Spotify Statistics
Spotify, founded by Daniel Ek and Martin Lorentzon in 2006, has transformed the way we experience music and audio. More than just a streaming service, it’s a global platform where artists, podcasters, and brands connect with over 500 million active users. From helping creators grow their reach to giving brands innovative ways to engage audiences, Spotify is shaping the future of audio. Explore the Spotify statistics here, from user demographics to revenue and streaming trends, to see why the platform continues to lead the industry.
Last updated: January 11, 2025Spotify Statistics: Top Picks
Here are the top picks of Spotify Statistics 2025:
Key Spotify Insights
Spotify’s revenue jumped 20% to €3.8 billions in the second quarter of 2024.
Spotify's Monthly Active Users (MAUs) grew by 14% over the past year.
Premium subscribers of Spotify increased by 12% year-over-year in the second quarter of 2024.
Spotify is currently available in 237 countries and territories.
Spotify is expected to have 100.6 million users by 2025 in the USA.
Users & Audience
Here are the most important Spotify statistics for users & audience:
21+ Spotify Statistics & Facts
Spotify’s total payouts to the music industry reached over $48 billion by early 2024, including both recording and publishing royalties.
Spotify’s Total Payouts to the Music Industry Statistics
<a href="https://analyzify.com/statsup/spotify#stat-spotifys-total-payouts-to-the-music-industry-statistics" title="Spotify’s Total Payouts to the Music Industry Statistics"><img src="https://statsup.net/media/1/1459/spotify-statistics-1-fNVc2Ykp.png" alt="Spotify’s Total Payouts to the Music Industry Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
250,000 more video podcast shows were watched on Spotify in Q2 2024.
Spotify Video Podcast Show Statistics in Q2 2024
<a href="https://analyzify.com/statsup/spotify#stat-spotify-video-podcast-show-statistics-in-q2-2024" title="Spotify Video Podcast Show Statistics in Q2 2024"><img src="https://statsup.net/media/1/1449/spotify-statistics-ME0tLiPz.png" alt="Spotify Video Podcast Show Statistics in Q2 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Spotify contributed nearly 25% of global recorded music revenue in 2023, up from less than 15% in 2017.
Spotify’s Share of Global Recorded Music Statistics
<a href="https://analyzify.com/statsup/spotify#stat-spotifys-share-of-global-recorded-music-statistics" title="Spotify’s Share of Global Recorded Music Statistics"><img src="https://statsup.net/media/1/1460/spotify-statistics-z27OEsTa.png" alt="Spotify’s Share of Global Recorded Music Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Spotify has paying subscribers across 184 different markets worldwide.
Spotify's Global Reach with Paying Subscriber Statistics
<a href="https://analyzify.com/statsup/spotify#stat-spotifys-global-reach-with-paying-subscriber-statistics" title="Spotify's Global Reach with Paying Subscriber Statistics"><img src="https://statsup.net/media/1/1451/spotify-statistics-7-mN7mz2eA.png" alt="Spotify's Global Reach with Paying Subscriber Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
At the end of 2023, Europe accounted for 38% and North America accounted for 27% of Spotify's paying subscribers.
Spotify's Paying Subscriber Statistics in Europe and North America
<a href="https://analyzify.com/statsup/spotify#stat-spotifys-paying-subscriber-statistics-in-europe-and-north-america" title="Spotify's Paying Subscriber Statistics in Europe and North America"><img src="https://statsup.net/media/1/1450/spotify-statistics-8-Yk5py3rT.png" alt="Spotify's Paying Subscriber Statistics in Europe and North America" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Latin Music was the fastest growing genre on Spotify in 2023.
Spotify Fastest Growing Genre Statistics
<a href="https://analyzify.com/statsup/spotify#stat-spotify-fastest-growing-genre-statistics" title=" Spotify Fastest Growing Genre Statistics"><img src="https://statsup.net/media/1/1453/spotify-statistics-1-rJdWpQha.png" alt=" Spotify Fastest Growing Genre Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
170 million additional Spotify users watched a video podcast in 2024.
Spotify's New Video Podcast Viewer Statistics
<a href="https://analyzify.com/statsup/spotify#stat-spotifys-new-video-podcast-viewer-statistics" title="Spotify's New Video Podcast Viewer Statistics"><img src="https://statsup.net/media/1/1452/spotify-statistics-2-TMh7wogR.png" alt="Spotify's New Video Podcast Viewer Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Gen Zs are 18% more likely to watch video podcasts than other podcast listeners.
