The global ecommerce market revenue is expected to hit over $3.5 billion in 2024.
From world-famous global marketplaces like Amazon to successful local online stores, all online merchants keep contributing to this massive figure.
Here, we have compiled 80+ up to date ecommerce statistics that cover:
Along with many other valuable points to reflect the importance of ecommerce statistics.
Here are the top global ecommerce statistics for 2024:
Ecommerce platforms are forecasted to host 24% of total retail sales by the year 2026.
Why Important: This forecast highlights the growing influence of ecommerce on the global retail landscape, indicating a shift in consumer purchasing habits towards online platforms and the need for traditional retailers to adapt to this digital transition.
In Q3 2023, ecommerce websites saw the highest online conversion rates in the beauty and skincare category, reaching 2.7%.
Why Important: High conversion rates in the beauty and skincare category suggest a strong consumer demand and effective marketing strategies within this sector, emphasizing the potential for targeted investments in product development and online user experience.
In Q3 2023, the average amount spent by online shoppers was around 2.74 U.S. dollars for each visit across various categories.
Why Important: The average spending per visit provides insights into consumer behavior and the effectiveness of ecommerce platforms in engaging customers, highlighting the importance of optimizing online platforms to increase basket size and overall revenue.
Amazon holds the leading position in ecommerce with a market share of 37.8%.
Why Important: Amazon’s dominant market share underscores its significant impact on global ecommerce, emphasizing the challenges and opportunities for other retailers in competing and collaborating within this ecosystem.
57% of online shoppers engage in international shopping when local or national outlets fail to fulfill their needs.
Why Important: This statistic shows the global nature of consumer shopping habits and the importance for ecommerce platforms to offer diverse product ranges, competitive prices, and international shipping options.
A significant factor leading to the abandonment of online shopping carts is the addition of unexpected costs.
Why Important: The high rate of cart abandonment due to unexpected costs stresses the importance of transparency in pricing and the potential benefits of offering all-inclusive pricing or free shipping to reduce abandonment rates.
Slow shipping causes 22% of consumers to discontinue their online shopping activities.
Why Important: This indicates the critical importance of logistics and fast delivery in retaining customer satisfaction and loyalty, suggesting that ecommerce businesses invest in efficient shipping and handling processes.
The global top 10 ecommerce companies are primarily led by firms from the US and China.
Why Important: The dominance of US and Chinese firms in the global ecommerce landscape highlights the technological and market leadership of these countries, underscoring the competitive environment for emerging and established ecommerce businesses.
Mobile wallets are expected to be used in more than 54% of global ecommerce transactions by 2026.
Why Important: The anticipated rise in mobile wallet usage reflects the increasing importance of mobile commerce and the need for businesses to integrate secure and convenient mobile payment options.
Global retail ecommerce sales hit roughly 5.8 trillion U.S. dollars in 2023.
Why Important: This figure illustrates the massive scale and continued growth of the global ecommerce market, indicating robust consumer demand and the significant economic impact of online retail.
The Chinese ecommerce sector made up nearly 50% of the retail transactions in the country.
Why Important: This demonstrates the advanced penetration of ecommerce in China, highlighting the country as a leader in digital retail innovation and consumer adoption.
By 2028, the ecommerce market is expected to reach 4.5 billion users.
Why Important: The expected growth in ecommerce users globally signifies the expanding reach of digital commerce, emphasizing the potential for businesses to capture a broader audience.
The ecommerce market revenue is expected to hit US$3,647.00 billion in 2024.
Why Important: The projected revenue underscores the lucrative nature of the ecommerce market, offering significant opportunities for revenue growth for businesses across sectors.
In 2024, the average revenue per ecommerce user (ARPU) is projected to reach US$1,079.00.
Why Important: The projected ARPU indicates the potential revenue that can be generated per user, emphasizing the importance of customer acquisition and retention strategies for ecommerce businesses.
Ecommerce sales in Latin America are forecasted to escalate to approximately 160 billion dollars by 2025.
Why Important: This forecast points to the rapid growth of ecommerce in Latin American countries, highlighting the region as a burgeoning market for online retailers.
With a sales growth of 25.5%, Singapore ranks among the top 5 fastest-expanding e-commerce markets worldwide.
