X (Twitter) Statistics
X (formerly Twitter) began in 2006 as a microblogging platform and quickly grew into a global space for real-time conversations and interactions. Users connect with trending topics, share ideas, and engage with news and entertainment. Brands and individuals alike use X to reach audiences and create meaningful dialogue. Here are the latest X(Twitter) statistics in 2025 with downloadable materials here.
Last updated: February 11, 2025X (Twitter) Statistics: Top Picks
Here are the top picks of X (Twitter) Statistics 2025:
X (Twitter) Key Facts & Insights
70,000 people join new communities daily on X (Twitter).
X's vertical videos have over 100 million daily users, with more than half being Gen Z.
In 2024, X (Twitter) posts had an average of 3.4 replies, up from 1.64 replies in 2023.
X (Twitter) saw a 63% growth in people liking branded content in the second half of 2023.
Users & Audience
36+ X (Twitter) Statistics & Facts
In 2024, 36.6% of X’s (Twitter) users were aged 25-34, making it the largest age group. The 18-24 age group followed with 34.2%, while users under 18 made up 2.4% and those 50 or older accounted for about 7%.
What Are the Age Demographics of X (Twitter) Users?
<a href="https://analyzify.com/statsup/x-twitter#stat-what-are-the-age-demographics-of-x-twitter-users" title="What Are the Age Demographics of X (Twitter) Users?"><img src="https://statsup.net/media/4/7334/x-twitter-statistics-age-group-hytxNP7Y.gif" alt="What Are the Age Demographics of X (Twitter) Users?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
As of January 2024, 60.9% of X users were male and 39.1% were female globally.
X (Twitter) Gender Demographics Statistics
<a href="https://analyzify.com/statsup/x-twitter#stat-x-twitter-gender-demographics-statistics" title="X (Twitter) Gender Demographics Statistics"><img src="https://statsup.net/media/1/1532/x-twiter-statistics-6-8I1tkBI4.png" alt="X (Twitter) Gender Demographics Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
The average X Premium subscriber spends 3X longer time on the platform than a non-subscriber.
X (Twitter) Premium Subscriber Statistics
<a href="https://analyzify.com/statsup/x-twitter#stat-x-twitter-premium-subscriber-statistics" title="X (Twitter) Premium Subscriber Statistics"><img src="https://statsup.net/media/1/1536/x-twiter-statistics-4-9txuB229.png" alt="X (Twitter) Premium Subscriber Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2022, X generated 4.73 billion U.S. dollars in advertising revenue, which is expected to drop to 2.7 billion U.S. dollars by 2027.
X (Twitter) Advertising Revenue Statistics
<a href="https://analyzify.com/statsup/x-twitter#stat-x-twitter-advertising-revenue-statistics" title="X (Twitter) Advertising Revenue Statistics "><img src="https://statsup.net/media/1/1530/x-twiter-statistics-9-SDEo4Zg2.png" alt="X (Twitter) Advertising Revenue Statistics " width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
X is home to more than 750 premium content producers as of 2024.
How Many Premium Content Creators Are on X (Twitter)?
<a href="https://analyzify.com/statsup/x-twitter#stat-how-many-premium-content-creators-are-on-x-twitter" title="How Many Premium Content Creators Are on X (Twitter)?"><img src="https://statsup.net/media/1/1545/x-twiter-statistics-7-KooMp7oI.png" alt="How Many Premium Content Creators Are on X (Twitter)?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
X (Twitter) posts in 2024 generated an average of 2,121 impressions, up from 1,206 impressions in 2023.
X (Twitter) Post Impressions Statistics
<a href="https://analyzify.com/statsup/x-twitter#stat-x-twitter-post-impressions-statistics" title="X (Twitter) Post Impressions Statistics "><img src="https://statsup.net/media/1/1529/x-twiter-statistics-LTeiSCE9.png" alt="X (Twitter) Post Impressions Statistics " width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
As of September 2023, 41% of X users in the UK were from high-income households, while 32% were from medium-income households.
X (Twitter) User Income Demographics Statistic
<a href="https://analyzify.com/statsup/x-twitter#stat-x-twitter-user-income-demographics-statistic" title="X (Twitter) User Income Demographics Statistic"><img src="https://statsup.net/media/1/1531/x-twiter-statistics-5-1ukGqbkV.png" alt="X (Twitter) User Income Demographics Statistic" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Time spent in communities has risen 300% since May 2023.
How Much Time Do Users Spend in X Communities?