Gen Z's Preference for Video Podcasts
<a href="https://analyzify.com/statsup/spotify#stat-gen-zs-preference-for-video-podcasts" title="Gen Z's Preference for Video Podcasts"><img src="https://statsup.net/media/1/1454/spotify-statistics-6-2GZH84Hk.png" alt="Gen Z's Preference for Video Podcasts" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
39% of Gen Zs in the US say they trust ads more if they hear them on Spotify rather than see them on social media.
Gen Z Trust in Spotify Ads Statistics
<a href="https://analyzify.com/statsup/spotify#stat-gen-z-trust-in-spotify-ads-statistics" title=" Gen Z Trust in Spotify Ads Statistics"><img src="https://statsup.net/media/1/1455/spotify-statistics-3-6E73tzbn.png" alt=" Gen Z Trust in Spotify Ads Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Spotify's catalog included over 100 million songs, 5 million podcasts, and 350,000 audiobooks in 2023.
Spotify's Catalog Statistics
<a href="https://analyzify.com/statsup/spotify#stat-spotifys-catalog-statistics" title="Spotify's Catalog Statistics"><img src="https://statsup.net/media/1/1456/spotify-statistics-9-FUywobnZ.png" alt="Spotify's Catalog Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Spotify users spend on average over 2.4 hours a day on the platform in 2023.
Spotify Users Daily Engagement Statistics
<a href="https://analyzify.com/statsup/spotify#stat-spotify-users-daily-engagement-statistics" title="Spotify Users Daily Engagement Statistics"><img src="https://statsup.net/media/1/1457/spotify-statistics-4-mSOAnrTI.png" alt="Spotify Users Daily Engagement Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2023, Spotify's premium revenue per user was €4.39.
Spotify's Premium Revenue Per User Statistics
<a href="https://analyzify.com/statsup/spotify#stat-spotifys-premium-revenue-per-user-statistics" title="Spotify's Premium Revenue Per User Statistics"><img src="https://statsup.net/media/1/1461/spotify-statistics-yIkvebuJ.png" alt="Spotify's Premium Revenue Per User Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Spotify has approximately 15K employees as of June 2024.
Spotify's Workforce Size as of June 2024
<a href="https://analyzify.com/statsup/spotify#stat-spotifys-workforce-size-statistics" title="Spotify's Workforce Size Statistics"><img src="https://statsup.net/media/1/1458/spotify-statistics-5-o8lijRLW.png" alt="Spotify's Workforce Size Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The number of artists making between $1,000 and $10 million per year from Spotify has nearly tripled since 2017.
More than half of the artists who earned at least $10,000 on Spotify in 2023 are from non-English speaking countries.
Over 1,250 artists earned more than $1 million from Spotify alone in 2023.
Spotify paid nearly $4 billion to publishing rights holders, who represent songwriters, over the past two years.
In 2023, over 329,000 songs were streamed more than a million times on Spotify.
In 2023, music by UK artists generated £750 million in royalties on Spotify. Nearly 1,000 artists earned at least £100,000 in royalties each.
Spotify holds about a 50% share of the UK music streaming market, according to the Competition and Markets Authority (CMA).
Spotify Timeline & History
- 2006 - Founding Year
Spotify was founded by Daniel Ek and Martin Lorentzon in Stockholm, Sweden.
- 2008 - Public Launch
Spotify officially launched to the public, offering a free, ad-supported service alongside a premium subscription model.
- 2011 - US Expansion
Spotify expanded into the United States, marking a significant milestone in its global growth.
- 2015 - Video and Podcasts
Spotify introduced video content and podcasts, diversifying its platform beyond music streaming.
- 2018 - Public Listing
Spotify went public through a direct listing on the New York Stock Exchange, becoming a major player in the music industry.
- 2020 - Podcast Expansion
Spotify made significant investments in podcasts, acquiring major networks like Gimlet Media and signing exclusive deals with high-profile creators.
- 2022 - Audiobook Launch
Spotify added audiobooks to its platform, further expanding its content offering.
- 2024 - Video Podcasts Surge
Video podcasts on Spotify gained significant traction, with millions of additional viewers engaging with this format.
Sources
Latest Statistics
Telegram Statistics (2025)
Last Updated: April 07, 2025
Anthropic (Claude AI) Statistics (2025)
Last Updated: April 07, 2025 Slack Statistics
Last Updated: March 19, 2025 Shein Statistics
Last Updated: March 12, 2025 Airbnb Statistics
Last Updated: March 03, 2025 NVIDIA Statistics
Last Updated: February 19, 2025