2 2025 Revenue Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Salesforce's subscription and support revenue grew 9% year-over-year and 10% in constant currency for Q2 2025.
Salesforce Subscription and Support Revenue Statistics For The Latest Quarter
<a href="https://analyzify.com/statsup/salesforce#stat-salesforce-subscription-and-support-revenue-statistics-for-the-latest-quarter" title="Salesforce Subscription and Support Revenue Statistics For The Latest Quarter"><img src="https://statsup.net/media/2/2383/salesforce-statistics-7-ln5z3i6Q.png" alt="Salesforce Subscription and Support Revenue Statistics For The Latest Quarter" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Salesforce's operating cash flow in Q2 2025 was $892 million, a 10% increase year-over-year.
Salesforce Operating Cash Flow Statistics
<a href="https://analyzify.com/statsup/salesforce#stat-salesforce-operating-cash-flow-statistics" title="Salesforce Operating Cash Flow Statistics"><img src="https://statsup.net/media/2/2380/salesforce-statistics-1-CjOOgM8F.png" alt="Salesforce Operating Cash Flow Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, Salesforce's CRM was equally segmented across various professional service industries, including manufacturing, banking, and financial services. The CRM product includes cloud services that assist customers in managing contact information and supporting sales, marketing, and customer support.
Salesforce's non-GAAP operating margin for Q2 2025 was 33.7%, an increase of 210 basis points year-over-year.
Salesforce's non-GAAP operating margin for fiscal year 2025 is expected to be 32.8%, with a 230 basis point improvement year-over-year.
Salesforce expects its fiscal year 2025 operating cash flow to grow between 23% and 25% year-over-year.
Salesforce's current remaining performance obligation (CRPO) was $26.5 billion in Q2 2025, up 10% year-over-year.
Salesforce executed $4.3 billion in share repurchases during Q2 2025.
Salesforce's revenue in Q1 2025 was $9.13 billion, up 11% year-over-year in both nominal and constant currency.
Salesforce's subscription and support revenue grew 12% year-over-year in nominal and 13% in constant currency for Q1 2025.
Salesforce's non-GAAP operating margin in Q1 2025 was 32.1%, up 450 basis points year-over-year.
Salesforce's operating cash flow in Q1 2025 was $6.25 billion, a 39% increase year-over-year.
Salesforce's free cash flow was $6.1 billion in Q1 2025, up 43% year-over-year.
Salesforce's CRPO was $26.4 billion in Q1 2025, showing a 10% increase year-over-year.
Salesforce's non-GAAP operating margin for fiscal year 2024 was 30.5%, up 800 basis points year-over-year.
Salesforce's operating cash flow for fiscal year 2024 was $10.2 billion, a 44% increase year-over-year.
Salesforce's remaining performance obligation (RPO) for Q4 2024 was $56.9 billion, up 17% year-over-year.
Salesforce Timeline & History
- 1999 - Founding
Salesforce was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez.
- 2000 - Launch of Salesforce CRM
Salesforce launched its first cloud-based CRM solution, pioneering SaaS for business.
- 2004 - IPO
Salesforce went public on the New York Stock Exchange.
- 2009 - Introduction of Service Cloud
Salesforce introduced Service Cloud to enhance customer support offerings.
- 2013 - Acquisition of ExactTarget
Salesforce acquired ExactTarget, expanding its marketing capabilities.
- 2018 - Acquisition of MuleSoft
Salesforce acquired MuleSoft to improve its integration solutions.
- 2019 - Acquisition of Tableau
Salesforce acquired Tableau, a leader in analytics, further strengthening its data capabilities.
- 2021 - Acquisition of Slack
Salesforce completed its acquisition of Slack, enhancing its collaboration tools.
- 2023 - CRM Market Leadership
Salesforce remained a top provider in the CRM sector, leading with a significant global market share.
Sources
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