amazon statistics 2024

Launched as an online bookstore in 1995, Amazon has since turned into a leading ecommerce platform with over 300 million active users.

With a market cap of $1.87 trillion today, Amazon is one of the most valuable companies in the world.

Here, we are sharing the latest Amazon statistics covering:

  • Stats for sellers
  • Insights for buyers
  • Revenue & income stats
  • Amazon Prime numbers

and a lot more to better understand how Amazon sets benchmarks.

Key Amazon Statistics

Important Amazon Statistics for Sellers

Here are the most valuable Amazon statistics that sellers need to know in 2024:

Amazon shoppers finalize 50% of purchases in less than 15 minutes and 28% in under 3 minutes.

Amazon Statistics for purchases
Why Important: The swift purchasing process reflects the efficiency and convenience of Amazon’s platform, which can lead to higher customer satisfaction and retention.

60% of Amazon sales are generated by independent sellers.

amazon statistics for independent sellers
Why Important: This highlights the significant contribution of small and medium-sized businesses to Amazon’s overall sales, emphasizing the platform’s role in supporting entrepreneurship.

Using Fulfillment by Amazon (FBA) reduces shipping costs by 70% per unit compared to other fulfillment options for ecommerce companies.

Amazon statistics - shipping
Why Important: The significant cost savings associated with FBA can enhance profit margins for sellers, making it a competitive and attractive option.

In 2023, over 10,000 independent Amazon sellers surpassed $1 million in sales for the first time.

amazon statistics - independent sellers
Why Important: This milestone reflects the growing success and scalability of businesses on Amazon, showcasing the platform’s potential for high revenue growth.

US-based sellers on Amazon sold over 4.5 billion items, averaging 8,600 items per minute in 2023.

Why Important: This statistic showcases the immense scale and high transaction volume on Amazon, indicating a robust and active marketplace.

In 2023, US-based sellers achieved average annual sales exceeding $250,000.

Why Important: This underscores the substantial revenue potential for sellers on Amazon, highlighting the platform’s profitability for businesses.

Buy with Prime increases the likelihood of a customer purchasing by 25%.

Why Important: This demonstrates the strong influence of Prime benefits on consumer purchasing decisions.

More than 100,000 independent sellers have utilized Amazon’s generative AI listing tools.

Why Important: The adoption of AI tools by a large number of sellers highlights the importance of technology in optimizing product listings and enhancing sales performance.

Amazon Prime Day 2023 set a new sales record with $12.9 billion in revenue.

Why Important: The record-breaking sales during Prime Day illustrate the significant impact of promotional events on consumer spending and Amazon’s market dominance.

Amazon operates curated marketplaces in 20 countries, including India, Australia, Japan, Singapore, and the Middle East.

Why Important: This global reach indicates Amazon’s extensive international presence, enabling it to cater to diverse markets and expand its customer base.

83% of Amazon sellers provide Prime shipping.

Why Important: The widespread availability of Prime shipping enhances the appeal of products, likely boosting sales and customer satisfaction.

Individuals aged 25-34 constitute the largest demographic of Amazon visitors, accounting for 30%.

Why Important: Understanding the dominant age group helps in tailoring marketing strategies and product offerings to the preferences of the most active customer segment.

Over 1.8 million people were employed by independent sellers on Amazon in 2023.

Why Important: The significant employment generated by independent sellers underscores Amazon’s role in supporting the economy and job creation.

US-based sellers exported over 330 million items to customers in more than 130 countries in 2023.

Why Important: This highlights the global reach and export capabilities of U.S. sellers on Amazon, facilitating international trade and business expansion.

In 2023, the top five product categories on Amazon were Health & Personal Care, Beauty, Home, Grocery, and Apparel.

Why Important: Identifying popular categories provides insights into consumer trends and helps sellers focus on high-demand products to maximize sales.

Exploring Amazon Statistics for Buyers

Let’s continue with Amazon statistics for buyers:

80% of US users shop on Amazon for its fast, free shipping.

amazon statistics - us shoppers
Why Important: This highlights the critical role of expedited and free shipping in attracting and retaining Amazon customers, emphasizing convenience as a major competitive advantage.

Over 300 million people worldwide prefer Amazon for online shopping.

Amazon statistics for users worldwide
Why Important: Amazon’s global preference indicates its extensive reach and the universal appeal of its ecommerce platform, fostering international growth.

51% of online shoppers begin their product searches on Amazon.

amazon statistics - product search
Why Important: This statistic underscores Amazon’s role as a primary search engine for products, making it a crucial starting point for online shopping.

