TikTok Statistics (2025)
TikTok is a social media platform owned by the Chinese technology company ByteDance. Launched in 2016, TikTok quickly gained global popularity by offering short-form video content powered by an advanced recommendation algorithm. Here are the key TikTok statistics for 2025, covering the platform’s user base, financials, business developments, and technical performance.
Last updated: March 20, 2025TikTok Statistics 2025: Top Picks
Here are the top picks of TikTok Statistics 2025:
TikTok Key Facts & Insights
TikTok hosts nearly 2 million content creators globally.
TikTok was downloaded 186 million times worldwide in Q4 2024, representing the most recent data released by the company.
After viewing a Dynamic Showcase Ad on TikTok, 74% of Gen Z weekly users seek more information about the product.
Zach King's "Magic Ride" became TikTok's most-watched short video by January 2025, earning over 2.3 billion views.
Web Traffic
Users & Audience
Here are the most important TikTok statistics for users & audience in 2025:
43+ TikTok Statistics & Facts
What's TikTok's Montly Active Users? (TikTok MAU)
<a href="https://analyzify.com/statsup/tiktok#stat-whats-tiktoks-montly-active-users-tiktok-mau" title="What's TikTok's Montly Active Users? (TikTok MAU)"><img src="https://statsup.net/media/4/8517/tiktok-statistics-2025-whvUkJQE.gif" alt="What's TikTok's Montly Active Users? (TikTok MAU)" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In the fourth quarter of 2024, TikTok was downloaded 186 million times worldwide. The app reached its highest download numbers in the first quarter of 2020, with over 313.5 million downloads.
TikTok Quarterly App Download Statistics
<a href="https://analyzify.com/statsup/tiktok#stat-how-many-times-tiktok-app-was-downloaded" title="How Many Times TikTok App Was Downloaded?"><img src="https://statsup.net/media/4/8518/tiktok-app-downloads-gif-fcf49THn.gif" alt="How Many Times TikTok App Was Downloaded?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In the fourth quarter of 2024, TikTok generated approximately 1.123 billion U.S. dollars in revenue worldwide.
TikTok Quarterly Revenue Statistics
<a href="https://analyzify.com/statsup/tiktok#stat-tiktok-quarterly-revenue-statistics" title="TikTok Quarterly Revenue Statistics"><img src="https://statsup.net/media/4/8520/tiktok-statistics-Bg1FklH9.png" alt="TikTok Quarterly Revenue Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
TikTok earned 452 million U.S. dollars from iOS users in China during the last quarter of 2024. The U.S. followed with 176.6 million U.S. dollars, while Japan generated almost 40 million U.S. dollars.
TikTok Regional IOS Revenue Statistics
<a href="https://analyzify.com/statsup/tiktok#stat-tiktok-regional-ios-revenue-statistics" title="TikTok Regional IOS Revenue Statistics"><img src="https://statsup.net/media/4/8522/tiktok-statistics-3-OPN95OQU.png" alt="TikTok Regional IOS Revenue Statistics" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
As of February 2025, TikTok had the highest reach in Saudi Arabia (138.2%) and the UAE (123.1%) among users aged 18 and older. In the U.S., TikTok reached 49.6% of the digital population, with over 120 million users.
TikTok User Reach by Country in 2025
<a href="https://analyzify.com/statsup/tiktok#stat-tiktok-user-reach-by-country-in-2025" title="TikTok User Reach by Country in 2025"><img src="https://statsup.net/media/4/8519/tiktok-statistics-1-O7X7p0nJ.png" alt="TikTok User Reach by Country in 2025" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
As of February 2025, the U.S. had the largest TikTok audience with 135.79 million users. Indonesia followed with 107.7 million users, and Brazil ranked third with 91.75 million users.
TikTok Largest User Markets in 2025
<a href="https://analyzify.com/statsup/tiktok#stat-tiktok-largest-user-markets-in-2025" title="TikTok Largest User Markets in 2025"><img src="https://statsup.net/media/4/8521/tiktok-statistics-2-VsgfyB5k.png" alt="TikTok Largest User Markets in 2025" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
There are 170 million TikTok users in the United States in 2024.
TikTok Total User Statistics in 2024
<a href="https://analyzify.com/statsup/tiktok#stat-tiktok-total-user-statistics-in-2024" title="TikTok Total User Statistics in 2024"><img src="https://statsup.net/media/1/1041/01J5NCCKJN9CSP9PSSR1112SJJ.png" alt="TikTok Total User Statistics in 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
In 2025, the number of TikTok users worldwide is expected to rise by 4.2%.