<a href="https://analyzify.com/statsup/x-twitter#stat-how-much-time-do-users-spend-in-x-communities" title="How Much Time Do Users Spend in X Communities?"><img src="https://statsup.net/media/1/1533/x-twiter-statistics-1-vYKIbMSB.png" alt="How Much Time Do Users Spend in X Communities?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Views of branded content on X (Twitter) increased by 14% in 2024.
Growth in Branded Content Views on X (Twitter)
<a href="https://analyzify.com/statsup/x-twitter#stat-growth-in-branded-content-views-on-x-twitter" title="Growth in Branded Content Views on X (Twitter)"><img src="https://statsup.net/media/1/1534/x-twiter-statistics-2-obEFnFOW.png" alt="Growth in Branded Content Views on X (Twitter)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
X has seen a 22% increase in total ad engagements in 2024.
Increase in total ad engagements on X
<a href="https://analyzify.com/statsup/x-twitter#stat-how-many-ads-are-engaged-with-on-x-twitter" title="How Many Ads Are Engaged with on X (Twitter)?"><img src="https://statsup.net/media/1/1535/x-twiter-statistics-3-GULOVIXf.png" alt="How Many Ads Are Engaged with on X (Twitter)?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Community Notes has over 100,000 contributors in 44 countries.
Contributors to X's Community Notes
<a href="https://analyzify.com/statsup/x-twitter#stat-contributors-to-xs-community-notes" title="Contributors to X's Community Notes"><img src="https://statsup.net/media/1/1537/x-twiter-statistics-8-XDZGn5Uw.png" alt="Contributors to X's Community Notes" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2024, X posts saw a 98.24% increase in impressions, 8.85% change in interactions, but an overall decrease in engagement by -38.05%.
In 2023, 93% of the UK population were aware of X (Twitter).
X (Twitter) has paid out more than $20 million to its creator community.
The average brand safety score on X exceeds 99%, and brand suitability scores are over 97% when controls are applied.
Over 1,700 advertisers returned to X in the last quarter, including 90 of the top 100 ad spenders from the previous year.
X shipped over 200 new products and features post-acquisition.
In one month, users watched 210 years’ worth of videos that are 30 minutes or longer.
Each day, 150,000 new long-form posts are published on X, generating over 3 billion impressions.
X Hiring has 750,000 active jobs live in just 6 months.
92% of advertisers on X have chosen to keep “optimized targeting” setting enabled.
Over 80,000 creators have participated in X's ad revenue sharing program since July 2023.
Video is now part of more than 80% of all user sessions on X.
Average daily video views have increased by 29% in 2024 from the previous year.
Elon Musk's X account is the profile with the most followers on the platform.
150,000 new long-form posts are published daily on X.
X partners with more than 1,000 of the world's biggest publishers.
The OpenAI saga generated over 1.3 billion impressions on X.
X's branded content likes grew by 63% in the second half of 2023.
X's vertical video accounts for more than 20% of total platform usage on many days.
X has 1.5 times more monthly active users who are students compared to other platforms.
X's video views are growing at an average rate of 35% year over year.
X's holiday shoppers are 32% more likely to try new products first compared to non-users.
60% of the back to school audience on X is between the ages of 24 and 34.
Long-form posts on X (Twitter) receive more than 3 billion impressions daily.
There was a 12.5% year-over-year growth in time spent on X in 2024.
X (Twitter) Timeline & History
- 2006 - Launch of Twitter
Twitter was launched as a microblogging platform, allowing users to share short messages, known as "tweets," in real-time.
- 2007 - Hashtags Introduced
Twitter users began utilizing hashtags to categorize conversations and make content easily discoverable.
- 2009 - Trending Topics Introduced
Twitter introduced "Trending Topics," highlighting popular subjects and making it easier for users to follow real-time events.
- 2013 - Twitter IPO
Twitter went public and began trading on the New York Stock Exchange under the symbol "TWTR."
- 2015 - Twitter Moments
Twitter launched the "Moments" feature, which curates content and highlights important events in a more user-friendly format.
- 2017 - Character Limit Expanded
The character limit for tweets was increased from 140 to 280, allowing users to express more in their posts.
- 2021 - Acquisition by Elon Musk
Elon Musk announced his intention to purchase Twitter, sparking discussions about the platform’s future and its policies.
- 2022 - Twitter Rebranded to X
Under Elon Musk’s leadership, Twitter was rebranded as X, symbolizing its transformation into an "everything app" aimed at connecting users to various services beyond microblogging.
- 2023 - Ad Revenue Sharing Program
X introduced an ad revenue sharing program, allowing creators to monetize their content on the platform.
- 2024 - Enhanced Video and Long-Form Content
X continued to expand its features, focusing on vertical video, long-form content, and enhanced engagement for creators and advertisers.
Sources
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