Snapchat Statistics

Snapchat has come a long way since its launch in 2011. While it continues to be a dominant force, the platform is used by millions of users worldwide. Here, you can find the latest Snapchat statistics, covering the platform's most recent trends, user demographics, revenue, engagement metrics, and more. Discover the most up-to-date Snapchat statistics in 2025 with downloadable materials!

last updateLast updated: January 03, 2025

Snapchat Statistics: Top Picks

Here are the top picks of Snapchat Statistics 2024:

Snapchat Q2 2024 Revenue
$1.24B
Snapchat Q2 2024 Revenue
Monthly Active Users (MAU)
850M+
Monthly Active Users (MAU)
Snaps Generated Daily
20B+
Snaps Generated Daily
Daily Active Users (DAU)
432M
Daily Active Users (DAU)
Lenses Created
3.5M
Lenses Created
Snapchat+ Subscribers
11M
Snapchat+ Subscribers

Snapchat Key Facts & Insights

Snapchat's Q2 2024 advertising revenue amonuted to $1.03 billion.

Adjusted operating expenses decreased by 3% year-over-year to $596 million

Users spend an average of 30 minutes per day on Snapchat.

Snapchat ranks as the fifth most popular messaging application.

Snapchat users globally hold a combined spending power of $4.4 trillion.

Web Traffic

Organic Traffic
28,722,790
Backlinks
13,614,842
Authority Score
87.00
Organic Keywords Count
1,061,819

Users & Audience

Here are the most important Snapchat statistics for users & audience:

Daily Active Users in Europe
97M
Daily Active Users in Europe
Daily Active Users in North America
100M
Daily Active Users in North America
DAU (Rest of World)
235M
DAU (Rest of World)
Snapchat Users in the UK
23M+
Snapchat Users in the UK
Share of Snapchat users aged 18-24
38.10%
Share of Snapchat users aged 18-24
Snapchat ARPU (Q2 2024)
$2.86
Snapchat ARPU (Q2 2024)

20+ Snapchat Statistics & Facts

Snapchat’s total revenue for the fiscal year 2023 amounted to $4.6 billion. For Q2 2024, Snapchat's total revenue was $1.24 billion.

Statistics of Snapchat Revenue Over Years
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Statistics of Snapchat Revenue Over Years

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432 million people use Snapchat every day.

Snapchat Daily Active Users
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Snapchat Daily Active Users

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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With 202 million Snapchatters, India has the highest number of Snapchat users.

Number of Snapchat Users per Country
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Number of Snapchat Users per Country

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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38.10% of Snapchat users are aged 18-24.

Snapchat User Demographics
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Snapchat Users Aged 18-24

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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The total number of Snapchat+ subscribers worldwide has reached 11 million in Q2 2024.

Number of Snapchat+ Users Over Years
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Number of Snapchat+ Users Over Years

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Snapchat collaborates with more than 880 international publisher partners across over 30 countries.

Publisher & Partners
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Publisher & Partners

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Snapchat Plus subscribers now enjoy access to over 40 exclusive features, such as Chat Wallpapers, Custom App Icons, and AI Bitmoji Pets.

Snapchat Plus Statistics
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Snapchat Plus Statistics

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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During Q2 2024, time spent watching content globally grew by 25% year-over-year and 10% quarter-over-quarter, driven by increased engagement with Spotlight and Creator Stories.

Snapchat Content Engagement Statistics (Q2 2024)
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Snapchat Content Engagement Statistics (Q2 2024)

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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300 million Snapchatters engage with Augmented Reality (AR) every day.

Snapchat Statistics for AR Usage
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Snapchat Statistics for AR Usage

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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An average Snapchat user opens the app more than 30 times daily.

Snapchat Daily Open Rate
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Snapchat Daily Open Rate

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Snapchat is projected to generate $8.34 billion in advertising revenue by the year 2027.

The average revenue per user (ARPU) of Snapchat in Q2 2024 was $2.86.

The United States accounts for more than 106 million Snapchat users.

In the United States, brand awareness for Snapchat has reached 91%.

Adjusted EBITDA for Q2 2024 was $55 million, a significant improvement from a negative $38 million in the same period last year.

Snapchat reported a net loss of $249 million for Q2 2024, which is an improvement from $377 million loss in Q2 2023.

Users view 64% of Snapchat ads with the sound on.

For Q3 2024, Snapchat expects its DAU to reach approximately 441 million. Revenue is projected to range between $1.335 billion and $1.375 billion, reflecting 12% to 16% year-over-year growth.

Other revenue, which includes non-advertising streams such as the Snapchat+ subscription service, surged by 151% year-over-year to reach $105 million.

Snapchat Timeline & History


  1. October 29, 2012 - Launch

    Snapchat launched their app.

  2. November 2013 - Facebook's attempt to buy

    Mark Zuckerberg attempted to buy Snapchat for 3 billion dollars but his offer was refused.

  3. August 2014 - Daily Usage in the US

    40% of adults in the United States started using Snapchat on a daily basis.

  4. January 2015 - 75 Million Users

    Snapchat hit around 75 million users

  5. September 2016 - Rebranding

    Snapchat rebranded to 'Snap Inc.', parent company to Snapchat and Spectacles

  6. March 2nd, 2017 - Going Public

    Snap Inc. went public

  7. June 29, 2022 - Snapchat+

    Snap launched Snapchat+

  8. April 2024 - 422 Million Users

    Snapchat has 422 million daily active users

Contributors
İsmail
Data Researcher
Serhat
Chief Editor
Aysegul
Data Researcher

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