Amazon is the leading marketplace in the US marketplaces with over 2 billion monthly visits.

Amazon statistics - monthly us visits
Why Important: The high volume of traffic underscores Amazon’s prominence and popularity among consumers, reinforcing its position as the top e-commerce platform.

Amazon attracts 50% of shoppers with its competitive pricing.

Why Important: Competitive pricing is a key factor in Amazon’s market dominance, illustrating its ability to offer attractive deals that draw customers away from competitors.

41% of consumers consistently read product reviews before purchasing on Amazon.

Why Important: Product reviews significantly influence buying decisions, highlighting the importance of maintaining positive customer feedback and trust on the platform.

66% of consumers buy pre-owned products on Amazon, more than any other site.

Why Important: Amazon’s success in the pre-owned market demonstrates its ability to cater to budget-conscious consumers and expand its product offerings.

There are 167 million Amazon Prime members in the U.S.

Why Important: The large number of Prime members reflects the value and popularity of Amazon’s subscription service, which drives customer loyalty and repeat business.

90% of online shoppers compare prices on Amazon.

Why Important: The tendency of shoppers to price-check on Amazon highlights its reputation for competitive pricing and the trust consumers place in its pricing transparency.

Amazon ships nearly 1.6 million packages daily.

Why Important: The sheer volume of daily shipments demonstrates Amazon’s logistical capabilities and the high demand for its products.

44% of shoppers prefer Amazon due to its easy return policy.

Why Important: A hassle-free return process is a significant factor in customer satisfaction and loyalty, making Amazon a preferred choice for many consumers.

The Amazon apps were downloaded over 25 million times in 2022, a record number.

Why Important: The high number of app downloads reflects the growing reliance on mobile shopping and Amazon’s successful mobile strategy.

Nintendo Switch is the most searched item on Amazon, with over 1.3 million monthly searches in the U.S.

Why Important: The popularity of specific items like the Nintendo Switch highlights consumer trends and product demand, informing marketing and inventory strategies.

Amazon Statistics: Revenue and Income

Here are the Amazon statistics that cover revenue and income:

Amazon’s net sales revenue reached nearly $575 billion in 2023.

amazon statistics for annual net sales revenue
Why Important: This immense revenue figure underscores Amazon’s dominance and success in the global ecommerce market, highlighting its vast scale of operations.

In Q1 2024, Amazon’s net income surged to $10.4 billion from $3.2 billion in the same period last year.

amazon statistics - net income 2024
Why Important: This significant increase in net income reflects strong financial performance and effective business strategies, indicating robust growth and profitability.

Amazon’s net sales for Q1 2024 rose by 13%, reaching $143.3 billion, up from $127.4 billion in Q1 2023.

amazon statistics - net sales Q1 2024
Why Important: The rise in net sales demonstrates Amazon’s continuing expansion and increasing consumer demand, showcasing its ability to generate substantial revenue growth.

International sales in Q1 2024 grew by 10% year-over-year to $31.9 billion, or 11% excluding foreign exchange rate changes.

Amazon statistics - international sales
Why Important: Growth in international sales highlights Amazon’s successful global market penetration and its ability to capitalize on international consumer markets.

Amazon’s advertising business increased by 24%, from $38 billion in 2022 to $47 billion in 2023.

Why Important: The strong growth in advertising revenue indicates Amazon’s expanding influence in the digital advertising space, contributing significantly to its overall revenue.

Amazon reported a net profit of $30.4 billion for 2023.

Why Important: The substantial net profit illustrates Amazon’s profitability and operational efficiency, reinforcing its financial stability and investor appeal.

Amazon Web Services (AWS) generated $90.7 billion in revenue for 2023.

Why Important: AWS’s significant revenue contribution highlights the importance of Amazon’s cloud computing services in its overall business model and revenue diversification.

Global advertising revenue for Amazon was $46.9 billion in 2023.

Why Important: This large revenue figure from advertising underscores the effectiveness of Amazon’s advertising platform and its role in driving the company’s financial success.

Amazon’s annual subscription revenue reached $35.2 billion.

Why Important: High subscription revenue reflects the value and appeal of Amazon’s subscription services, such as Prime, which enhance customer loyalty and recurring income.

Amazon ranks as the third largest public company by revenue worldwide.

Why Important: Being the third largest public company by revenue highlights Amazon’s significant economic impact and its influential position in the global market.

Amazon’s operating income was $36.9 billion.

