Gen Z Statistics
Born between the mid-1990s and early 2010s, Generation Z, or Gen Z, makes up a large part of the global population. You'll find insights into their financial habits, demographics, and digital engagement, offering a clear picture of Gen Z's impact worldwide. Here are the detailed Gen Z statistics and insights from 2025 that show the trends, behaviors, and influence of Gen Z.
Last updated: January 03, 2025Gen Z Statistics: Top Picks
Here are the top picks of Gen Z Statistics 2024:
Gen Z Key Facts & Insights
Globally, Gen Z has over $450 billion in spending power, averaging $8,894 per person in 2023.
Nearly 50% of Gen Z compares prices on Amazon before making a purchase.
More than 60% of Gen Z looks for secondhand options before buying new items.
55% of Gen Zs engage more with brands that their social media influencers follow and listen to.
70% of Gen Zers prefer buying from companies they consider ethical.
Users & Audience
42+ Gen Z Statistics & Facts
45% of Gen Zers are more likely to engage with brands that show transparency and trustworthiness.
Gen Z's Preference for Brand Transparency and Trustworthiness
<a href="https://analyzify.com/statsup/gen-z#stat-gen-zs-preference-for-brand-transparency-and-trustworthiness" title="Gen Z's Preference for Brand Transparency and Trustworthiness"><img src="https://statsup.net/media/1/1496/importance-of-trust-for-gen-zers-GmRCmXdg.png" alt="Gen Z's Preference for Brand Transparency and Trustworthiness" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
46% of Gen Z is discouraged from buying products if they can’t find independent reviews or information.
The Impact of Independent Reviews on Gen Z's Purchasing Decisions
<a href="https://analyzify.com/statsup/gen-z#stat-the-impact-of-independent-reviews-on-gen-zs-purchasing-decisions" title="The Impact of Independent Reviews on Gen Z's Purchasing Decisions"><img src="https://statsup.net/media/1/1497/importance-of-trust-for-gen-zers-1-g8DhNNah.png" alt="The Impact of Independent Reviews on Gen Z's Purchasing Decisions" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
39% of female Gen Z consumers are more likely to buy a product after seeing it on TikTok.
Female Gen Z's Influence on TikTok-driven Purchases
<a href="https://analyzify.com/statsup/gen-z#stat-female-gen-zs-influence-on-tiktok-driven-purchases" title="Female Gen Z's Influence on TikTok-driven Purchases"><img src="https://statsup.net/media/1/1498/female-gen-z-shoppers-iuIGSxOC.png" alt="Female Gen Z's Influence on TikTok-driven Purchases" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
80% of Gen Z's feel they see more brand ads than any other generation, compared to 73% of millennials.
Gen Z's Perception of Brand Advertising Compared to Millennials
<a href="https://analyzify.com/statsup/gen-z#stat-gen-zs-perception-of-brand-advertising-compared-to-millennials" title="Gen Z's Perception of Brand Advertising Compared to Millennials"><img src="https://statsup.net/media/1/1499/female-gen-z-shoppers-1-wivpPc8u.png" alt="Gen Z's Perception of Brand Advertising Compared to Millennials" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
77% of Gen Z highly value work-life balance.
Gen Z's Strong Emphasis on Work-Life Balance
<a href="https://analyzify.com/statsup/gen-z#stat-gen-zs-strong-emphasis-on-work-life-balance" title="Gen Z's Strong Emphasis on Work-Life Balance"><img src="https://statsup.net/media/1/1500/exclusive-content-for-gen-zers-3-L159zoAP.png" alt="Gen Z's Strong Emphasis on Work-Life Balance" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
63% of Gen Z'ers think learning new skills is important.
Importance of Skill Development Among Gen Z
<a href="https://analyzify.com/statsup/gen-z#stat-importance-of-skill-development-among-gen-z" title="Importance of Skill Development Among Gen Z"><img src="https://statsup.net/media/1/1501/exclusive-content-for-gen-zers-2-janod0c5.png" alt="Importance of Skill Development Among Gen Z" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Nearly 50% of Gen Z compares prices on Amazon before making a purchase.
Price Comparison Habits of Gen Z
<a href="https://analyzify.com/statsup/gen-z#stat-price-comparison-habits-of-gen-z" title="Price Comparison Habits of Gen Z"><img src="https://statsup.net/media/1/1502/gen-z-using-amazon-EFiJ4lYs.png" alt="Price Comparison Habits of Gen Z" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Nearly 50% of Gen Z’ers show more interest in ads and products endorsed by their favorite podcasters.
