Ad Blocker Statistics

Ad Block reached 912 million total users worldwide in Q2 2023, split between 416 million desktop users and 496 million mobile users.

Ad Block operates in a global digital advertising market worth $549.51 billion in 2022, projected to reach $870.85 billion by 2027.

Ad Block emerged partly in response to invalid ad traffic, reaching 10.8% globally, with China having 30% invalid traffic.

U.S. leads digital advertising spending ($134.66 billion), followed by China ($75 billion) and UK ($19 billion).

Smartphone ad block usage reached 30% of U.S. respondents in 2021.

86% of analyzed content sites were not using any ad block recovery technology.

Ad Block usage reached 25.8% of all internet users, affecting approximately one-quarter of all paid advertising messages.

71% of users adopted Ad Block to make websites more manageable, while 44% used it to prevent tracking.

Ad Block usage on computers reached 51% of U.S. respondents in 2021.

Ad blockers are predicted to cause $54B in lost ad revenue in 2024, mainly in North America and Asia.

62 out of top 100 U.S. publishers employed Ad Block monetization strategies, with 60 using Acceptable Ads.

Ad Block usage varied by age group in Q2 2020, with 45% of users aged 15-25, 42% of users aged 26-33, and similar rates for those aged 46-55.

Ad Block usage showed a gender gap in Q2 2020, with 49% of male respondents using ad blockers compared to 33% of female respondents.

Ad Block software searches per 100,000 internet users in 2021 were highest in Canada (394 searches), followed by the United States (300 searches) and Mexico (138 searches).

Ad Block usage on computers reached 51% of U.S. respondents in 2021, while smartphone usage was at 30%.

Ad Block monetization strategies were employed by 62 out of the top 100 U.S. publishers, with 60 using Acceptable Ads.

Ad Block Plus's parent company, Eyeo GmbH, generated revenue of 62.9 million euros in 2021, with a net income of 17.7 million euros.

Ad Block installation rates in 2023-2024 showed 9% of global consumers using ad blockers on both web browsers and mobile devices, with 40% using no ad blocking services.

Ad Block usage patterns in Nordic countries in 2024 showed Swedish users utilizing ad blockers more frequently than Norwegian and Danish users.

Ad Block whitelisting in Sweden reached 57% in 2020, with 44% of users citing website support as their motivation.

Ad Block usage is influenced by advertising annoyance, with 40% of U.S. respondents in 2024 saying they are "often annoyed by advertising on the internet."

Ad Block installation in the UK showed 5% of adults using blockers on both web browsers and mobile devices between January 2023-2024, with nearly half using no ad blocking services.

Ad Block and privacy behavior in Nordic countries showed Danish users most likely to decline cookies (50%), while Norwegian users led in VPN usage.

Ad Block exists in an environment where Google removed 5.5 billion policy-violating ads in 2023, showing an increasing trend over five years.

Ad Block Plus's Acceptable Ads program showed 86% of publisher sites were not using ad block recovery technologies, while charging a fee to 10% of whitelisted websites.

Ad Block operates in a market where Brazil ranks as the 9th largest digital advertising market globally, spending 4.8 billion dollars.

Ad Block usage in the UK as of January 2023-2024 revealed nearly half of respondents did not use any ad blocking or anti-tracking service on any device.

 Ad Block and anti-tracking installation worldwide showed 9% of consumers from 48 countries had installed protection on both web browsers and mobile devices between January 2023-2024.

Ad Block usage in the United States showed over 40% of respondents did not use any ad blocker or anti-tracking service on any device as of January 2023-2024.

Ad Block operates in a market where China ranks second in digital advertising spending with over 75 billion dollars.

Ad Block emerged in a market where China had over 30% invalid ad traffic, while North America had 3.3% bot traffic share.

Ad Block monetization showed that out of 62 top U.S. publishers using monetization strategies, one used adblock circumvention technology.

Ad Block and privacy settings in Nordic countries showed almost 50% of Danish users declined cookies at least some of the time.

Ad Block mobile adoption in Poland showed limited usage because most users believed ad blocking methods don't work correctly.

Ad Block exists in a market where the UK ranks third in digital advertising spending with $19 billion.

Ad Block and privacy protection in Nordic countries showed Norwegian users had the highest rate of VPN usage among Nordic countries.

Ad Block usage patterns showed Swedish users utilized ad blockers more frequently than Norwegian and Danish users.

Ad Block users showed that about a quarter of U.S. internet users had enabled ad blocking according to Better Ads standards.

Ad Block Plus's parent company Eyeo GmbH reached revenue of 63 million euros in 2021.

Ad Block Plus's parent company Eyeo GmbH achieved a net income of 17.7 million euros in 2021.

Ad Block search demand in the United States showed 300 searches per 100,000 internet users in January 2021.

Ad Block search volume in Mexico reached 138 searches per 100,000 internet users in January 2021.