Why Important: Singapore’s significant ecommerce growth rate showcases its dynamic market and the potential for businesses to tap into the increasing consumer demand for online shopping in the Asia-Pacific region.
The average rate of shopping cart abandonment stands at 70.19%.
Why Important: This high rate of cart abandonment challenges ecommerce businesses to analyze and improve the online shopping experience, addressing factors such as website usability, payment options, and shipping costs.
Influencer endorsements influence online shopping decisions for 30% of consumers, slightly higher than the 27% swayed by recommendations from friends or family.
Why Important: The impact of influencer endorsements on shopping decisions highlights the importance of social
In 2022, the 25 to 34 age group accounted for 41.8 million online shoppers, making millennials the most significant demographic among digital buyers.
Why Important: This statistic highlights the pivotal role of millennials in driving ecommerce , showcasing their significant purchasing power and inclination towards online shopping, which businesses can target with tailored marketing strategies and products.
More than two-thirds of English-speaking consumers would refrain from buying from websites not translated into English.
Why Important: This insight underscores the importance of website localization in enhancing user experience and accessibility, suggesting that businesses can significantly improve their global reach and customer satisfaction by offering multilingual website options.
In 2024, the global count of digital buyers has reached 2.71 billion, continuing its upward trajectory with an increase of 70 million from the previous year, equivalent to a growth rate of 2.7% year over year.
Why Important: The continuous rise in the global digital buyer count indicates the expanding scope of ecommerce, reflecting broader internet penetration and growing consumer comfort with online shopping, which presents expansive market opportunities for businesses worldwide.
Personalized product recommendations led 49% of customers to make unintended product purchases.
Why Important: The impact of personalized recommendations on purchasing behavior emphasizes the power of data-driven personalization in ecommerce , showcasing how tailored shopping experiences can significantly boost sales and customer engagement.
Over half of online stores, 52%, now have omnichannel capabilities.
Why Important: The adoption of omnichannel strategies by a majority of online stores reflects the importance of providing a seamless shopping experience across various channels, enhancing customer satisfaction and loyalty by meeting shoppers where they are.
The North American ecommerce market is expected to show an annual growth rate (CAGR 2024-2028) of 11.64%, culminating in a market volume of US$1,449.00 billion by 2028.
Why Important: This projected growth rate for the North American ecommerce market underscores its significant potential for expansion and innovation, signaling robust opportunities for businesses to tap into one of the world’s largest and most developed online retail markets.
The global ecommerce market is expected to reach $6.4 trillion by 2024, with a 10.1% annual growth rate.
Why Important: The forecasted global market size and growth rate highlight the vast and rapidly expanding landscape of ecommerce , indicating the increasing economic importance of online sales channels on a worldwide scale.
Mobile commerce is expected to account for 42.9% of all ecommerce sales in 2024.
Why Important: The significant share of mobile commerce shows the necessity for businesses to optimize for mobile devices, catering to the convenience and preference of consumers for shopping on-the-go.
Social commerce sales are projected to triple by 2025, with 84% of Chinese consumers already shopping through social platforms.
Why Important: The exponential growth of social commerce, especially in China, reflects the merging of social media and ecommerce into a powerful sales channel, suggesting that leveraging social platforms can be a key driver for sales and customer engagement.
1.75 million merchants prefer Shopify to sell their products.
Why Important: Shopify’s popularity among merchants demonstrates the platform’s effectiveness and appeal as an ecommerce solution, highlighting the value of user-friendly, scalable online store platforms for businesses of all sizes.
BONUS: You can click here to explore Top Shopify Statistics 2024.
As of 2024, global ecommerce sales have increased by 9.4%.
Why Important: This growth rate showcases the steady increase in ecommerce activity, reflecting consumer confidence and the ongoing shift towards online shopping as a preferred retail channel.
The main motivation for 45% of consumers to shop online is free shipping.
Why Important: The significance of free shipping in influencing online shopping decisions underscores the importance of competitive shipping options for ecommerce businesses to attract and retain customers.
Annually, Shopify merchants contribute more than $300 billion to economic activity.
