Snapchat Statistics
Snapchat has come a long way since its launch in 2011. While it continues to be a dominant force, the platform is used by millions of users worldwide. Here, you can find the latest Snapchat statistics, covering the platform's most recent trends, user demographics, revenue, engagement metrics, and more. Discover the most up-to-date Snapchat statistics in 2025 with downloadable materials!
Last updated: January 03, 2025Snapchat Statistics: Top Picks
Here are the top picks of Snapchat Statistics 2024:
Snapchat Key Facts & Insights
Snapchat's Q2 2024 advertising revenue amonuted to $1.03 billion.
Adjusted operating expenses decreased by 3% year-over-year to $596 million
Users spend an average of 30 minutes per day on Snapchat.
Snapchat ranks as the fifth most popular messaging application.
Snapchat users globally hold a combined spending power of $4.4 trillion.
Web Traffic
Users & Audience
Here are the most important Snapchat statistics for users & audience:
20+ Snapchat Statistics & Facts
Snapchat’s total revenue for the fiscal year 2023 amounted to $4.6 billion. For Q2 2024, Snapchat's total revenue was $1.24 billion.
Statistics of Snapchat Revenue Over Years
<a href="https://analyzify.com/statsup/snapchat#stat-statistics-of-snapchat-revenue-over-years" title="Statistics of Snapchat Revenue Over Years"><img src="https://statsup.net/media/1/931/01HZH9QC73EHGEK4PT3DR0D2ZH.png" alt="Statistics of Snapchat Revenue Over Years" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
432 million people use Snapchat every day.
Snapchat Daily Active Users
<a href="https://analyzify.com/statsup/snapchat#stat-snapchat-daily-active-users" title="Snapchat Daily Active Users"><img src="https://statsup.net/media/1/928/01J5DPP1GX775BZTW4CZRS0T84.png" alt="Snapchat Daily Active Users" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
With 202 million Snapchatters, India has the highest number of Snapchat users.
Number of Snapchat Users per Country
<a href="https://analyzify.com/statsup/snapchat#stat-number-of-snapchat-users-per-country" title="Number of Snapchat Users per Country"><img src="https://statsup.net/media/1/930/01J5DPYJ586BWN681F5SGCD2WN.png" alt="Number of Snapchat Users per Country" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
38.10% of Snapchat users are aged 18-24.
Snapchat Users Aged 18-24
<a href="https://analyzify.com/statsup/snapchat#stat-snapchat-user-demographics" title="Snapchat User Demographics"><img src="https://statsup.net/media/1/929/01HZH9GWF3ARNJY1Z025TGJ7ZW.png" alt="Snapchat User Demographics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The total number of Snapchat+ subscribers worldwide has reached 11 million in Q2 2024.
Number of Snapchat+ Users Over Years
<a href="https://analyzify.com/statsup/snapchat#stat-number-of-snapchat-users-over-years" title="Number of Snapchat+ Users Over Years"><img src="https://statsup.net/media/1/916/01J5DQE1VTKRK6D1J160DZ2J39.png" alt="Number of Snapchat+ Users Over Years" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Snapchat collaborates with more than 880 international publisher partners across over 30 countries.
Publisher & Partners
<a href="https://analyzify.com/statsup/snapchat#stat-publisher-partners" title="Publisher & Partners"><img src="https://statsup.net/media/1/932/01HZHAP7HE40Z1KBG8N9THQFSK.png" alt="Publisher & Partners" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Snapchat Plus subscribers now enjoy access to over 40 exclusive features, such as Chat Wallpapers, Custom App Icons, and AI Bitmoji Pets.
Snapchat Plus Statistics
<a href="https://analyzify.com/statsup/snapchat#stat-snapchat-plus-statistics" title="Snapchat Plus Statistics"><img src="https://statsup.net/media/1/933/01J5DQR3Z1RN5NSA0WSQM6FM5V.png" alt="Snapchat Plus Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
During Q2 2024, time spent watching content globally grew by 25% year-over-year and 10% quarter-over-quarter, driven by increased engagement with Spotlight and Creator Stories.
Snapchat Content Engagement Statistics (Q2 2024)
<a href="https://analyzify.com/statsup/snapchat#stat-snapchat-content-engagement-statistics-q2-2024" title="Snapchat Content Engagement Statistics (Q2 2024)"><img src="https://statsup.net/media/1/1199/01J5DR2Q8T01WPZ6WCQQ6EKX6B.png" alt="Snapchat Content Engagement Statistics (Q2 2024)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
300 million Snapchatters engage with Augmented Reality (AR) every day.
Snapchat Statistics for AR Usage
<a href="https://analyzify.com/statsup/snapchat#stat-snapchat-statistics-for-ar-usage" title="Snapchat Statistics for AR Usage"><img src="https://statsup.net/media/1/934/01J1AFXQ9SAEEP19R3SM385RJN.png" alt="Snapchat Statistics for AR Usage" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
An average Snapchat user opens the app more than 30 times daily.
Snapchat Daily Open Rate
<a href="https://analyzify.com/statsup/snapchat#stat-snapchat-daily-open-rate" title="Snapchat Daily Open Rate"><img src="https://statsup.net/media/1/935/01J1AG2V63666WQPS7W9R0J4CR.png" alt="Snapchat Daily Open Rate" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Snapchat is the 9th most popular social media platform in the world.
Snapchat is projected to generate $8.34 billion in advertising revenue by the year 2027.
The average revenue per user (ARPU) of Snapchat in Q2 2024 was $2.86.
The United States accounts for more than 106 million Snapchat users.
In the United States, brand awareness for Snapchat has reached 91%.
Adjusted EBITDA for Q2 2024 was $55 million, a significant improvement from a negative $38 million in the same period last year.
Snapchat reported a net loss of $249 million for Q2 2024, which is an improvement from $377 million loss in Q2 2023.
Users view 64% of Snapchat ads with the sound on.
For Q3 2024, Snapchat expects its DAU to reach approximately 441 million. Revenue is projected to range between $1.335 billion and $1.375 billion, reflecting 12% to 16% year-over-year growth.
Other revenue, which includes non-advertising streams such as the Snapchat+ subscription service, surged by 151% year-over-year to reach $105 million.
Snapchat Timeline & History
- October 29, 2012 - Launch
Snapchat launched their app.
- November 2013 - Facebook's attempt to buy
Mark Zuckerberg attempted to buy Snapchat for 3 billion dollars but his offer was refused.
- August 2014 - Daily Usage in the US
40% of adults in the United States started using Snapchat on a daily basis.
- January 2015 - 75 Million Users
Snapchat hit around 75 million users
- September 2016 - Rebranding
Snapchat rebranded to 'Snap Inc.', parent company to Snapchat and Spectacles
- March 2nd, 2017 - Going Public
Snap Inc. went public
- June 29, 2022 - Snapchat+
Snap launched Snapchat+
- April 2024 - 422 Million Users
Snapchat has 422 million daily active users
Latest Statistics
Telegram Statistics (2025)
Last Updated: April 07, 2025
Anthropic (Claude AI) Statistics (2025)
Last Updated: April 07, 2025 Slack Statistics
Last Updated: March 19, 2025 Shein Statistics
Last Updated: March 12, 2025 Airbnb Statistics
Last Updated: March 03, 2025 NVIDIA Statistics
Last Updated: February 19, 2025