Why Important: The high operating income demonstrates Amazon’s efficient management and profitable operations, which are critical for sustaining long-term growth and investment.

Amazon Prime Statistics

Here are Amazon statistics for Prime memberships:

Amazon Prime has over 200 million members worldwide.

amazon statistics - prime members
Why Important: This vast membership base highlights the widespread appeal and success of Amazon Prime, indicating strong customer loyalty and recurring revenue.

Amazon delivered over 2 billion units globally the same or next day for Prime members in Q1 2024.

Amazon statistics - prime delivery
Why Important: This record speed in delivery demonstrates Amazon’s logistical prowess and commitment to providing exceptional service to Prime members, enhancing the value of the subscription.

During Prime Day 2023, Prime members bought over 375 million items, saving more than $2.5 billion.

Amazon statistics - prime day
Why Important: The substantial savings and high purchase volume during Prime Day highlight the significant impact of promotional events on sales and customer engagement.

Amazon Prime has a 99% 2-year renewal rate in the U.S.

Amazon statistics - prime renewal rate (us)
Why Important: The exceptionally high renewal rate reflects strong customer satisfaction and loyalty, indicating that Prime offers considerable value to its subscribers.

Amazon Prime is available in 25 countries.

Why Important: The availability of Prime in multiple countries underscores Amazon’s global reach and its ability to cater to a diverse international customer base.

90% of Prime members use Amazon Prime for its free shipping benefit.

Why Important: The popularity of free shipping as a key benefit drives membership subscriptions, enhancing customer satisfaction and encouraging frequent purchases.

In 2023, about 71% of all U.S. Amazon shoppers were Prime members.

Why Important: The large proportion of Prime members among U.S. shoppers shows the extensive penetration of the Prime program, boosting overall sales and customer retention.

An average Amazon Prime member spends over $1,000 annually.

Why Important: The high annual spending per Prime member underscores the significant revenue contribution of Prime subscribers and their high engagement with the platform.

Amazon Prime Video had 302.9 million users globally in 2023.

Why Important: The vast user base of Prime Video indicates the popularity and success of Amazon’s streaming service, contributing to the overall value of Prime membership.

Amazon generated $40.2 billion in revenue from Prime memberships in 2023.

Why Important: This substantial revenue from Prime memberships highlights the financial importance of the subscription service to Amazon’s overall business model.

Amazon Prime Music had 80 million users in 2023.

Why Important: The large user base of Prime Music demonstrates the value of including diverse entertainment options within the Prime membership, enhancing its appeal.

In 2023, 72% of U.S. users subscribed to Amazon Prime after the free trial.

Why Important: The high conversion rate from free trial to paid subscription shows the effectiveness of the trial period in attracting and retaining new Prime members.

There are more than 8 million Amazon Prime Video subscribers in the UK.

Why Important: The significant number of Prime Video subscribers in the UK highlights the service’s popularity and its role in strengthening Amazon’s presence in the UK market.

Frequently Asked Questions about Amazon

Here are the most common questions about Amazon and their answers based on the top Amazon statistics:

How many Amazon Prime members are there in the world?

There are more than 200 million Amazon Prime members worldwide.

In how many countries is Amazon Prime available?

Amazon Prime is available in 25 countries.

How much does an average Amazon Prime member spend annually?

An average Amazon Prime member spends over $1,000 a year.

What is the Amazon Prime 2-year renewal rate in the U.S.?

Amazon Prime has a 2-year renewal rate of 99% in the U.S.

What percentage of U.S. Amazon shoppers are Prime members?

In 2023, roughly 71 percent of all U.S. Amazon shoppers were Prime members.

What was Amazon’s net revenue in 2023?

Amazon’s net revenue was almost $576 billion in the last reported year.

How many packages does Amazon ship daily?

Amazon ships close to 1.6 million packages each day.

Why do most Prime members prefer Amazon Prime?

90% of Prime members prefer Amazon Prime for its free shipping offer.

How much revenue did Amazon Web Services (AWS) generate in 2023?

Amazon Web Services generated $90.7 billion for the company in 2023.

How much revenue does Amazon generate through Prime membership?

Amazon generated $40.2 billion in revenue through Prime membership in 2023.

Sources of Top Amazon Statistics

Here are the sources used for Amazon statistics:

Here are additional sources to explore more statistics:

2024 United States Ecommerce Statistics
Dropshipping Statistics & Facts (2024)
80+ Ecommerce Statistics
Etsy Statistics
2024 Shopify Statistics