Why Important: This contribution to economic activity by Shopify merchants illustrates the substantial impact of ecommerce platforms on the broader economy, showcasing the vitality of online businesses in stimulating economic growth and job creation.
Etsy boasts over 100 million listed items for sale.
Why Important: The vast number of items available on Etsy highlights the platform’s role as a major marketplace for unique, handmade, and vintage items, reflecting consumer demand for diverse and personalized shopping experiences.
BONUS: Discover the most important Etsy Statistics here.
User penetration in the North American ecommerce market is predicted to be 80.1% in 2024, with an expectation to rise to 89.7% by 2028.
Why Important: This prediction highlights the rapidly increasing adoption of e-commerce among the North American population, suggesting a significant shift in consumer purchasing behavior towards online platforms and the near saturation of the market.
The average revenue per user (ARPU) in the North American ecommerce market is anticipated to be US$2,520.00.
Why Important: The high ARPU in North America underscores the substantial spending power of e-commerce consumers in this region, indicating the lucrative nature of the market for online retailers and the importance of targeting and retaining these high-value customers.
The number of active sellers on Etsy rose by 19.0% to reach 8.8 million.
Why Important: This growth in active sellers on Etsy reflects the platform’s expanding marketplace and its appeal to independent and small-scale sellers, highlighting the platform’s role in supporting creative entrepreneurs and the broader trend of diversification in e-commerce offerings.
The number of ecommerce users in North America is forecasted to reach 451.8 million by 2028.
Why Important: The projected increase in e-commerce users indicates continued growth in the digital consumer base, suggesting that e-commerce will become an even more integral part of the retail landscape in North America.
Last year, Alibaba’s revenue reached $120 billion.
Why Important: Alibaba’s substantial revenue showcases the immense scale of e-commerce activity in China and the company’s dominant position in the global market, reflecting the vast potential for growth and innovation in e-commerce.
The revenue in the North American ecommerce market is set to reach US$932.90 billion in 2024.
Why Important: This projection emphasizes the significant economic impact of ecommerce in North America, highlighting the sector’s role as a major driver of retail sales and its potential for continued growth.
The Chinese ecommerce market’s revenue is expected to hit US$1,463.00 billion in 2024.
Why Important: The expected revenue in the Chinese e-commerce market underscores the country’s leading position in global e-commerce, driven by a large and tech-savvy consumer base, innovative retail technologies, and a highly competitive online marketplace.
By 2027, the global ecommerce penetration rate is anticipated to reach 25%, up from 19% in 2022.
Why Important: The anticipated increase in the global ecommerce penetration rate indicates the expanding reach of online retail worldwide, suggesting a significant shift in global consumer behavior towards online shopping as a primary retail channel.
Latin America has over 300 million online shoppers, with expectations of over 20% growth by 2027.
Why Important: This statistic highlights the rapid growth of e-commerce in Latin America, pointing to the region’s emerging significance in the global e-commerce landscape and the potential for market expansion and increased consumer engagement.
Brazil and Mexico are closely competing for dominance, each holding nearly 30% of the Latin American ecommerce market share.
Why Important: The competitive dynamic between Brazil and Mexico in the Latin American e-commerce market underscores the region’s diversity and the strategic importance of these two large economies in capturing the growing online consumer base, indicating robust opportunities for retailers and platforms.
The most recent figures from November 2023 show that the average conversion rates for ecommerce businesses stood at 2.27%, marking an improvement of 0.22 percentage points over the preceding month and a 0.15 percentage point increase from the same period last year.
Why Important: This increase in conversion rates highlights the effectiveness of ecommerce optimization strategies over time, suggesting that businesses are becoming more adept at converting visits to sales through improved site design, user experience, and targeted marketing.
Here is a set of insightful 2024 United States ecommerce stats:
PayPal reported having more than 435 million active registered accounts at the end of the previous year.
Why Important: This statistic underscores PayPal’s extensive reach and its pivotal role in facilitating secure online transactions globally, highlighting consumer trust and reliance on digital payment solutions.
Globally, Amazon Prime boasts 200 million members, with 167 million of them residing in the USA.
Why Important: The vast number of Amazon Prime members, especially in the USA, illustrates the service’s popularity and the value customers place on perks such as free shipping, indicating a significant impact on consumer shopping habits.