Average Engagement Rate on TikTok
<a href="https://analyzify.com/statsup/tiktok#stat-tiktok-total-worldwide-user-share-in-2025" title="TikTok Total Worldwide User Share in 2025"><img src="https://statsup.net/media/1/1045/01J5NDH3FBCK06XEH8HR37TWVA.png" alt="TikTok Total Worldwide User Share in 2025" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
TikTok is used in over 160 countries in 2024.
How many countries use TikTok?
<a href="https://analyzify.com/statsup/tiktok#stat-how-many-countries-use-tiktok" title="How many countries use TikTok?"><img src="https://statsup.net/media/1/1043/01J5NCMWM540F95AHYJ6P6935Z.png" alt="How many countries use TikTok?" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
TikTok has more than 100 million users in Brazil.
Number of TikTok Users in Brazil in 2024
<a href="https://analyzify.com/statsup/tiktok#stat-number-of-tiktok-users-in-brazil-in-2024" title="Number of TikTok Users in Brazil in 2024"><img src="https://statsup.net/media/1/1047/01J5NBXB2NCB6DND35XRYF1MAE.png" alt="Number of TikTok Users in Brazil in 2024" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
TikTok promotions resulted in higher sales for 88% of small businesses.
TikTok Statistics for Small Businesses
<a href="https://analyzify.com/statsup/tiktok#stat-tiktok-statistics-for-small-businesses" title="TikTok Statistics for Small Businesses"><img src="https://statsup.net/media/1/1038/01J5NAQY7N12B7NW62D4XNGWQF.png" alt="TikTok Statistics for Small Businesses" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
TikTok helped small businesses in the food and beverage sectors generate $6.4 billion in revenue last year.
Revenue Statistics for Small Businesses Using TikTok
<a href="https://analyzify.com/statsup/tiktok#stat-revenue-statistics-for-small-businesses-using-tiktok" title="Revenue Statistics for Small Businesses Using TikTok"><img src="https://statsup.net/media/1/1039/01J5NB36P77MSQYCRYP3ZEWAX1.png" alt="Revenue Statistics for Small Businesses Using TikTok" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Advertising consistently on TikTok leads to a 41% rise in viewer trust.
TikTok Advertising Leads Statistics
<a href="https://analyzify.com/statsup/tiktok#stat-tiktok-advertising-leads-statistics" title="TikTok Advertising Leads Statistics "><img src="https://statsup.net/media/1/1040/01J5NBFM02171CS83HNHMKDY4J.png" alt="TikTok Advertising Leads Statistics " width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
64% of TikTok users prefer watching live content.
TikTok Statistics for Live Content
<a href="https://analyzify.com/statsup/tiktok#stat-tiktok-statistics-for-live-content" title="TikTok Statistics for Live Content"><img src="https://statsup.net/media/1/1044/01J5ND1V0419KQNA0MMGJ4X2T8.png" alt="TikTok Statistics for Live Content" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
Last year, 71% of TikTok users discovered products they hadn’t seen elsewhere.
Statistics of Users Discovering Products on TikTok
<a href="https://analyzify.com/statsup/tiktok#stat-statistics-of-users-discovering-products-on-tiktok" title="Statistics of Users Discovering Products on TikTok"><img src="https://statsup.net/media/1/1046/01J5NEAYY53MBZX4FCVMSB63P9.png" alt="Statistics of Users Discovering Products on TikTok" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;" /></a><br />
Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>May be used without charge by all commercial and non-commercial websites. Attribution (link) is required.
TikTok had approximately 1.9 billion users in 2023, a 40% increase compared to 2021. The platform is projected to reach 2.35 billion users by 2029.
In 2025, TikTok/Douyin was valued at 106 billion U.S. dollars, making it the most valuable unicorn company.
TikTok earned over 91 million U.S. dollars from iOS users in the U.S. in the last quarter of 2024. Germany followed with 35 million U.S. dollars, and Japan ranked third with 23 million U.S. dollars.
According to an August 2024 survey, 33% of U.S. influencers saw Facebook Reels as the most likely TikTok alternative, while 32% favored Instagram Reels.
Women make up 44.3% of TikTok users as of February 2025.
Men make up 55.7% of TikTok users as of February 2025.
As of April 2024, 30% of U.S. TikTok creators said they would move to YouTube if the platform were banned, while 29% would migrate to Facebook and 15% to Instagram.