Interest in Podcaster-endorsed Products Among Gen Z
<a href="https://analyzify.com/statsup/gen-z#stat-interest-in-podcaster-endorsed-products-among-gen-z" title="Interest in Podcaster-endorsed Products Among Gen Z"><img src="https://statsup.net/media/1/1503/exclusive-content-for-gen-zers-1-SjUEWKg2.png" alt="Interest in Podcaster-endorsed Products Among Gen Z" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
55% of Gen Z finds that exclusive content like behind-the-scenes videos or tutorials makes a brand more appealing.
Appeal of Exclusive Content to Gen Z Consumers
<a href="https://analyzify.com/statsup/gen-z#stat-appeal-of-exclusive-content-to-gen-z-consumers" title="Appeal of Exclusive Content to Gen Z Consumers"><img src="https://statsup.net/media/1/1504/exclusive-content-for-gen-zers-s27f4qAo.png" alt="Appeal of Exclusive Content to Gen Z Consumers" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Gen Z makes up just over 20% of the US population.
<a href="https://analyzify.com/statsup/gen-z#stat-gen-zs-share-of-the-us-population" title="Gen Z's Share of the US Population"><img src="https://statsup.net/media/1/1505/gen-z-population-in-the-us-c1QbyHAN.png" alt="Gen Z's Share of the US Population" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
60% of Gen Zers think that increasing racial and ethnic diversity is good for society.
56% of Gen Z believe that brands often misrepresent their products or services.
77% of US Gen Zs look for style inspiration monthly, with nearly half using social media for this.
66% of US Gen Z considers a brand’s sustainability efforts important when making purchases.
90% of Gen Zers believe companies should actively address environmental and social issues.
YouTube engages 88% of Gen Z users.
Over 50% of Gen Z trusts algorithms to deliver content and products they want.
41% of Gen Z falls into the early majority category when it comes to adopting new innovations.
30% of Gen Zs globally use social media for inspiration, making them 11% more likely to do so than other generations.
Lower-income Gen Z has decreased by 5% in Europe and 24% in North America since 2019.
21% of Gen Z learns about new products and brands through TV ads.
16% of Gen Z consumers are influenced by a brand’s values and mission in their decisions.
Around 50% of Gen Z globally used search engines to research products before buying in 2023.
The average annual income for Gen Z in the UK ranges from £20,000 to £29,000.
Over half of US Gen Z'ers think the brands they like support mental health initiatives.
Nearly 33% of Gen Z feels financially insecure.
More than 60% of Gen Z'ers place a high importance on mental health and personal well-being.
44% of Gen Z who have a college degree lives with their parents.
Gen Zs are 18% more likely to watch video podcasts compared to other podcast listeners.
In the US, 40% of consumers are expected to be Gen Z'ers in the near future.
Stocks are the top investment choice for Gen Z, with 56% of millennials also preferring this option.
Gen Z is influencing the US cosmetics market, which earned $19.4 billion in 2023.
About half of Gen Z follows and buys from influencers on social media, compared to two-thirds of Millennials and just 11% of Baby Boomers.
Money is crucial to Gen Z, with many willing to sacrifice working from home (41%), hobbies (37%), social life (34%), or relationships (19%) for a better salary.
57% of Gen Z struggles with maintaining mental health and avoiding burnout, while 38% find it challenging to maintain physical health.
87% of Gen Z shoppers prefer personalized recommendations, and 74% are more likely to buy from businesses that offer them.
Virtual shopping with friends is growing among Gen Z, with 28% expressing interest compared to 22% of overall shoppers.
By 2025, Gen Z is projected to make up about 27% of the workforce, with their spending power expected to reach trillions of dollars annually.
Gen Z's credit card repayment rate has fallen below 2019 levels, possibly indicating increased financial pressure.
Gen Z has 44% more deposits than they did pre-pandemic (as of May 2024).
Gen Z has seen a rise in the share of clients whose deposit account inflows are less than 95% of outflows, indicating some financial stress.
Gen Z's credit card utilization rate has risen the most in 2024 since 2019 among revolvers but remains below 2019 levels.
Gen Z Timeline & History
- 1997 - The Beginning of Gen Z
The first members of Generation Z were born.
- 2010s - Digital Natives
Gen Z grew up with smartphones, social media, and digital technology, making them the first true digital natives.
- 2020 - Emerging Workforce
Gen Z began entering the workforce, bringing new perspectives on work-life balance and technology.
- 2023 - Financial Influence
Gen Z’s global spending power reached over $450 billion, influencing markets and industries worldwide.
- 2024 - Economic Impact
Gen Z's presence in the workforce continued to grow, projected to make up about 27% of the workforce by 2025, with spending power expected to reach trillions annually.
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