Independent sellers account for over 60% of sales in Amazon’s marketplace.
Why Important: This highlights the crucial role of independent sellers in Amazon’s ecosystem, showcasing the platform’s diversity and its function as a critical sales channel for small and medium-sized businesses.
On Amazon, independent sellers averaged sales of 7,800 products per minute and exported more than 260 million products.
Why Important: These figures demonstrate the massive scale and international reach of Amazon’s marketplace, emphasizing the opportunities for independent sellers to achieve significant sales volumes and global expansion.
The states with the highest number of independent sellers per capita on Amazon include Wyoming, Delaware, Florida, Utah, and New Jersey.
Why Important: This distribution suggests a thriving online entrepreneurial spirit in these states, potentially influenced by favorable business climates or strategic access to large markets.
Starting from 2024, it is anticipated that over 87% of Americans will engage in purchasing goods and services online.
Why Important: It shows the growing penetration of ecommerce among the American population, suggesting a continued shift towards digital shopping as a mainstream consumer behavior.
Over 80% of the US population shop online.
Why Important: This high percentage underscores the widespread adoption of online shopping in the US, reflecting its convenience, variety, and the increasing confidence of consumers in digital transactions.
Owners of Amazon Echo devices spend, on average, $1,700 annually on Amazon, surpassing the average annual expenditure of $1,300 by Amazon Prime members on the site.
Why Important: The higher spending by Amazon Echo owners highlights the impact of smart home devices on consumer purchasing patterns, suggesting that voice-activated shopping could be driving increased sales.
For holiday shopping, 57% of Americans prefer online stores.
Why Important: This preference for online stores during the holiday season emphasizes the convenience and efficiency of e-commerce, particularly during peak shopping periods.
The renewal rate for Amazon Prime in the U.S. over two years stands at 99%.
Why Important: An exceptionally high renewal rate for Amazon Prime memberships reflects strong customer satisfaction and loyalty, underlining the value perceived by subscribers.
In the U.S., Facebook is the leading social ecommerce platform, hosting over 56 million buyers.
Why Important: Facebook’s leading position in social commerce in the U.S. indicates the platform’s effectiveness in integrating shopping with social media, tapping into the vast market of social network users.
Last year, Amazon secured the leading position among U.S. online retailers, holding 37.6% of the market share, with Walmart’s ecommerce site in second at 6.4%, and Apple in third with 3.6%.
Why Important: Amazon’s dominant market share highlights its colossal influence in the U.S. e-commerce sector, while the significant gap to its nearest competitors underscores the challenges they face in closing the distance.
Projections suggest Amazon will surpass Alibaba by 2027, with expected annual sales over 1.2 trillion U.S. dollars.
Why Important: Such projections indicate the immense growth trajectory of Amazon, positioning it to potentially become the world’s largest e-commerce platform, emphasizing the global competitive landscape of online retail.
More than once a month, 51% of U.S. consumers engage in online shopping.
Why Important: This frequency of online shopping among U.S. consumers showcases the integral role of e-commerce in daily life, reflecting its convenience and the broad acceptance of digital marketplaces as a regular shopping venue.
Here is a closer look at the latest ecommerce statistics for the United Kingdom (UK):
By 2025, the UK’s ecommerce sector is forecasted to witness an average annual growth rate of 12.6%.
Why Important: This statistic highlights the robust and continuous expansion of the UK’s ecommerce market, indicating a thriving digital economy and significant opportunities for businesses to capitalize on online sales channels.
It’s expected that by 2025, ecommerce revenue in the UK will rise to $285.60 billion.
Why Important: The projection underscores the substantial economic impact of ecommerce in the UK, pointing towards increased consumer spending online and the sector’s crucial role in the overall economy.
The user base for ecommerce in the UK is anticipated to reach 62.1 million by the year 2025.
Why Important: This growing user base signifies a widening market and the increasing adoption of online shopping among the UK population, reflecting changing consumer behaviors and preferences towards digital platforms.
In the UK, roughly 77% of mobile device orders were left incomplete.
Why Important: It shows the challenges in the mobile shopping experience, emphasizing the need for retailers to optimize their mobile platforms to improve conversion rates and customer satisfaction.