On April 24, 2024, U.S. President Joe Biden signed a bill requiring ByteDance to sell TikTok or face a ban in the U.S.
In September 2024, TikTok’s sister app, Douyin, had 766.5 million monthly active users in China.
As of January 2025, Zach King’s “Magic Ride” was the most-watched TikTok video, with over 2.3 billion views. A Christmas video by James Charles ranked second with 1.7 billion views, and another video by Zach King, “Unexpected Hiding Spots,” ranked third with 1.1 billion views.
ByteDance’s revenue grew by over 35% in the first half of 2024, with its international business revenue increasing by 60%.
In November 2024, ByteDance valued itself at approximately 300 billion U.S. dollars.
In 2024, the average number of comments on TikTok videos increased to 19, up from 15.65 in 2023. Likes increased moderately, but the average number of shares dropped to 58.5, down from 69.5 in 2023.
As of February 2025, 14.1% of TikTok users were women aged 18-24, while 16.6% were men in the same age group. Among users aged 25-34, 14.6% were women, and 20.7% were men.
In 2024, the average TikTok video was 42.7 seconds long, an increase from 39 seconds in 2023.
As of January 2025, Khabane Lame was the most followed TikTok creator with 162.4 million followers. Charli D’Amelio ranked second with 155.8 million followers, while MrBeast (Jimmy Donaldson) ranked third with 107.8 million followers.
In the last quarter of 2024, TikTok downloads via the Apple App Store increased by 8% in Colombia, 4% in the Czech Republic, and 1.6% in Romania.
TikTok downloads among Russian Android users grew by 22.5% in the last quarter of 2024. The Netherlands followed with 20% growth, while Nigeria saw a 19% increase in downloads.
| Content Category | Popularity by Hashtag Search |
| Entertainment | 535 Billion |
| Dance | 181 Billion |
| Prank | 79 Billion |
| Fitness / Sports | 57 Billion |
| Home / DIY | 39 Billion |
| Beauty / Skincare | 33 Billion |
| Fashion | 27 Billion |
| Recipes / Cooking | 18 Billion |
| Life Hacks / Advice | 13 Billion |
| Pets | 10 Billion |
| Outdoors | 2 Billion |
TikTok's advertising revenue reached $4 billion in 2023.
85% of SMBs created new products or enhanced existing ones thanks to insights from TikTok.
71.2% of TikTop Shop users have made a purchase after viewing products in their feed.
Consumer spending on TikTok totalled $3.8 billion last year.
Last year, TikTok's contribution to the US GDP was $24.2 billion, creating 224,000 jobs.
The TikTok app stands out as the most downloaded app in over 40 countries.
In 2024, TikTok/Douyin's brand value reached $84 billion.
TikTok reaches 53.9% of adults in the United States.
Approximately 10% of Generation Z users prefer TikTok over Google for searching information.
TikTok Timeline & History
- 2017 - Launch of TikTok
To expand internationally, ByteDance launched TikTok in September 2017. It was essentially the international version of Douyin.
- 2016 - Launch of Douyin
ByteDance launched Douyin in China in September 2016. The app quickly gained popularity in the Chinese market.
- 2017 - Acquisition of Musical.ly
ByteDance acquired the popular lip-syncing app Musical.ly in November 2017 for around $1 billion. This acquisition was crucial for TikTok’s expansion in the U.S. and other Western markets.
- 2023 - Major Sports Partnerships
TikTok formed strategic partnerships with major sports leagues and events, such as the Olympics and the FIFA World Cup, to provide exclusive content and engage sports fans.
- 2019 - TikTok Reached 1 Billion Downloads
TikTok reached 1 billion downloads worldwide in February 2019, marking its explosive growth in popularity.
- 2019 - TikTok's First Viral Challenges
ikTok became widely known for its viral challenges, such as the “#InMyFeelingsChallenge” and the “#BottleCapChallenge".
- 2020 - Global Lockdown Growth
During the COVID-19 pandemic lockdowns in 2020, TikTok's user engagement and downloads surged dramatically as people sought entertainment while staying at home.
- 2020 - TikTok Partnerships and Collaborations
TikTok partnered with various organizations, including major music labels and the NFL, to enhance its content offerings
- 2021 - TikTok Exceeded 2 Billion Downloads
TikTok reached over 2 billion downloads globally, solidifying its position as one of the most popular apps in the world.
- 2023 - Enhanced Creator Monetization
TikTok expanded its monetization options for creators, including new revenue-sharing models, tipping features, and premium content subscriptions.
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