Amazon leads as the most frequented online marketplace in the UK, with monthly visits totaling 328.1 million, followed by eBay with 218.8 million visits.
Why Important: The dominance of Amazon and eBay illustrates the competitive landscape of the UK’s ecommerce market and the importance for other retailers to innovate and enhance their online presence to attract consumers.
With over 60 million ecommerce users, the UK boasts the most developed ecommerce market across Europe.
Why Important: This statistic positions the UK at the forefront of ecommerce in Europe, indicating a mature and sophisticated online shopping ecosystem with significant growth potential for businesses.
A significant 96% of consumers in the UK highlighted the option for cash payment upon delivery as a key incentive for their online shopping engagement.
Why Important: This preference underscores the importance of flexible payment options in driving ecommerce transactions, suggesting that retailers should offer a variety of payment methods to cater to consumer needs.
Behind China and the US, the UK emerges as the third-largest ecommerce market globally, holding a 4.8% share of global retail ecommerce sales.
Why Important: Ranking third globally highlights the UK’s significant contribution to the worldwide ecommerce sector, showcasing its leadership and innovation in online retail.
It is forecasted that the average revenue per user (ARPU) in the UK ecommerce market will reach US$2.32k.
Why Important: The high ARPU indicates a strong spending power among UK online shoppers, presenting opportunities for businesses to increase sales and revenue through targeted marketing and personalized online experiences.
The UK ecommerce market’s revenue is set to hit US$124.00 billion in 2024.
Why Important: This revenue forecast demonstrates the substantial size and continuing growth of the UK’s ecommerce market, reinforcing its importance as a key driver of the country’s digital economy.
In the UK, mobile devices accounted for 69% of online shopping orders in the second quarter of 2023.
Why Important: The significant share of mobile commerce reflects the importance of mobile devices in the shopping journey, emphasizing the need for businesses to optimize their websites and apps for mobile users to enhance accessibility and convenience.
Let’s explore the top Europe ecommerce statistics:
Projections indicate that revenue in the European ecommerce market will reach US$604.60 billion in 2024.
Why Important: This projection emphasizes the substantial economic scale and growth potential of the European ecommerce market, indicating robust consumer spending and the critical role of digital retail in the region’s economy.
By 2028, the European ecommerce market is expected to serve 635.1 million users.
Why Important: This expected growth in the user base underscores the expanding reach of ecommerce across Europe, highlighting the increasing digital engagement among the population and the growing reliance on online shopping.
The average revenue per user (ARPU) in European ecommerce is projected to be US$1,169.00.
Why Important: The projected ARPU signifies the high spending power of European online consumers, suggesting opportunities for businesses to capitalize on this spending through targeted offerings and marketing strategies.
Cross-border ecommerce expenditure in the Netherlands surged, reaching one billion euros in Q1 2023, a significant rise from 564 million euros in Q3 2020.
Why Important: This surge indicates the growing trend of cross-border shopping among Dutch consumers, highlighting the importance of international ecommerce and the opportunities for retailers to reach beyond their domestic markets.
Italy’s ecommerce sector revenue soared to nearly 76 billion euros in 2022, up from approximately 64 billion euros the previous year.
Why Important: This growth demonstrates the dynamic expansion of Italy’s ecommerce sector, reflecting increased consumer confidence in online shopping and the sector’s significant contribution to the country’s economy.
Over 19,000 online shops and mail-order businesses specializing in clothing operated in the Netherlands in 2023.
Why Important: The high number of online clothing retailers indicates a competitive market and the importance of niche specialization and differentiation for businesses to attract and retain customers.
Bonus: You can click here to explore the The Best Shopify Clothing Stores in Europe.
Belgium’s ecommerce market witnessed consistent growth, with revenues climbing from around eight billion euros in 2015 to more than 14 billion euros in 2022.
Why Important: This steady growth showcases the increasing adoption of ecommerce in Belgium, signaling a shift in consumer behavior towards online shopping and the market’s potential for further expansion.
The number of online shoppers in Spain is expected to expand by 4.9 million, a 14.73% increase, between 2024 and 2028.
Why Important: This anticipated increase in online shoppers reflects the growing penetration of ecommerce in Spain, indicating a substantial market opportunity for retailers to engage a broader audience.
In Portugal, shein.com led the online retail market in 2022, with net e-commerce sales of approximately 234.2 million U.S. dollars, followed by Amazon.es with around 215 million dollars in sales.
Why Important: The success of Shein and Amazon in Portugal highlights the competitive and diverse nature of the ecommerce landscape, underscoring the importance of understanding local consumer preferences and market dynamics.
Sweden’s ecommerce revenue reached an estimated 13.59 billion U.S. dollars in 2023, with Norway following at about 8.56 billion U.S. dollars.
Why Important: These figures illustrate the significant size and maturity of the Nordic ecommerce markets, emphasizing the region’s importance as a key ecommerce hub in Europe.
Over 50% of consumers in Sweden used mobile devices for shopping in Q2 2023, the highest rate in the Nordic region.
Why Important: The high mobile shopping adoption rate in Sweden underscores the critical role of mobile commerce in the region, highlighting the need for businesses to optimize for mobile to cater to consumer preferences.
In Q2 2023, entertainment was the most popular ecommerce category in Sweden, Finland, and Norway, with around 40% of respondents in each country making purchases.
Why Important: The popularity of the entertainment category across these countries indicates strong consumer interest and spending in digital content and services, suggesting a lucrative market segment for businesses.
In Sweden, pharmacy products and fashion saw high popularity, each with a 42% purchase rate.
Why Important: The equal popularity of pharmacy products and fashion in Sweden reflects diverse consumer needs and preferences, indicating opportunities for retailers in these segments to capture significant market share.
From 2024 to 2028, the ecommerce market revenue in Europe is expected to grow by 206.4 billion U.S. dollars, marking a 34.14% increase.
Why Important: This expected growth rate highlights the dynamic expansion of the European ecommerce market, indicating strong future prospects for retailers and the increasing importance of digital channels in the retail landscape.
Germany’s ecommerce user base was 67.93 million in 2023 and is expected to grow to 69.7 million by 2027.
Why Important: The growth of Germany’s ecommerce user base showcases the market’s continued expansion and the critical mass of digital consumers, providing a solid foundation for online retail growth.
Fashion is the top ecommerce category in France, with nearly 56% of online shoppers making purchases in this category.
Why Important: The dominance of fashion in France’s ecommerce sector highlights the country’s strong fashion culture extending into online shopping, suggesting significant opportunities for fashion retailers.
Bonus: Click here to discover Top Shopify Stores in France.
Italy is expected to see a rise in ecommerce users by 7.5 million, totaling a 24.02% increase, from 2024 to 2028.
Why Important: This significant increase in ecommerce users in Italy points to the rapid adoption of online shopping, indicating a broadening market and the potential for increased sales and market penetration.
The Nordic ecommerce market was valued at over 40 billion U.S. dollars in 2023, with forecasts predicting nearly 56 billion dollars by 2027.
Why Important: The forecasted growth of the Nordic ecommerce market underscores its vitality and potential for substantial economic impact, reflecting the region’s advanced digital infrastructure and consumer readiness for online shopping.
Cross-border ecommerce accounts for slightly more than 25% of the European Union’s total ecommerce revenue.
Why Important: This statistic highlights the significant portion of ecommerce transactions crossing borders within the EU, emphasizing the importance of a unified digital market and the opportunities for international sales.
In Austria, 80% of online shoppers reported making purchases from international websites in 2022.
Why Important: The high rate of cross-border shopping among Austrian consumers showcases the openness and global orientation of the market, emphasizing the need for retailers to consider international shipping and multilingual platforms to attract a wider audience.
The 2024 global ecommerce statistics reveal a clear trend: online shopping is becoming increasingly dominant, reshaping consumer habits and retail strategies worldwide.
Key takeaways include the critical need for businesses to adapt to digital platforms, the importance of mobile and social commerce, and the growing emphasis on personalized and seamless shopping experiences.
The data also highlights the expanding global reach of ecommerce, presenting both opportunities and challenges for retailers aiming to capture new markets. Simplified, the future of retail lies in embracing technology, understanding evolving consumer preferences, and leveraging the global nature of ecommerce.